· 2019-02-06 · Festival is firmly on the map as a destination for young, affluent food-lovers...
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www.hrpfoodfestivals.com
Transcript of · 2019-02-06 · Festival is firmly on the map as a destination for young, affluent food-lovers...
www.hrpfoodfestivals.com
“An incredible day out, full of lots of new tastes and good food and drink to try and buy!”
“A very enjoyable day out for the family. Added bonus is that get admission to the Palace - a real two for one
experience! “
“Excellent, a ‘must’ do for foodies.”
2018 VISITORS
STREET FOOD + POP UP BARS + MASTERCLASSES + ARTISAN PRODUCERS + L IVE MUSIC + K IDS’ ENTERTAINMENT +
SHOPPING & GIFTS + F IZZ & FEAST + STUNNING GARDENS + ICONIC MOAT + MAGICAL COURTYARDS AND MUCH MORE
OUR FESTIVALS…
Our festivals are set against the stunning backdrops of the UK’s most iconic palaces. Whether in the gardens or the courtyards of Hampton Court Palace, in the incredible moat at the Tower of London or the gardens at Hillsborough Castle they offer a completely unique foodie day out.
WHY JOIN US…
• Build brand awareness
• Boost sales
• Launch new products
• Reach a highly engaged foodie audience
• Build your connections and client database
• Get media and marketing coverage
WAYS TO SHOWCASE YOUR BRAND…
• Sponsorship opportunities
• 3m x 3m marquees for retailing and sampling
• 4m x 4m and 5m x 5m marquees for larger brand standout
• Bar and street food vehicles and marquees
Hampton Court Palace Food FestivalEast Gardens
24 – 26 August 2019
Tower of London Food FestivalThe Moat
12 – 15 September 2019
Hampton Court Palace Festive FayreCourtyards and Gardens
6 – 8 December 2019
NEW - Hillsborough Castle and Gardens Food Festival
Gardens5 – 7 July 2019
We are delighted to announce the launch of the brand new Hillsborough Castle Food Festival in
Northern Ireland. This food festival will see around 100 producers and brands set within the stunning
gardens of Hillsborough Castle.
HILLSBOROUGH CASTLE AND GARDENS FOOD FESTIVAL
12,000 visitors expected in 2019
92% ABC1£77k Average Household Income
HAMPTON COURT PALACE FOOD FESTIVAL
Now in its sixth year, Hampton Court Palace Food Festival is firmly on the map as a destination for young, affluent food-lovers over August Bank Holiday. Over the
3 days, the festival welcomes 35,000 food-lovers.
35,000 visitors expected in 2019
Average household income £77,00092% ABC1
Average spend £86
TOWER OF LONDON FOOD FESTIVAL
The Tower of London Food Festival returns for its third year after its debut in 2017, when for the first time in history our food festival took place in the iconic moat.
Being in the heart of the city with the back drop of London’s most famous landmark makes this festival one
not to miss.
15,000 visitors in 2018Average household income
£66,400
Average spend £7878% ABC1
HAMPTON COURT PALACE FESTIVE FAYRE
The ultimate Christmas foodie fix, our Festive Fayre fills the historic courtyards and gardens at Hampton Court Palace. Now in its fourth year, it’s a calendar-must for
the festive season and is set to attract 20,000 visitors in 2019.
15,000 visitorsAverage household income
£63,000
90% ABC1Average spend £65
FESTIVAL KEY DEMOGRAPHICS …
ABC1 83%
AVERAGE SPEND
£71
87,000* VISTORS IN
2019
AVERAGEHOUSEHOLDINCOME 71k
*Targeted number of visitors for 2019
OUR VIS ITORS…
S U C C E S S F U L FA M I L I E S
C O N T E M P O R A R Y W O R K E R S
Aged 36-45£70-100k income
School-aged childrenAdvancing careers
Sainsbury’s and Waitrose shoppersOnline shoppers
Social media activists
Aged 26-35£30-39k income
No children Career driven
Online shoppers and bankersSocial media activists
WHAT’S ON…
Our festivals have first class entertainment and inspirational content at their heart – giving all a great experience to enjoy and remember long after their visit.
The Kitchen
The Kitchen, a 300 seat demo kitchen showcasing the very best in seasonal cooking from a line-up including Michel Roux Jr, Nadiya Hussain, Melissa Hemsley and The Doctor’s Kitchen.
VIP
Our VIP package is always a sell-out! Offering a stunning view of the Palace, Castle or Tower, our visitors enjoy a relaxing and informal lounge to gather with friends and family. With champagne, goodie bags + front row seats,
it’s the ultimate star treatment.
THE CLASSROOM
THE BANDSTAND
Come and learn a skill, from sour dough making to cake decorating, or get the kids involved in our Kids
Cookery Classes. Put your skills to the test in The Classroom!
A festival favourite with non-stop fun and entertainment from up-and-coming talent to festival favourites,
providing toe-tapping tunes while you soak up the tasty atmosphere.
FAMILY ENTERTAINMENT
Face painting, sports, circus games, shire horses, helter skelter, vintage games, and kids cookery
classes plus much more – firmly places our festivals as family favourites.
LEXUS LUNCH CLUB
A casual and informal, simple but delicious pop-up lunch buffet, a stunning alfresco
lunch using the best ingredients.
MARKETING THE EVENT…
• Outdoor, print, email and social media coverage to 20 million.
• BBC Good Food; our media partner with coverage in the magazine, email and bbcgoodfood.com
• 150,000 Historic Royal Palaces database in addition to our own 35,000 database.
Our multi-channel marketing campaigns run in partnership with Historic Royal Palaces and BBC Good Food to ensure that we deliver a targeted and affluent food-lover to all Historic Royal Palaces Food Festivals.
MARKETING FOR SPONSORS…
• 35,000 email database with sponsor logo and banner inclusions.
• Dedicated page and banner on brand new dedicated Historic Royal Palaces Food Festivals website.
• Feature page and logo credit in the show guide available in advance online and on the day to 60,000 visitors.
M A K E I T YO U R OW N …
Align your brand to our content or talk to us about creating your own brand experiences targeting this affluent foodie audience. Make their experience at Historic Royal Palaces Food Festivals even
more engaging, immersive and memorable.
WHO JOINED US IN 2018?
Roxanne JelleyShow Manager
@hrpfoodfestival
Rachael ClarkeHead of Sales
@hrpfoodfestival
www.hrpfoodfestivals.com
