2018 MEDIA KIT · 2018 MEDIA KIT INPRINT ... ANNUAL BUYER’S GUIDE Displays / Loudspeakers /...
20
2018 MEDIA KIT IN PRINT | ON LINE | IN PERSON WWW.SVCONLINE.COM • WWW.NEWBAYMEDIA.COM
Transcript of 2018 MEDIA KIT · 2018 MEDIA KIT INPRINT ... ANNUAL BUYER’S GUIDE Displays / Loudspeakers /...
2018 MEDIA KIT
IN PRINT | ONLINE | IN PERSON
WWW.SVCONLINE.COM • WWW.NEWBAYMEDIA.COM
2018 Editor’s Letter
AV has become a knowledge-dependent industry. We’ve always had to solve problems and find new answers. But today we must know more than ever about products, technologies, and networks—and how they fit into our users business plans and goals. AV is becoming so integral to education, corporate communications, marketing, building infrastructure, out-of-home experiences, shopping, signage, life-
safety, mass notification, and all forms of human communication whether in government spaces, churches, schools, work, and leisure.
We are supplying core tools and platforms that are central to our customers’ growth; with that, opportunities will increase and so will the demands on our expertise. Our industry has a vital place at the table now.
Our 2017 editorial calendar (in this media kit) provides a look at some of the topics on which we’ll focus in the year to come with a focus on integrated systems and networking. We’ll continue to provide the many ways in which we bring content to you through print, our technology and market-focused newsletters, our popular webinar series, and virtual events.
SVC’s commitment to being the definitive technical resource for integrators, contractors, dealers, and consultants remains a constant. We’ll maintain the industry’s deepest analysis of trends and technology to keep readers informed about how their peers are solving problems, cover tradeshows interactively as they happen with our blogs and podcasts, and increase our expert columns, round-tables, and webcasts, both in print and online at www.svconline.com.
As someone who “lives” AV both at work and at home, I am always aware of the technical and business challenges and how urgently information is needed.
SOUND & VIDEO CONTRACTOR READERS ARE ENGAGED IN A WIDE VARIETY OF VERTICALS AND APPLICATIONS
Corporate AV
Houses of worship
Education
Performance venues/nightclubs
Home theater
Restaurants
Government facilites
Display video
Residential upgrade/expansion
Sports facilities
Security/surveillance
Stadium/arenas
Health clubs
Commerical automation
Municipal facilities
Residential automation
Retail display
Theme parks
svconline.com/ cynthiawisehart
Welcome to SVC 2018!
CYNTHIA WISEHART, Editoral Director
Find me online
Editorial StaffBENNETT LILES, Senior Contributing Editor [email protected]
DAVID KEENE, Executive Editor, Rental & Staging Systems [email protected]
CYN
THIA
WIS
EHA
RT,
ED
ITO
RIA
L D
IREC
TOR
| P
hone
: (21
2) 3
78.0
400
x526
| E
mai
l: cw
iseh
art@
nbm
edia
.com
2018
Mag
azin
e &
Dig
ital
Edi
tori
al C
alen
dar
Mon
thFo
cus
Tech
nolo
gy S
how
case
Spec
ial R
epor
ts/L
ead
Gen
/eB
ooks
Bon
us
Dis
trib
utio
nD
eadl
ines
JAN
UA
RY
Hou
ses
of W
orsh
ip•
Rou
ters
/Sw
itche
rs
• 4K
/8K
Dis
play
s/P
roje
ctor
s/Sc
reen
sW
irel
ess
Mic
s (le
ad g
en)
NA
MM
Ad
clos
e 12
/12/
17M
ater
ials
12/
15/1
7
FEB
RU
AR
Y•
Them
ed E
nvir
onm
ents
• M
useu
ms
• C
aptu
re/P
TZ/S
trea
min
g•
Imm
ersi
ve S
cree
ns, S
erve
rs a
nd A
udio
• Im
mer
sive
Env
iron
men
ts (l
ead
gen)
• R
enta
l & S
tagi
ngA
d cl
ose
1/9/
18M
ater
ials
1/1
2/18
MA
RC
HAV
Ove
r IP
• C
eilin
g Sp
eake
rs•
Rea
ltim
e Vi
deo
Ove
r IP
Flat
pane
l Dis
play
s/M
ount
s (l
ead
gen)
Dig
ital S
igna
ge E
xpo
Ad
clos
e 2/
6/18
Mat
eria
ls 2
/9/1
8
AP
RIL
Are
nas
and
Ente
rtai
nmen
t Ve
nues
• O
utdo
or A
V•
AV C
ontr
ol
• Si
te v
ehic
les
& F
leet
Man
agem
ent (
lead
gen
)•
Cab
le/F
iber
Opt
ic/W
irin
g (le
ad g
en)
• R
enta
l & S
tagi
ngN
AB
Ad
clos
e 3/
13/1
8M
ater
ials
3/1
6/18
MAY
Educ
atio
n•
Wir
eles
s M
ics
• Si
gnal
Ext
ende
rs•
Vide
o W
alls
(lea
d ge
n)A
d cl
ose
4/10
/18
Mat
eria
ls 4
/13/
18
JUN
EC
olla
bora
tive
Con
fere
ncin
gU
nifie
d C
omm
unic
atio
ns•
Soun
d M
aski
ng/A
cous
tics
• M
ixin
g C
onso
les/
Aud
io P
roce
ssor
s•
Blo
gLIv
e@In
foC
omm
/ B
est o
f Sho
w A
war
ds•
Ren
tal &
Sta
ging
Info
Com
mA
d cl
ose
5/8/
18M
ater
ials
5/1
1/18
JULY
Dig
ital S
igna
ge•
Pow
er A
mpl
ifier
s •
Por
tabl
e PA
s•
Mee
ting
Spac
es (l
ead
gen)
Ad
clos
e 6/
12/1
8M
ater
ials
6/1
5/18
AU
GU
STB
ars
& N
ight
club
s•
Furn
itur
e/M
ount
s•
Soun
dbar
s •
Sig
nal D
istr
ibut
ion
(lead
gen
) •
Ren
tal &
Sta
ging
: Inf
oCom
m P
rodu
ct A
war
dsA
d cl
ose
7/10
/18
Mat
eria
ls 7
/13/
18
SEP
TEM
BER
Cor
pora
te A
V•
Bou
ndar
y M
ics
• A
utom
atic
Mic
Mix
ers
• K
VMP
roje
ctor
s/Sc
reen
s (le
ad g
en)
Ad
clos
e 8/
14/1
8M
ater
ials
8/1
7/18
AN
NU
AL
B
UYE
R’S
GU
IDE
Dis
play
s /
Lou
dspe
aker
s /
Mic
roph
ones
/ I
nfra
stru
ctur
eAd
Res
erva
tion:
8/9
/18
Ad M
ater
ials
: 8/1
1/18
OCT
OB
ERH
ouse
s of
Wor
ship
• Li
ne A
rray
s•
Cab
le &
Pow
er In
fras
truc
ture
• AV
ove
r IP
(lea
d ge
n)•
Ren
tal &
Sta
ging
CED
IAA
d cl
ose
9/11
/18
Mat
eria
ls 9
/14/
18
NO
VEM
BER
Gov
ernm
ent
• C
onfe
renc
ing
Mic
s /
Syst
ems
• Vi
deo
Wal
lsC
ontr
ol R
oom
Sig
nal M
anag
emen
t/K
VM (l
ead
gen)
Gov
ernm
ent V
ideo
Exp
oA
d cl
ose
10/9
/18
Mat
eria
ls 1
0/12
/18
DEC
EMB
ERH
ospi
talit
y•
Med
ia D
istr
ibut
ion
• D
rone
s
• To
p In
nova
tive
Pro
duct
s of
201
8•
2018
AV
Dis
trib
utor
s G
uide
• R
enta
l & S
tagi
ng
Ad
clos
e 11
/13/
18M
ater
ials
11/
16/1
8
EVER
Y M
ON
THC
olum
ns in
clud
e O
n th
e C
ircu
it, O
pen
Mic
, SVC
Inte
rvie
w, F
rom
the
Wir
e, P
rodu
ct R
evie
ws
MA
GA
ZIN
E, W
EBSI
TE, W
EBIN
AR
, PO
DCA
ST, E
NEW
SLET
TER
, AN
D S
OCI
AL
CON
TEN
TM
AG
AZI
NE-
ON
LY
CYN
THIA
WIS
EHA
RT,
ED
ITO
RIA
L D
IREC
TOR
| P
hone
: (21
2) 3
78.0
400
x526
| E
mai
l: cw
iseh
art@
nbm
edia
.com
Mon
thW
ebsi
te/N
ativ
eSe
ctio
n Sp
otlig
htFr
om T
he W
ire@
SVC
Tech
Foc
usIn
Dep
thP
odca
st/N
ewsl
ette
rs
JAN
UA
RY
Hou
ses
of W
orsh
ipFl
atsc
reen
s/Vi
deow
alls
Aud
io•
Line
Arr
ays
• C
able
/Pow
erAV
Ove
r IP
Are
nas/
Spor
ts
FEB
RU
AR
YTh
emed
Env
iron
men
tsM
icro
phon
esC
ase
Stud
ies
• C
onfe
renc
ing
Syst
ems
• Vi
deo
Wal
lsC
ontr
ol R
oom
/KVM
• C
orpo
rate
AV
• W
ireL
ive@
IBC
MA
RC
HAV
Ove
r IP
Sign
al D
istr
ibut
ion/
Con
trol
Infr
astr
uctu
re•
Med
ia D
istr
ibut
ion
• D
rone
sFu
rnit
ure/
Mou
nts
Wor
ship
AP
RIL
Are
nas/
Ente
rtai
nmen
tLo
udsp
eake
rsN
ew P
rodu
cts
• R
oute
r/Sw
itche
rs•
4K/8
K D
ispl
ayB
est o
f NA
B•
Dig
ital S
igna
ge•
Wir
eLiv
e@N
AB
MAY
Educ
atio
nFr
om th
e W
ire
Info
Com
m•
Cap
ture
/PTZ
• St
ream
ing
KVM
• En
tert
ainm
ent
• R
oad
to In
foC
omm
JUN
EU
nifie
d C
omm
unca
tion
Mic
roph
ones
Info
Com
m•
Cei
ling
Spea
kers
• Vi
deo
Ove
r IP
Bes
t of I
nfoC
omm
• G
over
nmen
t•
Wir
eLiv
e@In
foC
omm
JULY
Dig
ital S
igna
geTo
ols/
Gad
gets
Vide
o•
Out
door
AV
• AV
Con
trol
Site
Veh
icle
sA
rena
s/Sp
orts
AU
GU
STB
ars/
Nig
hclu
bsA
udio
Aud
io•
Wir
eles
s M
ics
• Si
gnal
Ext
ende
rsVi
deo
Wal
lsC
orpo
rate
AV
SEP
TEM
BER
Cor
pora
te A
VVi
deo
Dis
play
Cas
e St
udie
s•
Soun
d M
aski
ng/A
cous
tics
• So
undb
ars
Sign
al D
istr
ibut
ion
Wor
ship
OCT
OB
ERW
orsh
ipC
onfe
renc
ing/
Col
labo
rati
onIn
fras
truc
ture
• P
ower
Am
ps•
Por
tabl
e P
asB
uyer
s’ G
uide
Dig
ital S
igna
ge
NO
VEM
BER
Gov
ernm
ent
Pro
ject
ors/
Scre
ens
New
Pro
duct
s•
Furn
itur
e/M
ount
s•
Mix
ers/
DSP
Mee
ting
Spa
ces
Ente
rtai
nmen
t Ven
ues
DEC
EMB
ER•
Year
in R
evie
w•
Inno
vati
ve P
rodu
ct A
war
dsSi
gnal
Dis
trib
utio
nYe
ar in
Aw
ards
• B
ound
ary
Mic
s/M
ixer
s•
KVM
AV D
istr
ibut
ors
Gui
deG
over
nmen
t
EVER
Y M
ON
THTw
itte
r/Fa
cebo
ok/I
nsta
gram
; New
slet
ters
: P
ro A
V To
day
(8x)
, AV
Pro
duct
Sho
wca
se (2
x), A
V M
arke
t Upd
ate
(2x)
, AV
Ove
r IP
(2x)
r2018
Dig
ital
Edi
tori
al C
alen
dar
2018 Audience Reach
SVC TOTAL ANNUAL EXPOSURES
ELEMENT AUDIENCE FREQUENCY TOTAL
SVC Print and Digital Editions 22,000 13 286,000
Pro AV Today e-Newsletter 44,000 144 6,336,000
AV Product Showcase e-Newsletter 18,000 48 864,000
AV Market Update e-Newsletter 14,000 48 672,000
Digital Signage Update e-Newsletter 16,000 24 384,000
Connected Home e-Newsletter 17,000 12 204,000
WireLive e-Newsletter (InfoComm) 35,000 5 175,000
Road to InfoComm e-Newsletter 35,000 3 105,000
svconline.com Average Monthly Page Views 305,000 12 3,660,000
svconline.com Average Monthly Unique Visitors 102,000 12 1,224,000
Total Annual Exposures 13,910,000
* October 2013 through September 2014
SVC offers a multitude of powerful and direct connections to theprofessionals in the AV industry.
To
Adv
ertis
e Co
ntac
t: J
anis
Cro
wle
y –
Wes
tern
Reg
ion
– 41
5-50
5-19
85 –
jcro
wle
y@nb
med
ia.c
om
| P
aul L
eife
r –
East
ern
Reg
ion/
Euro
pe –
908
-369
-581
0 –
plei
fer@
med
ia-s
ales
.net
2018 Audience Reach
PURCHASE ROLE
AV PRODUCTS/SERVICES % INDICATING
Buy/approve expenditure 63%
Specify brand/model 53%
Recommend brand/model 52%
Determine the need 48%
Use/install 44%
Other 1%
No involvement 4%
Percent Involved 95%
*Paramount Research, SVC Subscriber Profile Report 2010
The majority of SVC readers make key purchasing decisionsThe vast majority of respondents are involved in the purchase process of sound-and-video-related products and services for their organization; more than six in 10 buy/approve expenditures.
SVC is the most helpful publication in the buying processThe majority of respondents (66%) indicated that SVC was the one trade publication they found most helpful during the buying process.
2018 Audience Reach
36%Systems Integrator/
Contractor8,705
24%AV Consultant
5,804
14%Facility/
Venue Management3,311
8%Architect/Designer
1,822
18%Distributor/Dealer/
VAR4,348
67%Owner/Executive/
Operations Manager16,116
15%Engineer/Technical
3,684
5%Consultant
1,243
7%Sales/
Marketing1,723
5%Architect/Designer/
Design Engineer1,224
22,000Subscribers by Business & Industry**
22,000Subscribers by Job Title**
**Source: June 2014 BPA Statement
2018 Audience Engagement
SVC readers take action on advertisementsThe vast majority of respondents take action after reading a products
advertisement in SVC; most have visited an advertiser’s website.
Source: 2017 SVC Reader Survey
2018 Advertising Specifications
FULL PAGE Bleed: 9 1/4” x 11 1/8”
Trim: 9” x 10 7/8”
1/2 HORIZONTAL SPREADBleed: 18 1/2” x 5 7/8”
Trim: 18” x 5 5/8”
SPREADBleed: 18 1/2” x 11 1/8”
Trim: 18” x 10 7/8”
JUNIOR PAGEBleed: 6 1/4” x 11 1/8”Trim: 5 7/8” x 10 7/8”
1/2 ISLANDBleed: 6 1/8” x 7 7/8” Trim: 5 7/8” x 7 3/4”
1/2 PAGE HORIZONTALBleed:9 1/4” x 5 7/8”
Trim: 9” x 5 5/8”
1/2 PAGE VERTICALBleed: 4 5/8” x 11 1/8”Trim: 4 3/8” x 10 7/8”
1/3 PAGE SQUARE5 1/4” x 5 1/8”
1/6 PAGE VERTICAL2 1/2” x 4 7/8”
1/3 PAGE VERTICALBleed: 3 3/8” x 11 1/8” Trim: 3 1/8” x 10 7/8”
1/3 PAGE HORIZONTALBleed:9 1/4” x 4 1/8”
Trim: 9” x 3 7/8”
1/4 PAGE VERTICAL3 3/4” x 5”
1/6 PAGE HORIZONTAL4 7/8” x 2 1/2”
* Keep all essential live matter 1/4” inside trim all around.
Material InstructionsMethod and Paper: Web offset, coated text and cover, perfect bound. Trim: 9” x 10 7/8” Bleed: No additional charge. Minimum size 1/2-page horizontal.
Electronically Provided Ads Only high-resolution Adobe PDF files are accepted.
Submission InstructionsPlease have ad materials posted directly to
http://www.newbayadportal.com.
Web Mechanical Specifications Supplied materials should be no more than 530 pixels wide by no more than 72 pixels deep. GIF or JPEG formats are accepted, as are animated GIFS (which must be less than 24 kilobytes in size). A URL for hot link must be specified. Our production department will be happy to produce your Web advertising FREE of charge.
2018 4-Color Print Ad Rates
POSITION PREMIUMSCover 4* Add 25%
Cover 3* Add 15%
Cover 2* Add 20%
Cover 2*/Page 1 Add 20%
Opposite TOC * Add 20%
Guaranteed Position Add 15%
Opposite All Columns Add 15%
*4-color only
CLASSIFIED RATES
1X 3X 6X 12X
$140 $133 $119 $112
MARKETPLACE ADVERTISING All Marketplace rates quoted are four-color, net rates. No agency discounts.
SIZE 1X-6X 7X-12X
1 page $3,350 $2,510
1/2 page $1,765 $1,325
1/4 page $1,195 $895
1/8 page $730 $545
SIZE OPEN RATE 3X RATE 6X RATE 9X RATE 12X RATE
2 page spread ........................$10,750 ................... $10,175 ................... $9,600 .....................$9,050 .........................$8,475
Full page .................................$5,625..................... $5,350 .................... $5,025 .....................$4,750 .........................$4,450
2/3 page ..................................$4,925..................... $4,650 .................... $4,400 .....................$4,150 .........................$3,750
1/2-page spread .....................$8,175..................... $7,750 .................... $7,300 .....................$6,875 .........................$6,450
1/2 page ..................................$3,850..................... $3,650 .................... $3,450 .....................$3,250 .........................$3,025
1/3 page vertical .....................$3,050..................... $2,900 .................... $2,725 .....................$2,575 .........................$2,425
1/3 page square ......................$2,950..................... $2,800 .................... $2,650 .....................$2,475 .........................$2,325
All display rates quoted are gross rates. 15% agency commission applies.
2018 Buyers’ Guide
Sound & Video Contractor brings you the annual Buyers’ Guide for researching products and services, which will serve as the AV professional’sone-stop guide for the year to come.
The Sound & Video Contractor’s Buyers’ Guide offers you the following opportunities:
• Marketing power in the industry’s premier standalone, dedicated Buyers’ Guide • Opportunity to reach the svconline.com’s audience — in a digital format
Your advertising options start with cost effective Basic Listings, which ensurethat your product will be considered when Sound & Video Contractor’sprofessionals are researching video products.
Interested in setting yourself apart from the competition? Consider our Enhanced Listings options or Display Advertising, strategically placed at the opening or within product categories.
FOR MORE INFORMATION ABOUT OUR BUYERS’ RESOURCE GUIDE, PLEASE CONTACT:
ZAHRA [email protected]: 212.378.0400 x517
Guarantee your presence in the premier, standalone 2018 Buyers’ Guide!
2018 Custom Opportunities
Website Sponsorship Combining IAB-certified placements and advanced ad-man-agement technology, svconline.com provides you with maxi-mum visibility among visitors.
One-Stop Technology Sponsorship Opportunity Svconline.com’s one-stop landing pages connect our readers with critical and timely news, commentary, research, and metrics on the industry’s hottest topics. Be the sole owner of all the advertising real estate on a one-stop page, exclusively positioning your brand alongside specific relevant content. One-Stop categories include: Projectors, Flatscreens & Mounts, Loudspeakers, Microphones, Control Systems, Cables/Connectors/ Wiring, Corporate AV, Houses of Worship, Education, Residential AV, Digital Signage and more.
Run-of-Site Positions Maximize your reach, brand impact, and response on svcon-line.com in one of our run-ofsite positions. ROS gives you full site coverage for your creative and maximizes exposure.
Webcasts Reach a highly qualified, engaged audience through an in-depth, interactive format. Webcasts present a proven opportunity for high-quality lead generation by profiling the prospect using a registration questionnaire shaped by you and SVC. Webcasts educate customers on the advantages of your new technology and helps you brand your company as a industry thought leader. Includes a powerful promotional package, pre- and post-event, and turnkey production.
White Papers Educate your customers while you increase your brand aware-ness and drive lead generation. Posting your white papers on svconline.com establishes your company as the go-to authority on industry information, while you influence readers on deci-sions and transactions.
Pop Quiz Pop Quiz is a technical quiz that challenges a reader’s knowl-edge on a particular industry topic or technology. This is a new, fun, and interactive product with a cool, novelty factor—being one of the first and capitalizing on the buzz—while also providing lead generation.
Sponsored Links A plain-text 60-character ad hyperlinked to your targeted URL. Appearing in selected eNewsletters, sponsored links have excellent click-through rates and offer a high volume of impressions.
Custom Publishing Turnkey custom publishing—from brochures to inserts to catalogs to sales sheets—allows you to create and maintain an effective, personalized relationship with your customers. Services include custom research, content creation, produc-tion, design, printing, and distribution strategies.
BlogLive Reach maximum exposure around key industry shows like Infocomm, NAB and CEDIA as our editorial team gathers the sights, sounds and the latest buzz from the show floor for attendees and readers following the event around the world. You’ll receive exclusive branding on the event blog on svcon-line.com, sponsorship booth signage, screensaver brand-ing during the live demonstration of the show blog, premier banner position on five (5) BlogLive e-Newsletters (one pre-, three during, one post-show) and a callout snipe on our show magazine issue cover. A powerful sponsorship opportunity.
Blogcasts Increase your visibility and brand awareness with a spon-sorship of SVC’s Blogcast. A hybrid of a blog and a podcast providing visitors with the latest industry news and analysis, the Blogcasts also give sponsors multiple promotional chan-nels. Blogcasts appear in search, can be found in iTunes and through RSS subscription, distributing your message in each episode. You’ll have evergreen placement through web posting and search and a powerful association between the topic and your brand with strong search implications lasting beyond your sponsorship. You’ll also receive exclusive banner advertising on the Blogcast, a sponsorship message incorporated into the podcast intro and sign-off statements, and a permanent spon-sorship acknowledgment at the bottom of the episode’s blog post with a link to your URL.
Please call your ad representative for custom ad rates
2018 Online Opportunities
Banner PolicyBanners may not at any point during the cam-paign have additional creative that extends beyond the designated banner area unless approved by NewBay Media and specified in the contract. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All beyond-the-banner creative requires 5 days of lead time to be approved. All ad placements should launch a new browser window when clicked.
Changes and CancellationsAll creative materials must be received at least five business days prior to the launch of the campaign. If creative is delayed, NewBay Media reserves the right to extend the campaign end date by same number of days creative was delayed.
Custom E-Blast Specs1. A flat html file no scripting, no rich media2. Please make sure that all images and urls are
linked back, absolutely, to their sources3. If the designer would like to use CSS, inline tags
are preferred no external style sheets4. Custom emails should be 999 px high by 728 px
wide.5. A TEXT version to send to our text-only sub-
scribers
AD DESCRIPTION AD SIZE (pixels) PRICE
BILLBOARD 970 x 250 $150/CPM
SUPER LEADERBOARD 970 x 90 $150/CPM
LEADERBOARD 728 x 90 $150/CPM
SIDEBAR 300 x 600 $150/CPM
IN CARD 300 x 250 $100/CPM
FIXED BOTTOM 728 x 90; 970 x 90 $150/CPM
IN CONTENT AD ZONE 728 x 90; 970 x 90 $150/CPM
MOBILE HEADER 320 x 100; 300 x 250; 320 x 50 $150/CPM
MOBILE ADHESION 320 x 50 $150/CPM
MOBILE IN-CONTENT 300 x 250 $150/CPM
ACCEPTED AD FORMATSInterstitials, 3rd Party Tags, and
Video in Banner
LEAD TIME 5 days
MAXIMUM FILE SIZE 100 KB
RICH MEDIA
AD UNIT SPECIFICATIONS
REQUIRED FILESING.jpg, .gif, swf, 3rd party tag,
click through URL, HTML5 tag within iframe
SIZE OR LENGTH 100 KB
LOOP/TIME 3 loop/15 sec
MEDIA TYPES ACCEPTED
All Rich Media except DHTML
AUDIO ACCEPTED User Enabled Audio Streams Only
3RD PARTY SERV Yes
2018 Digital Galleries
TECHNICAL SPECIFICATIONS:
Accepted File Types: jpeg, HTML 5, 3rd party tagsFile Size Limit: 2MBAnimation Spec: 3x loop, 15 sec maxDesktop Ad Sizes: 970x250, 970x90, 728x90,
970x90(pushdown), 300x250, 300x600, 900x65Mobile Ad Sizes: 320x50, 320x100, 300x250For questions, please contact:Sujin Lee, Digital Campaign ManagerOffice: 212 378 0433 • Mobile: 917 214 [email protected]
AD DESCRIPTION AD SIZE (pixels) PRICE
GALLERY TOP 728 x 90 $150/CPM
GALLERY SIDEBAR 300 x 600 $150/CPM
GALLERY INSTERSTITIAL 300 x 250 $100/CPM
MOBILE GALLERY TOP 300 x 50 $100/CPM
As the number one media company in the markets it serves, NewBay has the editorial expertise, market knowledge, and the high-spending audiences that are the critical pillars for a successful content marketing program.
NewBay Plus Marketing Services will consult with the editorial teams of our leading brands to turn your story into a powerful narrative. We’ll assign the best editorial contributors to write the content. Then, using our unparalleled audience database in our markets, we’ll use the whitepaper to drive sales-ready leads.
Sponsorship Overview
Here’s how a Whitepaper + Lead Generation Program works:• First we do a custom consult to understand content needs and plan the paper• We create all content and artwork (charts and figures).• We design an authoritative-looking, easy-to-read layout.• We have a custom consult to create an effective audience targeting program.• Then we promote the whitepaper through a variety of online channels to drive a minimum of 100 qualified leads.• We provide project management to keep you up to date on project progress and deliverables.
Price:• $1,500 a page, minimum two pages of content.• Guarantee of 100 qualified leads.• Minimum program price: $8,000
Whitepaper + Lead Generation Program
Authoritative custom content that drives qualified sales leads
Moving to Online Testing: 5 Benefits of Using Virtual Desktops
PRODUCED BY
IntroductionThere are pending state mandates to move to online assessments in K-12 schools, especially in the 45 states that have adopted the Common Core State Standards Initiative (CCSSI). While the CCSSI mandates that all districts deliver online testing by the 2014-2015 school year, some states have already begun. Many school district IT personnel report that meeting the online testing mandate is one of their top priorities. In fact, a recent survey of 300 K-12 IT professionals conducted by CDW-G found that 83 percent of respondents noted that meeting the Common Core technology requirements for the online student assessment mandate and improved instruction was among their top three IT priorities – and 29 percent said it was the top IT priority. The impetus behind this transition is that online assessment is easier to deliver and is more secure than previous methods such as those using paper and pencil, making test delivery less time consuming and the results more accurate. The importance of online assessment results cannot be overemphasized as they will not only be used to measure student achievement and teacher effectiveness, but ongoing state funding depends on secure and stable test delivery.
ChallengesObstacles to delivering online testing include:
1. Budget constraints2. Schools’ aging technology infrastructure and lack of a sufficient number of testing stations 3. Student privacy concerns and information security4. Ensuring tests are delivered without interruption – an error or system failure can invalidate results 5. Limited resources – finding the time to setup and administer testing to hundreds if not thousands
of students
These are individually all significant challenges, and some districts struggle with all of these concerns. Even if a district has dealt with one or more of these issues, the solutions they have put into place need to keep up with changing technologies and student expectations. Also the primary concern that overshadows all others is the need to respond to state and local mandates with no additional budget dollars attached to find solutions.
Lessons from Early AdoptersSeveral schools in Texas are already up and running with secure and efficient online testing using VMware Horizon™ View and the Pearson TestNav test delivery system. States typically mandate the testing vendor while individual school districts select the technology to deliver the tests. Limited budgets preclude districts from purchasing all new equipment to comply with the mandate; therefore, they are searching for alternate paths to cost-effectively achieve a 1:1 testing environment.
Five Trends for the Future of Ed Tech
Sales ContactED HECHT, PUBLISHER, 917-281-4725, [email protected]
DEBBIE ROSENTHAL, 212-378-0473, [email protected]
SUE HORWITZ, 323-697-7186, [email protected]
GENE KINSELLA, 773-857-5944, [email protected]
ZAHRA MAJMA, 212-378-0400 x517, [email protected]
2018 NewBay+ Marketing Services
2018
New
Bay
+ M
arke
ting
Ser
vice
s
Bra
nd
ing
Tho
ug
ht
Lead
ersh
ipLe
ad
Gen
erat
ion
Lead
N
urt
uri
ng
Wh
ite
Pap
er: W
ith th
e gu
idan
ce o
f our
edi
tors
and
exp
ert c
ontri
buto
r w
riter
s w
e cr
eate
an
info
rmat
iona
l cus
tom
er-fo
cuse
d co
nten
t ass
et in
form
at a
nd
mar
ket i
t ove
r ou
r au
dien
ces
for
lead
s.✔
✔eB
oo
k: S
ame
as w
hite
pap
er e
xcep
t we
exec
ute
in a
n in
tera
ctiv
e di
gita
l for
mat
w
here
you
can
pro
vide
up
to th
ree
vide
os a
nd d
o “s
how
and
tell”
alo
ng w
ith
pres
entin
g cu
stom
er-fo
cuse
d co
nten
t.✔
✔R
esea
rch
+ M
edia
: We
crea
te a
15-
20
ques
tion
surv
ey a
bout
a c
ritic
al is
sue
th
at w
e se
nd to
our
aud
ienc
es, a
nd th
en p
rodu
ce a
n 8-
to-1
0-pa
ge r
esea
rch
whi
te p
aper
with
the
resu
lts th
at w
e m
arke
t for
lead
s.✔
✔Le
ad N
urt
uri
ng
: We
crea
te a
6-e
mai
l, co
-bra
nded
lead
-nur
ture
pro
gram
usi
ng
your
ass
ets
(or
we’
ll cr
eate
any
con
tent
you
nee
d) th
at n
urtu
res
up to
3,0
00 o
f yo
ur le
ads
and
turn
s up
to 5
per
cent
of t
hem
into
hot
, sal
es-r
eady
lead
s.✔
Nat
ive
Ad
vert
isin
g: W
e cr
eate
a h
igh-
visi
bilit
y ho
me-
page
pos
t tha
t hel
ps d
rive
traffi
c to
a c
usto
m a
rtic
le p
age
with
up
to fo
ur o
f you
r be
st a
sset
s.✔
✔In
fog
rap
hic
: We
wor
k w
ith y
ou to
pul
l the
mos
t ins
ight
ful d
ata
to te
ll th
e st
ory
of a
hot
mar
ket s
egm
ent i
n an
info
grap
hic
that
you
can
atta
ch y
our
bran
d an
d lo
go to
and
that
is p
ublis
hed
as a
one
-pag
e cu
stom
rep
ort i
n ou
r m
agaz
ines
.✔
✔C
ust
om
Vid
eo: A
t maj
or in
dust
ry s
how
s or
on
stan
dalo
ne b
asis
, our
ex
perie
nced
mul
ti-ca
mer
a cr
ew w
ith p
rofe
ssio
nal e
ditin
g ca
pabi
lity
crea
tes
a co
mpe
lling
cus
tom
vid
eo th
at w
e al
so m
arke
t to
our
audi
ence
s.✔
✔S
oci
al M
edia
Hu
b: O
ur e
dito
rs c
urat
e in
rea
l tim
e th
e ho
ttest
Tw
itter
, Fa
cebo
ok, I
nsta
gram
, and
oth
er s
ocia
l med
ia p
osts
for
a cu
stom
hub
that
we
crea
te o
n a
hot t
opic
to d
rive
thou
ght l
eade
rshi
p an
d le
ads.
The
soc
ial m
edia
hu
b is
em
bedd
ed o
n yo
ur s
ite, o
ur m
edia
web
site
s, a
nd y
ou c
an e
ven
embe
d it
on y
our
part
ners
’ web
site
s.✔
✔✔
Pri
ma
ry M
ark
etin
g G
oa
ls
For
mor
e in
form
atio
n, c
onta
ct J
oe B
raue
, VP
of M
arke
ting
Ser
vice
s, a
t jbr
aue@
nbm
edia
.com
.
2018 eNewsletter Series
AV Product Showcase Covering the latest technology and products. Features in-depth Networked AV and Wireless AV podcasts with Bennett Liles and the latest in new pro audio and video products. Delivered every Tuesday. Circulation: 18,000
AV Market Update Covering trends and opportunities in AV vertical markets including Houses of Worship, Corporate, Education, and Government. Features technology trends, installation profiles and new products in each vertical. Delivered every Thursday. Circulation: 14,000
Connected Home Showcasing systems contracting for private residences with an emphasis on AV/IT convergence. Reports on the latest technology and trends in AV for home theaters, distributed audio and video, home automation and lighting. Delivered 2nd Monday. Circulation: 17,000
Digital Signage Update Covering Retail, Corporate and Gov-ernment signage and providing expert interviews, installation stories and full, new product and vendor coverage. Delivered 2nd and 4th Monday. Circulation: 16,000
Tradeshow Series Road to InfoComm, Road to CEDIA and Road to NAB. Featuring in-depth information about the show, including interviews with key expo presenters, the latest product announcements and more. Delivered once a week, three weeks before each show. Circulation: 35,000
Wire Live at InfoComm, CEDIA and NAB Featuring the latest live blog commen-tary from SVC’s editors and the latest product news from the showfloor. Up-to-the minute info for attendees and those unable to attend from the biggest shows of the year. Published daily during show. Circulation: 35,000
Pro AV Today Today’s Biggest Stories, Curated by the Editors of Sound & Video Contractor, Systems Contractor News, AV Technology, Digital Signage, Rental & Staging Systems and Residential Systems. Circulation: 44,000
SOUND & VIDEO CONTRACTOR
15
aV ProDuCt shoWCaseCovering the latest technology and prod-ucts. Features in-depthNetworkedAVandWirelessAVpodcastswithBennettLiles and the latest innewproaudio andvideoproducts.Delivered everyTuesday.Circulation: 42,000
aV market uPDateCovering trends and opportunities in AVverticalmarkets includingHousesof Worship, Corporate, Education, and Government. Features technology trends,installation profiles and new products in eachvertical.Delivered everyThursday.Circulation: 28,000
ConneCteD homeShowcasing systems contracting forprivateresidences with an emphasis on AV/IT con-vergence. Reports on the latest technology and trends in AV for home theaters, dis-tributed audio and video, home automation and lighting.Delivered1st and3rdMonday.Circulation: 38,300
DiGitaL siGnaGe uPDateCoveringRetail,Corporate andGovernmentsignage and providing expert interviews, in-stallation stories and full, new product and vendor coverage.Delivered2nd and4thMonday. Circulation: 30,900
traDeshoW series roaD to inFoComm roaD to CeDia roaD to naBFeaturing in-depth informationabout theshow, including interviews with key expo presenters, the latest product announce-ments andmore.Deliveredonceaweek,three weeks before each show. Circulation: 85,600 BLoG LiVe at inFoComm BLoG LiVe at CeDia BLoG LiVe at naBFeaturing the latest liveblog commentaryfrom SVC’s editors and the latest product news from the showfloor. Up-to-the minute info for attendees and those unable to at-tend from the biggest shows of the year. Publisheddailyduring show. Circulation: 28,700
aV ProDuCt shoWCase • aV market uPDate • rates are monthLy • 4x DePLoyments/month
Ad unit OPEN RATE 3X 6X 9X 12X
Premium Sponsorship
(300x250 + 30 words of text)$4,400 $4,180 $3,960 $3,740 $3,520
Feature Sponsorship
(300x250 + 30 words of text) $3,600 $3,420 $3,240 $3,060 $2,880
1
2
ConneCteD home • DiGitaL siGnaGe • rates are monthLy • 2x DePLoyments/month
Ad unit OPEN RATE 3X 6X 9X 12X
Premium Sponsorship
(300x250 + 30 words of text)$2,200 $2,090 $1,980 $1,870 $1,760
Feature Sponsorship
(300x250 + 30 words of text) $1,800 $1,710 $1,620 $1,530 $1,440
1
2
2011 e-neWsLetter series
1
2
2
2
SOUND & VIDEO CONTRACTOR
15
aV ProDuCt shoWCaseCovering the latest technology and prod-ucts. Features in-depthNetworkedAVandWirelessAVpodcastswithBennettLiles and the latest innewproaudio andvideoproducts.Delivered everyTuesday.Circulation: 42,000
aV market uPDateCovering trends and opportunities in AVverticalmarkets includingHousesof Worship, Corporate, Education, and Government. Features technology trends,installation profiles and new products in eachvertical.Delivered everyThursday.Circulation: 28,000
ConneCteD homeShowcasing systems contracting forprivateresidences with an emphasis on AV/IT con-vergence. Reports on the latest technology and trends in AV for home theaters, dis-tributed audio and video, home automation and lighting.Delivered1st and3rdMonday.Circulation: 38,300
DiGitaL siGnaGe uPDateCoveringRetail,Corporate andGovernmentsignage and providing expert interviews, in-stallation stories and full, new product and vendor coverage.Delivered2nd and4thMonday. Circulation: 30,900
traDeshoW series roaD to inFoComm roaD to CeDia roaD to naBFeaturing in-depth informationabout theshow, including interviews with key expo presenters, the latest product announce-ments andmore.Deliveredonceaweek,three weeks before each show. Circulation: 85,600 BLoG LiVe at inFoComm BLoG LiVe at CeDia BLoG LiVe at naBFeaturing the latest liveblog commentaryfrom SVC’s editors and the latest product news from the showfloor. Up-to-the minute info for attendees and those unable to at-tend from the biggest shows of the year. Publisheddailyduring show. Circulation: 28,700
aV ProDuCt shoWCase • aV market uPDate • rates are monthLy • 4x DePLoyments/month
Ad unit OPEN RATE 3X 6X 9X 12X
Premium Sponsorship
(300x250 + 30 words of text)$4,400 $4,180 $3,960 $3,740 $3,520
Feature Sponsorship
(300x250 + 30 words of text) $3,600 $3,420 $3,240 $3,060 $2,880
1
2
ConneCteD home • DiGitaL siGnaGe • rates are monthLy • 2x DePLoyments/month
Ad unit OPEN RATE 3X 6X 9X 12X
Premium Sponsorship
(300x250 + 30 words of text)$2,200 $2,090 $1,980 $1,870 $1,760
Feature Sponsorship
(300x250 + 30 words of text) $1,800 $1,710 $1,620 $1,530 $1,440
1
2
2011 e-neWsLetter series
1
2
2
2
Pro AV Today newsletter: 3X per week
1 1
1
22
Custom Email Blasts Customize your message in a dedicat-ed blast to our opted-in 3rd party lists.
Full 3rd party - 20,864 unique 3rd party emails AV Product Showcase – 8118 unique 3rd party emails AV Market Update – 8755 unique 3rd party emails Digital Signage Update – 8526 unique 3rd party emails Connected Home – 8266 unique 3rd party emails
2018 eNewsletter Specs
Changes and CancellationsAll creative materials must be received at least five business days prior to the launch of the newsletter.
Rejecting CreativeNewBay Media reserves the right to approve all ad creatives which will run on any NewBay Media newsletters. NewBay Media reserves the right to reject any creative that does not follow our specifications.
3rd Party Tag PolicyNewBay Media will accept and traffic upto three tags per placement, per campaign.
Late CreativeNewBay Media will not delay the deployment of a newsletter due to late creative.
File SpecificationsMaximum file size for any advertisement is 40K. We accept animated or static .gifs/.jpgs, but do not accept Rich Media/Flash for the newsletters. (*Please note that Microsoft 2007-and-up WILL NOT animate .gifs in emails, only the first frame of the animation will appear. We recommend that you start your animated .gifs on the most important frame to accommodate this Microsoft issue, this way it will allow Outlook end-users to see your pertinant info and anyone using other email apps will be able to view the full animation cycle. Vist http://office.microsoft.com for more details.)
FOR ADVERTISING QUESTIONS, PLEASE CONTACT YOUR NEWBAY MEDIA SALES REPRESENTATIVE TODAY.
For technical questions, Please contact Rob Granger at [email protected] or 212 378 0483
Size Specifications
Marquee 970 x 250
Box Unit 300 x 250
Make it PDFx1a
Warning!The Distiller settings below must be used to distill native application postscript fi les into a
PDF. If the PDF is created directly from anapplication other than Distiller it
will NOT be compliant.
Quark
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
post script (.ps)
.eps
.eps or post script (.ps)
Quark
Quark
post script (.ps)
post script (.ps)
Distiller
Distiller
Distiller
NATIVE FILE APPLICATION
PRINT/SAVE AS PLACE INTO PRINT FILE AS
ACROBAT DISTILLER
FINALFORMAT
PDFx1a is our Preferred File FormatPDFX1a are standards that have been set for PDFs used to print. PDFX1a fi les mean that the fi le is trapped correctly, fonts are embedded and colors are CMYK. Trim size and resolution are not part of the criteria of X1a.
Why Make it a PDF?Reed Business Information produces its many magazines using a “PDF workfl ow”. Before the magazine is printed, all incoming digital fi les are prefl ighted and con-verted to one common fi le format - the PDF.
The PDF Advantages PDF fi les are compact in size and are easy to print and transmit via the internet. When we receive a correct PDF fi le, minimal intervention is needed prior to the fi nal press run. The ad will print exactly as designed!
What you should Know It is critical that strict specifi cation guidelines are followed when creating your PDF. File errors occur when ads are not created to size, use non-Adobe nonembedded fonts, contain non-CMYK color (RGB, index,or Lab color images). Files should not contain composite fonts or any ICC profi les. PDFs should not be ripped or trapped. Everytime a specifi cation is violated, a notifi cation will be sent to the client indicating specifi c errors. Another key point to be aware of is that PDF fi les display on your monitor in RGB color and this could be misleading and should not be used as a way to check color accuracy.
The “How-To” on PDFMaking a PDF is easy. Follow the step-by-step Acrobat 6.0 distilling process found in our specifi cations. If your ad is color critical remember to send along a SWOP standard proof with your PDF fi le.
The chart below illustrates the best way to create a print ready PDFs if you are starting from a native application.
The above screen captures are from our Distiller settings called Prinergy_Pages.joboptions which can be used in Distiller versions 4, 5 and 6.
ICONS AND EXTENSIONS OF PREFERRED PROGRAMS
.qxd
.indd
PDF files are our preferred file format for receiving ads to run in our magazines. Saveyour file as a Postscript, then create a pdf out of Acrobat Distiller using the settingsshown to the right.
We accept native Quark documents up to Version 6.
Always include all imagesand font files so that your ad will appear correctly.
.tif .eps
Preferred format for image files isPhotoshop tif or eps files, orIllustrator eps files.
Preferred font format is Adobe Type 1.Always outline any OpenType or dfonts, as they fail our workflow.
InDesign is our preferred layout program for receiving native files. If sending a pdf, pleaseavoid OpenType font conflicts by either outlining the fonts or saving the file as a postscriptand distilling it to a pdf using the settings shown to the right.
Adobe fonts
ICONS AND EXTENSIONS OF PREFERRED PROGRAMS
.qxd
.indd
PDF files are our preferred file format for receiving ads to run in our magazines. Saveyour file as a Postscript, then create a pdf out of Acrobat Distiller using the settingsshown to the right.
We accept all native Quark documents. Always include all images and font files.
.tif .eps
Preferred format for image files isPhotoshop tif or eps files, orIllustrator eps files.
Preferred font format is Adobe Type 1.Always outline any OpenType or dfonts, as they fail our workflow.
InDesign is our preferred layout program for receiving native files. If sending a pdf, pleaseavoid OpenType font conflicts by either outlining the fonts or saving the file as a postscriptand distilling it to a pdf using the settings shown to the right.
Adobe fonts
1 Color - 0 Cyan / 100 Magenta / 99 Yellow / 4 Black
newbayadportal.com
NewBay Media
newbayadportal.com
2018 Contacts
ADVERTISINGJANIS CROWLEY415-505-1985, [email protected]
SUE HORWITZ323-697-7186, [email protected]
GENE KINSELLA773-857-5944, [email protected]
ZAHRA MAJMA212-378-0400 x517, [email protected]
JOANNE MELTON917-281-4723, [email protected]
DEBBIE ROSENTHAL212-378-0473, [email protected]
PRODUCTIONPRINT — FARRAH [email protected]
ONLINE — SUJIN LEE212-378-0433, [email protected]
ENEWS — ROBERT GRANGER212-378-0483, [email protected]
EDITORIALCYNTHIA WISEHART, EDITORAL [email protected]
BENNETT LILES, SENIOR CONTRIBUTING EDITOR [email protected]
DAVID KEENE, EXECUTIVE EDITOR, RENTAL & STAGING SYSTEMS [email protected]
