2018 RATE CARD - saice.org.za · 5. horizontal Strip – Large R 1 291 R 1 157 R 1 023 RECRUItMENt...
Transcript of 2018 RATE CARD - saice.org.za · 5. horizontal Strip – Large R 1 291 R 1 157 R 1 023 RECRUItMENt...
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The official magazine and voice of the
South African Institution of Civil Engineering – SAICEPrivate Bag X200, Halfway House, 1685. Telephone: +27–11–805–5947, Fax: +27–11–805–5971
You have identified built environment professionals (engineers, architects, engineering
geologists, quantity surveyors, town and regional planners, land surveyors and others) as
prime and valuable targets for your marketing message.
You will therefore be very interested in the over 11 000 civil engineering professionals who receive
SAICE’s monthly magazine, Civil Engineering. SAICE (the South African Institution of Civil
Engineering) is the home of professional and practising civil engineers, technologists and technicians
who work as consultants and contractors (and suppliers) in the private sector, and in government,
municipal and parastatal services. All are actively involved in planning, providing and maintaining the
infrastructure of South Africa’s built environment. Our readers interact with all other professions in
this industry.
Civil Engineering provides the best option for your marketing and advertising. Civil Engineering:
� is ABC certified,
� our ABC figure increases steadily in a current magazine market of declining circulations,
� our circulation is double that of other industry magazines in this sector, and
� our ad rates are the best in the business.
Civil Engineering is by far the best avenue with which to reach SAICE’s influential and thought-leader
members who have a special regard for what they rightly view as “their” magazine.
Civil Engineering magazine is indeed the right avenue for your adspend.
Advertising AgentBarbara SpenceAvenue Advertising
PO Box 71308, Bryanston, 2021
Tel: 011-463-7940 | Fax: 011-463-7939
Cell: 082-881-3454
E-mail: [email protected]
Circulation ABC CertifiedQ3 2017 : 11 595
Features for 2018 Jan/Feb: Presidential Issue, IT & Technology, International Focus, Legal, Management, HR, Health & Safety
March: Structural Engineering, SAISC Steel Awards
April: Geotechnical Engineering
May: Railway, Harbour, Coastal and Marine Engineering
June: Water Engineering
July: Construction, Project Management
August: Environmental Engineering, Renewable Energy, Mining Engineering, Fire Engineering
September: Transportation, Traffic and Airport Engineering
October: Municipal Engineering, Urban and Rural Infrastructure
November: Industry Overview, Tertiary Institutions, SAICE Built Environment Network, Standards, Codes, Special Features
December: SAICE 2017/18 Awards (finalists and winners)
EditorVerelene de KokerTel: 011-805-5947 | Fax: 011-805-5971
Cell: 083-378-3996
E-mail: [email protected]
2018 RATE CARD
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DimensionsAd size Width and height (mm)
DPS
trim 420 × 297
type 400 × 277
bleed 430 × 307
gutter 20
full page
trim 210 × 297
type 190 × 277
bleed 220 × 307
half page horizontal
trim 210 × 148
type 190 × 128
bleed 220 × 158
half page vertical
trim 105 × 297
type 85 × 277
bleed 115 × 307
third page horizontal
trim 210 × 99
type 190 × 79
bleed 220 × 109
third page vertical
trim 70 × 297
type 50 × 277
bleed 80 × 307
quarter page horizontal
trim 210 × 74
type 190 × 54
bleed 220 × 84
quarter page vertical
trim 105 × 148
type 85 × 128
bleed 115 × 158
horizontalhalf page ad
Should the ad be intended to go to the edge of the page, text, logos and images (those that do not bleed off the page) must fit into the type area, and the artwork must be extended an extra 5 mm (bleed) beyond the trim size to ensure that, when the page is trimmed, text isn’t cut off and the artwork indeed goes to the edge of the page. If the advertiser does not want the ad to run up to the edge of the page, the entire ad must fit into the type area.
Rate CardRates Casual
2–5 Inserts
6–10 Inserts
11+ Inserts
front Cover R 37 205 – – –
Inside front Cover R 21 162 R 20 151 R 19 441 R 18 700
Inside Back Cover R 21 015 R 20 713 R 19 801 R 19 132
Outside Back Cover R 23 651 R 22 855 R 21 524 R 20 863
DPS R 33 221 R 31 356 R 28 966 R 26 309
full Page R 19 933 R 18 869 R 17 275 R 14 617
half Page R 13 814 R 13 154 R 11 959 R 10 895
third Page R 12 222 R 11 667 R 11 056 R 10 393
quarter Page R 10 894 R 10 496 R 9 833 R 9 807
Belly Band R 28 929
Loose Inserts R 13 287 per 5 grams
full Page Company Profile (text, layout & editing prerogative of editor) R 20 726
DPS Company Profile (text, layout & editing prerogative of editor) R 31 709
All prices quoted are per insertion and are excluding VAT
2018 Rate Card – DeadlinesEditorial Deadline
Advertising Booking Deadline
Ad Material Deadline
January/february 8 January 24 January 26 January
March 1 february 21 february 23 february
April 1 March 21 March 23 March
May 3 April 18 April 20 April
June 2 May 23 May 25 May
July 1 June 20 June 22 June
August 2 July 18 July 20 July
September 1 August 22 August 24 August
October 27 August 19 September 21 September
November 25 September 17 October 19 October
December 22 October 14 November 16 November
Please note the following Front cover Only logos will appear on the cover. Logos and cover pic-
tures (at least 300 dpi, at least 3 MB, and A4 size, in portrait format)
must be submitted separately. the final choice of cover picture and
design remains the prerogative of the editor. front covers once booked
cannot be cancelled.
Material should be supplied in a press-optimised pdf format – colours con-
verted to CMYK. Material should be made up in bureau software (eg quark,
Indesign, freehand, Illustrator, CorelDraw) before converting to pdf. Note
that material made up in MS Word and PowerPoint before converting to pdf
will result in poor printing and/or extra costs for the advertiser’s account,
and is therefore not acceptable.
Bleed should be added equally on all sides of the artwork with a
minimum of 3 mm. Artwork with less than this will not be accepted.
Liaise with the design studio rather than submitting incorrect material.
(Marketing Support Services, e-mail: [email protected],
tel: 012-346-2168, fax: 012-460-2571)
Material must be accompanied by a correct colour proof. Please note
that no responsibility can be taken for wrong colours, text, etc, if no
proof was supplied to check against.
Material should be delivered to:
Avenue Advertising, 5 Ashley Avenue (off Cottesmore Road), Bryanston,
e-mail: [email protected]
All advertising material will be retained until after publication.
Any typesetting or layout required will be for the advertiser’s account.
Civil Engineering Magazine
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But SAICE offers you MORE!
SAICE – ONLINE RATES 2018Casual Rate
2–5 Inserts
6+ Inserts
INDEX PAGE
1. Leader Board R 8 900 R 8 584 R 7 953
3. Island Unit R 5 112 R 4 797 R 4 166
3. horizontal Strip – Large R 2 556 R 2 399 R 2 082
ARtICLE PAGES
1. Leader Board R 4 714 R 4 332 R 3 950
2. Island Unit R 2 676 R 2 293 R 1 912
3. Vertical Banner R 2 267 R 1 867 R 1 467
4. Button Unit R 2 001 R 1 602 R 1 201
5. horizontal Strip – Large R 1 291 R 1 157 R 1 023
RECRUItMENt OPtIONS
text Advert on "find a Job Page" on SAICE Website R 2 263 R 1 906 R 1 548
Casual Rate
Multiple Inserts
SAICE NEWSLEttER (Sent out twice a month)
1. SAICE Newsletter R 5 874 R5 285
2. Leader Board Banner 2 R 3 472 R3 205
3. Block Banner Advert R 3 686 R3 944
* All rates quoted are per insertion and excluding VAt
StatsAverage Monthly
Page Views 64 790
Unique Visitors 15 970
WebsiteNewsletter
Advertising Material Specifications Formats: .gif or animated .gif or .jpeg Resolution: 300 dpi Colour: RGB or Index Maximum file size: 50 kb
PLEASE NOTE: A signed advertising order is required to run all advertisements. Cancellations are not accepted after the closing date for advertising orders. All advertising con-tent is subject to approval by the publisher, who reserves the right to decline or cancel any advertisement.
ONLINE ADVERTISING SPECS1. Leader Board on Index Page W: 1 162 x h: 172 pixels
2. Leader Board on Article Page W: 825 x h: 220 pixels
3. Island Unit W: 728 x h: 90 pixels
4. horizontal Strip – Large W: 555 x h: 614 pixels
6. Vertical Banner W: 265 x h: 300 pixels
7. Button Unit W: 265 x h: 175 pixels
1. SAICE Newsletter W: 600 x h: 100 pixels
2. Leader Board Banner 2 W: 600 x h: 100 pixels
3. Block Banner Advert W: 300 x h: 450 pixels
SAICE online optionsSAICE website & SAICE newsletter
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SAICE reserves the right to decline or suspend any advertisement for any reason whatsoever in its sole discretion, without liability or penalty to SAICE
#EngAge
this exciting digital digest, #EngAge, is dedicated to engineering
practitioners under the age of 35. People in that demographic desire
communication which is current and interactive and which keeps them
engaged and connected. Based in the digital medium, #EngAge
automatically creates unlimited opportunities for interactivity – articles
will be linked to the authors’ social mediums, blogs and websites,
and can be shared at leisure, creating an endless viral stream. this
people-centric, digital digest aims to inspire and mobilise engineers by
showcasing the passion, successes and challenges that lie within the
engineering fraternity. It aims to appeal to the emotions and morale
of all within the engineering profession, reinstating the ethic within it
and reigniting its prestige. the publication is personally emailed to
qualifying SAICE members, but it is also available on the SAICE website
with its links posted onto all the social media platforms.
#EngAge RATES 2018Casual 2–5 Inserts
full Page R 6 180 R 5 562
Double Page Spread R11 124 R 10 506
Package DealsSPECIAL MONTHLY PACKAGE DEALS
Exposure in all SAICE platforms and includes:
full Page advert in Civil Engineering
full Page advert in #EngAge
Leader Board advert on an Article Page on SAICE’s website
1x SAICE Newsletter
TOTAL: R29 370 (excl VAT) per month
Advertising Material SpecificationsAd size Width and height (mm)
full Page trim 210 × 297
type 190 × 277
Double Page Spread trim 420 × 297
type 400 × 277
Formats: jpeg or tif or PNG Resolution: 72 dpi Colour: CMYK / RGB