2019 MEPRA Awards winner 1 · Best Crisis Communication/ Issues Management Strategy Best Internal...

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2019 MEPRA Awards Winners Supporting Partners Techniques Best Integrated Campaign Best Launch / Live Event / Stunt Dubai Airports with Four Communications Group: X Marks the Spot Standard Chartered and TBWA\RAAD: Art Gap Edelman: The unluckiest traveler campaign: #RSATRAVELPHOTOFAILS Hill+Knowlton Strategies: 2018 Diriyah E-Prix: ‘Racing into the Future’ Weber Shandwick MENAT: Taking it Back to '94 Hill+Knowlton Strategies: Gillette Street Cricket GOLD BRONZE SILVER GOLD BRONZE SILVER

Transcript of 2019 MEPRA Awards winner 1 · Best Crisis Communication/ Issues Management Strategy Best Internal...

Page 1: 2019 MEPRA Awards winner 1 · Best Crisis Communication/ Issues Management Strategy Best Internal Communications Campaign APCO Worldwide: Defending the Defence Industry Hill+Knowlton

2019 MEPRA Awards Winners

Supporting Partners

Techniques

Best Integrated Campaign Best Launch / Live Event / Stunt

Dubai Airports with Four Communications Group:X Marks the Spot

Standard Chartered and TBWA\RAAD:Art Gap

Edelman:The unluckiest traveler campaign: #RSATRAVELPHOTOFAILS

Hill+Knowlton Strategies:2018 Diriyah E-Prix: ‘Racing into the Future’

Weber Shandwick MENAT:Taking it Back to '94

Hill+Knowlton Strategies:Gillette Street Cricket

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Page 2: 2019 MEPRA Awards winner 1 · Best Crisis Communication/ Issues Management Strategy Best Internal Communications Campaign APCO Worldwide: Defending the Defence Industry Hill+Knowlton

2019 MEPRA Awards Winners

Supporting Partners

Techniques

Best Use of Influencers Best Use of Digital PR

Weber Shandwick MENAT:How to Break the Internet in Saudi Arabia

HAVAS PR & LIGHTBLUE:CH Carolina Herrera - Insignia Campaign

Ford Motor Company with ASDA’A BCW:Ford Warriors in Pink 2018: Stories of Courage

Weber Shandwick MENAT:How to Break the Internet in Saudi Arabia

Hill+Knowlton Strategies:HONOR 8X Launch

Galler Chocolatier Lebanon - A campaign by GREY DOHA:“#be7mol2esma ("I carry her name")

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Page 3: 2019 MEPRA Awards winner 1 · Best Crisis Communication/ Issues Management Strategy Best Internal Communications Campaign APCO Worldwide: Defending the Defence Industry Hill+Knowlton

2019 MEPRA Awards Winners

Supporting Partners

Techniques

Best Use of Sponsorship Best use of Traditional Media Relations (Consumer/Trade)

Etihad Airways, MCFC & RD:Etihad Airways MCFC Freestylers

Performance Communications & Continental:AFC Mascot Campaign

Etihad Airways and Four Communications Group:Celebrating the Special Olympics

Matrix PR:Century Financial

Network International with ASDA’A BCW:Network International IPO on London Stock Exchange

Weber Shandwick MENAT:A Summer to remember at Yas Island's Theme Parks

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Page 4: 2019 MEPRA Awards winner 1 · Best Crisis Communication/ Issues Management Strategy Best Internal Communications Campaign APCO Worldwide: Defending the Defence Industry Hill+Knowlton

2019 MEPRA Awards Winners

Supporting Partners

Techniques

Best Use of Data and Insights Best Use of Limited Budget

ASDA'A BCW:‘A Call for Reform’ - The 11th Annual ASDA’ BCW Arab Youth Survey 2019

markettiers:The UAE's first Podcasting Report

Standard Chartered and TBWA\RAAD:Art Gap

Hill+Knowlton Strategies:GOSHxSuperhope

Action Global Communications:Museum of Illusions Dubai Launch

Hill+Knowlton Strategies:#30YearsOfPossible by Cisco

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Page 5: 2019 MEPRA Awards winner 1 · Best Crisis Communication/ Issues Management Strategy Best Internal Communications Campaign APCO Worldwide: Defending the Defence Industry Hill+Knowlton

2019 MEPRA Awards Winners

Supporting Partners

Techniques

Best Use of Video Best use of Creative

Hill+Knowlton Strategies:#BeTheLight

The Executive Council of Dubai with Hill+Knowlton Strategies:Express You

Weber Shandwick MENAT:Taking it Back to ‘94

Standard Chartered and TBWA\RAAD:Art Gap

Hill+Knowlton Strategies:Lenovo Dad Squad

Hill+Knowlton Strategies:GOSHxSuperhope

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Page 6: 2019 MEPRA Awards winner 1 · Best Crisis Communication/ Issues Management Strategy Best Internal Communications Campaign APCO Worldwide: Defending the Defence Industry Hill+Knowlton

2019 MEPRA Awards Winners

Supporting Partners

Sector and Services

Best Sports & Recreational Campaign Best Sustainability Campaign

Etihad Airways, MCFC and RD:Etihad Airways MCFC Freestylers

Action Global Communications: FIFA Club World Cup UAE 2018

Hill+Knowlton Strategies:Gillette Street Cricket

Etihad Airways:Etihad Airways Single-Use Plastic Free Flight

Masdar:We Are Committed

Etihad Airways and Four Communications Group:Fuelling the future

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Page 7: 2019 MEPRA Awards winner 1 · Best Crisis Communication/ Issues Management Strategy Best Internal Communications Campaign APCO Worldwide: Defending the Defence Industry Hill+Knowlton

2019 MEPRA Awards Winners

Supporting Partners

Sector and Services

Best Business to Business Campaign Best Consumer Goods Campaign

Weber Shandwick MENAT and Gulf Business MachinesTransforming the regional tech player

APCO Worldwide: Meydan One

Emirates Steel with Four Communications Group:Forging Prosperity

Weber Shandwick MENAT:Taking it Back to '94

BPG Orange:HMD Global, the home of Nokia phones: It Just keeps getting better

Performance Communications & Bentley Motors:Peak of Luxury

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Page 8: 2019 MEPRA Awards winner 1 · Best Crisis Communication/ Issues Management Strategy Best Internal Communications Campaign APCO Worldwide: Defending the Defence Industry Hill+Knowlton

2019 MEPRA Awards Winners

Supporting Partners

Sector and Services

Best Consumer Services Campaign Best Corporate Reputation Campaign

Emirates Airline Festival of Literature with Four Communications Group:United By Words

Edelman: The unluckiest traveler campaign: #RSATRAVELPHOTOFAILS

Dubai Airports with Four Communications Group:X Marks the Spot

Hill+Knowlton Strategies:#30YearsOfPossible by Cisco

TOH:From Market Leader to Global Player - Rebrand of Cluttons to Savills

ENEC and Four Communications Group:Energy of the future

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Page 9: 2019 MEPRA Awards winner 1 · Best Crisis Communication/ Issues Management Strategy Best Internal Communications Campaign APCO Worldwide: Defending the Defence Industry Hill+Knowlton

2019 MEPRA Awards Winners

Supporting Partners

Best Crisis Communication/ Issues Management Strategy Best Internal Communications Campaign

APCO Worldwide:Defending the Defence Industry

Hill+Knowlton Strategies:The best of Baku - Supporting the Europa League Final 2019

Landmark Group:Landmark Group's Landmark Happiness Movement

Mubadala Investment Company:Volunteering & Special Olympics

Weber Shandwick MENAT and Master Card:An Inside Out Approach To Innovation

Sector and Services

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Page 10: 2019 MEPRA Awards winner 1 · Best Crisis Communication/ Issues Management Strategy Best Internal Communications Campaign APCO Worldwide: Defending the Defence Industry Hill+Knowlton

2019 MEPRA Awards Winners

Supporting Partners

Sector and Services

Best Government Communications & Public Affairs Campaign Best Automotive Campaign

Siemens:Expo Explorers

iJordan for UNICEF Jordan:The Adventures of Looney Balloony - Combating Violence Against Children Campaign

markettiers & Grayling:A Year on the Road

Performance Communications & Bentley Motors:Peak of Luxury

Twitter and Hill+Knowlton Strategies:The Power of a Single Tweet

INFINITI Middle East with Four Communications Group:Luxury Should Be Lived In

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Page 11: 2019 MEPRA Awards winner 1 · Best Crisis Communication/ Issues Management Strategy Best Internal Communications Campaign APCO Worldwide: Defending the Defence Industry Hill+Knowlton

2019 MEPRA Awards Winners

Supporting Partners

Best Energy or Natural Resources Campaign Best Arts and Culture Campaign

ENEC and Four Communications Group:Energy of the future

Masdar:We Are Committed

Edelman:AlUla: Opening a region up to the world

Louvre Abu Dhabi:Masters of Today: Showcasing the Relevance of Rembrandt in 2019

Oman Oil Company/ Orpic with Four Communications Group:Building an Employee-led Brand

Broadway Entertainment Group and Dubai Opera with Four Communications Group:The Phantom Unmasked

Sector and Services

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Page 12: 2019 MEPRA Awards winner 1 · Best Crisis Communication/ Issues Management Strategy Best Internal Communications Campaign APCO Worldwide: Defending the Defence Industry Hill+Knowlton

2019 MEPRA Awards Winners

Supporting Partners

Best Financial Service Campaign Best Healthcare Campaign

Edelman:The unluckiest traveler campaign #RSATRAVELPHOTOFAILS

Network International with ASDA’A BCW:Network International IPO on London Stock Exchange

Hill+Knowlton Strategies:GOSHxSuperhope

APCO Worldwide:CIGNA Insurance

Instinctif Partners:An evolving world for fixed income investors

Ford Motor Company with ASDA’A BCW:Ford Warriors in Pink 2018: Stories of Courage

Sector and Services

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Page 13: 2019 MEPRA Awards winner 1 · Best Crisis Communication/ Issues Management Strategy Best Internal Communications Campaign APCO Worldwide: Defending the Defence Industry Hill+Knowlton

2019 MEPRA Awards Winners

Supporting Partners

Best Fashion or Beauty Campaign Best Food and Beverage Campaign

Brazen:Bio-Oil Dry Skin Gel Launch

HAVAS PR & LIGHTBLUE:CH Carolina Herrera - Insignia Campaign

Galler Chocolatier Lebanon - A campaign by GREY DOHA“#be7mol2esma ("I carry her name")

Weber Shandwick MENAT:Paving Sharjah’s roads gold for UBER eats and McDonalds UAE

Weber Shandwick MENAT:Taking it Back to '94

Sector and Services

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Page 14: 2019 MEPRA Awards winner 1 · Best Crisis Communication/ Issues Management Strategy Best Internal Communications Campaign APCO Worldwide: Defending the Defence Industry Hill+Knowlton

2019 MEPRA Awards Winners

Supporting Partners

Best Retail Campaign Best Travel and Tourism Campaign

Brazen:Changing the face of retail #AtTheGalleria

APCO Worldwide:Overcoming Summer retail app-athy

TOH:Monte-Carlo SBM: Re-boot, re-imagine, re-discover

Marjan with ASDA’A BCW:Ras Al Khaimah New Year’s Eve Fireworks 2018/2019

Edelman:AlUla: Opening a region up to the world

Sector and Services

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Page 15: 2019 MEPRA Awards winner 1 · Best Crisis Communication/ Issues Management Strategy Best Internal Communications Campaign APCO Worldwide: Defending the Defence Industry Hill+Knowlton

2019 MEPRA Awards Winners

Supporting Partners

Best Professional Services Campaign Best Real Estate or Construction Campaign

BPG Orange & KPMG:Consolidating Brand Credibility

Best Transportation and Logistics Campaign

Dubai Airport Freezone Authority with Four Communications GroupInnovate, Connect, Engage

Marjan with ASDA’A BCW:Ras Al Khaimah New Year’s Eve Fireworks 2018/2019

TOH:From Market Leader to Global Player - Rebrand of Cluttons to Savills

Hill+Knowlton Strategies:Transforming and professionalizing the real estate market in Saudi Arabia

Sector and Services

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Page 16: 2019 MEPRA Awards winner 1 · Best Crisis Communication/ Issues Management Strategy Best Internal Communications Campaign APCO Worldwide: Defending the Defence Industry Hill+Knowlton

2019 MEPRA Awards Winners

Supporting Partners

Sector and Services

Emirates Airline Festival of Literature with Four Communications Group:United by Words

ASDA'A BCW:‘A Call for Reform’ - The 11th Annual ASDA’A BCW Arab Youth Survey 2019

EdelmanArizona State University In partnership with Al Ghurair Foundation for Education

Ford Motor Company with ASDA’A BCW:Ford Warriors in Pink 2018: Stories of Courage

Best Non-Profit/ Humanitarian/ Charitable Campaign Best Media Campaign

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Page 17: 2019 MEPRA Awards winner 1 · Best Crisis Communication/ Issues Management Strategy Best Internal Communications Campaign APCO Worldwide: Defending the Defence Industry Hill+Knowlton

2019 MEPRA Awards Winners

Supporting Partners

Best Campaign in Egypt Best Campaign in Kuwait

M&C Saatchi Public Relations and Discovery:Home is where the Heart Is

Best Campaign in Jordan

iJordan:'Adventures of Looney Balloony' - Combating Violence Against Children Campaign for UNICEF Jordan and NCFA

Hill+Knowlton Strategies:GOSHxSuperhope

Weber Shandwick MENAT:Taking it Back to '94

APCO Worldwide:Supporting Kuwait’s Vision for Persons with Disability

Best in Market

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Page 18: 2019 MEPRA Awards winner 1 · Best Crisis Communication/ Issues Management Strategy Best Internal Communications Campaign APCO Worldwide: Defending the Defence Industry Hill+Knowlton

2019 MEPRA Awards Winners

Supporting Partners

Best Campaign in Saudi Arabia Best Campaign in Oman

markettier & Grayling:A Year on the Road

Oman Oil Company/ Orpic with Four Communications Group:Building an Employee-led Brand

Best Campaign in Lebanon

Galler Chocolatier Lebanon - A campaign by GREY DOHA:“#be7mol2esma (“I carry her name”)

Weber Shandwick MENAT:Financial Sector Conference Saudi Arabia 2019

M&C Saatchi:Mobily - #EveryonesKingdom

Best in Market

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Page 19: 2019 MEPRA Awards winner 1 · Best Crisis Communication/ Issues Management Strategy Best Internal Communications Campaign APCO Worldwide: Defending the Defence Industry Hill+Knowlton

2019 MEPRA Awards Winners

Supporting Partners

Best Campaign in UAE Best Campaign in Middle East

Hill+Knowlton Strategies:GOSHxSuperhope

Masdar:We Are Committed

Etihad Airways and Four Communications Group:Celebrating the Special Olympics

ASDA'A BCW:‘A Call for Reform’ - The 11th Annual ASDA’A BCW Arab Youth Survey 2019

Dubai Airports with Four Communications Group:X Marks the Spot

Travelport:Travelport "Travel Unified" Campaign

Best in Market

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Page 20: 2019 MEPRA Awards winner 1 · Best Crisis Communication/ Issues Management Strategy Best Internal Communications Campaign APCO Worldwide: Defending the Defence Industry Hill+Knowlton

2019 MEPRA Awards Winners

Supporting Partners

MEPRA Chairman’s Award Small Agency of the Year

Bashar AlKadhiHill+Knowlton Strategies

Large Agency of the Year

Four Communications Group

People and Teams

Brazen

Large In-House Team of the Year

Mubadala Investment Company

Small In-House Team of the Year

Standard Chartered Bank

Page 21: 2019 MEPRA Awards winner 1 · Best Crisis Communication/ Issues Management Strategy Best Internal Communications Campaign APCO Worldwide: Defending the Defence Industry Hill+Knowlton

2019 MEPRA Awards Winners

Supporting Partners

The “Dave Robinson” Awards for Outstanding Young Communicator of the Year - In-House

Mohamed LuqmanHIGHLY COMMENDED Mubadala Investment Company

People and Teams

Ameera Al Marzooqi - Determination. Passion. Respect.WINNEREmirates Global Aluminium

The “Dave Robinson” Awards for Outstanding Young Communicator of the Year - Agency

Sanjana SomanHIGHLY COMMENDED Hill+Knowlton Strategies

Nada Elbarshoumi WINNER

Weber Shandwick MENAT