2019 Industry Spotlight Campaign - The Music Network · 300,000+ monthly impressions 100,000+...
Transcript of 2019 Industry Spotlight Campaign - The Music Network · 300,000+ monthly impressions 100,000+...
Industry Spotlight Campaign2019
Website
Takeover display with a guaranteed 20% SOV on themusicnetwork.com
Takeover display with a guaranteed 20% SOV on radiotoday.com.au
Display delivered through:● Leaderboard
banners● MREC banners● Standard banners
Editorial
1 x piece of native editorial content, shared on both TMN & RT websites and written by one of our in-house journalists
Editorial featured on TMN and RT homepages
Editorial featured in both TMN and RT’s and daily newsletters
Our 7, 14 or 30-day Industry Spotlight Campaign is designed to get your message in front of key decision makers in music and media, maximising reach and frequency.
7 DAY INVESTMENT: $1,250.00 + GST
TOTAL VALUE: $3,250.00 per week
Newsletter
1 x banner ad insertion in TMN’s daily newsletter
1x banner ad insertion in RT’s daily newsletter
1 x banner ad insertion in TMN’s weekly Charts Blast newsletter (14 & 30-day campaigns only).
Industry Spotlight Campaign
14 DAY INVESTMENT: $2,375.00 + GST
30 DAY INVESTMENT: $4,500.00 + GST
Our audience includes record labels, publishers, promoters, touring companies, talent managers, journalists, publicists, venues, radio and TV producers, on-air talent, content and music programmers, music supervisors,
event organisers, marketing & brand managers, and industry influencers. Here’s a glimpse into our active subscribers:
Who We Are
Australia’s #1 source for music industry news, discussion, charts
and jobs since 1994.
Affinity & InterestCategories(In order of reach)
Entertainment - 86%World news - 85%Rock music - 73%Indie spotlight - 68%Green living enthusiasts - 65%Travel news - 58%Books news - 57%Foodies - 49%Country - 45%Fashion - 44%
Similar Facebook Page Likes (In order of relevance)
BIGSOUNDBeat MagazineFBi RadioARIASecret SoundsMusic FeedsTone DeafRagetriple J UnearthedDouble J
Who exactly do we connect with?
52%FEMALE
48%MALE
Source: Facebook, Twitter and TMN website data
34%25 - 34 YEARS OLD
49%COMPUTER
Our Audience
Casual ReadersLoyal ReadersBrand Lovers
TMN Newsletter
Subscriber list of 10,000+ music professionals
31% average open rate9% CTR
TMN Socials
27,000 Facebook fans32,000 Twitter followers
300,000+ monthly impressions100,000+ monthly Facebook reach
TMN Website (themusicnetwork.com)
84,000+ users/month102,000+ sessions/month
127,000+ pageviews/month
Channels
Australia's #1 source for radio industry news, discussion, ratings
and jobs since 2011.
Affinity & InterestCategories(in order of reach)
Entertainment - 89%Books news - 67%Business and news - 59%World - 57%TV lovers - 56%Talk radio - 55%Travel news - 48%Tech news - 47%Sports news - 45%Avid investors - 21%
Similar Facebook Page Likes (in order of relevance)
Commercial Radio AustraliaJocks’ JournalSouthern Cross AustereoMumbrellaWorking DogPedestrian JOBSiHeartRadioHughesy and KateMedia Watch
41%FEMALE
59%MALE
Source: Facebook, Twitter and RT website data
32%25 - 34 YEARS OLD
38%COMPUTER
Who exactly do we connect with?Our Audience
Casual ReadersLoyal ReadersBrand Lovers
Channels
RT Newsletter
Subscriber list of 2,250+ radio professionals
34% average open rate9% CTR
RT Website(radiotoday.com.au)
114,000+ users/month175,000+ sessions/month
290,000+ pageviews/month
RT Socials
7,200 Facebook fans8,500 Twitter followers
395,000+ monthly impressions110,000+ monthly Facebook reach
Sony Music released Conrad Sewell’s Ghosts & Heartaches with an Industry Spotlight Campaign on The Music Network and Radio Today.
Ghosts & Heartaches was the second EP by Australian singer-songwriter Conrad Sewell.
It was a priority for Sony Music Australia to amplify this release to the industry - particularly radio and TV executives, and film and television music supervisors.
A 7-day Industry Spotlight Campaign on The Music Network and Radio Today platforms allowed Conrad Sewell’s release to be front-and-centre as readers engaged with other hyper-relevant industry content.
To achieve optimum cut-through, the campaign included display advertising on both websites and in the TMN and RT daily newsletters, as well as native editorial.
Campaign Impressions: 165,000+
Spotlight Case Study Conrad Sewell
Accepted file types: JPEG, PNG, GIF
Maximum file size: 350KB
Leaderboard banners954px x 250px
MREC banners300px x 250px
Standard banners 660px x 130px
Accepted file types: JPEG, PNG, GIF
Maximum file size: 350KB
Standard banners 660px x 130px
PLEASE REMEMBER TO SEND A DESTINATION URL WITH CREATIVE ASSETS.BOOKING & ART DELIVERY DEADLINE: 5PM, DAY PRIOR TO CAMPAIGN START.
Here’s what we’ll need from you.
Ad Specs
Display Ads
EDMInsertion
Jake Challenor
Publisher & Editor
+61 419 023 046
Our Location
Level 2, 425-429 Pacific Highway
Crows Nest, NSW 2065
Let’s talk
FB.COM/THEMUSICNETWORK @THEMUSICNETWORK THEMUSICNETWORK.COM
FB.COM/RADIOTODAYANZ @RADIOTODAYANZ RADIOTODAY.COM.AU