2018 RATE CARD - saice.org.za · 5. horizontal Strip – Large R 1 291 R 1 157 R 1 023 RECRUItMENt...

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The official magazine and voice of the South African Institution of Civil Engineering – SAICE Private Bag X200, Halfway House, 1685. Telephone: +27–11–805–5947, Fax: +27–11–805–5971 You have identified built environment professionals (engineers, architects, engineering geologists, quantity surveyors, town and regional planners, land surveyors and others) as prime and valuable targets for your marketing message. You will therefore be very interested in the over 11 000 civil engineering professionals who receive SAICE’s monthly magazine, Civil Engineering. SAICE (the South African Institution of Civil Engineering) is the home of professional and practising civil engineers, technologists and technicians who work as consultants and contractors (and suppliers) in the private sector, and in government, municipal and parastatal services. All are actively involved in planning, providing and maintaining the infrastructure of South Africa’s built environment. Our readers interact with all other professions in this industry. Civil Engineering provides the best option for your marketing and advertising. Civil Engineering: is ABC certified, our ABC figure increases steadily in a current magazine market of declining circulations, our circulation is double that of other industry magazines in this sector, and our ad rates are the best in the business. Civil Engineering is by far the best avenue with which to reach SAICE’s influential and thought-leader members who have a special regard for what they rightly view as “their” magazine. Civil Engineering magazine is indeed the right avenue for your adspend. Advertising Agent Barbara Spence Avenue Advertising PO Box 71308, Bryanston, 2021 Tel: 011-463-7940 | Fax: 011-463-7939 Cell: 082-881-3454 E-mail: [email protected] Circulation ABC Certified Q3 2017 : 11 595 Features for 2018 Jan/Feb: Presidential Issue, IT & Technology, International Focus, Legal, Management, HR, Health & Safety March: Structural Engineering, SAISC Steel Awards April : Geotechnical Engineering May: Railway, Harbour, Coastal and Marine Engineering June: Water Engineering July: Construction, Project Management August: Environmental Engineering, Renewable Energy, Mining Engineering, Fire Engineering September: Transportation, Traffic and Airport Engineering October: Municipal Engineering, Urban and Rural Infrastructure November: Industry Overview, Tertiary Institutions, SAICE Built Environment Network, Standards, Codes, Special Features December: SAICE 2017/18 Awards (finalists and winners) Editor Verelene de Koker Tel: 011-805-5947 | Fax: 011-805-5971 Cell: 083-378-3996 E-mail: [email protected] 2018 RATE CARD

Transcript of 2018 RATE CARD - saice.org.za · 5. horizontal Strip – Large R 1 291 R 1 157 R 1 023 RECRUItMENt...

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The official magazine and voice of the

South African Institution of Civil Engineering – SAICEPrivate Bag X200, Halfway House, 1685. Telephone: +27–11–805–5947, Fax: +27–11–805–5971

You have identified built environment professionals (engineers, architects, engineering

geologists, quantity surveyors, town and regional planners, land surveyors and others) as

prime and valuable targets for your marketing message.

You will therefore be very interested in the over 11 000 civil engineering professionals who receive

SAICE’s monthly magazine, Civil Engineering. SAICE (the South African Institution of Civil

Engineering) is the home of professional and practising civil engineers, technologists and technicians

who work as consultants and contractors (and suppliers) in the private sector, and in government,

municipal and parastatal services. All are actively involved in planning, providing and maintaining the

infrastructure of South Africa’s built environment. Our readers interact with all other professions in

this industry.

Civil Engineering provides the best option for your marketing and advertising. Civil Engineering:

� is ABC certified,

� our ABC figure increases steadily in a current magazine market of declining circulations,

� our circulation is double that of other industry magazines in this sector, and

� our ad rates are the best in the business.

Civil Engineering is by far the best avenue with which to reach SAICE’s influential and thought-leader

members who have a special regard for what they rightly view as “their” magazine.

Civil Engineering magazine is indeed the right avenue for your adspend.

Advertising AgentBarbara SpenceAvenue Advertising

PO Box 71308, Bryanston, 2021

Tel: 011-463-7940 | Fax: 011-463-7939

Cell: 082-881-3454

E-mail: [email protected]

Circulation ABC CertifiedQ3 2017 : 11 595

Features for 2018 Jan/Feb: Presidential Issue, IT & Technology, International Focus, Legal, Management, HR, Health & Safety

March: Structural Engineering, SAISC Steel Awards

April: Geotechnical Engineering

May: Railway, Harbour, Coastal and Marine Engineering

June: Water Engineering

July: Construction, Project Management

August: Environmental Engineering, Renewable Energy, Mining Engineering, Fire Engineering

September: Transportation, Traffic and Airport Engineering

October: Municipal Engineering, Urban and Rural Infrastructure

November: Industry Overview, Tertiary Institutions, SAICE Built Environment Network, Standards, Codes, Special Features

December: SAICE 2017/18 Awards (finalists and winners)

EditorVerelene de KokerTel: 011-805-5947 | Fax: 011-805-5971

Cell: 083-378-3996

E-mail: [email protected]

2018 RATE CARD

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DimensionsAd size Width and height (mm)

DPS

trim 420 × 297

type 400 × 277

bleed 430 × 307

gutter 20

full page

trim 210 × 297

type 190 × 277

bleed 220 × 307

half page horizontal

trim 210 × 148

type 190 × 128

bleed 220 × 158

half page vertical

trim 105 × 297

type 85 × 277

bleed 115 × 307

third page horizontal

trim 210 × 99

type 190 × 79

bleed 220 × 109

third page vertical

trim 70 × 297

type 50 × 277

bleed 80 × 307

quarter page horizontal

trim 210 × 74

type 190 × 54

bleed 220 × 84

quarter page vertical

trim 105 × 148

type 85 × 128

bleed 115 × 158

horizontalhalf page ad

Should the ad be intended to go to the edge of the page, text, logos and images (those that do not bleed off the page) must fit into the type area, and the artwork must be extended an extra 5 mm (bleed) beyond the trim size to ensure that, when the page is trimmed, text isn’t cut off and the artwork indeed goes to the edge of the page. If the advertiser does not want the ad to run up to the edge of the page, the entire ad must fit into the type area.

Rate CardRates Casual

2–5 Inserts

6–10 Inserts

11+ Inserts

front Cover R 37 205 – – –

Inside front Cover R 21 162 R 20 151 R 19 441 R 18 700

Inside Back Cover R 21 015 R 20 713 R 19 801 R 19 132

Outside Back Cover R 23 651 R 22 855 R 21 524 R 20 863

DPS R 33 221 R 31 356 R 28 966 R 26 309

full Page R 19 933 R 18 869 R 17 275 R 14 617

half Page R 13 814 R 13 154 R 11 959 R 10 895

third Page R 12 222 R 11 667 R 11 056 R 10 393

quarter Page R 10 894 R 10 496 R 9 833 R 9 807

Belly Band R 28 929

Loose Inserts R 13 287 per 5 grams

full Page Company Profile (text, layout & editing prerogative of editor) R 20 726

DPS Company Profile (text, layout & editing prerogative of editor) R 31 709

All prices quoted are per insertion and are excluding VAT

2018 Rate Card – DeadlinesEditorial Deadline

Advertising Booking Deadline

Ad Material Deadline

January/february 8 January 24 January 26 January

March 1 february 21 february 23 february

April 1 March 21 March 23 March

May 3 April 18 April 20 April

June 2 May 23 May 25 May

July 1 June 20 June 22 June

August 2 July 18 July 20 July

September 1 August 22 August 24 August

October 27 August 19 September 21 September

November 25 September 17 October 19 October

December 22 October 14 November 16 November

Please note the following Front cover Only logos will appear on the cover. Logos and cover pic-

tures (at least 300 dpi, at least 3 MB, and A4 size, in portrait format)

must be submitted separately. the final choice of cover picture and

design remains the prerogative of the editor. front covers once booked

cannot be cancelled.

Material should be supplied in a press-optimised pdf format – colours con-

verted to CMYK. Material should be made up in bureau software (eg quark,

Indesign, freehand, Illustrator, CorelDraw) before converting to pdf. Note

that material made up in MS Word and PowerPoint before converting to pdf

will result in poor printing and/or extra costs for the advertiser’s account,

and is therefore not acceptable.

Bleed should be added equally on all sides of the artwork with a

minimum of 3 mm. Artwork with less than this will not be accepted.

Liaise with the design studio rather than submitting incorrect material.

(Marketing Support Services, e-mail: [email protected],

tel: 012-346-2168, fax: 012-460-2571)

Material must be accompanied by a correct colour proof. Please note

that no responsibility can be taken for wrong colours, text, etc, if no

proof was supplied to check against.

Material should be delivered to:

Avenue Advertising, 5 Ashley Avenue (off Cottesmore Road), Bryanston,

e-mail: [email protected]

All advertising material will be retained until after publication.

Any typesetting or layout required will be for the advertiser’s account.

Civil Engineering Magazine

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But SAICE offers you MORE!

SAICE – ONLINE RATES 2018Casual Rate

2–5 Inserts

6+ Inserts

INDEX PAGE

1. Leader Board R 8 900 R 8 584 R 7 953

3. Island Unit R 5 112 R 4 797 R 4 166

3. horizontal Strip – Large R 2 556 R 2 399 R 2 082

ARtICLE PAGES

1. Leader Board R 4 714 R 4 332 R 3 950

2. Island Unit R 2 676 R 2 293 R 1 912

3. Vertical Banner R 2 267 R 1 867 R 1 467

4. Button Unit R 2 001 R 1 602 R 1 201

5. horizontal Strip – Large R 1 291 R 1 157 R 1 023

RECRUItMENt OPtIONS

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Casual Rate

Multiple Inserts

SAICE NEWSLEttER (Sent out twice a month)

1. SAICE Newsletter R 5 874 R5 285

2. Leader Board Banner 2 R 3 472 R3 205

3. Block Banner Advert R 3 686 R3 944

* All rates quoted are per insertion and excluding VAt

StatsAverage Monthly

Page Views 64 790

Unique Visitors 15 970

WebsiteNewsletter

Advertising Material Specifications Formats: .gif or animated .gif or .jpeg Resolution: 300 dpi Colour: RGB or Index Maximum file size: 50 kb

PLEASE NOTE: A signed advertising order is required to run all advertisements. Cancellations are not accepted after the closing date for advertising orders. All advertising con-tent is subject to approval by the publisher, who reserves the right to decline or cancel any advertisement.

ONLINE ADVERTISING SPECS1. Leader Board on Index Page W: 1 162 x h: 172 pixels

2. Leader Board on Article Page W: 825 x h: 220 pixels

3. Island Unit W: 728 x h: 90 pixels

4. horizontal Strip – Large W: 555 x h: 614 pixels

6. Vertical Banner W: 265 x h: 300 pixels

7. Button Unit W: 265 x h: 175 pixels

1. SAICE Newsletter W: 600 x h: 100 pixels

2. Leader Board Banner 2 W: 600 x h: 100 pixels

3. Block Banner Advert W: 300 x h: 450 pixels

SAICE online optionsSAICE website & SAICE newsletter

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SAICE reserves the right to decline or suspend any advertisement for any reason whatsoever in its sole discretion, without liability or penalty to SAICE

#EngAge

this exciting digital digest, #EngAge, is dedicated to engineering

practitioners under the age of 35. People in that demographic desire

communication which is current and interactive and which keeps them

engaged and connected. Based in the digital medium, #EngAge

automatically creates unlimited opportunities for interactivity – articles

will be linked to the authors’ social mediums, blogs and websites,

and can be shared at leisure, creating an endless viral stream. this

people-centric, digital digest aims to inspire and mobilise engineers by

showcasing the passion, successes and challenges that lie within the

engineering fraternity. It aims to appeal to the emotions and morale

of all within the engineering profession, reinstating the ethic within it

and reigniting its prestige. the publication is personally emailed to

qualifying SAICE members, but it is also available on the SAICE website

with its links posted onto all the social media platforms.

#EngAge RATES 2018Casual 2–5 Inserts

full Page R 6 180 R 5 562

Double Page Spread R11 124 R 10 506

Package DealsSPECIAL MONTHLY PACKAGE DEALS

Exposure in all SAICE platforms and includes:

full Page advert in Civil Engineering

full Page advert in #EngAge

Leader Board advert on an Article Page on SAICE’s website

1x SAICE Newsletter

TOTAL: R29 370 (excl VAT) per month

Advertising Material SpecificationsAd size Width and height (mm)

full Page trim 210 × 297

type 190 × 277

Double Page Spread trim 420 × 297

type 400 × 277

Formats: jpeg or tif or PNG Resolution: 72 dpi Colour: CMYK / RGB