Chapter 6 Academic Software By Jean Waldrop ETEC 562 – Spring 2004.
2018 SPRING COLLECTION - Old Navy...spring 2018 spring 2018 Power moves need a jean that can keep...
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2018 SPRING COLLECTION
Transcript of 2018 SPRING COLLECTION - Old Navy...spring 2018 spring 2018 Power moves need a jean that can keep...
2 0 1 8 S P R I N G C O L L E C T I O N
CRUSHIN’ ON FEBRUARYWhen bold pops of color and look-at-me graphics are involved, it’s definitely OK to catch feels. Flirt with some fashionable fleece, go gaga for seasonless outerwear and obsess over the brand-new Power Jean (aka The Perfect Straight), cut clean and straight down the leg with juuuust enough stretch to flatter every body (and booty).
MARCH IN BLOOMFlorals are in full swing this spring, from botanical-printed shirts to the Tiered Cami, a new dress that “bloomed” (ha!) from a best-selling favorite, the original Cami — because two is always better than one. Grab a sueded moto jacket in new candy colors and some feminine utility for added “dang girl” fabulousness.
FEELING THE BLUES APRILEmbrace your passion for denim with our 1,3,5 Year Washes — an extensive collection of lived and loved denim for every part of your life, for everyone in the fam. We’re rounding things out with deep, inky indigo must-haves and a whole slew of blue-and-white separates that feel so right for spring.
SPRING IT ONFor Spring ’18, get swept off your feet by a curated wardrobe that delivers year-round, but feels superfresh and real-world wearable right now.
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HELLO
SUNSHINE!
H E R E ’ S L O O K I N ’ A T Y O U , S P R I N G !
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Get set for smooth sailing in fantastic fleece finds.
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H I , T I D E .
Get set for smooth sailing in fresh fleece.
F A L L H A R D F O R S O F T U T I L I T Y
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E E N Y , M E E N Y , M I N Y M O T O !
( G O A H E A D , T R Y T O C H O O S E J U S T O N E . )
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Power moves need a jean that can keep up. Introducing the Power Jean — a relaxed straight-cut with just a touch of stretch to flatter that bod. It’s the “It!” jean of 2018, and just what you need to denim #likeaboss.
P O W E R P L A Y
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Why’d we name it the Power Jean? Because every woman is powerful — the hero of her own story. These jeans put the “pow” in power lunches, power moves, power poses, power dressing (OK, OK, we’ll stop now).
G I R L P O W E R
A shortlist of alt names: The Hero, The Boss, The Breaker, The Scout, The Cindy, The Marilyn
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S T O M P E R S F O R S P R I N G
C L O S E T C A N D Y
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Where’d-you-get-that outfit closers in the sweetest colors. (No calories, either.)
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M I N I - M E M U S T - H A V E S
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T W I C E T H E G O R G E O U S N E S S
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B L — O O O O O H — M !
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Meet the Tiered Cami with built-in flounce. Have your Venus moment in our newest, twirliest silhouette — the perfect go-to for all your go-tos.
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S T R I P E R I G H T O N F A N C I F U L P R I N T S
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W H A T ’ S Y O U R N U M B E R ?
The original dark wash
1Year
Aged in all the right places
3Year
Lived and loved
5Year
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# H I F I V E
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Activewear with serious retro-cool vibes. Goes great with that green juice.
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F O R Y O U R G Y M L I F E & Y O U R L I F E - L I F E
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D O E F F O R T L E S S C O O L
In the hippest styles for him, like the Relaxed Slim jean — a roomier fit up top with a slim leg opening.
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S T A N D O U T I N C A M O - F O L I A G E
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l o r e m i p s u m
N O P I C T U R E S P L E A S E … O K F I N E , J U S T A F E W
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A L L S Y S T E M S I N D I
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A G O O D C A S E O F T H E B L U E S
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BRIGHT
IDEAS
The kids get in on the act with signature graphics, popsicle-bright color and oodles of feel-good
messaging.
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H E L L O M O T O
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Styles made for running, bouncing, climbing, twirling…
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S H O O O E Z !
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T H E R I G H T S T R I P E S
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H A T S O F F
T O S H O R T S W E A T H E R
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P E A C E O U T !
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FEATURED LOOKSFEATURED LOOKS
Perfect Straight Denim (367159) 3/12
Button Front Denim Jacket (140779) 1/15
Graphic Crew Pullover (819483) 1/15
Dorsay Flats (775180) 1/15
Utility Parka (140663) 1/15
Denim Jacket (714109) Cont.
Striped Sweater (207594) 1/15
White Crop Flare (209564) 1/15
Red Scarf (856227) 1/15
Silver Flats (775180) 1/15
Striped Slub Tee (209477) 1/15
Perfect Straight Denim (207340) 1/15
Suede Moto Jacket (776181) 2/19
White Sneaker (146172) 1/15
Hoodie (202145) 1/15
Suede Moto Jacket (776181) 2/19
Two-Tone Perfect Straight Denim (207185) 1/15
Blush Crossbody Bag (140649) 1/15
Striped Handkerchief (507941) 1/15
Dorsay Flats (775180) 1/15
White Cutout Tunic (149290) 3/12
Perfect Straight Denim (207343) 1/15
Suede Camera Bag (140638) 1/1
Three-Strap Heel (148562) 2/19
Suede Moto Jacket (776181) 2/19
Empire Cami Dress (144848) 2/19
White Sneaker (146172) 1/15
Girl: Suede Moto Jacket (201394) 2/12
Girl: Cami Dress (148404) 2/12
Tiered Cami Dress (144843) 2/19
Denim Jacket (506393) 1/15
Field Jacket (437889) 1/15
Three Strap Heel (148562) 2/19
Suede Crossbody (140649) 1/15
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Chambray Utility Parka (207195) 1/15
BSmocked Jumpsuit (145145) 3/26
Striped Cardigan (129736) Cont.
Chambray Utility Parka (207195) 1/15
Relaxed Embroidered Tunic (149219) 1/15
Mixed Stitch Jacket (202851) 1/15
Wide-Leg High-Rise Ankle Jeans (204787) 2/19
Three-Strap Heel (148562) 2/19
Medium-Support Sports Bra (207248) 2/19
High-Rise Compression Leggings (201900) 1/15
Baseball Cap (202746) 1/15
Suede Tote (775404) Cont.
White Sneaker (146172) 1/15
Elevated Basics Tank (624615) 1/15
Medium-Support Racerback Bra (863774) 2/19
High-Rise Compression Leggings (136138) 2/19
Rain Jacket (140665) 1/15
White Sneaker (146172) 1/15
White Tee (771397) Cont.
Graphic Hoodie (129972) Cont.
Grey Jogger (205867) 1/22
Denim Jacket (827266) Cont.
Sneakers (205580) 2/26
Red Fleece Hoodie (204413) 1/22
Slim Tapered Jean (205736) 1/22
Blue Jacket (202883) 2/26
White Sneaker (505025) Cont.
Ultimate Pant (403819) Cont.
Linen Shirt (202952) 2/26
Sneakers (504854) Cont.
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Flex Slim Denim (826457) Cont.
Khaki Jacket (202883) 2/26
Palm Linen Shirt (202952) 2/26
Sneakers (825444) Cont.
Slim Tapered Jean (205736) 1/22
Tie Dye Crew Tee (204768) 3/19
Graphic Side-Tie Fleece (209434) Cont.
Metallic Court Sneakers (206949) 2/18
Suede Boots (825424) Cont.
Let-Down Hem Jeans (201869) 1/15
Embroidered Shirt Jacket (209859) 1/15
Lemon Bag (207093) 1/15
Fleece Bell-Sleeve Top (208856) 1/15
Tech Slim Tapered Pants (207140) 1/15
Charm Circle Bag (141149) 1/15
Baseball Cap (141155) 1/15
Bow-Back Ballet Shoes (140937) 2/12
Linen Baseball Cap (202111) 1/15
Jogger Twill Shorts (205217) 1/15
Henley Shirt (858162) Cont.
Long-Sleeve Indigo Shirt (863695) Cont.
Sneakers (206957) 2/12
Jersey T-Shirt (861931) Cont.
Karate Jeans (138664) Cont.
Graphic Hoodie (147147) 1/15
Chore Jacket (204329) 1/15
Sneakers (495504) Cont.
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So, what comes to mind when you think of spring?Spring for me always represents new beginnings; the ability to start again. This was a key influence when we started to think about a ‘less is more’ approach to the season and how we could better help the customer edit and curate their wardrobe. We are standing behind fewer, better ideas.
How would you describe the spring collection?It’s the perfect representation of the brand. It’s playfully optimistic in its color and print expression, and there is a wonderful wink to our graphic tees and accessories, but it’s all with an undertone of effortlessness. We wanted to start the season with an overtly happy, easy and inclusive approach that would make shopping a joyful experience for all.
Q&A with
Sarah Holme, SVP of Design
Why is now the right time for the Power Jean?This will be the jean of the year, hands down. The Power Jean is perfect for spring because it is as effortless as the skinny Rockstar. It is super feminine and easy to outfit, but gives you an additional element of comfort. Also, it’s versatile — you can dress it up or down.
The Tiered Cami is our newest dress — how does it make you feel?It’s ‘simple femininity.’ That’s how I would sum up the Tiered Cami. The ease and elegance of this dress can turn an average day into an occasion. It captures an of-the-moment trend, but its simplicity allows it to become a style that is made to last.
Soft utility is a big part of the spring collection. What are some of your favorite pieces?Soft utility dressing is my favorite styling cue right now. It gives you an effortless sense of femininity as it uses a luminous, vegetal color range. The must-have piece is absolutely our utility romper. It allows ease of outfitting, versatility whilst* still feeling put together.
Do you have a favorite pair of jeans that you can’t go without?The Power Jean (of course), with destruction. The more I wear them the more overt the destruction becomes. It’s a denim journal and daily reminder of how lived in and loved they are.
*Editor’s Note: Sarah is very British and very cool. we wish we could get away with
using words like “whilst” in conversation — but alas.
Our Queen Mother of Design (yes, that should be Sarah’s legit title) dishes on all things Spring ‘18, Old Navy must-haves for the season and her can’t-live-without jeans.
OLDNAVYPRESSKIT.COM
