2020 Brand Guidelines

Humble Beginnings

Borrowed Office Furniture

Two People

A Printer With No Toner

20,000 Sq. Ft. Office For Two(this proved too large a space, so the company moved and later returned to the same building when it had grown)

Today

Custom Office Furniture

Nearly 500 Employees(and growing!)

A Printer With Toner

25 Offices Total(the original is starting to feel small)

We focus on creating and promoting a culture where innovation is abundant at every level. Our people are the best in the industry:

creative, forward-thinking and business savvy.

We believe it is our team who have created our success. People, passion and profits drive a new era of growth, innovation and productivity.

Mary O’Donnell | CEO

We hire people, not the position.

Brand Voice

Everyone else follows the path. We blaze the trail.

We continuously and purposefully place ourseleves at the edge of the trends that drive our industry. We are trailblazers because we want to be, not because we have to be. It’s who we are. It’s the Westcor way.

We’re professional, but playful. Unique, but informed. We are always on the pulse of what’s going on with our people and our partners, including the fun stuff.

Main Logo

Whenever possible, this logo should be used unaltered, as-is for all print and digital brand collateral.

Logo Colors

HEX: #1961AER: 25 G: 97 B: 174CMYK: 92% 59% 0% 0%Pantone 3506 CPantone 2935 U

HEX: #929496R: 146 G: 148 B: 150CMYK: 45% 36% 35% 2%Pantone Cool Gray 9

Logo Fonts

Circular Black

Circular Bold

Logo Usage

Correct Logo Version

Old Logos (DO NOT USE)

If the triangle elements do not have a box around them, you’re looking at an old (no no) logo.

Logo Elements & Sizing

Logo Don’ts

Do not remove elements or change the size or position of logo elements. Do not stretch or distort the logo.

Logo Clear Space

Clear at least one Westcor “O” around all sides of the logo.

Logo Resolution

Pixels like this are only okay if you’re playing 80’s video games. Always use high resolution logo files, available for download on eWestcor. Do not use a logo file that is too small because it will pixelate (see below). You may also find a press kit on our website at www.wltic.com/branding.

Low Resolution Logo (File Size Too Small for Application)

High Resolution Logo (File Size Large Enough for Print)

Resolution for Print: 300 PPI

Resolution for Screen:72 PPI

Alternate Logo (White)

Acceptable Logo Variations

DO NOT alter the logo colors. A white logo may be used over images or on darker colors so long as proper contrast exists to make the logo clearly visible and recognizable. In the rare case that the main blue and grey logo is difficult to see, an all blue logo may be used.

Alternate Logo (All Blue)

Proper Use of the White Logo

Example A Example B

Improper Use of the White Logo

Example A Example B

Do not apply a drop shadow to the logo. Background is too light for proper contrast.

Westcor Gives

This is the logo used for charity events. Please do not alter in any way. Leave at least one “GIVES” as clear space around the logo.

File Types

To ensure best visual quality and integrity of the logo, here are the file types to be used for various applications. As mentioned previously, the best PPI (pixels per inch) ratio is 72 for screen display, and 300 for printing.

For PrintUse .eps and .pdf file types.

For Screen Display (Web, Email, PPT)Use .png and .jpeg file types.

Typography

Main Typeface

Universal Typeface

Jahannam Balla Filson Pro Bold

Filson Pro MediumFilson Pro Regular

Special Header/CalloutHeader

SubheadBody. Lorem ipsum magnam, ut es ernam asimust eum, sant reste sim haribust, tempell orumquas ad et aut di omnissi tatatio.

Poppins BoldPoppins MediumPoppins Regular

HeaderSubheadBody. Lorem ipsum magnam, ut es ernam asimust eum, sant reste sim haribust, tempell orumquas ad et aut di omnissi tatatio.

Header

Google Font

Adobe Typekit Font

Signature Line

Approved Employee Signature Line

Your Name | Your Title | Westcor Land Title Insurance Company1873 S. Bellaire Street, Suite 630, Denver, CO 80222P: 000.000.0000 | M: 000.000.0000 | E: you@wltic.comwww.wltic.com

Font: Tahoma / Tahoma Bold • Font Size: 10pt • Blue: #1961AE • Grey: #929495

This e-mail and its attachments are intended only for the use of the individual or entity who is the intended recipient and may contain information that is privileged, confidential, and exempt from disclosure or any type of use under applicable law. If the reader of this e-mail is not the intended recipient, or the employee, agent or representative responsible for delivering the e-mail to the intended recipient, you are hereby notified that any dissemination, distribution, copying, or other use of this e-mail is strictly prohibited. If you have received this e-mail in error, please reply immediately to the sender.

Below your signature, add this legal disclaimer:

Font: Arial • Font Size: 10pt • Grey: #929495

*Feel free to copy and paste signature line and legal disclaimer

A Note on Images in the Signature Line

While it may be tempting to add the logo to your signature line, we ask that you DO NOT ADD A LOGO OR IMAGES TO YOUR SIGNATURE LINE for several reasons:

Images take up internet bandwidth. Images make email, etc. slower to load.

1.

Given that everyone has different technical skills, it’s nearly impossible to ensure that everyone uses a uniform logo image. We do not want the logo stretched, miscolored, etc.

2.

Your Name | Your Title | Westcor Land Title Insurance Company1873 S. Bellaire Street, Suite 630, Denver, CO 80222P: 000.000.0000 | M: 000.000.0000 | E: you@wltic.comwww.wltic.com

ComplementaryColors

HEX: #2e2d76

R: 46 G: 45 B: 118

CMYK: 100% 100% 20% 8%

Pantone 2745 C

Pantone P 101-15 U

HEX: #5a7ab7

R: 90 G: 122 B: 180

CMYK: 70% 50% 3% 0%

Pantone 104-6 C

Pantone 2728 UP

HEX: #db3a8c

R: 219 G: 58 B: 140

CMYK: 9% 91% 7% 0%

Pantone 75-7 C

Pantone Pink U

HEX: #02b1e4

R: 71 G: 177 B: 228

CMYK: 71% 9% 1% 0%

Pantone 2995 CP

Pantone 2925 UP

HEX: #762877

R: 118 G: 40 B: 119

CMYK: 64% 100% 19% 5%

Pantone 91-8 C

Pantone 7650 UP

HEX: #3d3d3d

R: 61 G: 61 B: 61

CMYK: 68% 61% 60% 45%

Pantone P 179-14 C

Pantone P 179-14 U

Have questions? Need something you can’t find on wltic.com/branding?

Contact Allie Musso with the Marketing Communications team at amusso@wltic.com.

Need a marketing piece? Fill out our creative request form at wltic.com/getcreative.

www.wltic.com