2019 - Daily Hiveadvertise.dailyhive.com/wp-content/uploads/2019/02/Lets-Connect.pdfOur dynamic,...

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2019

Transcript of 2019 - Daily Hiveadvertise.dailyhive.com/wp-content/uploads/2019/02/Lets-Connect.pdfOur dynamic,...

Page 1: 2019 - Daily Hiveadvertise.dailyhive.com/wp-content/uploads/2019/02/Lets-Connect.pdfOur dynamic, nationwide Editorial team works alongside our dedicated in-house branded content team

2019

Page 2: 2019 - Daily Hiveadvertise.dailyhive.com/wp-content/uploads/2019/02/Lets-Connect.pdfOur dynamic, nationwide Editorial team works alongside our dedicated in-house branded content team

WHO WE ARE...Since 2008, we’ve been connecting millennials to their communities through trusted content that speaks to their unique mindset, passions, and interests. With a nationwide reach in key urban markets such as Toronto, Vancouver, Calgary, and Montreal, Daily Hive is reaching more people across Canada than ever before.

We pride ourselves in having become branded content experts over

the years. We know our audience – what they want, what they like,

and what they engage with. In fact, that’s exactly why we’ve created

our Daily Hive Channels – Dished, Urbanized, Grow, Mapped, Video

– so that we could deliver specific subsets of our audience with even

more of the specialized content they’re craving.

Thanks to our amazing in-house creative and production capabilities

(Colony Digital), as well as the recent addition of our influencer

agency (ID Agency), Daily Hive stands apart when it comes to all levels

of custom content curation.

...A ONE STOP SHOP

IN-HOUSE INFLUENCER AGENCY

IN-HOUSE CREATIVE AGENCY

Page 3: 2019 - Daily Hiveadvertise.dailyhive.com/wp-content/uploads/2019/02/Lets-Connect.pdfOur dynamic, nationwide Editorial team works alongside our dedicated in-house branded content team

DAILY HIVE IS ONE OF CANADA’S LARGEST DIGITAL-ONLY PUBLICATIONS.

+ 4 MILLION UNIQUE READERS + 899.4 K FACEBOOK FOLLOWERS

+ 14 MILLION PAGE VIEWS + 832 K INSTAGRAM FOLLOWERS

2.51 MINUTE AVG. TIME ON PAGE + 600.4 K TWITTER FOLLOWERS

+ 2 MILLION VIDEO VIEWS

+ 87 K NEWSLETTER SUBSCRIBERS

DAILY HIVE’S REACH OUR SOCIAL MEDIA PRESENCE

Page 4: 2019 - Daily Hiveadvertise.dailyhive.com/wp-content/uploads/2019/02/Lets-Connect.pdfOur dynamic, nationwide Editorial team works alongside our dedicated in-house branded content team

57% FEMALE 43% MALE

OUR AUDIENCE

80K AVG. HOUSEHOLD INCOME

70% OF WEB TRAFFIC COMES FROM MOBILE

Daily Hive’s audience is mainly comprised of young professionals and tech-savvy millennials who consider us a go-to platform for latest local

news as well as lifestyle content.

10% 20% 15%55%

Page 5: 2019 - Daily Hiveadvertise.dailyhive.com/wp-content/uploads/2019/02/Lets-Connect.pdfOur dynamic, nationwide Editorial team works alongside our dedicated in-house branded content team

Our dynamic, nationwide Editorial team works alongside our

dedicated in-house branded content team to deliver the most

engaging content within very various content verticals.

We gathered writers, editors, creators, and videographers who

have been very involved and active in the different scenes behind

our numerous verticals. Making sure we have access to the most

original, trending, and up-to-date content.

OUR CONTENT

Page 6: 2019 - Daily Hiveadvertise.dailyhive.com/wp-content/uploads/2019/02/Lets-Connect.pdfOur dynamic, nationwide Editorial team works alongside our dedicated in-house branded content team

Our exclusive channels provide added insight to the most savvy of Daily Hive readers, those who are deeply interested in a specific area of focus. Through surveys, interactions, and engagement, we have recognized and created verticals for our audience to turn to whenever the need the most in depth coverage avaialble on their favorite subject. Each channel comes complete with their own social media platforms, dedicated writers, and social team.

OUR CHANNELS

DISHEDAll things edible and drinkable.

MAPPEDAll things travel & tourism.

GROWEducate about the Cannabis industry, from business, medical and recreational standpoints.

URBANIZEDEverything real estate, interior design, and lifestyle related.

VIDEOAll things people, plates, and places.

Page 7: 2019 - Daily Hiveadvertise.dailyhive.com/wp-content/uploads/2019/02/Lets-Connect.pdfOur dynamic, nationwide Editorial team works alongside our dedicated in-house branded content team

CONTENT OPPORTUNITIESOur sponsored content solutions are distributed through an online editorial ecosystem that is unmatched in the Canadian media

industry. We make sure to create unique custom content that is optimized to maximize on reach and engagement with our network

while reflecting your core values and messaging.

CUSTOM ARTICLES / VIDEOSWork closely with our branded content team to create unique inspiring article/

video pieces helping to promote your products or services.

‘SUPPORTED BY’ SERIESLeverage our strong existing content

series in our different sections and place your branding around it.

DEDICATED E-BLASTBuild a dedicated e-blast with the help of the Daily Hive team and have it sent to

our thousands of subscribers.

HYPERTARGETINGUse our audience amplification opportunities to hypertarget your content to a certain demographic, in a

certain geographical region with specific interests.

Page 8: 2019 - Daily Hiveadvertise.dailyhive.com/wp-content/uploads/2019/02/Lets-Connect.pdfOur dynamic, nationwide Editorial team works alongside our dedicated in-house branded content team

SOCIAL MEDIA OPPORTUNITIESCombine our social marketing team’s expertise and the Daily Hives audience

to produce engaging content, promote products, services, contests, events,

and more on all our social platforms.

Align your campaign with the Daily Hive tone, voice and imagery in order

to make sure that you directly benefit from the very best engagement from

our readers.

Actively grow your social media following through appropriate tagging,

brand mentions, or inclusion of campaign hashtags.

• Instagram posts / videos

• Instagram stories with a swipe-up link to specific landing pages / articles

• Facebook posts / videos

• Facebook Live

• Tweets

SOCIAL IS OUR GAME

Page 9: 2019 - Daily Hiveadvertise.dailyhive.com/wp-content/uploads/2019/02/Lets-Connect.pdfOur dynamic, nationwide Editorial team works alongside our dedicated in-house branded content team

DESIGNS FOR ALL SCREENS

RESPONSIVE SOLUTIONS

OPTIMIZED FOR VIEWABILITY

DISPLAY ADVERTISINGMOBILE & DESKTOP ADVERTISINGCity Takeover

Homepage Takeover

Section Takeover

Channel Targeting

Rich Media Units

In-Content Videos

Newsletter Banner

Page 10: 2019 - Daily Hiveadvertise.dailyhive.com/wp-content/uploads/2019/02/Lets-Connect.pdfOur dynamic, nationwide Editorial team works alongside our dedicated in-house branded content team

PROGRAMMATIC DIRECT

AUTOMATIC GUARANTEEAccess our highest quality inventory

Align your KPI’S with sponsorships, audience targeting and creative units

Combine Daily Hive and advertiser data

CONTEXTUAL TARGETINGCities: Vancouver, Calgary, Montreal,

Toronto

Sections: Food, News, Events, Real Estate, Sports, Lifestyle, Travel,

Cannabis, Arts & Culture

PRIVATE MARKETPLACEAccess Daily Hive inventory with auction

and preferred deals

Target by platform, device, format, etc.

Access contextual and audience data in custom deals

Page 11: 2019 - Daily Hiveadvertise.dailyhive.com/wp-content/uploads/2019/02/Lets-Connect.pdfOur dynamic, nationwide Editorial team works alongside our dedicated in-house branded content team

CREATIVE PRODUCTIONS ABILITIES

Colony Digital, a division of Daily Hive, is a full service, in-house

creative agency which creates strategic and visually stunning video

content. From concept to execution, we work with a range of different

projects and budgets, creating viral content that engages millions.

SERVICES OFFERED

• Creative Writing / Storyboarding / Script Development

• Turnkey Video Production abilities

• Photography

• Web Development

• Social Media Management

• Sound Design

• Motion Graphics

COLONY DIGITAL

Page 12: 2019 - Daily Hiveadvertise.dailyhive.com/wp-content/uploads/2019/02/Lets-Connect.pdfOur dynamic, nationwide Editorial team works alongside our dedicated in-house branded content team

Daily Hive has been building online & offline connections with influencers

for years. As content creators, we share the same visions of impacting

our communities. We have handpicked influencers who reflect our cities,

and are passionate about inspiring their followers. These influencers have

curated their own authentic brands that offer a unique reach into a variety

of markets. As such, we are proud to integrate our exclusive influencer

roster into our network.

ID INFLUENCERS SPECIALIZE IN THE FOLLOWING VERTICALS:

• Food

• Fashion

• Health and Wellness

• Travel

• Arts and Culture

Providing opportunities for:

• Store Openings

• Destination Promotions

• Contests

• Event Hosting / Attendance

• Promotions

INFLUENCER NETWORKID AGENCY

Page 13: 2019 - Daily Hiveadvertise.dailyhive.com/wp-content/uploads/2019/02/Lets-Connect.pdfOur dynamic, nationwide Editorial team works alongside our dedicated in-house branded content team

LET’S CONNECT