2019 Sponsorship Deck

What is BvB Dallas?

BvB Dallas is a young-professionals organization dedicated to raising money and awareness for Alzheimer’s disease research and care. BvB Dallas is a way to honor and remember

loved ones who suffered or are suffering from Alzheimer’s and related diseases. BvB Dallas is the most successful participating city, raising over $4.2 Million in funds and recruiting

over 1,200 volunteers in 11 years.

What We Do BvB Dallas begins each season setting an annual fundraising goal. Between the months of April and August, the organization raises money by hosting large scale events, sponsorships, and individual player fundraising.

Our primary fundraiser is a powder-puff football game played annually in August at the Cotton Bowl. To participate, BvB Dallas members must individually raise at least $1,250. Funds raised go toward raising awareness and support to help eradicate Alzheimer’s forever.

Other fundraising events include:• Annual Birdies for BvB Golf Tournament• Pool Parties• Kickoff Party• Happy Hours • Giveback Shopping Events

Why Tackle Alzheimer's?

• Almost 6 Million Americans are living with Alzheimer’s Disease, including nearly 400

thousand in Texas alone

• Out of an estimated 5.7 Million Americans living with Alzheimer’s, over half remain undiagnosed

• Alzheimer’s Disease is ranked as the 6th leading cause of death in the US

• Alzheimer’s is the only disease among the top 10 causes of death in America that cannot be prevented, cured, or even slowed

• Alzheimer’s Disease is ranked as the 6th leading cause of death in the US and deaths attributed to Alzheimer’s Disease have grown 123% in the last 15 years

• A new case of Alzheimer’s Disease develops every 66 seconds; By the year 2050, the incidence will increase to every 33 seconds

• Over 16 million Americans are unpaid caregivers for someone with Alzheimer’s Disease or other dementias, accounting for an estimated 18 billion hours of care

From the Alzheimer’s Association Annual Report

Fund Allocation BvB Dallas funds community outreach programs and research projects for organizations in North Texas.

Our 2018 beneficiaries include:

The Senior Source

UT Dallas Center for BrainHealth

UT Southwestern Medical Center Clinical Neuropsychology Fellowship

The Alzheimer's Association

2019 Beneficiaries will be announced soon!

Participant Profile• Players (Female) and Coaches (Male) are ages 21-42

• Involved in numerous young-professional, athletic, social and charitable organizations

• 70% of participants have a friend or family member with Alzheimer’s

• Players & Coaches must raise $1250 each to participate on Game Day

Donor & Fan Profile• BvB Dallas received over 6,000 individual donations in 2018

• Average donation : $114 in 2018 (up from $106 in 2017)

• Game Day Attendees (over 4000) range in age from 1-99

• Heard about the game through local news, advertisements, social media and via email

$680,000+raised in 2018!

BvB Dallas Growth

Online PresenceOur Fans & Followers

65% 35%

45 Countries

On an average day during the season, we…

Reach 5,000 unique individuals through FacebookServe an estimated 5,800 impressionsEngage over 300 individuals on social

Have 160+ unique engagements on our website

60% 40%

Our top 5 Twitter followers have a network

of over 6M

76% of followers have a net worth of over $100k

During the season, BvB Dallas earns over 10 million digital and

social media impressions.

FACEBOOK | TWITTER

BvB Dallas’ top video garnered over 13k views and

reached over 36k people.

Media CoverageOVER 6.7 MILLION EARNED MEDIA IMPRESSIONS FOR AN AD VALUE OF $62,000+

BVB DALLAS PARTNERS WITH SPORTSRADIO 1310 THE TICKET FOR PROMOTIONAL SPOTS AND GAME-DAY COVERAGE VALUED AT $25K.

Sample Segments and Articles:

Dallas Culture Map: BvB Dallas Presents 11th Annual Powder-Puff Football Game and Dallas Young Professionals Make Fundraising Splash with Hot Uptown Pool Party

Dallas Morning News: Blondes Will Battle Brunettes to Raise $700,000 for Alzheimer’s on Saturday

Dallas Observer: Blondes Versus Brunettes Powderpuff Football Game: Grit, Glory, Girls

D Magazine: Gym Bag Spill: BvB Edition

GUIDE LIVE/ DALLAS MORNING NEWS: Blondes vs. Brunettes PowderPuff Game Raises Big Money for Alzheimer’s Research

Game Day 2019WHEN: AUGUST 10, 2019

WHERE: Cotton Bowl at Fair Park

4,500 to 5,000 expected attendance from ages 0-99

A $25 donation gets you entry to the game and after party at the steps of the Cotton Bowl

Special check presentation & surprise performances at half time!

Presenting Sponsor$25,000

• Mentioned in all press statements and releases• Inclusion in Social Media Posts through season/specific campaign TBD

and will include players/coaches as well as BvB Official social media channels• Inclusion on all donor and team email communications throughout the season• 20 sponsor passes to the game – includes VIP entrance to the post-game celebration & access to the air-

conditioned VIP suite• Logo on Front of Game Day Jerseys & Practice Jerseys • Logo and Link on First Page of Website and Feature Story on BvB Dallas Home Page• Logo on Game Day posters and fliers (approximately 3500 distributed throughout DFW area)• Two page spread in Game Day program• Jumbotron ad space (:30 second video or 2 still ads) to run at least twice on Game Day• Opportunity to display One (1) company banner at all official BvB Dallas events• Ability to provide an insert in game-day programs w/promotional coupon and/or distribute to fans and include

items in player/coaches bags

Platinum Sponsor $10,000

• Mentioned in all press statements and releases• Inclusion in Social Media Posts throughout season/specific campaign TBD• Logo on back of Game Day Jerseys • Logo and Link on Sponsor Page of BvB Dallas Website• Ten (10) sponsor passes to the game – includes VIP entrance to the post-game celebration & access to the

air-conditioned VIP suite• Logo on Game Day posters and fliers (approximately 3500 distributed throughout DFW area)• Full page ad in Game Day Program• Jumbotron ad space (30 second video or 2 still ads) to run at least twice on Game Day• Opportunity to display One (1) company banner OR 10’ x 10’ tent on Game Day at the Cotton Bowl• Ability to include items in player/coaches Game Day bags

Gold Sponsor$7,500

• Six (6) sponsor passes to the game – includes VIP entrance to the post-game celebration & access to the air-conditioned VIP suite• Logo on back of Game Day Jerseys • Logo and Link on BvB Dallas Website• Inclusion in Social Media Posts throughout season• Logo on Game Day posters and fliers (approximately 3500 distributed throughout DFW area)• Full page ad in Game Day Program• Jumbotron ad space (Two still ads) to run at least twice on Game Day• Opportunity to display One (1) company banner on Game Day at the Cotton Bowl• Ability to include items in player/coaches Game Day bags

Silver Sponsor $5,000• Four (4) sponsor passes to the game – includes VIP entrance to the post-game celebration & access to the air-conditioned VIP suite• Logo on back of Game Day Jerseys • Logo and Link on BvB Dallas Website• Logo on Game Day posters and fliers (approximately 3500 distributed throughout DFW area)• Half page ad in Game Day Program• Jumbotron ad space – Logo with Dedicated Frame• Opportunity to display One (1) company banner on Game Day• Ability to include promotional items or coupon in

player/coaches Game Day bags

Bronze Sponsor $2,500

• Two (2) sponsor passes to the game – includes VIP entrance to the post-game celebration & access to the air-conditioned VIP suite• Logo on back of Game Day Jerseys • Logo and Link on BvB Dallas Website• Half page ad in Game Day Program• Jumbotron ad space – Logo with Non-Dedicated Frame (grouped with other like sponsors)• Opportunity to display One (1) company banner on Game Day at the Cotton Bowl• Ability to include promotional items or coupon in player/coaches Game Day bags

Any Questions?Email sponsorship@bvbdallas.org