2018 Ann Arbor Downtown Market Scan Ann Arbor Downtown ...€¦ · Multi-Family Multi-family real...
Transcript of 2018 Ann Arbor Downtown Market Scan Ann Arbor Downtown ...€¦ · Multi-Family Multi-family real...
2018 Ann Arbor Downtown Market Scan
4WARD PLANNING INC. 1
Ann Arbor Downtown
Market Scan
POPULATION & HOUSEHOLDS 5
RETAIL & RESTAURANT 14
MULTI-FAMILY 9
EMPLOYMENT & OFFICE 18
OVERVIEW 2
CONSTRUCTION COSTS 22
July 2018
2018 Ann Arbor Downtown Market Scan
4WARD PLANNING INC. 2
Socio-Economic Snapshot & Trends•Downtown
Ann Arbor
•City and MSA
•Comparable Downtowns
Near-Term Real Estate Needs•Multi-Family
•Retail
•Office
• A current snapshot of socio-economic trends
• Near-term real estate needs (multi-family housing,
retail, and office) over the next five years
• Benchmarks that can be updated periodically and
tracked over time
• Relative performance metrics that enable comparison
of Downtown Ann Arbor with the City of Ann Arbor,
the Ann Arbor Metropolitan Statistical Area (MSA),
and other downtowns located in mid-size cities
(between 80,000 and 200,000 residents) with a
major university or college presence
• A dashboard for presenting available public and
proprietary data in a graphic-friendly manner,
permitting ease of interpretation and distribution
More detail on the methodology and boundaries used in
this market scan are presented on the following pages.
OVERVIEW Purpose & Overview
The following 2018 Ann Arbor Downtown Market Scan provides the following:
2018 Ann Arbor Downtown Market Scan
4WARD PLANNING INC. 3
OVERVIEW Geographies
Downtown
Chapel Hill,
NC
Downtown
Boulder, CO
Downtown
Berkeley,
CA
4ward Planning examined
historical and expected socio-
economic and real estate trends
(for 2010, 2018, and 2023) to
comparatively analyze Ann Arbor
(DDA) District (hereafter
“Downtown Ann Arbor”), the City
of Ann Arbor, and the Ann Arbor
Metropolitan Statistical Area
(MSA) (contiguous with
Washtenaw County).
For some metrics, Downtown Ann
Arbor’s four districts were
analyzed (Kerrytown, Main
Street, State Street, and South
University). Where available,
metrics were also compared to
similarly sized downtown areas,
located in towns with a college
presence (Berkeley, CA; Boulder,
CO; and Chapel Hill, NC), in order
to identify Downtown Ann Arbor’s
relative performance.
Downtown
Ann Arbor
City of
Ann Arbor
Ann Arbor
MSA
LOCAL MARKET AREAS COMPARABLE DOWNTOWNS
2018 Ann Arbor Downtown Market Scan
4WARD PLANNING INC. 4
OVERVIEW MethodologyPopulation & Households
Population and household trends are derived from data provided by Esri’s Community Analyst (provides current year estimates and projections based on Census data). Current year population and household estimates for Downtown Ann Arbor are provided by the Ann Arbor Downtown Development Authority (DDA) and are based on new construction occupancy rates.
Retail & Restaurant
Retail real estate inventory and trends are derived from data provided by Esri’s Community Analyst, Swisher Commercial, and LoopNet. New near-term retail and restaurant demand was based on population data provided by the U.S. Census and Ann Arbor DDA, 2014-2024 employment projections provided by the Michigan Department of Technology, Management and Budget, retail sales per household provided by Esri, retail sales per-square-foot derived from BizStats, and retail capture based on known industry standards.
Multi-Family Multi-family real estate inventory and trends are derived from City of Ann Arbor building permit data, Esri’sCommunity Analyst, HUD, the Bouma Group, and Zillow. Near-term housing needs (next five years) were estimated based on existing multi-family real estate inventory, household income trends, and demand drivers for the top 10 Tapestry Segments within the MSA.
Employment & Office
Employment earnings data is collected from the Bureau of Labor Statistics (BLS) and Census’s OnTheMap. Office real estate inventory and trends are derived from data provided by Swisher Commercial, Esri’sCommunity Analyst, and LoopNet. New near-term office space demand was based on 2014-2024 annual employment projections provided by the Michigan Department of Technology, Management and Budget for the Southeast Michigan Prosperity Region, average office workers per industry provided by the National Association of Realtors (NCRER), and an assumption of 150 square feet of office space per office worker.
Construction Construction cost data is based on 2018 square-foot estimates by building type provided by RSMeans Online for the City of Ann Arbor. Estimates assume standard union labor and contractor and architectural fees. Historic and expected construction data is provided by Dodge Lead Center for the Ann Arbor MSA. Historic building permit data is provided by the City of Ann Arbor for the City.
2018 Ann Arbor Downtown Market Scan
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POPULATION & HOUSEHOLDS Key Findings
Strong population growth
According to building permit data provided by the City of Ann Arbor, an estimated 1,660 new housing units have been built in
Downtown Ann Arbor since 2010, adding approximately 3,600 new residents. From 2010 to 2018, Downtown Ann Arbor grew by
11.1 percent per year, compared to approximately one percent within both the City of Ann Arbor and the MSA, over the same period.
Downtown Ann Arbor also grew at a rate much faster than other downtowns located in mid-size cities with a major university or college
presence like Berkeley, Boulder, and Chapel Hill – where the downtown population grew between approximately one to four percent per
year, over the same eight-year period.
Growth in non-family households and age cohorts continue to influence housing demandConsistent with national and regional trends, non-family households (a group of unrelated persons or a single person living alone) in
Downtown Ann Arbor are projected to continue growing at a faster rate than family households (includes married couples and other
families, with or without children). With a median age of just over 24 years, the population living currently in Downtown Ann Arbor is
relatively young. Nevertheless, the age groups forecasted to undergo the greatest growth in the region over the coming years include
mostly retirees (75+), older empty nesters (65 to 74) and, to a less extent, early-stage families (35 to 44) - age cohorts that will
influence short-term housing demand, particularly for smaller units.
Projected strong household income growth
In 2018, 67 percent of Downtown households earned less than $35,000 per year, a share more than twice than that observed within
the City of Ann Arbor and the MSA (33 and 28 percent, respectively), but less than that observed within Downtown in 2016 (73
percent). Although the relatively low median household income in Downtown Ann Arbor (and Downtowns Berkeley and Chapel Hill) is
likely due to the large student population with incomes supplemented by parents or student loans, over the next five years, the median
household income is expected to increase at a rate faster in Downtown Ann Arbor (4.5 percent per year) than that within both the City
and MSA (3.0 and 3.4 percent, respectively). Projected median household income growth in Downtown is likely due to the development
of market-rate housing targeted to higher-income markets (e.g., early-stage families and empty nesters).
2018 Ann Arbor Downtown Market Scan
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960
4,560
3,600
1,220
2,120
2000-2010
10yr Trend
(2.7%)
2000-2018
18yr Trend
(5.1%)
2010-2018
8yr Trend
(8.2%)
2018-2023
5yr Forecast
(3%)
2018-2023
5yr Forecast
(5%)
Trend Forecast
- 500
1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
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20
13
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14
20
15
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16
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17
20
18
20
19
20
20
20
21
20
22
20
23
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Po
pu
lati
on
Downtown Ann Arbor
Downtown Berkeley
Downtown Boulder
Downtown Chapel Hill
POPULATION Growth
From 2010 to 2018, Downtown Ann Arbor’s
population grew by 3,600 residents.
If the population within Downtown grows by
between three and five percent per year
through 2023 (a moderate to strong
growth estimate based on local and
regional demand drivers), Downtown Ann
Arbor could gain between 1,220 and 2,120
new residents over the next five years.
Source: Esri, Ann Arbor DDA, 2018
Population Trends and Projections Downtown Ann Arbor Annual
Population Growth Trends & Forecasts
Total Population Change (2010-2018)
Population Annual 2010 2018 Change % Growth
Ann Arbor MSA 344,790 370,070 25,280 0.9%Ann Arbor City 113,960 123,300 9,340 1.0%Downtown Ann Arbor 4,070 7,670 3,600 11.1%Downtown Berkeley 4,860 5,840 980 2.5%Downtown Boulder 540 590 50 1.2%Downtown Chapel Hill 2,090 2,770 680 4.1%
2018 Ann Arbor Downtown Market Scan
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0.0% 1.0% 2.0% 3.0% 4.0%
Downtown Ann Arbor
Ann Arbor City
Ann Arbor MSA
Non-Family HHs Family HHs
POPULATION Age & Household Size
Median HH SizeAge (2018) Size (2018)
Ann Arbor MSA 34.4 2.4 Ann Arbor City 28.2 2.2 Downtown Ann Arbor 24.2 1.9
Downtown Berkeley 24.6 2.0 Downtown Boulder 32.7 1.5 Downtown Chapel Hill 22.4 3.3
Household Change by Type (2018 - 2023)
Population Change by Age Cohort (2018 - 2023)
Source: Esri, 2018
2.6%
1.5% 1.5%
2.3%
3.5%
0.7%
2.0%
4.9%
6.2%
-2.0%
-1.0%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
0 to 4 5 to 14 15 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 to 74 75+
Pre-School-Age
Children
Grade School-Age
Children
High School and
College-Age
Young Workforce
and Grads
Early-Stage
Families
Late-Stage
Families
Young Empty
Nesters
Older Empty
Nesters
Mostly Retired
Pe
rce
nt
An
nu
alize
d C
ha
nge
Downtown Ann Arbor Ann Arbor City Ann Arbor MSA
2018 Ann Arbor Downtown Market Scan
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POPULATION Household Income
Source: Esri, 2018
In 2018, 67 percent
of Downtown households
earned less than $35,000
per year, a share more than
twice than that within the
City and MSA, but less than
that within Downtown in
2016 (73 percent).
Households by Income
Category (2018)
Median Household Income by Age of Householder (2018)
Median HH IncomeAnnualized % Change
2018 2023 (2018-2023)
Ann Arbor MSA $66,340 $77,460 3.4%Ann Arbor City $57,050 $65,620 3.0%Downtown Ann Arbor $19,590 $24,010 4.5%
Downtown Berkeley $20,490 $22,450 1.9%Downtown Boulder $49,640 $63,350 5.5%Downtown Chapel Hill $15,760 $17,520 2.2%
$0
$10
$20
$30
$40
$50
$60
$70
$80
High School and
College-Age
Young
Workforce and
Grads
Early-Stage
Families
Late-Stage
Families
Young Empty
Nesters
Older Empty
Nesters
Mostly Retired
(<25 year) (25-34 years) (35-44 years) (45-55 years) (55-64 years) (65-74 years) (75+ years)
Me
dia
n H
H I
nco
me
(0
00
’s)
Downtown Ann Arbor Downtown Berkeley Downtown Boulder Downtown Chapel Hill
67%
33% 28%
68%
35%
78%
0%
20%
40%
60%
80%
100%
Downtown
Ann Arbor
Ann Arbor
City
Ann Arbor
MSA
Downtown
Berkeley
Downtown
Boulder
Downtown
Chapel Hill
Pe
rce
nt
of
Ho
use
ho
lds
<$35K
<$35 to $74.9K
<$75 to $99.9K
<$100 to $14.9K
>$149.9K
2018 Ann Arbor Downtown Market Scan
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MULTI-FAMILY Key Findings
Increasing rents and condo sale prices
According to rent data provided by Zillow and Pad Mapper, and condo sale price data provided by the Bouma Group, over the past four
years, average asking apartment rents in Downtown Ann Arbor have increased by 29 percent (from $1,540 to $1,985), while average
asking condo sale prices have increased by five percent (from $335 to $353 per square foot), over the same period. While much of the
development in Downtown Ann Arbor is partially driven by the demand for high-end luxury condos, much of the available apartment
and condo inventory in Downtown Ann Arbor is likely unaffordable to lower-income households. For example, an affordable rent for
households earning less than $40,000 per year would be less than $1,000 per month, assuming rent is less than 30 percent of the
household’s monthly income.
$1,930 for a one-bedroomAccording to data provided by Esri, approximately 84 percent of occupied units within Downtown Ann Arbor are renter-occupied --
higher than Downtown Boulder (57 percent) but lower than Downtown Berkeley (96 percent). According to rental data provided by
Zillow, the average asking rent for a one-bedroom apartment in Downtown Ann Arbor is approximately $1,930. A one-person, low-
income household earning between 50 percent and 80 percent of Ann Arbor MSA’s 2014 Area Median Income (AMI) would need to
spend no more than $814 and $1,259 per month in order to not be considered cost-burned by HUD – a rent lower than the average
rent for a one-bedroom apartment in Downtown Ann Arbor. Lower-income households not receiving subsidies (e.g., parental income or
section eight vouchers) are likely priced out of the current Downtown housing market.
Demand for between 2,830 and 3,060 new apartment units by 2023
Due to projected household growth and pent-up demand from commuting workers desiring housing in Downtown Ann Arbor, by 2023,
there will be estimated demand for between 2,830 and 3,060 new housing units in Downtown Ann Arbor. Based on input from Esri top
Tapestry Segments with propensity for multi-family housing, approximately 65 percent of new near-term multi-family housing demand
will likely be for rental units and 70 percent of this demand will be from households earning more than $75,000 per year. While socio-
economic factors like household income and housing preferences typically drive housing demand, additional factors like building and
land costs, and zoning requirements also influence the type and price of housing that developers construct.
2018 Ann Arbor Downtown Market Scan
4WARD PLANNING INC. 10
11%
3%
24%
33%
84%
40%
57%
59%
4%
6%
19%
9%
Downtown Ann
Arbor
Downtown
Berkeley
Downtown
Boulder
Downtown
Chapel Hill
Owned Rented Vacant
-
100
200
300
400
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
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09
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20
11
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12
20
13
20
14
20
15
20
16
20
17
20
18
-
1,000
2,000
3,000
4,000
Ne
w U
nit
s
Tota
l H
ou
sin
g
New Housing Built
Total Housing
MULTI-FAMILY Development Trends
DevelopmentDowntown Development Under Approved
(2010-2018) Built Constr. Not Built Total Percent
Apartments 1,466 181 70 1,717 83%
Condos 196 120 23 339 16%
Single Family 1 - - 1 0%
Total 1,663 301 93 2,057 100%
(Affordable Units) 27 - - 27 1%
Employed and Living in
Downtown (2015)
Downtown Ann Arbor
Residential DevelopmentBetween 2010 and 2018,
1,663 new units were built in
Downtown Ann Arbor.
Source: Building Permit data, DDA; OnTheMap; Esri, 2018
Housing Tenure (2018)
1.2%
1.4%
0.4%
0.6%
Downtown
Ann Arbor
Downtown
Berkeley
Downtown
Boulder
Downtown
Chapel Hill
2018 Ann Arbor Downtown Market Scan
4WARD PLANNING INC. 11
Based on average asking rents and condo sales prices,
much of the available apartment and condo inventory in
Downtown Ann Arbor is unaffordable to lower-income
households. Assuming an affordable rent is less than 30
percent of a householder’s monthly income, average asking
rents in Downtown Ann Arbor ($1,986) are not affordable to
households earning less than $40,000 per year (an
affordable rent would be less than $1,000 per month).
MULTI-FAMILY Rents & Sale Prices
Condo Market Trends: Downtown Ann Arbor
Sources: Esri, HUD, Bouma Group, Zillow, Pad Mapper
Ann Arbor MSA Affordable Rents(30% of household income)
50% of AMI 80% of AMI
1-Person HH $814 $1,259
2-Person HH $930 $1,439
3-Person HH $1,046 $1,619
4-Person HH $1,161 $1,798
Average Asking Rent Trends: City of Ann ArborDowntown Apt. Asking Rents
2014 2018 % ChangeStudio $1,090 $1,460 34%1 Bdr. $1,520 $1,930 27%2 Bdr. $1,900 $2,650 39%3 Bdr. $2,380 $2,300 -3%Average $1,540 $1,985 29%
Downtown Condo Prices (per Sqft))
2014 2018 % ChangeState Street $315 $366 16%Main Street $323 $366 9%Kerrytown $354 $327 -8%South University NA NA NAAverage $335 $353 5%
$1,239
$1,491
$400
$900
$1,400
$1,900
2011 2012 2013 2014 2015 2016 2017 2018
Ave
rage
Ask
ing R
en
t
1 Beds
2 Beds
$0
$200
$400
$600
$0
$200,000
$400,000
$600,000
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 YTD
Pri
ce
/S
F
Ave
rage
Sa
le P
rice Avg Sale Price Price/SF
2018 Ann Arbor Downtown Market Scan
4WARD PLANNING INC. 12
The chart below compares the share of
households across geographies by the top
10 Tapestry Segments with the greatest
propensity to live in multi-family housing
(typically found in downtowns), along with
notable socio-economic characteristics.
Given their strong presence within
Downtown (and within comparable college
towns), successful housing development in
Downtown Ann Arbor should consider the
needs and preferences of these top socio-
economic groups.
Source: Esri; 4ward Planning Inc., 2018
Dorms to Diplomas
Emerald City
Metro Renters College Towns
Young and Restless
Enterprising Professionals
Bright Young Professionals
Golden Years
Retirement Communities
Social Security Set
MULTI-FAMILY Top Tapestry Segments
Top Tapestry Segments, 2018
84.4% 81.3%
100.0%
5.0%4.6%
56.3%
5.5%18.7%
35.7%
Downtown
Ann Arbor
Downtown
Berkeley
Downtown
Boulder
Downtown
Chapel Hill
2018 Ann Arbor Downtown Market Scan
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860 2,000
596 1,391
<$75k (30%) >$75k (70%)
Moderate Pop Growth (3%)
Strong Pop Growth (4%)
Downtown Ann Arbor Apartment Demand
By 2023Pop. Growth
Rate Scenarios3% 4%
Pent-Up Worker Demand 850 850 Household Demand 4,730 4,960
Total Housing Unit Demand 5,580 5,810Naturally Occurring Vacant Units 127 127
Net Marketable Housing Units 2,880 2,880Net Housing Unit Demand 2,830 3,060
280
710 1,270
570
199 497
894
397
Studio. (10%) 1 Bdr. (25%) 2 Bdr. (45%) 3 Bdr. (20%)
Assuming the population in Downtown Ann Arbor grows
between three and four percent per year (and
employment by 0.7 percent), by 2023, there will be net
demand for between, from 2,830 and 3,060 new
multi-family housing units both new household growth
and pent-up worker demand. Although demand will vary
by household income, bedroom type, and tenure, much
of the short-term housing demand will come from
households with incomes below $75,000 per year.
MULTI-FAMILY Supply & Demand
Net Apartment Unit Demand by…
Household Income Category
Bedroom Type Housing Tenure
2023 New Apartment Demand by Tenure
Source: 4ward Planning Inc.
695
1,291
990
1,840
For Sale (35%) Rental (65%)
2018 Ann Arbor Downtown Market Scan
4WARD PLANNING INC. 14
RETAIL & RESTAURANT Key Findings
$32 to $36 per square foot
According to July 2018 data provided by LoopNet, there is approximately 47,790 square feet of vacant retail space in Downtown Ann
Arbor, with average asking rents for vacant retail space approximately $36 per square foot per year. Average rents varied by district,
from $32 per square foot within the State Street District to $45 per square foot in the South University Street District. Average asking
rents for retail space within other comparable downtown areas were lower within Downtown Chapel Hill ($30 per square foot) and
higher within Downtown Berkeley ($39 per square foot).
Increasing retail demand from new Downtown households
In 2018, the average Downtown Ann Arbor household spends $679 per month on selected retail trade goods and services, less than
half of the average monthly household spending within the MSA ($1,400 per month) but $97 more per month than what Downtown
households spent in 2016. Given lower-than-average retail spending from existing Downtown Ann Arbor residents, existing retail stores
and restaurants in Downtown Ann Arbor are likely capturing retail sales from the larger City or MSA households. As a greater supply
and variety of housing is developed in Downtown Ann Arbor, and more middle- and upper-income households move into the area,
average Downtown household spending on retail goods and restaurants will likely increase, supporting additional retail establishments
- especially limited- and full-service restaurants.
Potential to capture retail demand from larger trade areas
According to 2018 data provided by Esri, Downtown Ann Arbor’s retail trade and food and beverage establishments drew nearly $241
million in sales from shoppers residing outside the immediate Downtown trade area – a trend also experienced in other comparable
downtowns (a retail sales surplus of $78 million in Downtown Chapel Hill to $235 million in Downtown Boulder). Although the existing
supply of retail stores in Downtown Ann Arbor meets local retail demand from current Downtown residents, there is a leakage of retail
demand not met within the larger City and MSA that could potentially be captured by existing or new Downtown businesses.
Furthermore, strong household, employee, and retail sales growth projected to continue within Downtown through 2023, will have the
potential to support new retail stores.
2018 Ann Arbor Downtown Market Scan
4WARD PLANNING INC. 15
18.8% 14.2% 19.4%10.9%
12.2%9.9%
11.2%
10.1%
13.3%13.6%
8.0% 23.6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Downtown
Ann Arbor
Downtown
Berkeley
Downtown
Boulder
Downtown
Chapel Hill
Pe
rce
nt
of
All B
usin
esse
s
Educational Services Real Estate, Rental & Leasing
Health Care & Social Assistance Finance & Insurance
Information Public Administration
Other Services (except PA) Accommodation/Food Services
Retail Trade Professional, Scientific & Tech Services
RETAIL & RESTAURANT Business Mix & Rents
As of July 2018, there is 47,790 square feet of
vacant retail space in Downtown Ann Arbor, with
average asking rents for available retail space at $36
per square foot per year.
Downtown Retail Asking Rents (2018)
Main Street District $34.60 per SqftState Street District $32.00 per SqftKerrytown District $32.60 per SqftS. University District $45.00 per Sqft
Downtown Ann Arbor $35.90 per SqftDowntown Berkeley $39.00 per SqftDowntown Boulder $33.50 per SqftDowntown Chapel Hill $29.60 per Sqft
Sources: Esri, LoopNet
Top 10 Business Categories (2018)$0
$5
$10
$15
$20
$25
$30
$35
$40
$45
$50
0
5,000
10,000
15,000
20,000
25,000
Kerrytown Main Street South
University
State Street
Ask
ing R
en
t p
er
SF
Ava
ila
ble
Sq
ua
re F
ee
t
Asking Rent Asing Rent
Available Downtown Retail Space
2018 Ann Arbor Downtown Market Scan
4WARD PLANNING INC. 16
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
Ann Arbor
MSA
Downtown
Boulder
Ann Arbor
City
Downtown
Berkeley
Downtown
Ann Arbor
Downtown
Chapel Hill
Groceries Dinning OutEntertainment & Recreation Apparel & ServicesPersonal Care
RETAIL & RESTAURANT Household Spending
Source: Esri, 4ward Planning Inc.
In 2018, the average Downtown Ann Arbor
household spends $679 per month on
selected retail trade and food and
beverage goods and services, less than
half of what the average MSA household
spends ($1,400) but $97 per month more
than what the average Downtown
households spent in 2016.
Retail Surplus Retail Retail (+) Surplus/
(2018, $ Millions) Potential Sales (-) Leakage
Ann Arbor MSA $6,102 $5,078 -$1,024Ann Arbor City $2,002 $1,909 -$93Downtown Ann Arbor $42 $283 $241Downtown Berkeley $59 $290 $231Downtown Boulder $15 $250 $235Downtown Chapel Hill $5 $83 $78
Monthly Household Spending Trends (2016-2018)
Average Monthly Household Spending (2018)
$0 $20 $40 $60 $80 $100 $120
Groceries
Dinning Out
Entertainment & Recreation
Apparel & Services
Personal Care
Total
Average Monthly Household Spending Change
Ann Arbor City Ann Arbor MSA Downtown Ann Arbor
2018 Ann Arbor Downtown Market Scan
4WARD PLANNING INC. 17
18,000
14,500 12,400
11,100 9,700 8,900
5,600 4,800 4,600
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
$0
$20
$40
$60
$80
$100
$120
$140
$160
Sq
ua
re F
ee
t
Re
tail S
ale
s (
Millio
ns)
Existing Retail Sales (Millions)
Potential Retail Sales (Millions)
New Supportable Space (Sqft)
RETAIL & RESTAURANT Retail Supply & Demand
Downtown Retail Supply/
Demand (2018 - 2023)
Source: Esri, 4ward Planning Inc.
2023 Retail Demand Factors
1,220 - 1,660 New Downtown Residents1,510 New Downtown Workers
4,290 New City Population
12,700 New MSA Population108,000 New Supportable Retail Space (Sqft)
2018 Ann Arbor Downtown Market Scan
4WARD PLANNING INC. 18
EMPLOYMENT & OFFICE Key Findings
Growth in Downtown employmentAccording to new job and business data provided by the Ann Arbor DDA, between 2012 and 2018, approximately 3,325 new jobs
were added to Downtown Ann Arbor, with total employment growing by approximately 2.1 percent per year, over the eight-year period.
Based on job estimates from the Ann Arbor DDA and the University of Michigan for the Ann Arbor campus, there are currently
approximately 29,525 jobs within Downtown Ann Arbor.
$31 per square foot per yearAccording to LoopNet, the average asking office rent in Downtown Ann Arbor is $31 per square foot per year, with average asking
rents lower within the Main Street District ($28 per square foot per year) and higher within the State Street District ($45 per square
foot per year within one Class A office property). Average asking office rents within Downtown Ann Arbor, are higher than those within
Downtown Chapel Hill ($27 per square foot per year) but lower than those within Downtown Berkeley ($39 per square foot per year).
Recent increases in office vacancy provide more breathing room in DowntownAccording to year-end 2017 data provided by Ann Arbor real estate firm Swisher Commercial, there is approximately 1,662,870 gross
square feet of leasable office space within Downtown Ann Arbor – with just 60,480 square feet of this office space currently vacant.
From 2016 to 2017, Downtown Ann Arbor’s office vacancy rate increased from 2.1 to 3.6 percent, although remaining a relatively
tight office market. According to Swisher Commercial, this increase in available vacant office space may provide a bit of breathing
room for Downtown Ann Arbor companies expecting to hire more employees in 2018.
196,000 to 240,000 square feet of office spaceBased on 2018 employment estimates for Downtown Ann Arbor and 2014 to 2024 employment projections provided by Michigan
Department of Technology, Management and Budget, there will be demand for between 196,000 to 240,000 square feet of office
space by 2023. While some of this office space demand may be met by the 60,480 square feet of office space currently vacant, new
office space may need to be developed in Downtown Ann Arbor to accommodate near-term office demand.
2018 Ann Arbor Downtown Market Scan
4WARD PLANNING INC. 19
EMPLOYMENT Primary Jobs & Earnings
Jobs per Sq. Mi.
Jobs:Housing
Ratio
EmploymentJobs
(2018)
Downtown Ann Arbor 29,530 70,380 12.0
Downtown Berkeley 8,650 35,220 3.0
Downtown Boulder 12,250 62,600 26.5
Downtown Chapel Hill 3,170 13,550 6.0
Worker Earnings
(2018)
Workers Earnings More than $40k per Year
Source: Esri, U.S. Census Bureau, OnTheMap, Ann Arbor DDA
24,000
25,000
26,000
27,000
28,000
29,000
30,000
0
100
200
300
400
500
600
2012 2013 2014 2015 2016 2017 2018
To
tal Jo
bs
Ne
w
New Businesses New Jobs Total Jobs
Downtown Ann Arbor Job and Business Growth
0%
10%
20%
30%
40%
50%
60%
70%
Pe
rce
nt
of
Wo
rke
rs
Downtown Ann Arbor Downtown Berkeley
Downtown Boulder Downtown Chapel Hill
Downtown Ann
Arbor
Downtown Berkeley Downtown Boulder Downtown Chapel
Hill
Less than $20K $20k-$30k$30k-$40k $40k-$50k$50k-$60k $60k-$70kMore than $70k
2018 Ann Arbor Downtown Market Scan
4WARD PLANNING INC. 20
0%
3%
6%
9%
12%
15%
18%
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Downtown Ann Arbor
EMPLOYMENT Office Inventory & Rents
Ann Arbor Leasable Office Space (Sqft, 2017)
Office Asking Rents (June 2018)
Main Street District $27.80 per SqftState Street District $45.00 per SqftKerrytown District $32.40 per SqftS. University District NA per Sqft
Downtown Ann Arbor $30.80 per SqftDowntown Berkeley $39.30 per SqftDowntown Boulder $31.00 per SqftDowntown Chapel Hill $26.70 per Sqft
Office Vacancy Trends
Sources: Swisher Commercial, LoopNet
Downtown,
1,662,869 ,
15%
Ann Arbor City,
9,157,032 ,
85%
2018 Ann Arbor Downtown Market Scan
4WARD PLANNING INC. 21
Health Care
& Social
Assistance
Educational
Services
Prof.,
Scientific &
Tech
Admin. &
Support,
Waste
Manageme
nt
Accomm. &
Food
Services
Finance &
Insurance
Real Estate
& Rental
Other
Services
(except PA)
Retail Trade Information
New Jobs 535 446 168 163 91 35 21 18 16 10
New Office Workers 257 253 150 57 7 34 - - 4 7
New Sq.Ft. Demand 80,292 66,870 25,220 24,460 13,684 5,217 3,118 2,774 2,354 1,537
-
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
-
100
200
300
400
500
600
Po
ten
tia
l N
ew
De
ma
nd
(S
q.f
t.)
Ne
w W
ork
ers
New Jobs New Office Workers New Sq.Ft. Demand
2023 Office Demand Factors
1,400 - 1,700 Potential New Jobs700 - 800 Potential New Office Workers
196,000 - 240,000 Potential New Office Demand (Sqft)(@ 150 Sq. ft. per Office Worker)
EMPLOYMENT Office Supply & Demand
Downtown Ann Arbor
Projected Employment Growth
& Office Space Demand:
Top 10 Industries (2018 - 2023)
Source: NCRER, Michigan Department of Technology, Management and Budget, 4ward Planning Inc., 2018
2018 Ann Arbor Downtown Market Scan
4WARD PLANNING INC. 22
CONSTRUCTION Key Findings
3.8 million square feet of new development in 18 years
Based on data provided by the City of Ann Arbor, between 2000 and 2018 (as of June 2018), over 3.8 million square feet of
residential and non-residential space has been developed within Downtown Ann Arbor. Most notably, mixed-use development
projects compose more than half of this square footage (nearly two million square feet).
$39.7 million worth of projects currently in the MSA pipeline
Based on data provided by the City of Ann Arbor, between 2000 and 2018 (as of June 2018), nearly $506 million in residential and
non-residential projects has been submitted to be approved within Downtown Ann Arbor. According to construction data provided by
Dodge Lead Center, as of June 2018, there are 34 projects valuing $39.7 million currently in the bidding phase within the Ann Arbor
MSA, some of which is likely to be developed within Downtown Ann Arbor.
Construction costs range from $150 to $220 per square foot
According to second-quarter 2018 data provided by RSMeans, per square foot construction costs in the City of Ann Arbor range
widely by development type. For example, a three-story, 95,000-square-foot department store building (brick/steel framing) costs
$148 per square foot to build ($14.1 million in building costs), while a 15-story, 145,000-square-foot high-rise apartment building
(brick/steel framing) costs $220 per square foot to build ($31.8 million in building costs).
Construction costs comparable to the national average
According to 2018 City Cost Indexes data provided by RSMeans, Ann Arbor’s total construction cost index (98.9) is comparable to the
national average and not an obvious barrier to building in Downtown Ann Arbor. In comparison, Berkeley’s city cost index is nearly 23
points higher than the national average, and Chapel Hill’s city cost index1 is nearly 16 points lower.
1 The City of Raleigh, located outside of Chapel Hill, was used since City Cost Index data for Chapel Hill was not available at this level.
2018 Ann Arbor Downtown Market Scan
4WARD PLANNING INC. 23
0
100,000
200,000
300,000
400,000
500,000
600,000
2000 2001 2002* 2003 2004 2005 2006 2007 2008 2009 2011 2011 2012 2013 2014 2015 2016 2017 2018
Are
a in
Sq
ft.
Restaurant
Retail
Residential
Industrial
Mixed-Use
Office Use
Recreational
CONSTRUCTION Downtown Development Projects
Between 2000 and 2018, over
3.8 million square feet of residential
and non-residential space was developed
within Downtown Ann Arbor.
Development Projects: Downtown Ann Arbor
Note: Data from Jan 2000 to April 2001 not available.
Source: City of Ann Arbor, Development Projects
Development Projects (2000 - 2018)
Sqft.Percent
Mixed-Use 1,997,309 52.3%
Residential 1,468,126 38.4%
Office Use 199,958 5.2%
Recreational 78,371 2.1%
Restaurant 32,595 0.9%
Retail 28,320 0.7%
Industrial 14,154 0.4%
Total 3,818,833 100.0%
2018 Ann Arbor Downtown Market Scan
4WARD PLANNING INC. 24
$0
$10
$20
$30
$40
$50
$60
$70
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Va
lue
(M
illio
ns)
Public
Residential
Commercial
CONSTRUCTION Downtown Building Permits
Between 2000 and 2018, nearly
$506 million in residential and non-
residential projects was submitted to be
approved within Downtown Ann Arbor.
Building Permits: Downtown Ann Arbor
Source: City of Ann Arbor, Building Permits
Building Permits
(2000 - 2018)Value Percent
Commercial $324,996,894 64.2%
Residential $82,883,058 16.4%
Public $98,738,289 19.5%
Total $506,618,241 100.0%
2018 Ann Arbor Downtown Market Scan
4WARD PLANNING INC. 25
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
$16.0
$18.0
$20.0
Infrastructure Educational Retail Military Medical
Office
Office Jail Parking Residential Recreation
Va
lue
(M
illio
ns)
Bidding
Bid Results
CONSTRUCTION MSA Construction Starts
There are 34 projects valuing $39.7 million currently in the
bidding phase within the Ann Arbor MSA.
Construction Pipeline:
Ann Arbor MSA, 2018
Source: Dodge Lead Center. As of June 27, 2018.
Construction Starts: MSA
Project Type Value
Infrastructure $18,709,527Educational $10,949,995Retail $2,999,999Military $2,999,999Medical Office $1,599,997Office $999,996Jail $749,999Parking $399,999Residential $199,999Recreation $86,000Total $39,695,510
Infrastructure,
$14,428,531
Educational,
$7,800,000
Retail,
$2,999,999
Medical Office,
$299,999 Office,
$399,998
2018 Ann Arbor Downtown Market Scan
4WARD PLANNING INC. 26
$179 $181$220
$179$212
$168$196
$161$191
$148
$193
$0
$50
$100
$150
$200
$250
Low-Rise
(3-story,
22,500 Sqft,
brick/steel
frame)
Mid-Rise
(6-story,
60,000 Sqft,
brick/steel
frame)
High-Rise
(15-story,
145,000 Sqft,
brick/steel
frame)
Office
(3-story,
20,000 Sqft,
steel frame)
Office (Green)
(3-story,
20,000 Sqft,
steel frame)
Office
(8-story,
80,000 Sqft,
steel frame)
Office (Green)
(8-story,
80,000 Sqft,
steel frame)
Office
(16-story,
260,000 Sqft,
steel frame)
Office (Green)
(16-story,
260,000 Sqft,
steel frame)
Department
Store
(3-story,
95,000 Sqft,
brick/steel
frame)
Hotel
(6-story,
135,000 Sqft,
brick/steel
frame)
APARTMENT OFFICE RETAIL
$0$10$20$30$40$50$60
Co
st
pe
r Sqft
Co
sts
(M
illio
ns)
Total Building Cost
Cost per Sqft
CONSTRUCTION Cost Indexes and Estimates
Over the past decade, Ann Arbor’s city cost
index has been similar to the national average,
while Berkeley’s index has been much higher
and Chapel Hill’s index has been much lower.
Ann Arbor’s city cost index suggests that
construction costs are not obvious barriers to
building in Downtown Ann Arbor.
In Ann Arbor, construction costs for selected
building types range from approximately
$150 to $220 per square foot.
City Cost Indexes (2018)
Average Construction Cost
by Building Type (2018)
Source: RS Means Online, 4ward Planning Inc., 2018
Ann Arbor,
98.90
Berkeley,
122.80
Boulder, 88.80
Chapel Hill
(Raleigh),
84.4070
80
90
100
110
120
130
2018 Ann Arbor Downtown Market Scan
4WARD PLANNING INC. 27
General & Limiting Conditions
4ward Planning Inc. has endeavored to ensure that the reported data and information contained in this report are
complete, accurate, and relevant. All estimates, assumptions, and extrapolations are based on methodological techniques
employed by 4ward Planning Inc. and believed to be reliable. 4ward Planning Inc. assumes no responsibility for
inaccuracies in reporting by the client, its agents, representatives, or any other third-party data source used in the
preparation of this report.
Further, 4ward Planning Inc. makes no warranty or representation concerning the manifestation of the estimated or
projected values or results contained in this study. This study may not be used for purposes other than that for which it is
prepared or for which prior written consent has first been obtained from 4ward Planning Inc. This study is qualified in its
entirety by, and should be considered in light of, the above limitations, conditions, and considerations.
Limiting Conditions & Contact Information
For more information, please contact:Todd Poole
267.480.7133