2018 CHRISTMAS INITIATIVENovember 24 – December 25, 2018

THEME

The theme #LightTheWorld continues from last year. This year the Asia Area will put the main focus on the Savior, His life as a perfect example, as well as His true church, by having weekly themes on baptism, teaching, service, blessing children, and going to the rescue. We invite you to prayerfully consider how we can share the Light of Jesus Christ with others during the Christmas season. The following is a preview of the #LightTheWorldFacebook Ad promotion. The final version of the video in local languages will be available on Wednesday, October 31.

PUBLIC ADVERTISEMENT

LANDING PAGE TO CONNECT WITH THE PUBLIC

SOCIAL MEDIA ADS TO CONNECT WITH THE PUBLIC.

Short video on Facebook inviting people to learn more through missionaries

Name

E-mail

Phone

Address

Facebook Lead Form

Missionaries will prepare people via online interactions.

Clic

k on

ad

SHARING THE GOSPEL WITH A FRIEND ONLINE.

Invite your friend to meet with missionaries. Once accepted, go to LDS.org or LDS Tools App.

Name

E-mail

Phone

Address

Fill out your friend’s and your contact info.

Missionaries will organize data and prepare people via online interactions.

DISCUSSION

• As individuals and families, how can we make December a Christ-centered month by serving others, and by inviting them to learn more about the Savior and His church?

• As a ward (or organizations within the ward), how can we serve together with our neighbors?

SHARE WITH OTHERS

“Feel free to share appropriately your experiences on social media using the hashtag #LightTheWorld so that others can learn about the ‘good news’ of the Savior’s birth, His life, and His perfect Atonement for all mankind.”

David A. Bednar, “Light the World,” Ensign, December 2016

SHARABLE RESOURCES

Facebook ad video memes

Images for social media

Pass-along cards (ask missionaries for it)

Posters (downloadable for print on country website)

DISCUSSION

• How can we accept this invitation to share the “Light of the World” with our families, neighbors, and people we interact with on social media?

• What experiences did you have in participating with last year’s Christmas message?

INVITATIONS

• Dec. 1 – Worldwide Day of Service

– Find and perform simple acts of service

– Invite friends and neighbors to do the same.

• Dec. 23 – Invitation Sunday

– Wards and branches to hold a specially prepared sacrament meeting to remember the birth of Jesus Christ.

– Member to invite friends and family to join and worship with us.