#GIVINGTUESDAY TOOLKIT

#GivingTuesday, the first Tuesday in December, marks the beginning of the holiday giving season. Use the resources in this toolkit to promote Giving Together on #GivingTuesday and make this the most successful online giving day of the campaign. Click the GREY BOXES to download resources.

Communications Download, customize, and send the #GivingTuesday email to all personnel in your agency. Attach the How to Give donor card and the How to Pledge Online instructions. Encourage your colleagues to Give Together on #GivingTuesday, Dec. 1, and make it the largest online giving day of the campaign.

GIVING TUESDAY EMAIL >>HOW TO GIVE - DONOR CARD KICKOFF EVENT EMAIL HOW TO PLEDGE ONLINE PPT

Leadership Encourage your agency leadership to promote Giving Together on #GivingTuesday by sending out a memo, email, or speaking at a mid-campaign event.

MEMO

GIVING TUESDAY LEADERSHIP EMAIL

GIVING TUESDAY LEADERSHIP MEMO

MID-CAMPAIGN SPEECH

Social Media Promote Giving Together on #GivingTuesday via your agency social media channels. Encourage and invite your colleagues to make a pledge or increase their pledge on Giving Tuesday using your agency social media channels.

GIVING TUESDAY SOCIAL CONTENT GIVING TUESDAY IMAGE 1

GIVING TUESDAY IMAGE 2

GIVING TUESDAY IMAGE 3

GIVING TUESDAY ANIMATION

Banner & Images Incorporate the Giving Tuesday banner and other images on your internal intranet site, emails, or other communications.

GIVING TUESDAY BANNER

GIVING TUESDAY IMAGE 1 GIVING TUESDAY IMAGE 2 GIVING TUESDAY IMAGE 3

Splash Screen Customize the splash screen by replacing the title and subtext to a message specific to your agency (e.g., “Make this CBP’s biggest giving day! Give or increase your pledge today.”) Work with your technology department to have the splash screen show up on everyone’s computer when they log in for the day.

Other ideas for use include putting this on electronic displays in your building, emailing to everyone as an attachment, or printing and posting on bulletin boards or other high traffic

GIVING TUESDAY SPLASH SCREEN

Get Involved Get your colleagues involved in promoting Giving Together on #GivingTuesday. Send out the graphic and encourage them to take a selfie with it for submission on GiveCFC.org. And/or you could collect selfies internally and post them on your intranet even holding an internal contest to vote on the most creative photo. If you are in an office, you can print these and post them in high traffic areas.

TIP: #GivingTuesday is a great day to host an event, challenge or competition.

GIVING TOGETHER GRAPHIC