2018 MEDIA DATA...5 Ausgabe 2/2018 NEU! NUR EURO 3,– Deutschl ands gr oßer Old time r-Ma rkt 2 18...

MEDIA DATA2018

11www.classic-trader.com

CONT

ENT 01 Content

02 About

03 CT in numbers

04 Target group

05 A typical customer

ONLINE

07 Online magazine

08 Banner formats & prices

09 Banner placements

PRINT

14 Key Performance Indicators

15 Price guide

16 Print data

18 Classifieds formats & pricing

19 Placements

20 Magazine supplements

21 Advertorial

22 Contact us

2

Media Data Online & Print 2018

1

CLASSIC TRADERThe international marketplace for classic vehicles.

a 8 country versions

a International plattform with worldwide reach

a Ads from over 30 countries

a International vehicle database

a International media network

a International customer service

ABO

UT


2

4.000.000+ 500.000+ 6 MINUTES+ 170.000+Monthly page

views

Vehilce ads

UserAccounts

Newsletter subscribers

Print Magazine copies

Visitors per month

Time on site

Social Media Follower

CLASSIC TRADER IN NUMBERS

13.000+ 25.000+ 30.000+ 30.000+

3


TARGETGROUPOur customers in numbers

85%

75%

60%

40%

male

Are interested in luxury goods

Between 35 and 65 years old

Net household income > 6.000 EUR

4


A TYPICAL CLASSIC TRADER IS…

a an interested Classic Car newbie

a an ambitioned driver

a a passionate collector

a an automobile aficionado with a sophisticated lifestyle

a a Speed-Junkie


5

MEDIA DATAOnline

2018

www.classic-trader.com66

The Classic Trader magazine features following topics:

E V ENT S

PORTR AIT S

E V ENT S

M A RK E T

INSIGHT S

7

Media Data Online 2018

ONLINE MAGAZINEThe mission of Classic Trader is to introduce newbies into the topic and to assist expe-rienced customers with the acquisition.


BANNER MARKETPLACE & ONLINE MAGAZINEFormats & Pricing

Nr. Format Price Placement

Marketplace

Medium Rectangle | 300 x 250 px* 15,00 € CPM Banner Homepage

Leaderboard | 728 x 90 px* 15,00 € CPM Banner Homepage

Large Rectangle | 336 x 280 px* 15,00 € CPM Banner Homepage

Wide Skyscraper | 160 x 600 px* 15,00 € CPM Search Results

Leaderboard | 728 x 90 px* 15,00 € CPM Search Results

Large Leaderboard | 970 x 90 px* 15,00 € CPM Detail Page

Online Magazine

Medium Rectangle | 300 x 250 px* 15,00 € CPM

Leaderboard | 728 x 90 px* 15,00 € CPM

1

2

3

4

5

6

7

8

*Various Targeting-Options are available

8

Media Data Online 2018Media Data Online 2018

Banner Homepage

9


Placement: Homepage


Price: 15.- €

CPM

Medium Rectangle 300 x 250 px*

Placement: Homepage


Price: 15.- €

CPM

Leaderboard 728 x 90 px* Plazierung:

Homepage


Price: 15.- €

CPM

Large Rectangle 336 x 280 px*


Banner Search Results

10


Placement: Search Results


Price: 15.- €

CPM

Leaderboard 728 x 90 px*

Placement: Search Results


Price: 15.- €

CPM

Wide Skyscraper160 x 600 px*


Banner Search Results

11


Placement: Search results


Price: 15.- €

CPM

Large Leaderboard970 x 90 px*


Banner Online Magazine

12


Placement: Online Magazine


Price: 15.- €

CPM

Leaderboard728 x 90 px*

Placement: Online Magazine


Price: 15.- €

CPM

Medium Rectangle 300 x 250 px*


1313

MEDIA DATAPrint

2018

www.classic-trader.com

30.000+Copies in DE | AT | CH

2.200+Vehicle ads

Automotive & Motorcycle

PRINT MAGAZINKey Performance Indicators

EDITIONSper year

6

1414

Media Data Print 2018

PRINT MAGAZINEFormats & Pricing

Nr. Format Price Placement

1/6 page 300,00 € best possible



1/1 page 1.950,00 € best possible

1/1 page 2.450,00 €opposite table of contents or inside back cover

1/1 page 2.950,00 € inside front cover

1/1 page 3.450,00 € back cover

1/1 page + up to 3 pages Advertorial 5.450,00 € to be discussed

Individual Advertorial On request to be discussed

1

2

3

4

5

6

7

8

8

15

Media Data Print 2018Media Data Print 2018

Placements

16


5 5Ausgabe 2/2018 Ausgabe 2/2018




1

1

2 2

3

3

4 4

1/6 page vertical60 mm x 133 mm

Price: 300.- €

Placement:best possible (left or right side)


Price: 950.- €



Price: 1.950.- €


1/3 page vertical60 mm x 271,5 mm

Price: 550.- €



Placements

17


5 Ausgabe 2/2018

NEU!

NUREURO

3,–

Deutschlands großer Oldtimer-Markt

218


Advertorial

5Ausgabe 2/2018

5

7

6

8 8

Backcover inside210 mm x 297 mm

Price: 2.450.- €

Placement:(opposite table of contents ´or inside back cover

Cover inside210 mm x 297 mm

Price: 2.950.- €

Placement:backcover inside

Backcover210 mm x 297 mm

Price: 3.450.- €

Placement:backcover

Advertorial1/1 to 3 pages 210 mm x 297 mm

Price: 5.450.- €

Placement:In agreement with the publisher.


PRINT MAGAZINEQuantity discount

Specimen copyPer edition up to 2 copies included

Additional copiesto 99 copies: 3,00 € per copy excl.shipping costs

From 100 copies: 2,00 € per copy excl.shipping costs

Terms of paymentPayable within 10 days after invoice date net. All prices are subject to statutory VAT of currently 19%. The terms and conditions of Classic Trader GmbH.

Quantity discount

From 2 ads 3%

From 4 ads 5%

From 6 ads 10%

Frequency discount

From 2 ads 3%

From 4 ads 5%

From 6 ads 10%

18


Edition Print material Frist day on sale

2/2018 18.01.2018 22.02.2018

3/2018 05.04.2018 26.04.2018

4/2018 07.06.2018 28.06.2018

5/2018 09.08.2018 30.08.2018

6/2018 04.10.2018 25.10.2018

1/2019 29.11.2018 20.12.2018

Delivery of data

Please send the print material via email or download link to: [email protected]

Following formats can be delivered (correc-tions of already printed ads are not possible):

Please provide pictures in the format ISO Coated v2 300 (ECI) with at least 300 dpi re-solution and a cut of 5 mm.

There should be a gap between Text and border of the ad of 5 mm.

PDF/X-3

19


mailto:anzeigen%40classic-trader.com?subject=Druckdaten%20Mediendaten

AdvertorialAdvertorials are editorially designed ad-vertisements. Advertorials have to be marked as advertisements. Pictures and text is provided by the client.

20


Magazine supplements & special formatsA regional distribution of magazine sup-plements is possible.

Please contact us for more information.

21


CONTACT US

Christian PlagemannManaging Director

[email protected]

+49 30 437 75 19 12

www.classic-trader.com

22


mailto:plagemann%40classic-trader.com?subject=Anfrage%20%C3%BCber%20Mediadaten

http://www.classic-trader.com

2018 MEDIA DATA...5 Ausgabe 2/2018 NEU! NUR EURO 3,– Deutschl ands gr oßer Old time r-Ma rkt 2 18...

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