2018 MEDIA KIT · 2019-11-22 · • Vogue India, the ultimate fashion bible was launched in India...

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2018 MEDIA KIT

Transcript of 2018 MEDIA KIT · 2019-11-22 · • Vogue India, the ultimate fashion bible was launched in India...

Page 1: 2018 MEDIA KIT · 2019-11-22 · • Vogue India, the ultimate fashion bible was launched in India in 2007, and celebrated its 10th Year of leadership in 2017 • Regarded as the

2018 MEDIA KIT

Page 2: 2018 MEDIA KIT · 2019-11-22 · • Vogue India, the ultimate fashion bible was launched in India in 2007, and celebrated its 10th Year of leadership in 2017 • Regarded as the

conDé nAsT InDIA

• A multinational, multi-platform company with presence across print, web, mobile, tablet,

social & on-ground properties.

• Condé Nast reaches an affluent audience of over 10 Million

• Condé Nast India is a 100% subsidiary of Condé Nast International

• Condé Nast India launched Vogue in 2007, followed by GQ, Condé Nast Traveller

and Architectural Digest

• Condé Nast India's magazines have a total circulation of 125,000 copies with a combined

readership of 650,000 readers

Page 3: 2018 MEDIA KIT · 2019-11-22 · • Vogue India, the ultimate fashion bible was launched in India in 2007, and celebrated its 10th Year of leadership in 2017 • Regarded as the

ThE powEr of

• Vogue India, the ultimate fashion bible was launched in India in 2007, and celebrated

its 10th Year of leadership in 2017

• Regarded as the opinion leader and trendsetter—Vogue brings you the best of global and Indian fashion, beauty, people,

luxury, travel and culture

• Vogue India engages audiences across multiple interactive platforms

• Vogue.in is the ultimate women’s premium lifestyle content platform in the digital space

Page 4: 2018 MEDIA KIT · 2019-11-22 · • Vogue India, the ultimate fashion bible was launched in India in 2007, and celebrated its 10th Year of leadership in 2017 • Regarded as the

AuDIEncEunIvErsE

Page 5: 2018 MEDIA KIT · 2019-11-22 · • Vogue India, the ultimate fashion bible was launched in India in 2007, and celebrated its 10th Year of leadership in 2017 • Regarded as the

As of December 2017

2,50,000+ Monthly Readership

2.6 MillionUnique visitors per month on Vogue.in

1.9 Million 1.09 Million

1.2 Million 162 K

Page 6: 2018 MEDIA KIT · 2019-11-22 · • Vogue India, the ultimate fashion bible was launched in India in 2007, and celebrated its 10th Year of leadership in 2017 • Regarded as the

AuDITED prInT run 50,000

rEADErshIp250,000

DIsTrIbuTIon Across 110+ cITIEs AnD Towns

AvErAgE AgE of rEADErs25-40

DIsTrIbuTED AT 4,500 rETAIl ouTlETs

Page 7: 2018 MEDIA KIT · 2019-11-22 · • Vogue India, the ultimate fashion bible was launched in India in 2007, and celebrated its 10th Year of leadership in 2017 • Regarded as the

ThE

woMAn

96% own two or more cars

78% browse on their mobile devices

93% purchase products from

international luxury brands

72% own a vacation home

25-40 years

Page 8: 2018 MEDIA KIT · 2019-11-22 · • Vogue India, the ultimate fashion bible was launched in India in 2007, and celebrated its 10th Year of leadership in 2017 • Regarded as the

supplEMEnTs

Page 9: 2018 MEDIA KIT · 2019-11-22 · • Vogue India, the ultimate fashion bible was launched in India in 2007, and celebrated its 10th Year of leadership in 2017 • Regarded as the

PLUSANAMIKA KHANNA

BIJOY JAIN KELLY HOPPEN

SMART HOMES

GET SMARTER5

DESIGN TRAILS

25SPECTACULAR SPACES

150+ STATEMENT PIECES

jacquelineAT HOME WITH

THE ULTIMATE CITY GIRL

CA

SA V

OG

UE 2017

Com

plimentary with Vogue India A

ugust 2017

theVOGUE WEDDING BOOK 2017starring ADITI RAO HYDARI

the ultimate guide to

planning your DREAM

WEDDING

THE V

OG

UE W

EDD

ING

BOO

K 2017

Com

plimentary with Vogue India Septem

ber 2017

the vogue wedding booK

Middle east(in-booK)

An ultimate guide to design, interiors, architecture, lifestyle and all things luxe, Casa Vogue, in its second edition was published as a supplement with the

August 2017 issue

augustThis go-to directory, in its sixth year,

gave the 21st century bride, everything she needed to make her dream

wedding one-of-a-kind

septeMber

supplEMEnTs of 2017

A definitive guide on the latest trends and names to know in the Indian modern and contemporary art scene, The Vogue Art Report was published for the first time in

November 2017

From shopping trails to travel fixes, Vogue puts together an au courant

guide to navigating the region.

noveMber deCeMber

(in-booK)

Page 10: 2018 MEDIA KIT · 2019-11-22 · • Vogue India, the ultimate fashion bible was launched in India in 2007, and celebrated its 10th Year of leadership in 2017 • Regarded as the
Page 11: 2018 MEDIA KIT · 2019-11-22 · • Vogue India, the ultimate fashion bible was launched in India in 2007, and celebrated its 10th Year of leadership in 2017 • Regarded as the

The only premium lifestyle content platform in the Indian digital space

Re-launched in October 2015 with a record high of 1 million+ visits in the first month

Engaging interactive audiences across all social media platforms

Enhanced and innovative premium ad units for advertising

Custom and native solutions for advertisers

Page 12: 2018 MEDIA KIT · 2019-11-22 · • Vogue India, the ultimate fashion bible was launched in India in 2007, and celebrated its 10th Year of leadership in 2017 • Regarded as the

DIgITAl AuDIEncE profIlE

MosTly MIllEnnIAl hIghly AffluEnT

AffluEncE AffInITy

AffInITy wITh fAshIon, bEAuTy AnD cElEbrITy conTEnT

Elite club membership

Two car ownership

International holiday

Fine dining

Celebrity Fans

Beauty Mavens

Fashion Fanatics

48% 64%

40%

40%

54%

28%

28%

59%

62%

62%

18

40

42

25~3418~24Users Visits

35+

AgE

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propErTIEs

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They dreamt, they dared, and they did

WOMENYEAR 2017

OF THE

oCtober

Since Vogue’s first issue, women have been at the heart of our magazine

To celebrate our 10th year Anniversary we raised a toast to inspirational and influential women who

made our world a beautiful place.

A black-tie sit-down at a grand venuewhich included:

• 19 winners from varied fields, ages & demographics

• 19 insightful tributes to the winners from prolific achievers/presenters

• 350+ guests from the background of business, film, socialites and fashion

Women of the year also saw a TV partnershipwith Colors Infinity.

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july

Started in 2010 to recognise and honour the best beauty products,

services and experts in the industry

Winners are selected by a jury comprising experts, celebrities and Vogue Editors

In 2017, 63 winners were announced at the7th edition of the Vogue Beauty Awards andit was attended by 280+ guests—from A-list celebrities to the industry’s biggest names

and influencers in beauty

Also, exclusive inside access was given toNDTV Gooodtimes for an extended post-event

coverage of Vogue Beauty Awards 2016

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august

The three day wedding exhibition celebratesfive years in India

More than 2400 families attended the show in 2017. Over 50+ brands across designers, jewellers, sari brands and gifting, trousseau, wedding planning

brands participated in the show. 2017 also saw a TV partnership with NDTV Goodtimes and garnered a

PR coverage of over INR 10 crore +

Page 17: 2018 MEDIA KIT · 2019-11-22 · • Vogue India, the ultimate fashion bible was launched in India in 2007, and celebrated its 10th Year of leadership in 2017 • Regarded as the

septeMberOne-night-only shopping extravaganza

that celebrates luxury retail

With in store offers from participating brands & exclusive Vogue initiatives, this

is a night full of fun, fashion & freebies for the ultimate shopper.

FNO’s exclusive offerings –• Vogue Masterclasses

• Vogue Loves

• Vogue Merchandise

• Vogue Display

• Vogue Beauty & Pop-Ups

Page 18: 2018 MEDIA KIT · 2019-11-22 · • Vogue India, the ultimate fashion bible was launched in India in 2007, and celebrated its 10th Year of leadership in 2017 • Regarded as the

ThE bEAuTy fEsTIvAl

deCeMber

In the year 2018, VOGUE’s endeavour is to leverage it’s position as the definitive

trendsetter for Beauty by launching The Beauty Festival.

Ultimate beauty indulgence weekend bringing together the diverse beauty community be it consumers, industry experts or beauty brands

to celebrate the best in beauty acrossall genres.

Multiple pavilions setup categorised into skincare, makeup, haircare, fragrance

and wellness.

Experts and celebrities to participatein this extravaganza.

Page 19: 2018 MEDIA KIT · 2019-11-22 · • Vogue India, the ultimate fashion bible was launched in India in 2007, and celebrated its 10th Year of leadership in 2017 • Regarded as the

noveMber

Started in 2016 to bring all artists, gallerists, socialites to

celebrate the world of art.

The Vogue Art Report is a definitive guide on the latest trends and names to know in the Indian modern and contemporary art scene.

Page 20: 2018 MEDIA KIT · 2019-11-22 · • Vogue India, the ultimate fashion bible was launched in India in 2007, and celebrated its 10th Year of leadership in 2017 • Regarded as the

TrEnD rEporT

sTylE lIsT

MARCH & SEPTEMBERAn in-magazine feature, highlighting the

season’s trends from international and Indian fashion weeks

It decodes 360 degree fashion trends, making it the ultimate fashion ‘Bible’

It also includes the fashion editor’s report, tips from fashion experts, and access to the faces

behind the labels

junEA specially curated list that pays

tribute to India’s sartorial icons across all walks of life.

The past style lists have included the country’s most iconic names like Sonam Kapoor, Pernia Qureshi, Deepika Padukone,

Kalyani Chawla and Roohi Jaikishan

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ThEEDgE

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MarKet leader • 300+ print advertiser relations in

2017 across 1,576 pages

• Revenue market share of 77% within competitive set

• Over 145 new advertisers in 2017

• 110+ key fashion brands advertise in Vogue

• 29% of Vogue’s advertising comes from luxury travel, real estate, auto and interiors

• 143 brands on digital

• Curating powerful and relevant content

• Record breaking brand associations

• Strong social media presence/followers

Page 23: 2018 MEDIA KIT · 2019-11-22 · • Vogue India, the ultimate fashion bible was launched in India in 2007, and celebrated its 10th Year of leadership in 2017 • Regarded as the

EDITorIAlcAlEnDAr

Page 24: 2018 MEDIA KIT · 2019-11-22 · • Vogue India, the ultimate fashion bible was launched in India in 2007, and celebrated its 10th Year of leadership in 2017 • Regarded as the

january

Vogueathon

july

Design issue+ Jewellery special

oCtober

Anniversary: Empower 2.0

february

Happiness issue

May

High Street special+ Diversity

august

Beauty + Watch report+

Casa Vogue

noveMber

WOTY+

Vogue Art Report (In-book)

MarCh

Big Fashion - S/S Trend report +Make-up special + Jewellery report

june

Style List

septeMber

Big Fashion - A/W Trend report +

Vogue Wedding book

deCeMber

Bridal+

Tourism Special (In-book) (TBD)

april

Summer of Love+ Skincare special

*The above calendar is subject to change

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rATE cArD

Page 26: 2018 MEDIA KIT · 2019-11-22 · • Vogue India, the ultimate fashion bible was launched in India in 2007, and celebrated its 10th Year of leadership in 2017 • Regarded as the

*Due to currency fluctuations, we reserve the rights to review the 2018 USD rates on May 1st, 2018

aMount (usd)10,30020,600

6,75013,500

75,00038,00036,00034,00031,20027,30018,30016,80013,800

18,30024,300

prInT rATE cArD

page siZe /positionSingle Page Before WellDouble Page Spread Before Well

Single Page After WellDouble Page Spread After Well

preMiuM positionsInside Front Cover GatefoldInside Front Cover Spread1st Fashion/Beauty/Watch DPS before Table of Contents2nd Fashion/Beauty/Watch DPS before Table of ContentsDouble Page Spread before Table of ContentsDouble Page Spread - Specified PositionSingle Page Facing ContentsSingle Page Facing Editor’s Letter/Masthead/ ContributorsSingle Page - Specified Position

Inside Back CoverOutside Back Cover

Page 27: 2018 MEDIA KIT · 2019-11-22 · • Vogue India, the ultimate fashion bible was launched in India in 2007, and celebrated its 10th Year of leadership in 2017 • Regarded as the

prInT rATE cArD

page siZe /positionSingle Page - First 50% of bookDouble Page Spread - First 50% of book

Single Page - Second 50% of bookDouble Page Spread - Second 50% of book

preMiuM positions1st Fashion/Beauty/Watch DPS Before TOC2nd Fashion/Beauty/Watch DPS Before TOCDouble Page Spread opposite Table Of Contents Single Premium Page opposite Editor’s Letter/Contents/Masthead

Inside Back CoverOutside Back Cover

aMount (usd)9,600

19,200

7,20014,400

29,00026,70024,00012,000

12,00021,700

the vogue wedding book

*Due to currency fluctuations, we reserve the rights to review the 2018 USD rates on May 1st, 2018

Page 28: 2018 MEDIA KIT · 2019-11-22 · • Vogue India, the ultimate fashion bible was launched in India in 2007, and celebrated its 10th Year of leadership in 2017 • Regarded as the

page siZe /positionSingle Page - First 50% of bookDouble Page Spread - First 50% of book

Single Page - Second 50% of bookDouble Page Spread - Second 50% of book

preMiuM positionsInside Front Cover SpreadDouble Page Spread opposite Table Of Contents Single Premium Page opposite Editor’s Letter/Contents/Masthead

Inside Back CoverOutside Back Cover

aMount (usd4,0008,000

2,5005,000

14,50011,6006,300

7,4009,400

*Due to currency fluctuations, we reserve the rights to review the 2018 USD rates on May 1st, 2018

prInT rATE cArD

Page 29: 2018 MEDIA KIT · 2019-11-22 · • Vogue India, the ultimate fashion bible was launched in India in 2007, and celebrated its 10th Year of leadership in 2017 • Regarded as the

prInT rATE cArD

page siZe /positionSingle Page - First 50% of bookDouble Page Spread - First 50% of book

Single Page - Second 50% of bookDouble Page Spread - Second 50% of book

preMiuM positionsInside Front Cover SpreadDouble Page Spread Before Table Of Contents Single Page facing Contents/Editor’s Letter/Masthead/Contributors

Inside Back CoverOutside Back Cover

aMount (usd)4,0008,000

2,5005,000

14,50011,6006,300

7,4009,400

*Due to currency fluctuations, we reserve the rights to review the 2018 USD rates on May 1st, 2018