201Me2deiieia K2 2010Medi - OpenSystems Mediacloud1.opensystemsmedia.com/2010 MES Media Kit...
Transcript of 201Me2deiieia K2 2010Medi - OpenSystems Mediacloud1.opensystemsmedia.com/2010 MES Media Kit...
-
EMBEDDED SYSTEMSMilitaryMIL-EMBEDDED.COM
ContentsEditorial Staff and Departments 2Demographics and Circulation 3Editorial Calendar 4Print Rates and Specifications 6Contacts 7
2010Media Kit
-
Military Embedded Systems magazine focuses on “Whole Life COTS” and the total military program life cycle, providing technical coverage that applies to all program stages – not just the front-
end design stage. The website, Resource Guide, Internet editions, and print
editions provide insight on embedded tools and strategies such as software, hardware, systems, technology insertion, end-of-life mitigation, component storage, and many other military-specific technical subjects.
Coverage includes the latest, most innovative products and technology shifts that drive today’s military embedded applications, such as SDR, sonar, avionics, radar, telemetry, C4ISR, imaging, and more. Each issue provides readers with the information they need to stay connected to the pulse of embedded technology that already is – or might possibly be – used by the military and aerospace industries.
Chris Ciufo is group editorial director for several of OpenSystems Media’s magazines including Military Embedded Systems. A 25-year technology veteran, Chris has spent his entire career dealing with the defense industry – both in DoD- and commercial-related businesses. He has been on the
board and systems side of technology, and he spent many years in the semiconductor industry with companies including AMD and Sharp, as well as Dy 4 Systems and VISTA Controls (both were later acquired by Curtiss Wright long after Chris’ tenure.) Chris has held engineering, management, business development, and executive management positions. He holds a BS in Electrical Engineering and a BS in Materials Science.
E-mail Chris at [email protected]
Sharon Schnakenburg-Hess, Military Embedded Systems assistant managing editor, oversees both the editorial and production processes including article solicitations/reviews and layout. She earned her BA in Journalism from Arizona State University’s Walter Cronkite School of Journalism and Mass Communication and has worked as a freelance reporter and online editor.
E-mail Sharon at [email protected]
Terri Thorson, Military Embedded Systems senior editor (columns), has been in high-tech worldwide media relations, strategic public relations, and marketing and corporate communications since 1988. She is a faculty member at the University of Phoenix. Terri received her BA in Journalism and Public Relations and a Masters of Mass Communication from Arizona State University.
E-mail Terri at [email protected]
www.mil-embedded.com
IndustryAnalysis: Insightful commentary by OpenSystems Media’s editors and industry leaders.
Daily Briefing: News snippets on the latest happenings in the military and aerospace realm.
MilitaryTechnologyInsider: A view of future technology with tech refresh in mind.
CrosshairsEditorial: The chief editor’s laser-focused topic du jour.
FieldIntelligence: News from the field.
LegacySoftware Migration: Changing guest column on issues and challenges of maintaining and migrating software.
Editorial Staff and Departments
5
Editorial Staff
Departments
Key TopicsBoards/Carriers/Mezzanines
Data acquisition, DSP, FPDP, FPGA/reconfigurable computing, frame grabbers, MIL-Spec I/O, sensor I/O, precision instruments, PC/104, PCI, PMC, PrPMC, video, VPX, VME, VXI, XMC, VXS, VPX/REDI, OpenVPX, FMC, MIL-STD-1553/AFDS, ARINC-429, SBCs, comms and networking
Massstorage Packaged system, solid-state, RAID, data recorder
Obsolescence/DMSMS Cost avoidance services, EOL/aftermarket supplier, obsolescence logistics services, obsolescence prediction tools, uprating or screening services
Ruggedcomputersystems Flat-panel system, combat display, mission computer
Software/Middleware CORBA, TCP/IP, DDS, graphics software/library, OpenGL, GUI, Linux, RTOS, cost analysis/prediction, simulation, COTS models, battlefield-related information technology, thermal modeling
Testandinstrumentation Analyzer/monitor, bus analyzer, LXI, PXI, VXI
EMBEDDED SYSTEMSMilitary
MIL-EMBEDDE
D.COM
V O L U M E 5 N U M B
E R 6
SEPTEMBER 20
09
I N C L U D I NG :
Chris A. Ciufo
Cell phones drive new soft
ware
Field Intelligence
COTS steps up to multicore
Mil Tech Insider
Recording high-volume sen
sor data
Legacy Software Migratio
n
Klocwork
Visualization: key to code re
use
Annual Resource Gu
ide
MILITA
RY EMBED
DED
SYSTEMS
SEPTEMBER 2009
2009 Annual R
esource G
uide
VO
LU
ME
5 N
UM
BE
R 6
The finer points
of
COTS software
Tech trends:
Vendors weigh i
n
-
Circulation Total: 39,253 Print: 29,930 Digital: 9,323
Event distribution: 3,150 E-letter distribution: 25,500
www.mil-embedded.com Average monthly unique visitors: 15,700 Average monthly page views: 120,000
As of September 2009
Demographics and Circulation
6
Circulation
www.mil-embedded.com
Readership by Segment
Job function of the 23% of MilitaryEmbeddedSystems
subscribers who identify themselves as decision makers
Defense electronics, subsystems manufacturers
27%
Prime defense contractors37%
Army, Navy, Air Force, and government labs
28%
Director/Manager59%
CEO/Officer/President26%
Lead/Principal engineer
12%
Buyers/ Purchasing
3%
Military Embedded Systems magazine targets industry primes, subcontractors, Department of Homeland Security, U.S. Coast Guard,
U.S. Navy, DoD, U.S. Border Patrol, Allies/Foreign governments, government labs, aviation and space agencies,
U.S. Air Force, U.S. Army, and U.S. Customs.
0%
5%
10%
15%
20%
Subscriber Job Function
Government, Homeland Security
8%
-
Vice President Sales and MarketingPatrick [email protected]
Senior Account ManagerDennis [email protected]
Senior Account ManagerTom [email protected]
Digital Content ManagerChristine [email protected]
Southwest Barbara [email protected]
East Coast/Mid AtlanticRon [email protected]
Southern CaliforniaDenis [email protected]
Nothern CaliforniaSydele [email protected]
Strategic Account ManagerRebecca [email protected]
Israel, Middle EastDan [email protected]
AsiaSally [email protected]
Sales30233 JeffersonSt. Clair Shores, MI 48082586-415-6500FAX: [email protected]
Contacts
7
Vice President EditorialRosemary Kristoff [email protected]
Group Editorial DirectorChris [email protected]
Editorial DirectorsDon [email protected] [email protected]
Managing EditorAnne [email protected]
Senior EditorTerri [email protected]
Assistant Managing EditorsJennifer [email protected] [email protected]
Web Content EditorMonique [email protected]
Technology Editor and Software Corner Columnist
Curt [email protected]
European RepresentativeHermann [email protected]
Advertising [email protected]
Creative [email protected]
Reader [email protected]
Web ServicesUse this link to submit:
Newsreleases Newproductsandphotos Advertisement Whitepapers Video
submit.opensystemsmedia.com
Headquarters16626 E. Avenue of the FountainsSuite 203Fountain Hills, AZ 85268480-967-5581
Sales
Editorial
Resources
-
2010
Edi
tori
alC
alen
dar
Revi
sed
4/24
/201
0
Edit
oria
l con
tact
info
Art
icle
s: C
hris
Ciu
fo:
cciu
fo@
open
syst
emsm
edia
.com
Art
icle
s: S
haro
n Sc
hnak
enbu
rg-H
ess:
ssc
hnak
enbu
rg@
open
syst
emsm
edia
.com
Colu
mns
: Ter
ri Th
orso
n: t
thor
son@
open
syst
emsm
edia
.com
ww
w.m
il-em
bedd
ed.c
omw
ww
.ope
nsys
tem
smed
ia.c
om
Edit
oria
lA
dsED
ITO
RIA
L FE
ATU
RES
Volu
me
6
ISSU
E
Abs
trac
ts1s
t Dra
ft F
inal
Clos
e
Mat
eria
ls
SPEC
IAL
FEAT
URE
Staff
-w
ritt
en
MIL
ITA
RY M
ATER
IAL:
TECH
NO
LOG
Y FE
ATU
RESt
aff i
ntro
duce
d, c
ontr
ibut
ed m
ater
ial
APP
LICA
TIO
N F
EATU
RE
Cont
ribu
ted
mat
eria
l
PRO
MO
TIO
NS
SUPP
LEM
ENTS
TRA
DE
SHO
WS
Aug
ust
E-le
tter
20Ju
l10
Edito
rial
em
phas
iso
nVP
Xan
dVM
ECo
ntac
t edi
tors
wit
h co
ntri
bute
d ar
ticl
e id
eas
Sept
Issu
e 6
plus
E-
lett
er
4Jun
1030
Jun1
023
Jul1
0
23Ju
l10
4Aug
10
Ann
ualM
ilita
ryE
mbe
dded
Sys
tem
sRes
ourc
eG
uide
E-
cast
& w
hite
pap
er:
Exec
utiv
e ro
undt
able
on
crit
ical
te
chno
logi
es fi
elde
d in
the
next
3 y
ears
.
MIL
COM
ESC
Bost
on
AUSA
Was
hing
ton
DC
POIN
T: T
he V
endo
r Vie
w -
Indu
stry
exe
cs p
redi
ct C
OTS
futu
reCO
UN
TERP
OIN
T: T
he M
ilita
ry P
rim
es/S
ubs V
iew
- W
hat t
hey
need
from
CO
TS v
endo
rs a
nd in
dust
ry
Key
Reso
urce
Gui
de c
ateg
orie
s in
clud
e:Bo
ards
, Mul
ti-co
re, P
acka
ging
/Mec
hani
cal/C
hass
is, R
ugge
d Bo
ards
and
Com
pute
rs, S
mal
l For
m F
acto
rs, S
enso
rs, S
yste
ms,
Pow
er C
onve
rsio
n, M
ass
Stor
age,
Mid
dlew
are/
Soft
war
e, V
irtua
lizat
ion,
Test
and
Inst
rum
enta
tion
Oct
ober
Issu
e 7
plus
E-
lett
er
2Jul
1030
Jul1
030
Aug1
0
30Au
g10
8Sep
10D
oD b
udge
t: T
op C
OTS
tech
for 2
011
Dat
a ac
quis
itio
n an
d I/O
pro
duct
s fo
r: a
vion
ics,
shi
pboa
rd, v
etro
nics
, and
sp
ace
vehi
cles
- 10/
100/
1000
Eth
erne
t- M
IL-S
TD-1
553/
1773
- ARI
NC-
429
and
rela
ted
- Oth
er s
enso
r I/O
The
VM
E/V
PX e
cosy
stem
:- V
ME,
VXS
, VPX
, Ope
nVPX
- FM
C/PM
C/XM
C-
Boxe
s an
d ch
assi
s
DD
S, O
penS
AF,
reco
nfi g
urab
le p
latf
orm
s,
ente
rpri
se, a
nd o
pen
API
s
Supp
lem
ento
nPI
CMG
and
co
mm
unic
atio
ns-r
elat
ed
prod
ucts
**
E-ca
st &
whi
te p
aper
: A
dvan
cedT
CA, M
icro
TCA
, and
com
m
plat
form
s in
mili
tary
sys
tem
s
Adva
nced
TCA
Sum
mit
Nov
/Dec
Issu
e 8
plus
N
ovem
ber
E-le
tter
20Au
g10
17Se
p10
15O
ct10
15O
ct10
29O
ct10
Ente
rpri
se s
oftw
are
for m
ilita
ry u
se- P
roje
ct m
anag
emen
t; lo
gist
ics
- Cos
t est
imat
ion/
acco
untin
g- D
atab
ases
- Ter
rain
/gra
phic
s, m
appi
ng
Mic
roso
ft W
indo
ws
mac
hine
s–fr
om
lapt
ops,
net
book
s, d
eskt
ops,
and
se
rver
s ...
to e
mbe
dded
.
Smal
l for
m fa
ctor
s; ru
gged
dut
yM
ini-I
TX, P
C/10
4, S
FF-S
IG, C
OM
Rugg
ediz
atio
n te
chni
ques
Shoc
k, v
ibra
tion,
ther
mal
, coo
ling
Coun
terf
eit c
ompo
nent
sH
ow to
tell,
wha
t to
doE-
cast
& w
hite
pap
er:
Mili
tary
pow
er s
olut
ions
Dec
embe
rE-
lett
er19
Nov
10Co
ntac
t edi
tors
wit
h co
ntri
bute
d ar
ticl
e id
eas
**
Supp
lem
ents
:A
nin
side
-the
-mag
azin
esp
ecia
ledi
tori
ala
ndp
rodu
ctss
uppl
emen
tin
conc
ertw
itha
nO
penS
yste
msM
edia
sist
erm
agaz
ine.
Supp
lem
ent o
n ru
gged
sm
all f
orm
fact
or b
oard
s an
d sy
stem
s pu
blis
hed
with
PC/
104
and
Smal
l For
m F
acto
rs F
ebru
ary
issu
e.Su
pple
men
t on
VME
prod
ucts
pub
lishe
d w
ith V
ME
and
Criti
cal S
yste
ms
fall
issu
e.Su
pple
men
t on
PICM
G a
nd c
omm
unic
atio
ns-r
elat
ed p
rodu
cts
publ
ishe
d w
ith C
ompa
ctPC
I, Ad
vanc
edTC
A &
Mic
roTC
A O
ctob
er is
sue.
Colu
mns
: Cro
ssha
irs E
dito
rial •
Dai
ly B
riefi n
g: N
ews
Snip
pets
• Fi
eld
Inte
llige
nce
• Ind
ustr
y A
naly
sis
• Leg
acy
Soft
war
e M
igra
tion
• Mili
tary
Tech
nolo
gy In
side
rN
ew P
rodu
cts:
Be
sure
to e
nter
you
r new
pro
duct
s in
to o
ur p
rodu
ct d
atab
ase
at s
ubm
it.op
ensy
stem
smed
ia.c
om to
be
cons
ider
ed fo
r inc
lusi
on in
any
New
Pro
duct
s se
ctio
n. T
hese
pro
duct
s ar
e al
so in
clud
ed in
our
soc
ial m
edia
ne
twor
ks, i
nclu
ding
Tw
itter
(@m
ilita
ry_c
ots)
and
our
Mili
tary
Em
bedd
ed S
yste
ms
Link
edIn
gro
up.
Edit
or’s
Choi
ce P
rodu
cts:
To b
e co
nsid
ered
for E
dito
r’s C
hoic
e, e
nter
you
r pro
duct
new
s re
leas
es a
t sub
mit.
open
syst
emsm
edia
.com
in a
dditi
on to
sen
ding
to a
n O
penS
yste
ms
Med
ia e
dito
r.O
ccas
iona
l Fea
ture
: Und
er th
e m
Scop
e …
the
late
st in
CPU
s an
d M
CUs
E-le
tter
s: E
-lett
ers
will
hav
e th
e sa
me
focu
s as
the
Spec
ial F
eatu
re w
ith b
onus
con
trib
uted
mat
eria
l.E-
cast
s: A
ny fe
atur
e to
pics
will
be
cons
ider
ed fo
r E-c
asts
thro
ugho
ut th
e ye
ar. S
ee o
ur E
-cas
t cal
enda
r at e
cast
.ope
nsys
tem
smed
ia.c
om fo
r mor
e de
tails
on
upco
min
g ev
ents
.Su
bscr
ipti
ons:
Sub
scrib
e on
line
at w
ww
.ope
nsys
tem
smed
ia.c
om/s
ubsc
riptio
ns.
Due
to o
ngoi
ng d
evel
opm
ents
in th
e em
bedd
ed e
lect
roni
cs in
dust
ry, t
opic
s on
this
cale
ndar
are
subj
ect t
o ch
ange
with
out n
otic
e.
-
Revised 04/24/2010
Rate Plan: EmbeddedComputingDesign and MilitaryEmbeddedSystemsSize 1x 2-3x 4-6x 7-9x 10-12x 13-18x 19-24x 25-30x
2 page spread $8,910 $7,830 $7,380 $6,750 $6,075 $5,535 $5,040 $4,7701 $4,950 $4,350 $4,100 $3,750 $3,375 $3,075 $2,800 $2,650
2/3 $3,750 $3,400 $3,050 $2,750 $2,475 $2,225 $2,025 $1,8251/2 $2,600 $2,275 $2,125 $1,975 $1,875 $1,750 $1,675 $1,550
1/3 * $1,825 $1,750 $1,675 $1,575 $1,500 $1,425 $1,350 $1,2751/4 $1,500 $1,450 $1,400 $1,350 $1,300 $1,250 $1,200 $1,150
1/9 * $600 $575 $550 $525 $500 $475 $450 $425
Product profile, advertiser
full page $1,300 $1,275 $1,250 $1,225 $1,200 $1,175 $1,150 $1,125half page $700 $675 $650 $625 $600 $575 $550 $525
Product profilenon-advertiser
full page $1,400 $1,375 $1,350 $1,325 $1,300 $1,275 $1,250 $1,200half page $850 $825 $800 $775 $750 $725 $700 $675
TabsFull $4,950Mini $1,750
Covers 2, 3, or 4 and center spreads are available for an extra charge. Rate combinations: Insertions can be combined to give you the maximum discount.* Not available in Resource Guide issues.
Print Rates and Specifications(Effective 1/1/10)
Production address/Mailing address for proofs16626 E. Avenue of the Fountains, Ste 203
Fountain Hills, AZ 85268Tel: 480-967-5581Fax: 480-837-6466
Advertiser Service30233 Jefferson • St. Clair Shores, MI 48082
[email protected]: 586-415-6500Fax: 586-415-4882
Ad Size Shape Trim (W x H)
Bleed (W x H)
Page Spread Full
16" x 10.875"
16.25" x 11.125"
1/2 Page Spread Horizontal
16" x 4.875"
16.25" x 5.125"
Page Full 8" x 10.875"8.25" x 11.125"
2/3 Page
Vertical 4.625" x 10"
Island 5.125" x 7.375"
1/2 Page
Vertical 3.375" x 10"
Horizontal 7" x 4.875"
Island 4.625" x 7"
1/3 Page
Vertical 2.125" x 10"
Square 4.625" x 4.875"
1/4 Page Square 3.375" x 4.875"
1/9 Page Square 2.125" x 3.125"
Tab Full 8.5" x 10.875"8.75" x 11.125"
Keep copy at least 0.375" from top and 0.5" from left, right, and bottom.
EMBEDDED SYSTEMSMilitary
MIL-EMBEDDE
D.COM
V O L U M E 5 N U M B
E R 6
SEPTEMBER 20
09
I N C L U D I NG :
Chris A. Ciufo
Cell phones drive new soft
ware
Field Intelligence
COTS steps up to multicore
Mil Tech Insider
Recording high-volume sen
sor data
Legacy Software Migratio
n
Klocwork
Visualization: key to code re
use
Annual Resource Gu
ide
MILITA
RY EMBED
DED
SYSTEMS
SEPTEMBER 2009
2009 Annual R
esource G
uide
VO
LU
ME
5 N
UM
BE
R 6
The finer points
of
COTS software
Tech trends:
Vendors weigh i
n
Colors/Resolution4-color CMYK @ 300 dpi (Spot colors will not be preserved and will be converted to 4-color process.)
File formats Preferred format: High-resolution PDF (press setting) Adobe Acrobat 5.0 or above.
Note: If text is outlined or the below formats are used. We cannot guarantee that your ad will be searchable in our E-mag platform.
Other acceptable formats: TIF, Photoshop PSD, or JPEG (best quality setting).
DeadlinesInsertion schedules cancelable only on written notice when received 10 days prior to the closing date of advertising forms. If the new ad is not received by the material due date, OpenSystems Media reserves the right to repeat the previous advertisement.
Advertisers are to receive the publications in which their display advertising appears.
Commission15 percent commission to recognized advertising agencies on display advertising; net 30 days. No commission allowed on tipping-in or other production charges. Invoiced date of issue.
High Impact AdsOpenSystems Media has a variety of high impact advertising options for you next marketing campaign.
Insertsandoutserts BellyBands–wraparoundmagazine GateFolds–specialfoldoutpages Post-its TabsandMini-tabs Productsoncover Coverpeelbacks andmanymore
Contact your account manager for specifications.
Special servicesCopy and design charges: Creative services for print advertisements available for a fee. Please discuss with your account manager.
Technical questionsIf you are unsure about the specifications, please contact:
Submit ads to submit.opensystemsmedia.com
12
http://submit.opensystemsmedia.com
-
VicePresidentSalesandMarketingPatrick [email protected]
SeniorAccountManagerDennis [email protected]
SeniorAccountManagerTom [email protected]
DigitalContentManagerChristine [email protected]
MarketingCoordinatorAndrea [email protected]
SouthwestBarbara [email protected]
EastCoast/MidAtlanticRon [email protected]
CentralStatesErnest [email protected]
SouthernCaliforniaDenis [email protected]
NothernCaliforniaSydele [email protected]
StrategicAccountManagerRebecca [email protected]
Israel,MiddleEastDan [email protected]
AsiaSally [email protected]
Sales30233 JeffersonSt. Clair Shores, MI 48082586-415-6500FAX: [email protected]
Contacts
7
VicePresidentEditorialRosemary Kristoff [email protected]
GroupEditorialDirectorChris [email protected]
EditorialDirectorsDon [email protected] [email protected]
ManagingEditorAnne [email protected]
SeniorEditorTerri [email protected]
AssistantManagingEditorsJennifer [email protected] [email protected]
WebContentEditorMonique [email protected]
TechnologyEditorandSoftwareCornerColumnist
Curt [email protected]
EuropeanRepresentativeHermann [email protected]
WebServicesUse this link to submit:
News releases New products and photos Advertisement White papers Video
submit.opensystemsmedia.com
Headquarters16626 E. Avenue of the FountainsSuite 203Fountain Hills, AZ 85268480-967-5581
Sales
Editorial
Resources
mailto: [email protected]: [email protected]: [email protected]: [email protected]: [email protected]: [email protected]: [email protected]: [email protected]: [email protected]: [email protected]: [email protected]: [email protected]: [email protected]: [email protected]: [email protected]: [email protected]://submit.opensystemsmedia.comhttp://www.opensystemsmedia.com