2018 PRESS KIT

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procedure, since whitening agents do not whiten plaque.

112

Always have a professional cleaning prior to any type of whitening

the Bright stuffHow to add extra sparkle to your pearly whites. by Mary Clarke

• Professional in-office whiten-ing: Services such as Zoom! or

BriteSmile are the fastest-working

protocols. A whitening agent (usu-

ally hydrogen peroxide) is applied

to teeth, then activated by heated

light.Treatment is a single session.

• Dentist-supervised custom-fit-ted mouth trays are another pro

option. Whitening gel is applied

to teeth, and held in place by the

tray for a prescribed amount of

time. Results are the same as

in-office treatments, they just take

longer, since light is not used.

Cost of pro treatments: From

about $300 to $900.

• At-home options: Goodling’s

patients report good results with

products like Crest Whitestrips

and Rembrandt Form-Fit Whiten-

ing Strips. “It’s important to finish

the treatment cycle to get maxi-

mum results.” Cost: $16 to $50.

• Pro vs. OTC: “Results always

vary, but we generally see a

considerable difference between

OTC whitening and professional

whitening,” Dr. Goodling says.

“Results from professional whiten-

ing can be up to five shades

brighter than OTC whitening.”

• When to whiten: In-office or

at-home pro treatments should

be done two weeks before the

wedding. “It takes that amount

of time for the full effects to take

place,” Dr. Goodling says. She

suggests starting 30 days before

the wedding for OTC whiten-

ing, since the lightening agents

used in these products are not

as strong as those used under

dental supervision. “Follow the

recommendations on the pack-

age, because they all vary,” says

Dr. Goodling, “And use these right

up to the wedding.”

• Maintenance: Teeth are most

susceptible to staining in the

two weeks following treatment,

so avoid stain-makers such as

coffee, red wine, berries, tomato

sauce and balsamic vinegar.

Drinking through a straw can help

offset the effects.

• Extra help: Some people

experience a temporary increase

in sensitivity. An easy fix: “Dab

anti-sensitivity toothpaste on any

trouble spots,” Dr. Goodling says.

“You can leave it on overnight.”

• Longevity: Results should last up

to a year before new stains start

to become evident.

• To amp up results: “Dip a brush

in hydrogen peroxide, then in

baking powder, and gently brush.

This will effectively remove extrin-

sic staining from things like coffee,

and red wine very effectively. Just

be careful—do not do this for

more than a few days at a time,

and use very little pressure.”

We asked New York City orthodontist and whitening specialist Dr. Jacqueline Goodling to fill us in on the best tooth-brightening options around, from in-office procedures to at-home treatments.

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DR. JACQUIE TEVELVISION APPEARANCES

Dr. Smiles makes winners of contest smile brighter at Style 360 Kia NYFW

One lucky winner and their guest received VIP treatment and bright white smiles during NYFW from Dr.

Jacquie Smiles and Kellari restaurant partnered in a contest that is more than just fluff !

New York--(FASHION WIRE)—Dr. Jacquie Smiles, a leader in orthodontics and the national Invisalign spokesperson has cracked the code on teeth whitening by creating a proprietary formula that eliminates the sensitivity so many people suffer from when whitening their teeth professionally. “The two things I have heard repeatedly from patients in all the years of creating signature smiles is “whitening doesn’t work or my teeth are so sensitive that I can’t go through with it.” Two years in the making and many trips to the lab in perfecting it, Dr. Smiles White will launch 2018 with an “ALL Gain No Pain” campaign to include a VIP student program for that confident, courageous, contagious smile. More importantly, with advice on gaining the courage to do ANYTHING from nailing that interview or going up to your crush!

The Dr. Smiles membership platform includes apps, social and motivational features, advice and personalized coaching that are connected to increasing confidence and empowering young people. With a global community of engagement and support, this helps people be accountable, adhere to changes and reaching their personal goals.

FASHION WIRE I NEW YORK 2017

Kia STYLE360 hosts Eva Longoria Collection PHOTO BY: Thomas Concordia

A COURAGEOUS, CONTAGIOUS CONFIDENT SMILE TRULY COMES FROM WITHIN

WHAT SHE DOES FOR PEOPLE PERSONALLY AND PROFESSIONALLY IS NOTHING SHORT OF AMAZING!

In addition to making people smile wider, whiter and brighter it’s really about what is going on inside. A courageous, contagious confident smile truly comes from within. This and always paying it forward by giving is what Dr. Smiles is all about. The Dr. Smiles Foundation formed by Dr. Jacquie and her husband Anthony focuses on changing the world one smile at a time. Aside from giving of themselves and dental services for those in need, anti-bullying efforts and a Miles for Smiles run are included in 2018 initiatives.

“Dr. Smiles is more than just teeth whitening and orthodontics. Our membership programs help inspire, empower and coach people to achieve confidence and goals in personalized and powerful ways on line,” said Mindy DiCrosta, CEO of Creative Connections Network part of the Dr. Smiles team for Branding and marketing. “Dr. Jacquie and her staff have expertise that is second to none and a warmth with their patients that simply doesn’t exist in so many practices today,” What she does for people personally and professionally is nothing short of amazing!

Further details can be found on the site at www.drsmiles.com and www.drjacquiesmiles.com.

NYFS STYLE 360

Kia STYLE360 hosts Uncommon James + Chinese Laundry by Kristin Cavallari hosted at Bagatelle NYC and presented by ChapStick®

PHOTO BY: Thomas Concordia

PHOTO BY: Thomas Concordia

Kia STYLE360 hosts Andy Hilfiger presents

ARTISTIX By Greg Polisseni S/S ‘18

M E E T D R . J A C Q U I E

JACQUELINE FULOP-GOODLING, D.M.D., P.C.

Dr. Jacquie Smiles completed her DMD degree and orthodontic residency at Boston University and after graduation became the first female and

youngest Director of B.U.’s Predoctoral Orthodontic Department.

Dr. Jacquie Smiles was invited to join Invisalign’s Prestigious Faculty Department comprised of 24 experts from a total of 55,000 practicing dentists and orthodontists. She is a member of The National Speaker’s Bureau and is an Invisalign Super Elite Provider, reserved for the top 1% of doctors in North America.

Dr. Jacquie Smiles has taught over 14,000 doctors, students and their teams in multiple areas of orthodontics throughout the world.

She has lectured in North and South America, Europe, Asia, The Caribbean and the Middle East.

Dr Jacquie Smiles presented a four-year double blind study on identical twins, comparing one twin being treated with braces and the other with Invisalign. As an Invisalign professor, Dr. Jacquie teaches and certifies students and orthodontic residents in many of our dental schools and universities in the U.S. and Canada.

Dr. Jacquie was in the first group of orthodontists ever certified with Invisalign, which was at the Grand Hyatt Hotel in midtown Manhattan. Since 2005, Dr. Jacquie was asked to be Invisalign ’s National Spokesperson for a hygiene campaign and in 2009 became the Spokesperson for Invisalign Teen, launching it on the Tyra Bank’s show for the company.

Dr. Jacquie Smiles has several U.S. and international patents issued of which several are dentally related.

Dr. Jacquie’s true passion is teaching and enjoys sharing her clinical office experiences. When she is not practicing or lecturing, her two favorite past times (she says to unplug, disconnect and recharge) are skiing the back bowls of Vail (although she loves Park City, too) or scuba diving with her family in the Caribbean.