2019 Longview School District Community...

2019LongviewSchoolDistrictCommunitySurvey


ObjectivesandMethodology

Objectives• AssessperceptionsoftheLongviewSchoolDistrict

• Determinesupportforapotentialfacilitybondmeasure

• Identifyinformationresidentsconsidermostimportantaboutthebondmeasure

• Identifywherepeoplegetinformationaboutschools

Methodology• Telephonesurveyamongdistrictresidents

• N=234,marginoferror+/- 6.4%• InterviewsconductedFebruary2019

• 55%oftheinterviewscompletedoncellphones

• Keepinmind,sometotalsdon’tequal100%duetoroundingormultipleresponses


ParticipantProfile

Age Childreninschool

18to34 14% Yes,now 37%

35to44 20% Yes,past 41%

45to54 14% No,never 22%

55to64 22% Unionmembership

65+ 29% Yes 35%

Gender No 63%

Male 48% Declinedtorespond 2%

Female 52%

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Demographiccharacteristicsofpeopleinterviewed


GeneralPerspectives

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SourcesofInformation

The Daily News (o) 18%School employees (s) 15%Neighbors/other citizens (o) 11%Students (s) 9%District social media (s) 8%Longview School District website (s) 6%Annual report/mailed newsletters (s) 5%School newsletters (s) 5%Emailed newsletters and emails (s) 4%Radio: KLOG 100.7 FM/1490 AM (o) 4%Individual school websites (s) 1%The PTO (s) <1%School district sources (s) 53%Other sources (o) 47%

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WhatisyourmainsourceofinformationabouttheLongviewSchoolDistrict?

o=Other,s=Schooldistrict

ResidentsgetinformationabouttheLongviewSchoolDistrictfromavarietyofsources

TheDailyNews,schoolemployees,neighbors/othercitizensandstudentsarethemostpopular

Aftercombiningsimilarsources,residentsareevenlydividedaboutwheretheygetnewsaboutschools:• Schooldistrictsources (53%)• Othersources(47%)• Parentsofstudents(77%)and

residentsage18to44(76%)aremorelikelytorelyonschooldistrictsources

• Thoseage65andolder(75%)andparentsofformerstudents(64%)aremorelikelytorelyonothersources


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GradingtheDistrictStudentsareoftengivengradesA,B,C,DandFailtoratethequalityoftheirperformance.Supposethepublicschoolsinyourcommunityweregradedthesameway.WhatgradewouldyougivetheLongviewSchoolDistrict?

All 48%18to44yrs 44%45to64yrs 49%65+yrs 50%Men 52%Women 44%Parentsnow 49%Parentspast 51%Parentsnever 40%

A/BGrades

48%

Gradesforthedistrict’sperformanceissimilaracrossalldemographicgroupsCFMnormallyfindsgradesamongparentsaresignificantlyhigherthanotherdemographicgroups

PercentofresidentswhogiveAorBgradesforthedistrict’soverallperformance

A/B 48%

A 6%

B 42%

C 29%

D/F 12%

Notsure 11%


ComparingDistrictGrades

A/BLongview SD 48%WashingtonStatewide2017 58%OtherWashingtondistrictsClarkCo.SD2015 84%Snohomish Co.SD2016 74%KitsapCo.SD2016 74%KingCo.SD2013 72%SnohomishSD2013 72%KingCo.SD2012 71%Snohomish Co. SD 2013 62%PierceCo.SD2012 57%King Co. SD 2012 59%Longview SD 2019 48%Thurston Co. SD 2013 42%KingSD2014 38%

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GradesfortheLongviewSchoolDistrictarelowerthanthoseCFMhasfoundamongschooldistrictsinWashingtonstateduringthepastfewyears


ChangingOpinions

Improved 12%Stayed the same 62%Declined 24%Not sure 1%

Laborissues(combined) 43%Teacherswentonstrike 25%Administration/teachersdon'tworktogether

9%

Unfairtreatmentofteachers 9%Theyarenothelpingthechildren 29%Poorqualityofeducation 21%Wastefulspending 13%Violenceamongyoungerstudents 5%Poorcommunication 5%Theyteachaboutpolitics 5%Attitudeofadministrativestaff 4%Incompetentteachers 4%

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Duringthepastyearorso,wouldyousayyouropinionoftheLongviewSchoolDistricthasimproved,stayedthesameordeclined?

AtleastsixintenofalldemographicgroupssayopinionsaboutthedistrictareunchangedOpinionshavedeclinedmostamongparents(30%)andresidentsage18to44(30%)

Ifdeclined(n=56):Whatistheprimaryreasonyouropinionofthedistricthasdeclinedduringthepastyearorso?

Opinionsaboutthedistrictdeclinedprimarilybecauseofrecentlaborissues

Volunteeredcomments


DistrictStrengths

4%

4%

5%

6%

7%

7%

8%

29%

Community-orientedschool

Athletic/sportsprograms

Goodcommunication

Qualityeducation

Goodadministration

Qualifiedteachers

Children’swelfareapriority

Teachers

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WhatwouldyousayaretheprimarystrengthsoftheLongviewSchoolDistrict?

TeachersdominateastheprimarystrengthoftheLongviewSchoolDistrictNootherattributeswerementionedbymorethan10%

Top9Volunteeredcomments

3%orlessmentionedotherattributes


ConcernsabouttheDistrict

4%

5%

6%

7%

8%

8%

8%

11%

18%

Poorcommunication

Hire/retainqualityteachers

Infrastructure/maintenance

Notconcernedaboutstudents

Classroomstoocrowded

Funding

Schoolsafety/security

Administration

Poorqualityeducation

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WhathesitationsorconcernsdoyouhaveabouttheLongviewSchoolDistrict?

Thequalityofeducationisthemostfrequentlymentionedconcernaboutthedistrict,followedbyadministration,safety/security,fundingandovercrowding

Top9Volunteeredcomments

3%orlessmentionedotherconcerns


GradingSpecificActivities

A/B C D/F Notsure

Providingaqualityeducationforchildreninthiscommunity 54% 23% 16% 7%

Informingthecommunityaboutwhatishappeningintheschools

46% 26% 20% 8%

Gettingparentsandthecommunityinvolvedwitheducation

36% 26% 20% 18%

Preparingstudentsforworkorcollegeaftergraduation 35% 25% 24% 17%

Managingtheschooldistrict’smoney 24% 25% 29% 23%

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StillusingA,B,C,D,andFail,pleasetellmewhatgradeyouwouldgivetheLongviewSchoolDistrictforthefollowingactivities.

Whengradingspecificactivities,qualityeducationgetsthehighestgrades,followedbyinformingthecommunityGradesformoneymanagementarenotunusual.CFMnormallyfindslowergradesforthisactivity


GradingSpecificActivities

Groupsmostimpressedwithspecificactivitiesare:

Providingaqualityeducationforchildreninthiscommunity

Parents(62%),unionmember(59%)

Informingthecommunityaboutwhatishappeningintheschools Parents (52%)

Gettingparentsandthecommunityinvolvedwitheducation

Parents (55%),age18to 44(46%)

Managingtheschooldistrict’smoney Men (32%)

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PressingFacilityNeeds

Aware 45%Notaware 19%Notsure 35%

Lessthanhalfofalldemographicgroupsareawareofanyproblemswithschoolbuildingsorfacilities

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AreyouawareornotawareofanypressingneedsregardingschoolbuildingsorfacilitiesintheLongviewSchoolDistrict?

AssessingFinancingProposals

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SupportforBondMeasure

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TheLongviewSchoolDistrictisconsideringanapproximate$115millionbondtomodernizeandupdateelementaryschools,improvesafetyandsecurityatallschools,expandclassroomspaceforskilllaborandtechnicalprogramsandimprovethedistrict’sstadium.Basedonthisinformation,doyoufavororopposeanapproximate$115millionbondmeasure?WAITANDASK:Wouldyousayyoustronglyfavororsomewhatfavortheproposal?

Thereissolidsupportforapotential$115millionbondmeasureMorethansixintenofalldemographicgroupsfavorthebond7%

23%

28%

42%

70%

Undecided

Oppose

Somewhatfavor

Stronglyfavor

Totalfavor


SupportbyDemographicGroup

%favorAll 70%Male 67%Female 73%18to44 76%45to64 65%65+ 71%Parents, now 72%Parents, past 71%Never hadchildreninschool 65%

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Supportforthebondmeasureissimilaramongalldemographicgroups


ReasonsPeopleDon’tFavorBond

6%

7%

7%

7%

7%

9%

10%

29%

37%

Theyalreadyhavethemoney

Untrustworthy

Schoolsareingoodcondition

Teachersnotreceivingpropercompensation

Don’tknowenoughabouttheissue

Needtoimprove/updateschoolfacilities

Explainfundingsourcesandhowitwillbespent

Hightaxes

Moneyshouldbespentelsewhere

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Ifopposedorundecided:Whataretheprimaryreasonsyoudon’tfavortheproposal?

Theprimaryreasonssomeresidentsdon’tfavorthepotentialbondmeasurerelatetofundingprioritiesandanti-taxsentiments

N=70Volunteeredcomments


MostImportantInformation

%veryimpt

Updatingcareerandtechnicaleducationclassroomswillpreparestudentsfortheworkforceafterhighschool 79%

Fundswillbeusedtorepairleakyroofs,updateelectricalandplumbingsystems,andaddressotherfacilitymaintenanceneeds 75%

Improvementstosecuritysystemsinallschoolswillcreatesaferschoolsforstudentsandstaff 68%

Classroomsinnewandremodeledschoolswillbedesignedtosupporttheskillsthatstudentsneedforsuccessafterhighschool 68%

Replacingheatingandcoolingsystemswillmakesystemsmoreefficientandreduceoperatingandrepaircosts 63%

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FollowingissomeinformationrelatedtothefacilityoptionsbeingconsideredbytheLongviewSchoolDistrict.Foreachstatement,tellmeiftheinformationisveryimportant,somewhatimportantornotimportanttoyou,asyouconsiderthedistrict’splansandanyrelatedbondproposals.


LessImportantInformation

%veryimpt

Improvementswillbemadetoallschoolsinthedistrict 53%Anewpreschoolfacilitywillservespecialneedschildrenagethreetofourthroughoutthedistrict 53%

Fundingwillenablethedistricttosignificantlyreducetheuseofportableclassroomsatelementaryschools 45%

MintValley,NorthlakeandOlympicElementaryschoolsareamongtheoldestschoolsinthedistrict.Replacingthebuildingsismorecosteffectiveinthelongtermthanremodelingtheexistingbuildings

44%

NewschoolfacilitieswillhelpaddressanticipatedincreasesinstudentenrollmentinWestLongview 44%

Ifa$115millionbondwereapproved,thetaxratefortheownerofa$200,000assessedvaluationhome,willincreaseapproximately$.92centsper$1,000assessedvalue,orabout$184peryear

43%

Fundingwillbeusedtoupdatesportsandathleticfacilities,suchasMemorialStadium,withaturffield,replacethetrack,refurbishthegrandstand,newvisitorbleachers,andotherfacilityupgrades

32%

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MostImportantInformation

LongviewSchoolDistrictresidentsaremostinterestedinlearningmoreabouthowbondfundswill:

HelpstudentssucceedaftergraduationFixproblemswithschoolbuildingsImprovestudentsafetyandsecurityImproveefficiencyandreducecostsforHVACsystems

Theimportanceofinformationissimilarforalldemographicgroups

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KeyFindings

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KeyFindings

Thereisstrongsupportforapotential$115millionbondmeasureacrossalldemographicgroups

Overall,70%favorthemeasureAtleast65%ofeachdemographicgroupfavorsit

Residentsareparticularlyinterestedinlearningmoreabouthowfunds,ifapproved,will:

HelpstudentssucceedaftergraduationFixproblemswithschoolbuildingsImprovestudentsafetyandsecurityImproveefficiencyandreducemaintenancecostsforHVACsystems

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KeyFindings

ThedistrictneedstoworkonitsreputationA/BgradesforthedistrictarelowerthanCFMhasrecentlyfoundinotherWashingtonstateschooldistrictsandinstatewidesurveysPeopleareconcernedabouttheoverallqualityofeducationandabouttheperceivedlackoffocusonstudentsTherecentlaborissuesaffectedopinionsofsomeresidents

Residentsrelyequallyonschooldistrictandtraditionalsourcesforinformationaboutthedistrict’seffortsThingstokeepinmindwhencommunicatingwithresidentsaboutlocaleducationare:

ParentsandyoungerresidentsaremorelikelytorelyondigitalmediaOlderresidentsusetraditionalmediasources

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