2019 - Daily Hiveadvertise.dailyhive.com/wp-content/uploads/2019/02/Lets-Connect.pdfOur dynamic,...
Transcript of 2019 - Daily Hiveadvertise.dailyhive.com/wp-content/uploads/2019/02/Lets-Connect.pdfOur dynamic,...
2019
WHO WE ARE...Since 2008, we’ve been connecting millennials to their communities through trusted content that speaks to their unique mindset, passions, and interests. With a nationwide reach in key urban markets such as Toronto, Vancouver, Calgary, and Montreal, Daily Hive is reaching more people across Canada than ever before.
We pride ourselves in having become branded content experts over
the years. We know our audience – what they want, what they like,
and what they engage with. In fact, that’s exactly why we’ve created
our Daily Hive Channels – Dished, Urbanized, Grow, Mapped, Video
– so that we could deliver specific subsets of our audience with even
more of the specialized content they’re craving.
Thanks to our amazing in-house creative and production capabilities
(Colony Digital), as well as the recent addition of our influencer
agency (ID Agency), Daily Hive stands apart when it comes to all levels
of custom content curation.
...A ONE STOP SHOP
IN-HOUSE INFLUENCER AGENCY
IN-HOUSE CREATIVE AGENCY
DAILY HIVE IS ONE OF CANADA’S LARGEST DIGITAL-ONLY PUBLICATIONS.
+ 4 MILLION UNIQUE READERS + 899.4 K FACEBOOK FOLLOWERS
+ 14 MILLION PAGE VIEWS + 832 K INSTAGRAM FOLLOWERS
2.51 MINUTE AVG. TIME ON PAGE + 600.4 K TWITTER FOLLOWERS
+ 2 MILLION VIDEO VIEWS
+ 87 K NEWSLETTER SUBSCRIBERS
DAILY HIVE’S REACH OUR SOCIAL MEDIA PRESENCE
57% FEMALE 43% MALE
OUR AUDIENCE
80K AVG. HOUSEHOLD INCOME
70% OF WEB TRAFFIC COMES FROM MOBILE
Daily Hive’s audience is mainly comprised of young professionals and tech-savvy millennials who consider us a go-to platform for latest local
news as well as lifestyle content.
10% 20% 15%55%
Our dynamic, nationwide Editorial team works alongside our
dedicated in-house branded content team to deliver the most
engaging content within very various content verticals.
We gathered writers, editors, creators, and videographers who
have been very involved and active in the different scenes behind
our numerous verticals. Making sure we have access to the most
original, trending, and up-to-date content.
OUR CONTENT
Our exclusive channels provide added insight to the most savvy of Daily Hive readers, those who are deeply interested in a specific area of focus. Through surveys, interactions, and engagement, we have recognized and created verticals for our audience to turn to whenever the need the most in depth coverage avaialble on their favorite subject. Each channel comes complete with their own social media platforms, dedicated writers, and social team.
OUR CHANNELS
DISHEDAll things edible and drinkable.
MAPPEDAll things travel & tourism.
GROWEducate about the Cannabis industry, from business, medical and recreational standpoints.
URBANIZEDEverything real estate, interior design, and lifestyle related.
VIDEOAll things people, plates, and places.
CONTENT OPPORTUNITIESOur sponsored content solutions are distributed through an online editorial ecosystem that is unmatched in the Canadian media
industry. We make sure to create unique custom content that is optimized to maximize on reach and engagement with our network
while reflecting your core values and messaging.
CUSTOM ARTICLES / VIDEOSWork closely with our branded content team to create unique inspiring article/
video pieces helping to promote your products or services.
‘SUPPORTED BY’ SERIESLeverage our strong existing content
series in our different sections and place your branding around it.
DEDICATED E-BLASTBuild a dedicated e-blast with the help of the Daily Hive team and have it sent to
our thousands of subscribers.
HYPERTARGETINGUse our audience amplification opportunities to hypertarget your content to a certain demographic, in a
certain geographical region with specific interests.
SOCIAL MEDIA OPPORTUNITIESCombine our social marketing team’s expertise and the Daily Hives audience
to produce engaging content, promote products, services, contests, events,
and more on all our social platforms.
Align your campaign with the Daily Hive tone, voice and imagery in order
to make sure that you directly benefit from the very best engagement from
our readers.
Actively grow your social media following through appropriate tagging,
brand mentions, or inclusion of campaign hashtags.
• Instagram posts / videos
• Instagram stories with a swipe-up link to specific landing pages / articles
• Facebook posts / videos
• Facebook Live
• Tweets
SOCIAL IS OUR GAME
DESIGNS FOR ALL SCREENS
RESPONSIVE SOLUTIONS
OPTIMIZED FOR VIEWABILITY
DISPLAY ADVERTISINGMOBILE & DESKTOP ADVERTISINGCity Takeover
Homepage Takeover
Section Takeover
Channel Targeting
Rich Media Units
In-Content Videos
Newsletter Banner
PROGRAMMATIC DIRECT
AUTOMATIC GUARANTEEAccess our highest quality inventory
Align your KPI’S with sponsorships, audience targeting and creative units
Combine Daily Hive and advertiser data
CONTEXTUAL TARGETINGCities: Vancouver, Calgary, Montreal,
Toronto
Sections: Food, News, Events, Real Estate, Sports, Lifestyle, Travel,
Cannabis, Arts & Culture
PRIVATE MARKETPLACEAccess Daily Hive inventory with auction
and preferred deals
Target by platform, device, format, etc.
Access contextual and audience data in custom deals
CREATIVE PRODUCTIONS ABILITIES
Colony Digital, a division of Daily Hive, is a full service, in-house
creative agency which creates strategic and visually stunning video
content. From concept to execution, we work with a range of different
projects and budgets, creating viral content that engages millions.
SERVICES OFFERED
• Creative Writing / Storyboarding / Script Development
• Turnkey Video Production abilities
• Photography
• Web Development
• Social Media Management
• Sound Design
• Motion Graphics
COLONY DIGITAL
Daily Hive has been building online & offline connections with influencers
for years. As content creators, we share the same visions of impacting
our communities. We have handpicked influencers who reflect our cities,
and are passionate about inspiring their followers. These influencers have
curated their own authentic brands that offer a unique reach into a variety
of markets. As such, we are proud to integrate our exclusive influencer
roster into our network.
ID INFLUENCERS SPECIALIZE IN THE FOLLOWING VERTICALS:
• Food
• Fashion
• Health and Wellness
• Travel
• Arts and Culture
Providing opportunities for:
• Store Openings
• Destination Promotions
• Contests
• Event Hosting / Attendance
• Promotions
INFLUENCER NETWORKID AGENCY
LET’S CONNECT