2 019 m e d i a k i t

Business Lifestylew e s t e r n n o rt h c a ro l i n a' s

m ag a z i n e

MissionTHE

Capital at Play is Western North Carolina’s business lifestyle

magazine. It embodies the idea that capitalism thrives with

creativity—that work requires an element of play. Exploring

everything from local industry to the great outdoors,

In every edition, we profile those who take the risk, those

who share that risk, and those who support them—telling

the untold story of how capitalists are driven by their

ideas and passions.

We cater to those who see the world with curiosity,

wonderment, and a thirst for knowledge. We present

information and entertainment that capitalists want,

all in one location. We are the free spirit of enterprise.

Capital at Play is inspiration for the modern entrepreneur.

Sectionsfeatured capitalistsThose who take risks and inspire others to do likewise. Entrepreneurs from industries throughout the private sector.

local industryGetting down to business on local and regional industries. After all, we are the region's only business publication.

leisure & libationWorking as hard as you do, it’s more work to just plan a good time—let us help you.

credible columnistsArticles by local people recognized regionally, nationally, and globally for their knowledge and experience.

insightWisdom can come in many forms, but observing successful entrepreneurs and local businesses is one of our favorite.

news briefsFrom the town you’re in and around the state—you won’t find the same information in one magazine anywhere else.

eventsHead out of your office and see what's going on in the community this month.

2019THE

co lu m n

A Seat At the Table: Funding & Boards

of Directors p.48

Alicia ArmstrongSelling, But No Sellout p.18

Gar RaglandProduction Line p.74

Western North Carolina's Free Spirit of Enterprise

lo c a l i n d u s t ry

ChARTing a Way Forward For the Arts

Will our region’s growing arts reputation make us

the new Austin? p.37

Recording Studios are thriving in Western North Carolina

a n n ua l m u s i c & a rt s

e d it i o n

p.53Shower THEINSinging

l e i s u r e & l i b at i o n

{ Pictured: Echo Mountain’s showers are used as a space to record new tracks. }

Western N

orth Carolina's Free Spirit of Enterprise

OC

TO

BE

R 2

018 - VO

L. 8 E

D. 10 capitalatplay.com

complimentary edition

Volume VIII - Edition X

October 2018

30,000 Readersov e r

e ac h m o n t h ly e d i t i o n

ReaderTHE2019

annual income

81% above $50,000

78% above $70,000

58% above $140,000

wellness interests

73% Vitamin users 32% Physical Fitness

Club members30% General Health 48% Organic Food

interests

89% Restaurants49% Gardening

69% Luxury Cars67% High End Apparel

76% Foreign Travel & Vacation

tendencies

79% Impulse Buyers49% Opinion Leaders 86% Higher Education

77% Frequent Business Traveler

profile

24% are 25 - 54

39% are 55 - 69

80% Married

24% Have children in the home

residential

70% Home owners78% Timeshare interest

70% Home Improvement interest

$

Note:

signed

$Securities

$

Note:

signed

$Securities

$

Note:

signed

$Securities

$

Note:

signed

$Securities

$

Note:

signed

$Securities

{ ask for more details } { ask for more details }

Statistics derived from combined and weighted subscribers, surveyed complimentary pick-ups, and direct mailed magazines.

Print Audience

$

Note:

signed

$Securities

9,000+ Impressions a month

1,200+ Reads a month

10,000 + SubscribersPlease contact your advertising representative for current open

and click rates.

digital magazineweekly newsletter

facebook demographics instagram demographics

62% Women

65% Women

36% Men

35% Men

87K Annual Facebook Reach1.5K Fans 1,176K Followers

website demographics

25-34 35-44 45-54 55-64 65+

23% 21% 20% 12%22%

3.8K New users per month

33K Annual Instagram Reach

AGE

35-44 45-54 55-64

22% 26% 23% 16%

25-34 25-34 35-44 45-54 55 -64

36% 30% 19% 7%

AGE

in addition to print, our Digital Audience

$

Note:

signed

$Securities

Banner advertising positions available

6.8K Page views per month

cherokee

clay

macon

graham

swain

jackson

haywood

transylvania

henderson

polk

rutherford

mcdowellbuncombe

yanceymadison

mitc

hell

avery

watauga

ReaderTHE

north carolina

2019

Over 30,000 readers each edition

pr imar ily : med ic al & bus iness off ices - bank s - hotel s - restaur ants

of magazines distributed in high visibility locations across Western North Carolina each month80%

direct mailing to all households in these communities:

Cliffs at Walnut CoveBiltmore Forest

The Ramble Biltmore Lake

SouthcliffKenmure

Reynolds Mtn.The Boulders

Olivette Grove Arcade

in addit ion to compl imentary r ack d istr ibut ion we are

Apartments

Pick-Up Locationson an easy to use Google map

Videos Posted Each MonthContact us to learn more

ArchivesFull articles from past editions

$

Note:

signed

$Securities

Western North Carolina's Free Spirit of Enterprise

capitalatplay.comcomplimentary edition

Volume VIII - Edition VII

July 2018

Western N

orth Carolina's Free Spirit of Enterprise

JULY

2018 - V

OL

. 8 ED

. 7 July 2018

Graham and Andrea DuVall Mother Earth Produce p.18

Local IndustryCoworking Spaces in Western North Carolina p.39

co lu m n s

The Wine Column: John’s Local Wine

Top 10. p.34

Gaining Traction

Off-roading with Marshall Grant, of

Blue Ridge Expeditions

p.76

le i su re & l ibat ion

Weddingsin Western North Carolina

p.57

80,000 Complimentary Copiesov e r

d i s t r i b u t e d e ac h y e a r

&Dates Rates

2-page spread

full page back cover

full page inside cover

E-Newsletter Advertiesments

12 editions

1,995

1,795

1,675

6 editions

2,250

2,195

1,995

3 editions

2,475

2,545

2,295

1 edition

2,695

2,745

2,495

standard sizes

special s izes & placement

2019 deadlines

full page

2/3 page

1/2 page

1/3 page

1/4 page

1/6 page

12 editions

1,419

959

749

479

409

299

6 editions

1,749

1,119

869

579

509

325

3 editions

1,829

1,209

949

639

559

376

1 edition

2,029

1,359

1,019

699

599

439

Special Placement

is 15% extra, if space allows,

for ads 1/3 page and larger.

** placement is on page(s) directly inside front or back cover

**

As these dates are subject to change, please verify with your advertising representative in advance. All pricing rates are per edition.

January Ed. - 12/5 February Ed. - 1/9 March Ed. - 2/6

April Ed. - 3/6May Ed. - 4/10 June Ed. - 5/8

July Ed. - 6/12August Ed. - 7/10

September Ed. - 8/7

2019

Camera Ready art can be accepted a few days after deadline. Check with your advertising representative if more time is needed.

Ask your Advertising representative current openings and rates. Demographics and etc. new

Editorial2019

editorial calendar for 2019

THE

Editorial content is selected and produced because of its interest to our readership. Editorial content is not for sale and cannot be bought.

Capital at Play is financially sustained by advertisers who find value in exposure alongside our unique content and to the readers who follow it.

(please note that content may be subject to change)

Tattoo Artist Event Planners

Usual Camp Locations Veterinarians

Rent to Ride Services Short Term Rentals & Developers

Spiritual Retreats Medical Industry

Guided Specialty Tours Licensing & Certification

Escape Rooms Real Estate Report

MAR

APR

MAY

JUNE

JULY

FEB

leisure & libation section local industry section

Adult Sports Leagues Apple Farms

A Short History of Intoxication in Western North Carolina. *Annual Alcohol Issue

Radio Stations *Annual Arts & Music Issue

AUG

SEP

OCT

Advertisement Sizes

2-page spread

full page

2/3 page vertical

1/2 page horizontal (bottom)

1/2 page vertical

1/3 page square

1/3 page vertical

1/3 page horizontal (bottom)

1/4 page

1/6 page square

1/6 page vertical

Bleed Page**

18 x 10.875"

9 x 10.875"

5.68 x 10.875"

9 x 5.31"

4.33 x 10.875"

n/a

3 x 10.875"

9 x 3.65"

n/a

n/a

n/a

Non-Bleed Page

n/a

8.00 x 9.975"

5.168 x 9.975"

8.00 x 4.81"

3.83 x 9.975"

5.168 x 4.81"

2.50 x 9.975"

8.00 x 3.14"

3.83 x 4.81"

3.83 x 3.14"

2.50 x 4.81"

&Sizes Specs2019

standard sizes

magazine trim size 9 x 10.875"** A bleed advertisement extends fully to the edge of the page.

On bleed ads include 0.25" bleed all around and have 0.5" safe margins & gutters

Press-quality, PDF format is preferred. Must be formatted for Mac.Must be 300 DPI or greater in resolution.

Convert all colors to CMYK, with no RGB, LAB, INDEX, Spot, or Pantone color elements.The minimum designation for hairline rules should be 0.25 points.

For bleed advertisements, keep all text and borders within 0.75 inches of all edges to ensure they are not trimmed.Please contact us for our PDF export settings, an Acrobat pre-flight profile, or pre-sized templates.

Our marketing team can also create a design for you.* Advertisements delivered not print ready are subject to a minimum layout & preparation charge of $25-75.

file formatting

2/3 V

1/3 VFull Page

1/4

1/2 H

1/3square

1/3 H

1/6 V

1/6square

1/2 V

trim

bleed

safe margin

0.75”

bleed advertisements: A bleed ad extends fully to the edge of the page.

To get this effect, part of the page is actually trimmed in production in order to get a clean edge.

Bleeds are 0.25 inches on all sides.

Please create your document at the full bleed size and keep all text and borders within 0.75 inches of all edges to ensure they aren’t cut off when the magazine

is trimmed. (see illustration above)

non-bleed advertisements: All sizes shown above are non-bleed ads. These ads have a space between the ad and the edge of the

page and do not bleed off the edge. See note about preparing bleed advertisements to the right.

• PDF export settings • An Acrobat pre-flight profile• Pre-sized Templates that show

trim, safe margin, & bleed lines.

contactus for:

&Sizes Bleeds2019

NewsletterTHE

Letter from the Editor

Local Business Resources

Day-To-Day Data

Numbers, Jobs, Annoucements, & Lists

Ad Position #1

Ad Position #2

Events

Newsworthy

content

ad specs

price

2 Per Newsletter

This is a Beta until March 2019 - Please contact

your sales rep for more information at that time.

600 x 150Pixels

Our weekly newsletter reaches over 10K local, working people in western NC each week. Full of business news,

job postings, announcements, and local data, its audience in increasingly

engage and always growing.

v

Continued, other sections:In the issue, & Co|Op Info

Western N

orth Carolina's Free Spirit of Enterprise

JUN

E 2

018 - VO

L. 8 E

D. 6 capitalatplay.com

complimentary edition

Volume VIII - Edition VI

June 2018

Western North Carolina's Free Spirit of Enterprise

Becky Cannon & Emi Kubotai play., Inc. p.16

Local IndustryHemp Farming in Western North Carolina p.51

BIKE@PLAY June Passcode

p. 50

p.72

DR. FRANK KING OF

Carolina Bison & King Biodiscusses growing and managing his businesses.

co lu m n s

The Garden Column Plants Don’t Read

Plant Tags. p.30

Entrepreneurs – Find Your Next Act p.64

Western North Carolina’s Free Spirit of Enterprise

Third Party Data

Note: Nielsen Catalina Solutions comparison of average increase in dollar sales per dollar of

advertising spend by media in study across 1,400 CPG campaigns. Source: Nielsen Catalina Solutions, Multi-Media Sales Effect Studies from 2004-Q4 2015

magazines show the highest return on

advertising spend

$3.94

$2.63 $2.62$2.55 $2.45

$1.53

maga zines cross mediadispl ay l inear t v mobile dig ital v ideo

51.6 MINUTES 49.8 MINUTES *primary print readers digital edition readers

print & digital edition magazine content is

deeply absorbing

*subscribers/newsstand buyers and other members of their households.

Source: GfK MRI, Special Tabulators, Fall 2015.

aver age time spent per issue.

Number of respondents: Print n=88,0146; online n = 253,421; TV n=198,479 Millard Brown Digital, 2007-2015

8%

11% 11%

4% 4% 4%5%

8% 8%

br and awareness

br and favor ab il it y

br and purchase intent

advertising in print yields greater increases

in br and awareness , br and favor ability

and purchase intent than online or tv advertising

print media

online t v

*Includes internet magazine activity. Base: Top quintile of users of each medium among adults with HHI of $50K+. Category influentials are defined as people who have great experience in this topic and whose advice on this topic is trusted by friends and

family members. Source: GfK MRI, Spring 2015

number of times medium r anks #1 among affluent

influential consumers across

60 product categories

pr intmaga zines internet r adio newspaper t v

28 618 5 3

print magazines are no. 1 in reaching affluent influentials consumers

Numbers of respondents: online n=253,421; TV n=198,479; online + print n=30,588; TV+print n=24,653; online+TV n=91,019; online

+TV+print n=1-,967 *Print includes newspapers and digital editions of magazines; however, newspapers were represented in less than 10% of the analyzed campaigns and generally represented a small portion of the print media buy. Source: Millward Brown Digital, 2007-2015

10%

13%

15%

4%5%

6%

online t v t v +online

online+ print*

t v + print*

t v +online

+ print*

advertising in print in combination with other media adds substantially

to br and awareness .

aver age br and awareness lift due to exposure

number of times medium r anks #1 among affluent

influential consumers across

60 product categories

what neuroscience says about why print magazine ads work reading on paper is slower and deeper; paper readers remember more.

paper-based reading

HIGHER COMPREHENSION AND RECALL

STIMULATES EMOTIONS AND DESIRES

SLOWER READING SPEEDS

MORE FOCUSED ATTENTION LESS DISTRACTION

PREFERRED BY MAJORITY

DRIVES SENSORY INVOLVEMENT WHICH CONTRIBUTES TO ITS IMPACT ON READERS