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Transcript of 2018 MEDIA KIT - Labcomparemediakit.labcompare.com/Media/14/PDFs/AL2018_MediaKit_LR.pdf · 2 2018...
2018 MEDIA KIT
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2018 MEDIA KIT
americanlaboratory.com | [email protected]
Integrated PlatformTechnological advances are facilitators of scientific progress, and American Laboratory and Labcompare provide
readers with up to date, relevant, in-depth coverage of instruments, chemistries and methods.
A Comprehensive, Professional Audience76,000 combined digital and print subscribers and 940,000 unique annual visitors
from a range of scientific disciplines depend on the information provided by AL/LC
to make informed purchasing decisions.
Marketing Channels Geared to ROI• Online advertising
• Print advertising
• Mobile advertising
• Email marketing
• Lead generation
Both integrated and distinct, American Laboratory and Labcompare provide access to a full range of laboratory professionals via a complete range of marketing channels.
One Source, All Channels
Testimonial“I have worked in several capacities with marketing agencies and marketing service providers for many years. When I started out as a Product Manager, I soon realized that the world of marketing in our business did not have a very deep understanding of either market knowledge or the products... Labcompare is an outstanding exception.”
Uwe Ross, PresidentBinder INC
• Webinars
• Video
• Direct mail
• Interactive Content Hub
• Custom Content
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Our editorial mission at American Laboratory | Labcompare is to provide scientists and researchers with up to the minute, in-depth technology, methodology and science news.
Distribution ChannelsAmerican Laboratory is available in multiple formats and distributed in several
ways. The printed magazine is mailed to our BPA-audited* subscriber list, and
is distributed at major industry meetings. The digital version is emailed to
the entire American Laboratory | Labcompare email subscriber database. All
articles are also posted online, where links are embedded for related products
to promote engagement and lead generation.
*BPA June 2016
Website traffic, search metrics, reader surveys and other analyses enable the AL/LC team of writers and scientists to
address key audience interests, putting your marketing in the middle of a finely tuned content-delivery vehicle.
Content that Drives Readership
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January/February 2017 Volume 49, No. 1
FEATURED ARTICLES
Bringing Raman Spectroscopy to the Undergraduate Laboratory
Comparison of Crystallization Behavior of Different-Colored Polypropylene Parts Using a Single DSC Experiment
Proper Monitoring of Refrigerators and Freezers to Protect Valuable Biomedical Inventory
High-Throughput VOC and Inorganic Gas Analysis: Automated SIFT-MS
Compact HPLC Systems for the Analysis of Pesticides, Dyes and Drugs
The Growth of Mass Spectrometry in the Clinic
A High-Throughput Method for Routine Analysis of Pesticide Residues on Cannabis
Integration of a Dilution Module in a Mass Spectrometry-Based Online Reaction Monitoring System
siRNA Knockdown: Implementing Negative Controls in Antibody QC
Timeline for Building the Francis Crick Institute
www.americanlaboratory.com www.labcompare.com
PRACTICAL RESOURCES FOR LABORATORY SCIENTISTS
PITTCON PREVIEW ISSUE
FC_ALJanFeb2017.indd 1 1/13/17 11:22 AM
June/July 2017 Volume 49, No. 5
FEATURED ARTICLES
Pesticide Testing for the Cannabis Industry: The Importance of LC-MS/MS for Obtaining Accurate Results in a Complex Matrix
Particulate Analysis of Liquid Filtration Materials and Residues in Food Using FTIR Microscopy
How to Avoid Size Mismatch Between Solutes and Column Pores for Optimum HPLC Performance
Scalable Synthesis Technology
Using Raman Spectroscopy for Gemstone Analysis
What is Shear Rate and Why is it Important?
A New Era in Filtered Fume Enclosure Safety
The Touchy-Feely Side of Imaging
A Double Mass Measurement
www.americanlaboratory.com www.labcompare.com
PRACTICAL RESOURCES FOR LABORATORY SCIENTISTS
CV1_ALJuneJuly2017.indd 1 5/31/17 3:40 PM
From 1968 to 2018 (50 years), American Laboratory
has been engaging scientists with news of the latest
technologies and methods. This venerable publication
addresses topics of interest to a BPA-audited readership
working in basic and applied research, food and
environmental science, analytical chemistry, biology,
pharmaceutical discovery, forensics, clinical chemistry
and materials science.
Print Advertising
Testimonial“The main thing that stood out for me as a Marketing Manager was the structure of the program which we were able to create with American Laboratory. I was able to piece together a program that included the featured issues in which we wanted to be seen and avoid the issues which might not show us the most ROI...”
James D. LaPenna, Marketing Manager Brabender CWB
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Reprints - Trumpet Your EnterpriseTechnical articles help position your company as being at the forefront of technology. Reprints increase your impact
at seminars, conferences and via direct mail, and are available in color and B&W. Licensed PDF files are also offered.
Direct Mail MarketingInform your prospects and customers about product introductions, conference attendance, upcoming
webinars, special offers and more via the American Laboratory Direct Mail Program. List selects include scientific
discipline, facility/organization type, work area, job title, and products used — all from our BPA-audited list.*
Combine categories as needed, fine-tune your list and deliver your message to a
highly targeted sample from the American Laboratory audience.
High Visibility Inserts & TipsGet noticed. A variety of special positions and inserts are offered to increase marketing
visibility and impact. Supply your own material, or have us print it, and “poly-bag” it with
an issue, tip it onto the cover or inside the publication. Ask your sales rep about
special opportunities.
Testimonial“The Sales team at Labcompare is always thinking about the future of the business and the Content Creation team is a rare breed of people with both marketing and technology/science backgrounds. Their results are the best I have seen in the industry.”
Kevin McLaughlin, Sr. MarComm Coordinator, Shimadzu Scientific Instruments
Additional Print Options
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Labcompare Product Listings Deliver Leads, RFQs
Generate Product-Specific Sales LeadsEnd users come to Labcompare to
research products and services using our
comprehensive database. Organizing
products into easy–to–navigate and
easy–to–read categories enables users to
quickly find and compare products
side-by-side, with a view of all specifications
and product information. Qualified leads
are generated when the user clicks on the
“Request Quote” button.
Featured ProductsIncrease awareness with Featured Product
listings, which are prominently displayed
on both the American Laboratory and
Labcompare home pages, and throughout a
dedicated section. Make announcements or
feature promoted technologies.
Testimonial“Labcompare has been a wonderful site for us. After having our products listed on the site for less than a year, we’ve had numerous quote requests and have been pleased with the strong, qualified sales leads Labcompare has provided.”
Tara J. Vanderploeg, Marketing Specialist,BioTek Instruments, Inc.
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Remarketing Program
RemarketingThe Remarketing Program allows you to show
display ads to Labcompare visitors across a vast
network of internal sites as they browse on
either desktop or mobile devices.
• Remarketing allows you to expand the
reach of your display advertisements
beyond the Labcompare site using the
Google Ad Network
• Helps to increase awareness and
engagement with your brand
Features
• Minimum 25,000 impression per campaign
• Creative can be swapped once per month for
campaigns running longer than a month
• Select from multiple ad sizes, maximum
three sizes are included
• Monthly report with the following metrics
is included: Number of impressions and
number of clicks
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Exhibit Hall PreviewThe American Laboratory | Labcompare Exhibit
Hall Preview helps drive traffic to your booth
and promote new products, events, and
giveaways. It is published for most major
meetings including Pittcon, AACC, ASMS,
SFN, ACS and more. American Laboratory and
Labcompare also promote the Exhibit Hall
Preview through targeted group email blasts
and eNewsletters.
Display AdsYour online ads are well-positioned for high
visibility on the Labcompare and American
Laboratory websites. Banner Ads can lead to
higher click-throughs, better branding and
increased interaction with your brand and
its products.
• Medium Rectangle: 300 × 250 pixels
• Leaderboard: 728 × 90 pixels
• Wide Skyscraper (Labcompare only):
160 × 600 pixels
Online Advertising
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Targeted eNewslettersDynamic, topic-centric and timely content provides a
unique opportunity to deliver messaging to a specific,
qualified audience.
• Laboratory Instrumentation News
Sent three times a month with multiple sponsorships.
• Targeted eNewsletters
Sent monthly with a primary and secondary sponsorship.
Topics include: Clinical Diagnostics, Drug Discovery
/ Clinical Trials, Environmental, Food-Beverage,
Forensics, Informatics–LIMS, Life Science, Materials
Testing & Research, Optics Image Analysis / Microscopy,
Petrochemicals, Pharmaceutical, Separation Science /
Chromatography & Spectroscopy.
• Digital Edition Alert & Pre-Issue Alert
Monthly newsletter linking to the latest magazine
online is sent to all American Laboratory and
Labcompare email subscribers, providing wide
reach and a unique audience.
• International Newsletters
Expand your footprint with entry to the vast European
and Indian laboratory markets.
Email BlastsPermission-based marketing option provides a cost-effective
and value-rich opportunity to promote your seminars,
webinars, product demonstrations and other news and
events to a list targeted by recipient title, facility, area of
work, discipline, geography and more.
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Video
Tradeshow VideosVideos engage viewers and drive traffic. Educate prospects
after the conference and throughout the year.
Product Brochure VideoProduct Brochure videos are mini-commercials on your
offerings that can be leveraged and multipurposed towards
any marketing/sales needs. The video features a combination
of compelling graphics, music, and audio narration.
Product Demo & TrainingDemonstrate your products to prospects and customers
through online videos. Sales and marketing can use them
in presentations; scientists can view them independently
throughout the year.
Customer Profile & TestimonialCustomer Profile and Testimonial Videos showcase your
products in action at a laboratory, or feature a customer
discussing your product at a conference. These videos allow
scientists to see how others have benefitted from purchasing
your product.
Video Features:
• Production coordination
• HD camera/lighting package
• Script development/storyboarding with client
• Video editing, motion graphics, sound design
• Professional voiceover narration/recording
• Optimized for online and mobile devices
• 6-12 months hosting on global server network
• Featured on American Laboratory | LabCompare video pages
• Deliverables: .mov/.wmv/.mp4 copies and HTML embed code
• Turnaround time six weeks from start of project including three rounds of changes
• Client owns the copyright
• Complete reporting of views, clicks and downloads
• Contact details of those who downloaded your poster, if gated option selected
• 3D Animation services available at an additional cost
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Webinars
On-Demand Webinars Filmed at ConferencesTurn your conference presentations into enduring online video content. We film at major industry conferences. Converting your presentations to On-Demand Webinars allows scientists to view seminars and presentations online long after the conference ends.
Live WebinarsFully customizable, live web seminars may
be used for customer training, educating
potential buyers on your new products,
hosting online classrooms, or continuing
education events. American Laboratory |
Labcompare Live Webinars put you in front of
a large audience without the travel costs.
On-Demand WebinarsThe interactive functionality of online webinars provides
viewers with an in-depth look at a technology or process, and
allows scientists to toggle to pages of interest, submit queries
or to request a quote. These high–value, cost–effective
presentations include:
• Audio and/or Video recording and editing up to 30 minutes
• Custom-branded webinar interface
• HTML5 format that is mobile compatible
• Interactive chapters and search tool
• Prominent call-to-action buttons for lead generation
• 12 months hosting on global server network
• Featured on American Laboratory | Labcompare video pages
• Copyright owned by client
• Deliverables: final URL and HTML embed code for placement
on webpages
• Turnaround time four weeks from start of project including
three rounds of changes
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Custom Video Solutions
3D Animation3D animation is the ideal format for delivering a visually
rich, informative overview of your latest product. Take
the viewer on a tour inside your product, spin your
product 360°, or zoom in on a sample at the molecular
level. Combining 3D animation with voiceovers and
commentary from technology experts provides
customers with a deep and detailed look at your
technology’s benefits.
Viral Video CommercialsIt’s a video that spreads like a virus, as the link is emailed
from scientist to scientist. By creating highly entertaining
videos aimed at your target audience, our viral videos
help your products literally market themselves as
viewers forward them to their colleagues and friends.
By embedding the video on a page alongside more
technical information about your product and a link to
request a quote, viral campaigns deliver your product
message and generate sales leads.
MicrositeA Microsite is a webpage designed to educate buyers on
your new product or upcoming event through detailed
information, interactive video, and an easy form where
they can request more information. Fully customizable
to meet any marketing needs, a Microsite will help you
boost awareness, drive sales leads and registrations,
and precisely measure ROI on your marketing spend.
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Lab IntelligenceLabcompare’s Lab Intelligence content
hubs zero-in on topics of interest to
those working in labs across industry,
government and other organizations.
Our inaugural launch focused on the
intersection of economics, sustainability
and performance and their relationship
to how lab equipment is used.
These sponsored traffic magnets
are refreshed throughout the year and
promise to attract readers engaged in
areas relevant to the topic at hand.
Marketing support includes a wealth of
emails and online and print promotion all
designed to keep the content hub before
readers on an ongoing basis. Continuing
content updates keep the hub in view
of search engines and offer sustained
engagement. Sponsors contribute
appropriate white papers, articles,
videos and related information to
expand branding and awareness.
Contact your sales rep to find out how
these dynamic products can boost your
marketing efforts and bring engaged
readers closer to your products and
your brand.
Interactive Content Hubs
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Testimonial“Unlike print advertising, the ability to compare products at your fingertips, Labcompare provides quality driven leads direct to your email. Definitely a great return on your investment.”
John D. Peters, Assistant Marketing Director,NuAire, Inc.
Research Services
SurveysLeverage the breadth of American Laboratory | Labcompare users worldwide. We can assist you with creating and
deploying custom surveys to specifically meet your market research needs.
• Survey creation and input into survey software
• Email blast design and deployment
• Prizes and prize administration
• Basic or custom reporting
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Adobe Creative Suite (InDesign, Illustrator, Photoshop, provide linked images and fonts)
MS Office or Publisher are NOT acceptable
Photo/Image/Logo CMYK, 300 dpi, .tif, .eps, .jpg, .aiAll spot colors/RGB will be converted to CMYK
Submitting ArtworkEmail (under 8 MB): [email protected] (preferred)
Internet: www.hightail.com, DropBox or other online file transfer service
Contact Jennifer Campbell for artwork questions [email protected] or 317-288-0773
Print Banner Display AdsMedium Rectangle: 300 x 250 pixelsLeaderboard: 728 x 90 pixelsWide Skyscraper: 160 x 600 pixelsExpandable Ads: Contact us for more information.Rich Media/Video Ads: Contact us for more informationFile Size: 40kb size limitAnimation: 15 second animation limit, 3 animation loops maxFile Formats: .gif or HTML/Third Party
Featured ProductsProduct Name or Catalog NumberImages: 400 x 300px (.jpg format) Up to 4 total (5 without video)No logosVideo (Optional) Hosted videos on Labcompare.com onlyProduct Description: Up to 80 words, No hyperlinks
Remarketing Program
EmailSubject Line: Compelling, specific subject line containing a call to action or sense of urgencyFile Formats: HTML 4.0 (use inline styles; avoid CSS), Template, or Creative Services (layered .psd)If sending raw materials: High resolution photo, text, link, & logo fileDimensions: Width should be no more than 600pxFile Size: 50kb size limit
EnewsletterTitle: Brief, one line title summary of product to be featuredImage: Your product image or logo, with the dimensions 187 pixels wide by 140 pixels highBody Copy: 40 to 80 words (limited to 600 characters) in one paragraph of product or branding copy (limit HTML formatting to bold or italics)URL: One link to a lead form, website or landing page.
Exhibit Hall PreviewLogo: High resolution .jpg or vector fileImage or Video: 400 x 300px (.jpg format) Hosted videos onlyContact Information: Include website urlBooth Number (if exhibiting)Company Overview: Company history, featured technologies, product descriptions, etc., Include links, Up to 250 wordsCompany Specials: Specific offers that are available at your booth during the showUp to 40 words for each offer; Limit to 3 offersShow Events: Demonstrations, seminars, workshops, etc.Include times & locations
Third Page Square: 5”w x 4.5”h (127mm x 114mm)
Third Page Vertical: 2.375”w x 9.5”h (60mm x 241mm)
Quarter Page: 3.625”w x 4.5”h (92mm x 114mm)
Product/Catalog HighlightApproximately 70 word description, web address and a high resolution product/catalog cover image (300 dpi jpg or PDF).
Available sizes include:• 250 x 250 – Square• 200 x 200 – Small Square• 468 x 60 – Banner• 728 x 90 – Leaderboard• 300 x 250 – Inline Rectangle
• 336 x 260 – Large Rectangle• 120 x 600 – Skyscraper• 160 x 600 – Wide Skyscraper
Formats: GIF, JPG, PNGMax size: 150KB
Mail: CompareNetworks Jennifer Campbell 11650 Lantern Road, Suite 136 Fishers, IN 46038
18
2018 MEDIA KIT
americanlaboratory.com | [email protected]
Sales - United StatesMatthew Gray McClosky Sales Director650.416.0510 | [email protected]
S. McCorvie WhamSenior Account Executive203.209.7299 | [email protected]
Jack Apostolik Senior Account Executive 650.243.5639 | [email protected]
Jenny StevensSenior Account Executive 619.385.1075 | [email protected]
Sales - InternationalHilary Turnbull [email protected] +44 (0)1875.825700
CorporateJeanely HuntVice President, [email protected]
Shiena Enerio Account Coordinator [email protected]
Michelle Palomares Web Content Manager [email protected]
395 Oyster Point Boulevard, Suite 321 South San Francisco, CA 94080 650.243.5600
Editorial
Robert L. StevensonEditor [email protected]
Donna FrankelDirector of Editorial [email protected]
Consulting EditorsRathin C. DasBarbara FosterAshok K. ShuklaMukta Shukla
ProductionJennifer Campbell Art Director [email protected]
Allison Kem Production Manager [email protected]
CirculationCindy CardinalCirculation [email protected]
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Contact Information