22 SEPT-2 OCT

2019 ROYAL MELBOURNE SHOW EXHIBITOR PROSPECTUS

21 SEPT-1 OCT

THE ROYAL MELBOURNE SHOW IS VICTORIA’S LARGEST & MOST ICONIC COMMUNITY EVENT

THERE’S NOTHING LIKE REACHING 470,000 VISITORS

Conducted by The Royal Agricultural Society of Victoria (RASV) since 1848, the Royal Melbourne Show promotes and celebrates excellence in Victorian agriculture. The Royal Melbourne Show attracts around 470,000 visitors to Melbourne Showgrounds each year, providing significant economic and social benefit to the state of Victoria.

RASV is committed to developing the Royal Melbourne Show as a world-class event, maximising its appeal and success by presenting a unique and memorable agricultural event experience that is relevant, entertaining and provides a unique platform to inform consumers about quality Victorian produce and products.

Presenting an extraordinary and vibrant exhibition of animals and agriculture, award-winning food and beverage experiences, arts and crafts, along with carnival rides, showbags, live entertainment and much more, the Royal Melbourne Show is indeed a unique celebration.

2 2019 Royal Melbourne Show Exhibitor Prospectus 3

The Royal Melbourne Show offers exhibitors a unique opportunity to engage Victorians at Victoria’s largest and most iconic annual

community event across a uniquely motivated and diverse audience.

of visitors enjoyed their

Show experience

of adult attendees are female

average retail spend per person at the Show

average time each person spent

at the Show

85%

71%

$150

6 hrs

58% OF ATTENDEES ARE FAMILIES

Audience:

Families Aged 25 – 44 years with young children aged 13 years and under

Aged 45 – 59 years with non-dependant or no children

Aged 14 – 18

Adults

Teenagers

*Source 2018 Royal Melbourne Show attendee survey

VICTORIAN ATTENDEES 2018

West 22%

North 8%

East 18%

Inner 15%

South 23%

Regional 14%

VICTORIAN ATTENDEES 2018

West 22%

North 8%

East 18%

Inner 15%

South 23%

Regional 14%

THERE’S NOTHING LIKE REWARDING INVOLVEMENT

THERE’S NOTHING LIKE CUSTOM DESIGNED EXHIBITOR SPACE

Make immediate sales and generate leads

Build brand awareness within new markets

Educate consumers about your product or service

Build a database of prospective customers

Interact and engage with a diverse and significant audience

Demonstrate the features and benefits of your product or service

Leverage from the Show’s additional promotional opportunities

A range of specially designed pavilions and precincts are designed to meet the needs, wants and expectations of exhibitors and consumers.

Exhibition space is available in a range of areas. Indoor exhibition sites showcase food and beverage, health and wellbeing, fashion accessories and clothes, beauty and lifestyle products, jewellery, toys, art, crafts and cookery, specialty children’s products and agriculture.

Outdoor exhibition sites are ideal for novelty items, leisure, craft, outdoor furniture, farming produce and products and automotive.

The Royal Melbourne Show provides a unique retail opportunity that enables you to target your audience in a personal and interactive way.

“I have been exhibiting at the Royal Melbourne Show since 1998. It is difficult

for a business to find the best way to reach their audience and we have found that the Show has been a great platform for us to generate interest and awareness of our

products”Serendipity Lavender Farm

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Shell SchemeShell scheme includes carpeted floor space, white octonorm walls, fascia-name board bearing your company name, two spotlights per 9m2 stand, and 4amp power. The minimum size available is 9sqm.

Outdoor SitesOutdoor sites include marquee, fascia name board bearing your company name, light and 10amp power. Minimum site available is 9sqm.

Space OnlySpace only consists of bare floor space, which is best suited to companies who wish to build their own exhibition stand.

Space only exhibits must provide their own flooring, walls and lighting. The minimum size space available is 18sqm. Shell scheme walls from neighbouring exhibits cannot be used for display purposes or rigging.

RASV recommends the use of professional stand designers and construction specialists. RASV preferred suppliers are available to assist. If you are interested in their details please contact Event Sales on 03 9281 7413 or sales@rasv.com.au

CornersIf allocated a corner site, an additional levy of $825.00 will be charged.

PricingPricing varies depending on pavilion. Please refer to page 8.

Minimum Standards for StandsYour display should include the following elements:

• Be of a professional, high standard

• Demonstrate creativity and innovation.

• Professional signage

• Engage, educate and entertain

• Usable space is as per licensed area

THERE’S NOTHING LIKE WORLD-CLASS EXHIBITOR OPPORTUNITIES

6 2019 Royal Melbourne Show Exhibitor Prospectus 7

GATE 5LANGS RD

GATE 7

LEONARD CR

GATE 9

CARPA

RK

GATE 10RAILWAY

HORSE PAVILION

HORSE EXERCISE & MARSHALLING AREA

NO PUBLIC ACCESS

NO PUBLIC ACCESS

SHOWGROUNDS VILLAGE SHOPPING CENTRE (NO ENTRY OR

SHOW PARKING)

HERALD SUN ARENA

GRAND PAVILION

ADVENTURE CARNIVALADVENTURE CARNIVAL

FUTURE PAVILION

ENTERTAINMENT PRECINCT

WOODCHOP PAVILION

FIRST NATIONAL

REAL ESTATE

FARMYARD

THE MEADOW

BLACK HAWK

DOGS PAVILION

ANIMAL NURSERY

ADVENTURE CARNIVAL

NINE NEWS PAVILION

ENTERTAINMENT PRECINCT

THE LIVESTOCK PAVILIONPONY

RIDES

ROYAL BLOCK

SKY WHEEL

HOME & LEISURE

PAVILION

COCA-COLA THRILLSEEKERS

CARNIVAL

CARPARK

SPOTLIGHT MAKERS PAVILION

GRAND BO

ULEVA

RD

GRAND BOULEVARD

GRAND BOULEVARD

HORSE STABLES

LANGS ROAD

LEONARD CRES

HORSE STABLES

WOOLWORTHS FRESH FOOD

PAVILION

DOG JUDGING

DOG JUDGING

WINNING

TASTES

PAVILION

WINNING TASTES

COURTYARD

KIDS CARNIVAL

FAMILY ATTRACTION

KIDS CARNIVAL

PON

Y RIDES

GAT

E 1

EPSO

M R

DEP

SOM

RO

AD

EPSO

M R

OA

D

RASV MEMBERS

STOCKMAN’S LOUNGE

The Royal Melbourne Show presents a series of themed pavilion and exhibition spaces affording exhibitors of all sizes the opportunity

to present their products and services in a world-class environment. Details of exhibition spaces overleaf.

Please note: This map and information are subject to change

THERE’S NOTHING LIKE EXCITING NEW EXHIBITOR OPPORTUNITIES

8 2019 Royal Melbourne Show Exhibitor Prospectus

All prices quoted include GST.

9

Home & Leisure PavilionIn a prime location next to the bustling thrill seekers carnival and rail entrance, the all-new Home & Leisure Pavilion is the largest retail Pavilion at the Royal Melbourne Show.

This Pavilion is the perfect place to showcase new and exciting homewares, electronics and specialty items to a wide audience. Complementing the offering will be the best local and regional tourism attractions, community partners and sports.

This is an unrivaled opportunity to test your product in front of a wide audience, boost brand awareness and make sales within a family friendly space.

Pricing: $675 per square metre

Nine News PavilionThe Galleria is an all new location that includes the Channel 9 feature attraction. With TV personalities on-site every day, this Pavilion is perfect for products targeting the fashion and lifestyle of women and girls of all ages.

The Galleria offers exhibitors a broad range of opportunities to showcase your products and services to guide the consumer on trends in fashion, cosmetics, beauty and wellbeing.

Don’t miss your chance to position your brand in the Royal Melbourne Shows newest fashion and design pavilion!

Pricing: $675 per square metre

Spotlight Makers PavilionThe newly renovated Spotlight Makers Pavilion, home of Art, Craft & Cookery is the perfect place to showcase your creative talents. This pavilion offers an unrivalled opportunity to engage with a motivated audience of art and craft enthusiasts and the general public.

Located on the Grand Boulevard near the main entrance to Melbourne Showgrounds, this inspired and vibrant pavilion showcases a unique cross section of contemporary, traditional, innovative and creative crafts.

Disciplines include needle craft, cake decorating, painting, felting, photography, millinery and much more as well as interactive industry and guild demonstrations.

Pricing: $550 per square metre

Dogs PavilionThe Royal Melbourne Show hosts the All Breeds Championship Show, the largest of its kind in the Southern Hemisphere.

Featuring more than 200 breeds of dog competing in esteemed blue ribbon events with judges from all corners of the globe, this truly is a pavilion of international appeal.

An ideal environment to promote your product to a captive, motivated audience of both industry professionals and general public.

Pricing: $400 per square metre

The Livestock PavilionThe Livestock Pavilion features the best in Victorian and Australian agriculture, with some of the country’s most awarded farmers and their livestock.

It is the ultimate platform for commercial exhibitors to connect with industry professionals and the general public to promote and sell their products and services.

Pricing: $500 per square metre

The all-new Woolworths Fresh Food Pavilion

The all-new Woolworths Fresh Food Pavilion is located in the heart of the food precinct. Featuring the popular Woolworths Fresh Food showcase with loads of free sampling, this pavilion is the home for food and beverage products and services including kitchen utensils.

In addition there are a host of things for families to see and do with loads of learning activities for children and adults making it one of the most visited retail pavilions on-site.

There are limited exhibition spaces available in this pavilion to for you to promote and sell your products or services.

Pricing: $675 per square metre

Around The GroundsShowcase your products as part of the outdoor shopping haven that only the Royal Melbourne Show can provide.

The outdoor sites are located in prominent locations throughout the Show with both premium and general options available.

This is the perfect opportunity to display a wide range of products including outdoor furniture, farming produce and products, machinery, automotive, recreation, leisure, fashion, novelties and toys, accessories and much more.

General Pricing: $680 per square metre

Prime exposure and exceptional positioning along the bustling Grand Boulevard provides incredible sales potential for commercial exhibitors.

Premium Pricing: $715 per square metre

Winning TastesThe Winning Tastes Pavilion is a dedicated space promoting award-winning fine food, wine, craft beer, and spirits.

Showcasing the award winning product from the RASV Food and Beverage Award Programs, it provides outstanding sales and promotional opportunities exclusively for award-winning producers and those businesses that support the RASV food and beverage awards programs.

Spaces in the Winning Tastes Pavilion are strictly limited and are available to those who have won RASV conducted awards.

Pricing: On application

The Future PavilionAs a completely new and exciting space, this Pavilion will take families into the future, showcasing new and innovative products and services from e-commerce marketplaces to virtual reality and hands-on gaming experiences.

Comprising of 4 zones including a Mall, a Playground, an Expo and a Café. This is the perfect place to showcase your future tech

Pricing: $675 per square metre

Offering exciting new attractions and a brand new layout – exhibition space at the 2019 Show will be in high demand. Be sure to secure your space now.

ADDITIONAL OPPORTUNITIES

Upgrade to a Corner Stand: $825

Storage: Pricing on application

Show Bag Offering: $500 *conditions apply

Advertising Packages: Pricing on application

NEXT STEPS TO BECOMING A SHOW EXHIBITOR

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“Our presence in the Livestock Pavilion at the Show gave us the opportunity to talk to farmers about

what we do and what services we can provide, and to the general public about why and how support is

provided to farmers. The Show draws people from all corners of Victoria and interstate providing the perfect opportunity to showcase your business, products and

services to a wider audience.”

Rural Aid Ltd

Two Years at the Royal Melbourne Show

“The Royal Melbourne Show is an important event for

our business as it provides crucial support for a small

operator. It is very enjoyable for all involved, especially

for staff morale.”

Underground IndustriesThree years at the Royal Melbourne Show

“For many years now we have regular customers and exhibitors coming to us for

a massage. Book in early so that you don’t miss out on a great Show to exhibit your

product.”

Deep Muscle Chinese Massage14 years at the Royal Melbourne Show

“With the Royal Melbourne Show we are able to interact with thousands of people on a daily basis. We find that many people down the track, when they are ready for a new pet,

think greyhounds as they remember meeting them at the Show. We would highly recommend to businesses to exhibit at the

Royal Melbourne Show, as it is a great place to showcase your brand and product. The demographics are broad and you’re

bound to communicate with your target market.”

Greyhound Adoption ProgramOver 11 years at the Royal Melbourne Show

To start the process of reaching around 470,000 potential customers, fill out an Expression of Interest form and send to sales@rasv.com.au

Once RASV has received your paperwork you will be required to pay a 30% non-refundable instalment to secure your site.

Review, sign and return the letter of offer and Exhibitor Agreement.

Once RASV has reviewed and approved your expression of interest to exhibit you will receive a letter of offer and Exhibitor Agreement. However, if you are unsuccessful RASV will contact you to discuss the reason and assist you through the process.

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32APPLY TO EXHIBIT

SECURE YOUR SITE

OFFER AND AGREEMENT

HAVE YOU BEEN SUCCESSFUL?

Get ready to pick up your exhibitor pack! It’s filled with all the necessities to bump in and bump out, and enjoy the 2019 Royal Melbourne Show.

KEY DATES:Bump in: 17–20 SeptRoyal Melbourne Show: 21 Sept – 1 OctBump out: 2 Oct

You will receive an email offering you marketing and promotional opportunities.

65 IT’S TIME TO GET EXCITED

PROMOTIONAL OPPORTUNITIES

Contact Event Sales on 03 9281 7413 or sales@rasv.com.au www.royalshow.com.au