2019 ILLINOIS SOYBEAN ASSOCIATION CORPORATE …€¦ · A PUBLICATION OF THE ILLINOIS SOYBEAN...

12
2019 ILLINOIS SOYBEAN ASSOCIATION CORPORATE PARTNERSHIP PROGRAM

Transcript of 2019 ILLINOIS SOYBEAN ASSOCIATION CORPORATE …€¦ · A PUBLICATION OF THE ILLINOIS SOYBEAN...

Page 1: 2019 ILLINOIS SOYBEAN ASSOCIATION CORPORATE …€¦ · A PUBLICATION OF THE ILLINOIS SOYBEAN ASSOCIATION • JANUARY 2019 SOY PERSPECTIVES 2019 EDITORIAL CALENDAR DECEMBER Technology

2019 ILLINOIS SOYBEAN ASSOCIATIONCORPORATE PARTNERSHIP PROGRAM

Page 2: 2019 ILLINOIS SOYBEAN ASSOCIATION CORPORATE …€¦ · A PUBLICATION OF THE ILLINOIS SOYBEAN ASSOCIATION • JANUARY 2019 SOY PERSPECTIVES 2019 EDITORIAL CALENDAR DECEMBER Technology

OVERVIEW

The Illinois Soybean Association (ISA)

represents the interests of more than

43,000 soybean producers in Illinois. The

ISA is the umbrella organization where the

checkoff and non-checkoff meet to serve

the needs of soybean producers in Illinois.

The organization works to maximize the

profitability of Illinois soybean producers

in two separate and distinct ways: The

non-checkoff side provides advocacy in

Springfield, Illinois, and Washington, D.C.,

while the soybean checkoff focuses on

market development, research, promotion,

education and issues analysis.

ISA values the opportunity to connect with

industry leaders and provides our corporate

partners networking opportunities in the

areas of soybean value chain development,

research and legislation. Corporate

partnership levels and benefits are

determined by contributions to ISA from the

previous year. These contributions can come

through partnership opportunities such

as the Soybean Summit, the Better Bean

Series, Soy Perspectives advertisements,

Soy Partner Pledge, editorial placements

on ILSoyAdvisor.com and customizable

offerings to ISA.

1

Page 3: 2019 ILLINOIS SOYBEAN ASSOCIATION CORPORATE …€¦ · A PUBLICATION OF THE ILLINOIS SOYBEAN ASSOCIATION • JANUARY 2019 SOY PERSPECTIVES 2019 EDITORIAL CALENDAR DECEMBER Technology

2

EXECUTIVE - $45,000 OR MORE • ISA boardroom signage• One-page ad in Soy Perspectives

(two times)• Banner ad in weekly e-newsletter

(six times)• Recognition in newsletter, magazine

and on the website• Press release

PRINCIPAL - $30,000 TO $44,999 • ISA boardroom signage• One-page ad in Soy Perspectives• Banner ad in weekly e-newsletter

(four times)• Recognition in newsletter, magazine

and on the website• Press release

CORE - $20,000 TO $29,999

• ISA boardroom signage• One page-ad in Soy Perspectives• Banner ad in weekly e-newsletter

(three times)• Recognition in newsletter, magazine

and on the website• Press release

ASSOCIATE - $15,000 TO $19,999

• ISA boardroom signage• 1/2-page ad in Soy Perspectives• Banner ad in weekly e-newsletter

(two times)• Recognition in newsletter, magazine

and on the website• Press release

AFFILIATE - $7,500 TO $14,999

• ISA boardroom signage• 1/3-page ad in Soy Perspectives• Banner ad in weekly e-newsletter• Recognition in newsletter, magazine

and on the website• Press release

SUPPORT - $2,500 TO $7,499

• ISA boardroom signage• 1/4-page ad in Soy Perspectives• Recognition in newsletter, magazine

and on the website• Press release

Achievement of each level can include the sum total of your partnerships with ISA such as Soybean Summit sponsorships, Soy Partner Pledge, paid advertising and other contributions. Photos courtesy of the United Soybean Board and the soybean checkoff.

2019 SPONSORSHIP LEVELS AND DELIVERABLES

Page 4: 2019 ILLINOIS SOYBEAN ASSOCIATION CORPORATE …€¦ · A PUBLICATION OF THE ILLINOIS SOYBEAN ASSOCIATION • JANUARY 2019 SOY PERSPECTIVES 2019 EDITORIAL CALENDAR DECEMBER Technology

A PUBLICATION OF THE ILLINOIS SOYBEAN ASSOCIATION • JANUARY 2019

SOY PERSPECTIVES 2019 EDITORIAL CALENDAR DECEMBER Technology JANUARY Risk Management FEBRUARY Operational Efficiency MARCH Innovation

MAY Influence JULY Global Competition SEPTEMBER Business Climate

SOY PERSPECTIVES

Soy Perspectives is published eight times a

year on behalf of the ISA, reaching more

than 43,000 of Illinois’ most progressive

soybean producers and key influencers. Soy

Perspectives provides a focused editorial

package of cutting-edge information on

soybean production, farmer profitability,

industry issues and leadership. In 2018, a

survey of readers revealed that 68 percent

of participants find Soy Perspectives useful,

and 86 percent find it contains relevant

information.

An average of three people read each copy

of the magazine, more than half of readers

have saved an article for future use, one-

third said they visited an advertiser’s website

as a result of seeing an ad or article and

more than 90 percent agree the magazine

makes them think about important issues

facing agriculture. Advertising options, in

affiliation with the association, provide a

cost-effective means of comprehensively

reaching Illinois soybean producers. You

will find the 2019 editorial calendar below.

We are always open to ideas regarding

special inserts, advertorials, story ideas,

etc. to help share information with our

producers, so please reach out if you are

interested.

3PARTNERSHIP OPPORTUNITIES

Page 5: 2019 ILLINOIS SOYBEAN ASSOCIATION CORPORATE …€¦ · A PUBLICATION OF THE ILLINOIS SOYBEAN ASSOCIATION • JANUARY 2019 SOY PERSPECTIVES 2019 EDITORIAL CALENDAR DECEMBER Technology

PARTNERSHIP OPPORTUNITIES

This year’s Soybean Summit will focus

on marketing in times of tariffs and low

commodity prices, while also focusing

on the race to gain efficiency through

technology and innovation. ISA will host

the 2019 Soybean Summit in Springfield,

Illinois, on February 5, 2019. Participants

will leave with new insights into how to

maximize production, effectively market

their soybeans and maximize ROI through

new technologies that may create

efficiencies on their farms. Corporate

partners have the opportunity to display

their newest tools and technology to

participants during the trade show portion

of the event. The 2019 Soybean Summit

is free to Illinois producers, and we expect

more than 300 attendees at this year’s

event. A wide range of sponsorships are

available, all of which include a vendor

table.

ILLINOIS SOYBEAN SUMMIT

4

Page 6: 2019 ILLINOIS SOYBEAN ASSOCIATION CORPORATE …€¦ · A PUBLICATION OF THE ILLINOIS SOYBEAN ASSOCIATION • JANUARY 2019 SOY PERSPECTIVES 2019 EDITORIAL CALENDAR DECEMBER Technology

PARTNERSHIP OPPORTUNITIES

BETTER BEAN SERIES

The 2019 Better Bean Series involves

five half-day educational events

designed to engage Illinois producers

and influencers at a local level. They

bring the latest research and advice on

soybean management practices to more

Illinois communities through face-to-

face interaction with experts dedicated

to helping producers make smarter

management decisions to improve their

bottom line. Partnership opportunities are

available for this event.

ILSOYADVISOR.COM

The ILSoyAdvisor.com website supports

Illinois soybean producers in their pursuit

of a competitive edge by providing timely,

actionable advice. Local management

content and recommendations to increase

yields and profitability, while promoting

smarter farm management and more

sustainable production practices. There are

many opportunities for your organization

to partner with ILSoyAdvisor. com whether

that be through contributing blog content,

recommendations, webinars and more.

Please reach out if you are interested.

5

Page 7: 2019 ILLINOIS SOYBEAN ASSOCIATION CORPORATE …€¦ · A PUBLICATION OF THE ILLINOIS SOYBEAN ASSOCIATION • JANUARY 2019 SOY PERSPECTIVES 2019 EDITORIAL CALENDAR DECEMBER Technology

PARTNERSHIP OPPORTUNITIES

CCA SOY ENVOY PROGRAM

ISA believes adopting the best soybean

management practices and new

technologies gives growers the opportunity

to increase their soybean yields. Certified

Crop Advisers (CCAs) engaging directly

with producers can influence their

customers and clients to adopt new

behaviors and high-yield management

strategies, enabling them to discover

the profit potential of soybeans. ISA

partners with the Illinois CCAs as part of

the CCA Soy Envoy Program to provide in-

season agronomic updates and advice on

soybean management practices. For more

information on the CCA Soy Envoy program

or to learn how you can engage with our

CCA Soy Envoys, please reach out to the

ISA Corporate Partner team.

YIELD CHALLENGE

ISA continues its Yield Challenge for

the 10th straight year in 2019 and the

100-Bushel Challenge for a seventh year.

The Yield Challenge and 100-Bushel

Challenge are designed to inspire

producers to try new soybean production

practices and technologies to advance

yields. These competitions provide an

opportunity for corporate sponsors,

working through their distribution and retail

channels, to promote some of their newest

technologies to growers in Illinois and help

recruit participants for the Yield Challenge.

6

Page 8: 2019 ILLINOIS SOYBEAN ASSOCIATION CORPORATE …€¦ · A PUBLICATION OF THE ILLINOIS SOYBEAN ASSOCIATION • JANUARY 2019 SOY PERSPECTIVES 2019 EDITORIAL CALENDAR DECEMBER Technology

FARM PROGRESS SHOW

The 2019 Farm Progress Show, the

nation’s largest outdoor farm show,

will be held in Decatur, Illinois. ISA will

have a presence at this year’s show and

sponsorship opportunities are available.

The sponsorships will include pre-show

promotion and show signage in the ISA tent.

ISA TECH CONNECT

New in 2019, ISA Tech Connect connects

farmers with knowledge and insights to help

them adopt and make profitable use of

technologies on their operations. This event

incorporates information, demonstrations

and hands-on experiences with innovative

solutions from technology providers.

PARTNERSHIP OPPORTUNITIES 7

Page 9: 2019 ILLINOIS SOYBEAN ASSOCIATION CORPORATE …€¦ · A PUBLICATION OF THE ILLINOIS SOYBEAN ASSOCIATION • JANUARY 2019 SOY PERSPECTIVES 2019 EDITORIAL CALENDAR DECEMBER Technology

SOY PARTNER PLEDGE

With our state and nation’s failing

infrastructure, increasing regulatory

policies and a need for a better business

environment, more advocacy for Illinois

agriculture is critical. However, the ISA,

by federal law, is not allowed to utilize

soybean checkoff dollars for advocacy

efforts. For ISA to continue these critical

efforts, we need additional financial

commitments. In order to do this, ISA has

created the Soy Partner Pledge to give

Illinois first purchasers the opportunity to

influence legislative decisions imperative to

your business. We’re asking you to reinvest

the 2 percent credit against the quarterly

soybean checkoff into the Soy Partner

Pledge program and put those dollars

back to work for you and the rest of Illinois

agriculture.This means Illinois soybean

producers’ dollars go back to work for

them to help secure and grow markets for

soybean products. Half of what is collected

in the state soybean checkoff goes to the

national soybean checkoff program so it is

important to have as much support as we

can in Illinois to continue supporting our

producers. If you are interested in learning

more about the benefits of this program or

taking the pledge, please let us know.

PARTNERSHIP OPPORTUNITIES 8

Page 10: 2019 ILLINOIS SOYBEAN ASSOCIATION CORPORATE …€¦ · A PUBLICATION OF THE ILLINOIS SOYBEAN ASSOCIATION • JANUARY 2019 SOY PERSPECTIVES 2019 EDITORIAL CALENDAR DECEMBER Technology

9

KEY EVENTS TO BE AWARE OF:

INSIGHTS SUMMIT

Formerly known as Soy 2020, the ISA

Insights Summit is an event that offers our

industry partners and board members a

unique opportunity to hear from industry

thought leaders as they address challenging

topics facing agriculture. We invite you

and your colleagues to join us for this year’s

events. Please reach out to the Corporate

Partner team for more information on dates

and locations.

COMMODITY CLASSIC RECEPTION

ISA will host a reception to thank our

industry partners at the 2019 Commodity

Classic. This reception will be held at the

Hyatt Regency Orlando on Thursday,

February 28, 2019, from 4:30 p.m. – 6:00

p.m. Formal invitations to follow. Please

feel free to bring other colleagues in your

organization who may be interested in

attending.

PARTNERSHIP OPPORTUNITIES

Page 11: 2019 ILLINOIS SOYBEAN ASSOCIATION CORPORATE …€¦ · A PUBLICATION OF THE ILLINOIS SOYBEAN ASSOCIATION • JANUARY 2019 SOY PERSPECTIVES 2019 EDITORIAL CALENDAR DECEMBER Technology

2019 ILLINOIS SOYBEAN ASSOCIATION CORPORATE PARTNER AGREEMENT 10

Executive $45,000 or more

Principal $30,000 to $44,999

Core $20,000 to $29,999

Principal $30,000 to $44,999

Affiliate $7,500 to $14,999

Support $2,500 to $7,499

Water Bottle Sponsor $2,000

Webinar $5,000

Lunch Ticket Sponsor $5,500

Blog on ILSoyAdvisor.com $2,000

GENERAL ISA CONTRIBUTIONS CORPORATE PARTNERSHIP LEVEL – SELECT ONE

SOYBEAN SUMMIT SPONSORSHIP OPPORTUNITIES

FARM PROGRESS SHOW SPONSORSHIP OPPORTUNITIES

ILSOYADVISOR.COM SPONSORSHIP OPPORTUNITIES

AUTHORIZATION

Upon receiving a signature on this document, ISA will invoice the amount of $__________________________________ as instructed below.

Authorized Signer: Please send the invoice to:Name: ________________________ Name: ________________________Organization: _________________ Organization: _________________Address: ______________________ Address: ______________________Phone: ________________________ Phone: ________________________Email: ________________________ Email:_________________________Signature: ____________________Date: _________________________

Lunch - $7,000 -Optional exhibit space -Recognition on all promotional materials - Advertising in Soy Perspectives Full-page spread ad, a $5,000 value

Breakfast - $4,500 -Optional exhibit space -Recognition on all promotional

materials - Advertising in Soy Perspectives Half-page ad, a $2,500 value

Breakout Session - $2,500 -Optional exhibit space -Recognition on all promotional

materials - Advertising in Soy Perspectives 1/3 page ad, a $2,000 value

Coffee Break - $1,500 -Optional exhibit space -Recognition on all promotional

materials - Advertising in Soy Perspectives 1/4 page ad, a $1,000 value

Page 12: 2019 ILLINOIS SOYBEAN ASSOCIATION CORPORATE …€¦ · A PUBLICATION OF THE ILLINOIS SOYBEAN ASSOCIATION • JANUARY 2019 SOY PERSPECTIVES 2019 EDITORIAL CALENDAR DECEMBER Technology

11

To learn more about ISA and each of our key focus areas,

visit us at ilsoy.org for more information.

INTERESTED IN LEARNING MORE ABOUT THE STORY OF ILLINOIS SOYBEANS AND THE PRODUCERS WHO STAND BEHIND THEM?

include economic growth, quality products,

sustainability, efficient delivery and social

responsibility. These drivers allow ISA to

expand in areas of water, biodiesel, animal

ag, transportation, infrastructure and many

other important areas across the industry.

Illinois soybeans are a powerful commodity

driving powerful commerce with a footprint

covering roughly a quarter of the state.

They play a critical role for more than

43,000 Illinois producers who consistently

lead the nation in soybean production, year

after year. The five key drivers for ISA