Since 20072019 MEDIA KIT

Distinction | 2019 MEDIA KIT

DISTINCTIONVA.COM

Uncovering the very best of what our region has to offer.

Based in Hampton Roads, covering Virginia, Distinction magazine takes its readers on a journey through the Commonwealth. Employing the best photographers and writers in the state, it glides effortlessly from

gorgeous spreads on high-end food and fashion to moving pieces on fascinating people and places.

It’s about quality. It’s about Virginia. It’s about Distinction.

Distinction | 2019 MEDIA KIT

DISTINCTIONVA.COM

Distinction Magazine is a reflection of our region. Our audience consists of successful people living active lifestyles who are influential in business and the community, a coveted demographic for any advertiser.

Audience

Travel & Leisure:

Financial:

Lifestyle:

Demographics:Average home value is $368,900• 27% earn household income of $100,000 or more• 85% own their home• 57% have lived in their current home for 10 or more years• 67% earned an undergraduate degree or higher• 1 in 3 are in a management/business/financial occupation

The Distinction audience is:• 63% more likely to have a second home• 66% more likely to have mutual funds• 62% more likely to have bonds• 69% more likely to have used a stockbroker• 62% more likely to have used an accountant• 56% more likely to have used a financial planner

The Distinction audience is:• 55% more likely to have stayed at an upscale hotel• 71% more likely to have taken 10 or more flightsSignificantly more likely to have visited places outside the continentalU.S. in the past 3 years.

Hawaii: 74% more likelyEurope: 74% more likelyJapan/China: 62% more likely

Alaska: 60% more likelyMiddle East: 52% more likelyCanada: 51% more likely

The Distinction audience is:• 43% more likely to have used a skin doctor (dermatologist)• 41% more likely to have used a Cosmetic Surgeon• 72% more likely to use landscaping service• 70% more likely to use a professional housecleaning service• 65% more likely to have a maid/housekeeper• 60% more likely to drink wine three times a week or more• 57% more likely to have a foreign luxury car• 42% more likely to have had some home remodeling

Percentages based on 12-month period. Source: Nielson, Scarborough 2017 (release 1)

Distinction | 2019 MEDIA KIT

DISTINCTIONVA.COM

See ad size measurements below. For facing spread and full bleed pages, we recommend no copy above .75”or below 11.75” from top of Trim size. Scheduling based on a 2-column format: 1 col. = 4.25”; 2 col. = 8.75”

*Limited 3 per edition.

Ad Info

In Story Ad2.7292” in x 10.75”*

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Full Page10.25” x 12.25”

Double Page (facing spread)20.5” x 12.25”

Bleed - 20.5x12.25

Trim - 20.25x12

Live - 19.77x11.375

Facing Spread

Half Page (horizontal)8.75” x 5.25”

Half Page (vertical)4.25” x 10.75”

Full Page

Bleed10.25x12.25

Trim10x11.875

Live9.5x11.375

Half Page

Half Page

Quarter Page

4.25” x 5.25”

In Story

Ad

Distinction | 2019 MEDIA KIT

DISTINCTIONVA.COM

FEBRUARY Publication Date - February 10 Ad Scheduling/Materials Deadline - January 4Ad Transmission Deadline - January 17

APRIL Publication Date - April 14 Ad Scheduling/Materials Deadline - March 8Ad Transmission Deadline - March 22

JUNE Publication Date - June 9Ad Scheduling/Materials Deadline - May 3Ad Transmission Deadline - May 17

AUGUST Publication Date - August 11Ad Scheduling/Materials Deadline - July 5Ad Transmission Deadline - July 19

OCTOBER Publication Date - October 13Ad Scheduling/Materials Deadline - September 6Ad Transmission Deadline - September 20

DECEMBER Publication Date - December 8 Ad Scheduling/Materials Deadline - November 1Ad Transmission Deadline - November 15

Calendar

Production Dates:

Distinction | 2019 MEDIA KIT

DISTINCTIONVA.COM

• Longer shelf life• Broader audience• Convenience• In-paper promotions• Online ads on PilotOnline.com• E-mail updates

• Mobile version• Up-to-date tweets• Easy Facebook integration• Order back issues online

Digital

Website and social stats:

Benefits: Features:

• Distinction website currently has 35,855 impressions per quarter and thenumber continues to increase.

• Distinction currently has over 6,900 followers on Facebook, 5,300 onInstagram and 2,800 on Twitter.

Distinction | 2019 MEDIA KIT

DISTINCTIONVA.COM

Janine LatusLorraine EatonGreg LacourDiane TennantBen SwensonTom RobinsonDenise WatsonKatherine Hafner Mary Architzel WestbrookJarrell WilliamsJosh SeaburgKim Wadsworth

Keith LanpherTodd WrightMark Edward AtkinsonAdam EwingPatrick Hayes Eric LusherCorey Miller Shannon MoffitChrystal CulbertGeorge CulverJessica Shea

Contributors

Writers:

Photographers:

Distinction | 2019 MEDIA KIT

DISTINCTIONVA.COM

2017 Folio Award Finalist for Full Issue: Epicurean2017 Best Niche Product (Magazine) Society of Features Journalism (first place)

2016 Best Niche Product (Magazine) Society of Features Journalism (second place)2015 Best Niche Product (Magazine) Society of Features Journalism (first place)2014 Best Niche Product (Magazine) Society of Features Journalism (first place)

2013 Best Niche Product (Magazine) Society of Features Journalism (second place)

National Accolades