2019 - MacArthur Park · 2018-11-30 · La Santa Cecilia Peanut Butter Wolf La Sonora Dinamita...
Transcript of 2019 - MacArthur Park · 2018-11-30 · La Santa Cecilia Peanut Butter Wolf La Sonora Dinamita...
SPONSORSHIPOPPORTUNITIES
2 0 1 9
“The most prolific free concert series of summer...” LA Magazine (2018)
Levitt Pavilion Los Angeles (Levitt LA) is a cultural gem located in historic
MacArthur Park, just west of downtown. Since opening in 2007, Levitt LA has presented 50 free concerts
each summer and has become a fun summertime destination for Angelenos of all ages and backgrounds
to enjoy incredible entertainment under the stars.
Our mission is to make live music accessible to all, creating stronger and more connected
communities while celebrating the diversity of our city and beyond. Levitt LA’s popular free concerts reflect
the best of city life by bringing people together to enjoy the fresh air, stellar performances and each other.
What makes our concerts into celebrations, and the Levitt Pavilion into a favorite gathering spot, is the spirit
of community at the heart of both music and our mission.
A B O U T L E V I T T L A
50 FREE CONCERTS
Thursday – Sunday eveningsJune 1 – September 1, 2019
• Average audience: 1,000 - 1,500
• Concert season audience: 60,000
• Welcoming, open lawn setting
• Fully bilingual (English/Spanish)
• Family-friendly vibe for all ages
• Festival atmosphere
• Food/beverage vendors
• Kidzone with free arts activities
• Community partner booths
• Large-scale LED video wall
L E V I T T L A E X P E R I E N C E
A U D I E N C ELevitt LA’s welcoming atmosphere and family-friendly vibeattract audiences of all ages and backgrounds, reflectingthe diversity of Los Angeles. As Angelenos who frequentlytake in the city’s cultural offerings, our audiences trust Levitt LA to deliver high-caliber entertainment, from rising stars tocelebrated artists.
A R T I S T SLevitt concerts featureacclaimed, emergingtalent to seasoned, award-winning artistsin all music genres.Throughout the concertseason, audiencesexperience iconic musiclegends, discover newartists, and expand theircultural horizons.
R E C E N T L E V I T T L A P E R F O R M E R S Blind Boys of Alabama Bomba Estéreo Boogaloo Assassins Quetzal The Suffers Celso Piña DJ Rekha Dustbowl Revival Los LobosLa Santa Cecilia Peanut Butter Wolf La Sonora Dinamita Ozomatli
Lucky Diaz & the Family Jam Band Jimmy WebbFlor de Toloache Tank and the Bangas
Run River North Brave ComboVieux Farka Touré
GRAMMY nomineeGRAMMY winner
Children’s
FUNK POPLatin
World
Americana Country
R&B
HIP-HOP
JAZZClassicalZy
deco Reggae Rock
B I G B A N D
• Millennial: 44% • Hispanic or Latino: 65% • College graduate: 47%
• Attend with family: 44% • Attend multiple Levitt concerts: 60% • Frequent other arts & culture events: 67%
L E V I T T L A R E A C H & I M P A C T
“Levitt Pavilion Los Angeles strives to make live music accessible to all.” - GLAAD (2018)
“No stage has such a robust list of Latinx artists like Levitt LA.” - La Opinion (2018)
ALL LEVITT LA COMMUNICATIONS ARE FULLY BILINGUAL (ENGLISH/SPANISH)*All stats below pertain to 2018
SOCIAL MEDIA
275,338page views
WEB
weekly eblaststo more than
20,000 subscribers
EMAIL365media hits
102,539,413media impressions
MEDIA
121,482national
Levitt Foundationfollowers
29,870followers
3,632followers
LEVITT LA SOCIAL FOLLOWING33,632 followers
2,527,022 followers
1,800,149 followers
505,510 followers
SERIES PARTNERS SOCIAL FOLLOWING4,833,691 followers
“The most prolific free concert series of summer...” - LA Magazine (2018)
PAST MEDIA PARTNERSincluding, but not limited to:
S P O N S O R S H I P B E N E F I T S
On-site Activation & Recognition, at All 50 Free Summer Concerts*Customizable package upon request • 10’ x 10’ booth space – table/chairs/tent provided• Opportunity to distribute product samples/branded items/promotional materials• Opportunity to include product samples/branded items/promotional materials
in free Levitt LA tote bags• Recognition from stage before and after concert• Opportunity to welcome audience from stage• Recognition on venue’s prominent LED video wall • Expanded booth and experiential activation for audience interaction with brand/product• Opportunity to run a custom contest• Opportunity to host clients at VIP events backstage• Reserved lawn seating
Social Media / Online / CollateralLeading up to, during and following concert season• Logo on Levitt LA promotional materials – brochure, poster, flyers• Recognition on Levitt LA’s social media (Facebook/Twitter/Instagram)• Recognition in Levitt LA’s weekly e-blast • Logo on Levitt LA website, with link to brand • Recognition on national Levitt Foundation Facebook page (120K+ followers)• Prominent logo placement on Levitt LA website home page• Featured story in Levitt LA e-newsletter• Inclusion in Levitt LA press release announcing 2019 artist lineup,
highlighting sponsorship
Additional Sponsor Opportunities• Logo on Levitt LA t-shirts• Logo on 10,000 free Levitt LA tote bags – year-round exposure• 2019 Concert Season presenting sponsor*• Sunday Family Series presenting sponsor*• Opening Weekend presenting sponsor*• Closing Weekend presenting sponsor*• Category exclusivity
LIVINGLEGEND
SPONSOR
Early bird ratesavailable through
1/15/19 !
*“Presented by”recognition on Levitt LA
promotional platforms(print, social media, online)
S P O N S O R S H I P B E N E F I T S
On-site Activation & Recognition, at up to 35 Free Summer Concerts*Customizable package upon request • 10’ x 10’ booth space – table/chairs/tent provided• Opportunity to distribute product samples/branded items/promotional materials• Opportunity to include product samples/branded items/promotional materials
in free Levitt LA tote bags• Recognition from stage before and after concert• Opportunity to welcome audience from stage• Recognition on venue’s prominent LED video wall • Expanded booth and experiential activation for audience interaction with brand/product• Opportunity to run a custom contest• Opportunity to host clients at VIP events backstage• Reserved lawn seating
Social Media / Online / CollateralLeading up to, during and following concert season• Logo on Levitt LA promotional materials – brochure, poster, flyers• Recognition on Levitt LA’s social media (Facebook/Twitter/Instagram)• Recognition in Levitt LA’s weekly e-blast • Logo on Levitt LA website, with link to brand • Recognition on national Levitt Foundation Facebook page (120K+ followers)• Prominent logo placement on Levitt LA website home page
PREMIERESPONSOR
Early bird ratesavailable through
1/15/19 !
On-site Activation & Recognition, at up to 20 Free Summer Concerts*Customizable package upon request • 10’ x 10’ booth space – table/chairs/tent provided• Opportunity to distribute product samples/branded items/promotional materials• Opportunity to include product samples/branded items/promotional materials
in free Levitt LA tote bags• Recognition on venue’s prominent LED video wall• Expanded booth and experiential activation for audience interaction with brand/product• Opportunity to run a custom contest
Social Media / Online / Collateral Leading up to and during concert season• Logo on Levitt LA promotional materials – brochure, poster, flyers• Recognition on Levitt LA’s social media (Facebook/Twitter/Instagram)• Recognition in Levitt LA’s weekly e-blast • Logo on Levitt LA website, with link to brand
S P O N S O R S H I P B E N E F I T S
STARSPONSOR
Early bird ratesavailable through
1/15/19 !
On-site Activation & Recognition at Sponsored Concert(s)*Customizable package upon request • 10’ x 10’ booth space – table/chairs/tent provided• Opportunity to distribute product samples/branded items/promotional materials• Recognition on venue’s prominent LED video wall
Social Media / Online / Collateral During concert season• Logo on Levitt LA promotional materials – brochure, poster, flyers• Recognition on Levitt LA’s social media (Facebook/Twitter/Instagram)• Recognition in Levitt LA’s weekly e-blast • Logo on Levitt LA website, with link to brand
SPOTLIGHTSPONSOR
Past Sponsorsincluding, but not limited to
Early bird ratesavailable through
1/15/19 !