#MarketingShake – Jon Busman – Winning: Como los líderes de Marketing capturan al cliente conectado
2020 Business Management Written examination · 2020. 12. 30. · 2020 BUSMAN EXAM 2 SECTION A –...
Transcript of 2020 Business Management Written examination · 2020. 12. 30. · 2020 BUSMAN EXAM 2 SECTION A –...
BUSINESS MANAGEMENTWritten examination
Monday 16 November 2020 Reading time: 3.00 pm to 3.15 pm (15 minutes) Writing time: 3.15 pm to 5.15 pm (2 hours)
QUESTION AND ANSWER BOOK
Structure of bookSection Number of
questionsNumber of questions
to be answeredNumber of
marks
A 6 6 50B 6 6 25
Total 75
• Studentsarepermittedtobringintotheexaminationroom:pens,pencils,highlighters,erasers,sharpenersandrulers.
• StudentsareNOTpermittedtobringintotheexaminationroom:blanksheetsofpaperand/orcorrectionfluid/tape.
• Nocalculatorisallowedinthisexamination.Materials supplied• Questionandanswerbookof24pages• Additionalspaceisavailableattheendofthebookifyouneedextraspacetocompleteananswer.Instructions• Writeyourstudent numberinthespaceprovidedaboveonthispage.• AllwrittenresponsesmustbeinEnglish.
Students are NOT permitted to bring mobile phones and/or any other unauthorised electronic devices into the examination room.
©VICTORIANCURRICULUMANDASSESSMENTAUTHORITY2020
SUPERVISOR TO ATTACH PROCESSING LABEL HEREVictorian Certificate of Education 2020
STUDENT NUMBER
Letter
do
no
t w
rit
e i
n t
his
ar
ea
2020BUSMANEXAM 2
SECTION A – Question 1–continued
Question 1 (10marks)In2017,Johnwasemployedasthemanagerofabakerywith80employees.In2020,thebusinesshashadthefollowingbusinessobjectives:• toincreaseprofitsby10%• toreducestaffabsenteeismby20%Johnhasadoptedanautocraticmanagementstyle.
a. Definetheterm‘businessobjective’. 2marks
SECTION A
Instructions for Section AAnswerallquestionsinthespacesprovided.
do
no
t w
rit
e i
n t
his
ar
ea
3 2020BUSMANEXAM
SECTION A – Question 1–continuedTURN OVER
b. EvaluatethesuitabilityofthemanagementstyleJohnhasadoptedforachievingthebakery’sbusinessobjectives. 5marks
do
no
t w
rit
e i
n t
his
ar
ea
do
no
t w
rit
e i
n t
his
ar
ea
SECTION A – continued
2020BUSMANEXAM 4
c. Proposeandjustifyoneperformancemanagementstrategy,otherthanachangeinmanagementstyle,thatJohncouldusetoreducestaffabsenteeism. 3marks
do
no
t w
rit
e i
n t
his
ar
ea
do
no
t w
rit
e i
n t
his
ar
ea
SECTION A – continuedTURN OVER
5 2020BUSMANEXAM
Question 2 (4marks)ComparethetwokeyapproachestostrategicmanagementidentifiedbyPorter’sGenericStrategies(1985).
do
no
t w
rit
e i
n t
his
ar
ea
do
no
t w
rit
e i
n t
his
ar
ea
2020BUSMANEXAM 6
SECTION A – Question 3–continued
Question 3 (7marks)Establishedin2018,AbsAreUsisachainofgymslocatedacrossVictoria.MinhandTonyhavebeenemployedinpermanent,full-timepersonaltrainingroles.BothemployeesareinformedbytheAbsAreUsHumanResourceManagerthattheirwagesandconditionswillbedeterminedbytheFitnessIndustryAward2010.
a. ExplaintheroleofeitherunionsoremployerassociationsinaworkplacesuchasAbsAreUs. 3marks
do
no
t w
rit
e i
n t
his
ar
ea
do
no
t w
rit
e i
n t
his
ar
ea
SECTION A – continuedTURN OVER
7 2020BUSMANEXAM
b. Compareawardsandagreementsasmethodsofdeterminingwagesandconditionsofwork. 4marks
do
no
t w
rit
e i
n t
his
ar
ea
do
no
t w
rit
e i
n t
his
ar
ea
2020BUSMANEXAM 8
SECTION A – Question 4–continued
Question 4 (10marks)Whenmotivatingemployees,managerscanusearangeofstrategies.
Evaluatetwodifferentmotivationstrategies.Identifyandjustifywhichoneofthesestrategieswouldbemosteffectivefortheshort-termmotivationofemployeesandwhichonewouldbemosteffectiveforthelong-termmotivationofemployees.
do
no
t w
rit
e i
n t
his
ar
ea
do
no
t w
rit
e i
n t
his
ar
ea
SECTION A – continuedTURN OVER
9 2020BUSMANEXAM
do
no
t w
rit
e i
n t
his
ar
ea
do
no
t w
rit
e i
n t
his
ar
ea
2020BUSMANEXAM 10
SECTION A – Question 5–continued
Question 5 (13marks)Chef@Homeaimstotransformthewaypeoplepreparemealsintheirhomes.Thebusinessdeliversalltheingredientsrequiredtocookameal,inachilledbox,tocustomers’homes.Chef@Homeiscommittedtominimisingitscarbonfootprint,especiallythroughtheeliminationofwaste.Allboxes,bagsandcontainersusedbythebusinessarerecyclable.Ingredientsarepreparedandpackagedusingautomatedproductionlines.Chef@Homehasapolicyofsourcingallinputsfromlocalsuppliers.Forecastingisakeycomponentofitsbusinessoperations.Attimes,Chef@Home’slocalsuppliershavebeenunabletosourceanddeliverordersplacedbythebusiness.Consequently,Chef@Homeisconsideringwhethertosourcesomeingredientsfromoverseassuppliers.
a. ExplainanappropriateoperationsmanagementstrategythatChef@Homecouldintroducetominimisewaste. 3marks
do
no
t w
rit
e i
n t
his
ar
ea
do
no
t w
rit
e i
n t
his
ar
ea
11 2020BUSMANEXAM
SECTION A – Question 5–continuedTURN OVER
b. AnalysehowforecastingmightbeusedbyChef@Hometoimprovetheefficiencyandeffectivenessofitsoperations. 4marks
do
no
t w
rit
e i
n t
his
ar
ea
do
no
t w
rit
e i
n t
his
ar
ea
2020BUSMANEXAM 12
SECTION A – Question 5–continued
c. ThemanagersofChef@Homearereviewingthebusiness’ssupplychainmanagementinanefforttoimprovebusinesscompetitiveness.
Discusstheconsiderationsthemanagersshouldtakeintoaccountwhendecidingwhethertosourcesomeingredientsfromoverseassuppliers. 6marks
do
no
t w
rit
e i
n t
his
ar
ea
do
no
t w
rit
e i
n t
his
ar
ea
SECTION A – continuedTURN OVER
13 2020BUSMANEXAM
do
no
t w
rit
e i
n t
his
ar
ea
do
no
t w
rit
e i
n t
his
ar
ea
2020BUSMANEXAM 14
END OF SECTION A
Question 6 (6marks)Analysehowsocietalattitudeshavebeenadrivingforceforchangeinacontemporarybusinessthatyouhavestudiedthisyear.
do
no
t w
rit
e i
n t
his
ar
ea
do
no
t w
rit
e i
n t
his
ar
ea
15 2020BUSMANEXAM
TURN OVER
CONTINUES OVER PAGE
do
no
t w
rit
e i
n t
his
ar
ea
do
no
t w
rit
e i
n t
his
ar
ea
2020BUSMANEXAM 16
SECTION B – continued
Ourbusinessfacessignificantchallenges.Staffturnoverhasincreasedsignificantlyoverafive-yearperiod.Thebusiness’ssharepriceontheAustralianSecuritiesExchange(ASX)hasdecreasedby15%overthesamefive-yearperiod.Salesarealsodownandthecompanyhasstruggledtoreducethenumberofworkplaceaccidentsinourmines.AsChiefExecutiveOfficerofManittaMiningformorethan15years,Iampleasedtotellyouthe long-termoutlookforthecompanyremainsstrong.Sincetheappointmentofanewoperationsmanager,DrMargaretSherckle,inFebruary2020,thenumberofworkplaceaccidentshasdecreasedby25%.Thenumberofworkplaceaccidentsisaveryimportantkeyperformanceindicator(KPI)forthebusinessandakeybusinessobjectiveistoimproveworkplacesafety.ManittaMiningcurrentlyhasmorethan20000employees,eachofwhomIconsidertobepartofthe‘Manittafamily’.Whilebusinessefficiencyandeffectivenessareimportant,thegoalofensuringthatouremployeesreturnhomesafelyeachdayisourpriority.Asafeworkplacewillreducestaffturnover.Itwillalsoreducestaffabsenteeism.Weaimtokeepstaffturnoverbelow5%intheyearahead.Thiswillreduceassociatedcosts.Forexample,reducedstaffturnoverwillreducestafftrainingcosts.WorkCoverpremiumswillalsofall.ManittaMiningexpectsthatincreasedemployeeretentionwillleadtosignificantincreasesintherateofproductivitygrowthduringthenext12months.Finally,Iwouldliketothankyou,theshareholders.Loyaltydeservestoberewarded.Theimplementationofstrategiesthatimprovebusinessperformancethroughincreasedproductivitygrowthwillensurethatyourinvestmentgrowsinturn.Thankyou.
SECTION B – Case study
Instructions for Section BUsethecasestudyprovidedtoanswerthequestionsinthissection.Answersmustapplytothecasestudy.Answerallquestionsinthespacesprovided.
Case studyBelowisanextractofaspeechdeliveredtotheshareholdersofManittaMiningbyitsChiefExecutiveOfficeratitsannualgeneralmeetingon7August2020.
Source:MatejKastelic/Shutterstock.com
do
no
t w
rit
e i
n t
his
ar
ea
do
no
t w
rit
e i
n t
his
ar
ea
17 2020BUSMANEXAM
SECTION B – continuedTURN OVER
Question 1 (2marks)Usingevidencefromthecasestudy,outlinewhattypeofbusinessManittaMiningis.
Question 2 (3marks)ExplaintherelationshipbetweenoperationsmanagementandthebusinessobjectivesofManittaMining.
do
no
t w
rit
e i
n t
his
ar
ea
do
no
t w
rit
e i
n t
his
ar
ea
2020BUSMANEXAM 18
SECTION B – continued
Question 3 (6marks)ExplainhowManittaMiningcouldapplyeachofthestepsoftheThreeStepChangeModel(Lewin)toreducethenumberofworkplaceaccidents.
do
no
t w
rit
e i
n t
his
ar
ea
do
no
t w
rit
e i
n t
his
ar
ea
19 2020BUSMANEXAM
SECTION B – continuedTURN OVER
Question 4 (6marks)OtherthanthosenamedintheextractofthespeechdeliveredbytheChiefExecutiveOfficer,explaintwoKPIsthatManittaMiningcouldusetoassessbusinessperformance.
KPI1
KPI2
do
no
t w
rit
e i
n t
his
ar
ea
do
no
t w
rit
e i
n t
his
ar
ea
2020BUSMANEXAM 20
SECTION B – continued
Question 5 (4marks)ExplaintheimportanceforManittaMiningofreviewingitsKPIswhenevaluatingtheeffectivenessofbusinesstransformation.
do
no
t w
rit
e i
n t
his
ar
ea
do
no
t w
rit
e i
n t
his
ar
ea
21 2020BUSMANEXAM
TURN OVER
Question 6 (4marks)OutlinehowtwooftherestrainingforcesinbusinesslistedbelowmightinfluenceManittaMining’sabilitytosuccessfullyintroducechangetobusinessoperationsinthefuture:• organisationalinertia• legislation• financialconsiderations• employees
Restrainingforce1
Restrainingforce2
END OF QUESTION AND ANSWER BOOK
do
no
t w
rit
e i
n t
his
ar
ea
do
no
t w
rit
e i
n t
his
ar
ea
2020BUSMANEXAM 22
Extra space for responses
Clearly number all responses in this space.
do
no
t w
rit
e i
n t
his
ar
ea
do
no
t w
rit
e i
n t
his
ar
ea
23 2020BUSMANEXAM
TURN OVER
do
no
t w
rit
e i
n t
his
ar
ea
2020BUSMANEXAM 24
Ananswerbookisavailablefromthesupervisorifyouneedextraspacetocompleteananswer.Pleaseensureyouwriteyourstudent numberinthespaceprovidedonthefrontcoveroftheanswerbook.At the end of the examination, place the answer book inside the front cover of this question and answer book.