2018 - American Diabetes Associationmain.diabetes.org/dforg/pdfs/2018-media-kit.pdf · 2018 MEDIA...
Transcript of 2018 - American Diabetes Associationmain.diabetes.org/dforg/pdfs/2018-media-kit.pdf · 2018 MEDIA...
2018MEDIA
KIT
DIABETES FORECAST print rates
THE AMERICAN DIABETES ASSOCIATION’S mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes.
OUR DIFFERENCEThe American Diabetes Association® sets the standards for and encourages healthy living with diabetes. We are the only organization dedicated to improving the lives of all people affected by diabetes. We are grounded in strong science, research advances, advocacy, health care excellence, and community-level support.
OUR CONNECTIONSOur Media Network connects your brand to our highly engaged, health-conscious audience. Connect to our nearly 6 million readers, 2 million donors, 400,000+ volunteers, and 14,000 health care professionals.
IMPROVINGLIVES
The healthy living magazine
F O R E C A S T
GLUCAGON TO THE RESCUE
SMILE:HEALTHYTEETH & GUMS
SEPTEMBER/OCTOBER 2017
FE
AT
UR
ING
BEN
2017
TO KNOWpeople
+ 12 OTHER ALL-STARSVereen
The Healthy Living
MagazineSpecial Edit ion Supplement
Musician and actor Nick Jonas
lives well with type 1 diabetes
On Trend8 Thingsto KnowAboutCGMs*
*Continuous glucose monitors
800K+ fans & followers
360° APPROACHOUR MEDIA NETWORK: Connect with our audiences on all platforms—where, when, and how you would like.
WEBSITES
ENEWS
DIABETES FORECAST®
PROFESSIONAL NETWORK
CUSTOM CONTENT SOLUTIONS
• Brochures• Mini Mags• Books• Reprints• Videos• Podcasts• Microsites
THE HEALTHY LIVING MAGAZINE
The healthy living magazine
NOVEMBER/DECEMBER 2017
BONUSLOVE YOURHEART Nearly
6 MILLION readers
Diabetes Food HubJoin us to help America eat better and smarter. Launching Fall 2017
Diabetes Food Hub is a brand new digital cooking and recipe destination. Visitors will find a wealth of recipes, expert advice, and meals they’ll cook, share, and love.
Coming this fall, the new site will have an intuitive user interface, delicious and stress-free recipes, prep tips, shopping lists, meal planners, and more. Reviewed and recommended by the food and nutrition experts at the American Diabetes Association, consumers will feel good about making and enjoying healthy food that tastes great.
Become a supporter of the new Diabetes Food Hub and team up with the American Diabetes Association to boost healthy eating habits, increase positive health outcomes, and improve the lives of all people with diabetes.
Sponsored content, native advertising, display advertising, and custom options available.
About 500,000 visits
Banners and interactive media available
DIABETES FORECASTDIGITAL EDITIONS
SOCIAL MEDIA
HEAD-TO-TOE HEALTH CONTENT Our highly engaged audience members look to us for the news and support they need to thrive with diabetes. They welcome our clear information about treatments and scientific discoveries and our focus on food and recipes, fitness, weight loss, medications, monitoring, coping, and motivation.
WE ARE THE LEADING healthy lifestyle magazine for millions of people with diabetes and predi-abetes. Our readers take action every day to live well.
TRUSTED BRAND Our magazine is an extension of the American Diabetes Association’s brand, with expert content and an authentic voice dedicated to living well with diabetes every day.
F O R E C A S T
food fitness weight loss medications monitoring coping motivation
The Healthy Living Magazine
DOCTOR APPROVEDArticles are reviewed by MDs, CDEs, RDs, and more.
DIABETES FORECAST readers
WHO THEY ARE: People living with prediabetes and diabetes, their families, health professionals, donors, and volunteers.
500,000• 6 issues a year• Expanded doctor and
medical office distribution• Newly diagnosed, Living
with Type 2 Diabetes enrollees get a 1-year complimentary subscription
digital
150,000 pageviewsper month
• 17 page views per visit• Every subscriber receives access
to the digital edition for free
WHO THEY ARE
AVERAGE AGE 61
MEDIAN INCOME $79,785
COLLEGE EDUCATION 74%
MEN/WOMEN 35/65%
HAVE DIABETES 76%
PREDIABETES 6%
EXERCISE 62%
COOK MEALS 70%
ENGAGED READERS• 76% read every issue• 78% took action as a result of
viewing an ad• 58% use the recipes• 87% look for as much information
as possible about diabetes• 34% discussed an ad with a doctor
or relative
91%are looking for
live a healthier life!new ways to
ratebase
American Diabetes Association2017 MRI Diabetes Forecast Reader Study
DIABETES FORECASTDIABETES FORECAST content focuses on all aspects of health and wellness and the latest breakthroughs in technology and research.
2018 editorial calendar
NEW YEAR, NEW YOU• Smart Tips, Real-Life Goals• Carb Swaps• Organizing Medical Papers• PCSK9: Injectables for Cholesterol• Soup & Stew Recipes
AD CLOSE 11/1/2017MATERIALS DUE 11/17/17ON SALE 12/27/2017
JAN/FEBCONSUMER GUIDE• Conditions: The Basics• Digital Diabetes Management• Exercise Complications• Springtime Recipes
MAR/APR
AD CLOSE 1/3/18MATERIALS DUE 1/17/18ON SALE 2/24/18
SUMMER FOOD ISSUE• Vitamins and Supplements• Hearing Loss• Treating Depression• Kidneys 101• Summer Food Recipes
MAY/JUN
AD CLOSE 3/1/18MATERIALS DUE 3/16/18ON SALE 4/21/18
LIFESTYLE GUIDE• Healthy Heart• Summer Sun Protection• Healthy Fats• Injections 101• Grilling Recipes
JUL/AUG
AD CLOSE 5/1/18MATERIALS DUE 5/18/18ON SALE 6/23/18
PEOPLE-TO-KNOW ISSUE• Defeating Cognitive Decline• Weight Loss Methods• Snacking Tips
SEP/OCT
AD CLOSE 7/2/18MATERIALS DUE 7/20/18ON SALE 8/25/18
HOLIDAY FOOD ISSUE• Diabetes Myths• Test Strip Tips• Food Police• Sleep Solutions
NOV/DEC
AD CLOSE 9/4/18MATERIALS DUE 9/17/18ON SALE 10/20/18
DIABETES FORECAST print rates
EXPAND YOUR REACH to our health-conscious audience. Our readers take action every day to successfully manage all aspects of their health.
4-COLOR 1x 3x 6x 12x 18x Full Page $29,000 $28,100 $27,500 $26,110 $25,490
1/2 Page $19,320 $18,750 $18,350 $17,390 $17,000
1/3 Page $15,660 $15,180 $14,870 $14,100 $13,780
C2 or C4 $41,200 $39,970 $39,140 $37,080 $36,260
C3 $36,050 $34,970 $34,250 $32,450 $31,720
BW 1x 3x 6x 12x 18x
Full Page $21,960 $21,300 $20,860 $19,770 $19,320
1/2 Page $14,540 $14,110 $13,810 $13,090 $12,800
1/3 Page $11,870 $11,500 $11,270 $10,680 $10,440
2018 GROSS RATES
BRC INSERTS-supplied
Double Business Reply Card
67% of readers test their blood sugar regularly.
Std. Business Reply Card
$18,200Size: 6" x 4"
$29,100Size: 12" x 4"; folds to 6" x 4"
Rate Frequency Discount Applies
DIABETES FORECAST print specs
MECHANICAL REQUIREMENTS Binding: Perfect BoundTrim Size: 8 3/16" x 10 1/2"
MATERIAL REQUIREMENTSAll new advertisements must be reviewed by the Association’s review committee to ensure compliance with Association policies. PDFs of advertisements should be emailed to the advertising manager ([email protected]) at least 10 days before Ad Close date.
Materials must be submitted as high-resolution, press-ready PDF files (PDF:X-1a). Native files are not accepted. Files must be set up for trim size and allow for bleed. Files may be supplied via email, FTP, CD, or DVD.
PRODUCTION/AD MATERIALSContact Julie DeVoss Graff, Senior Advertising Manager, to submit ad material.Email: [email protected] Office: 703-299-5511
SUPPLIED INSERTS & REPLY CARDS
SUPPLIED INSERT QUANTITIES Please call Julie DeVoss Graff, Senior Advertising Manager, at 703-299-5511 to confirm insert quantities for each issue. Quantities are subject to change.
INSERT SPECIFICATIONS All supplied inserts must be preapproved by the Association before delivery to our printer.
SHIP TO Quad-Hartford. Supplied Insert Delivery: 414-566-2100. Hours: M-F, 7 a.m. - 6 p.m. EST. Please schedule deliveries 24 hours in advance. When calling, please specify “Insert Receiving.” BOL must include the title and issue of the product being delivered.
PAGE UNIT LIVE AREA BLEED
Spread 16 1/8" x 10 1/8" 16 5/8" x 10 3/4"
Full Page 7 11/16" x 10" 8 7/16" x 10 3/4"
1/2 Vertical 3 1/2" x 10 1/8" 4 3/8" x 10 3/4"
1/2 Horizontal 7 1/4" x 4 1/2" 8 7/16" x 5 1/8"
1/3 Vertical 2 1/4" x 10 1/8" 3 1/8" x 10 3/4
AD SPECS
AD SUBMISSIONS
1/4" gutter safety per page
DIABETES FORECAST website
EXPAND YOUR ADVERTISING message beyond the pages of the magazine.
CAPTIVATING Diabetesforecast.org features the latest treatment and prevention news, answers from health care experts, product information, exercise and healthy living tips, and our popular and delicious healthy recipes.
CONNECTED We deliver this information directly to consumers through their computers, tablets, and phones. A collection of online content is available in Spanish, too.
visits by users
535,000FEMALE 69%
AGES 25-54 55%
MIDDLE INCOME 79%
COLLEGE GRADUATES 61%
CHILDREN AT HOME 52%
visits by new users
visits by mobile users495,000
440,000
ONLINE USERS New online visitors and mobile traffic are both increasing. Here’s a snapshot:
Nearly
1⁄₂ MILLION
users
DIABETES FORECASTDELIVER YOUR ADVERTISING message to your target audience with our Digital Consumer Network.
DIABETESFORECAST.ORG THREE (3) STANDARD AD UNITS ON EACH PAGE OF THE SITE:• Top 728 x 90 • Right 300 x 250 • Bottom 728 x 90
ADVERTISE THROUGH: • Recipe Slideshows• Sponsored Recipes • Sponsored Content • Enewsletters
ENGAGE MORE CONSUMERS with ads available on desktop and mobile platforms. On home page and select sections, 100% SOV when purchased together.
online opportunities
of online readers have a close personal connection to diabetes.
83%
• Issue Sponsorships• Welcome Page• Banner• Button Ads
• Microsites• Diabetes Discovery Podcast
DIGITAL EDITION
websiteDIABETES FOOD HUB®
JOIN US TO HELP AMERICA eat better and smarter. Visitors will find a wealth of recipes, expert advice, and meals they’ll cook, share, and love.
DIGITAL OPPORTUNITIESDIABETESFOODHUB.ORG
• Sponsored Content• Native Advertising• Display Advertising• Custom Options
ENEWSLETTERSiNSPIRATION AND INFORMATION sent directly to 1.3 million in-boxes. Add your message to our highly successful Media Network Enewsletter program.
DIABETES FORECAST ENEWSLETTER Each Diabetes Forecast® enewsletter features popular content and editor’s picks.
FREQUENCY: Bi-MonthlyCIRCULATION: 300,000NET: $10,000
STOP DIABETES CONSUMER ENEWS Stop Diabetes® enewsletters offer lifestyle articles, upcoming events, Association promotions, and ways to become active in the Stop Diabetes movement. FREQUENCY: MonthlyCIRCULATION: 400,000NET: $10,000
SHOP DIABETES FEATURE The Shop Diabetes Feature spotlights one must-have product of interest to people with diabetes and their caregivers. FREQUENCY: MonthlyCIRCULATION: 90,000NET: $5,000
of our online readers have diabetes or prediabetes.
78%
Diabetes Books | Diabetes Cookbooks | Health Care Professional | Accessories | Gift of Hope | Clearance
May Deals! This month, save an additional 20% on the products featured in this message. Use promotion code MAY2017 when you shop online at ShopDiabetes.org or call 1-800-232-6733.
Indian Cuisine Diabetes CookbookYour Price: $15.96Original Price: $19.95
Chef's Delight Magnetic Measuring SpoonsYour Price: $15.99Original Price: $19.99
Advertisement
Herb ScissorsYour Price: $7.99Original Price: $9.99
4-Ingredient Diabetes Cookbook, 2nd Edition Your Price: $15.16Original Price: $18.95
Page 1 of 2American Diabetes Association
10/4/2017mhtml:file://C:\Users\JDevoss\AppData\Local\Microsoft\Windows\Temporary Internet Fil...
ENEWSLETTERS
DIABETES FOOD HUB The highly engaged audience seeks healthy and tasty recipes, as well as diabetes-friendly meal plans. Highlights the newest Association recipes, themed sample meal plan, healthy cooking videos, and practical meal planning tips. FREQUENCY: MonthlyCIRCULATION: 360,000NET: $10,000
LIVING WITH TYPE 2 DIABETES Those enrolled in the Association’s Living With Type 2 Diabetes program receive this enewsletter featuring information specific to the needs and interests of the newly diagnosed audience. Available in English and Spanish.
FREQUENCY: MonthlyCIRCULATION: 60,000NET: $7,500
87% actively search for valuable diabetes information
SHOP DIABETES PROMO Shop Diabetes is a promotional email featuring a variety of products of interest to people with diabetes and their caregivers.
FREQUENCY: MonthlyCIRCULATION: 90,000NET: $5,000
catalogGIFT OF HOPE
SPONSORSHIP OPPORTUNITIES
shopdiabetes.org/giftofhope o Toll Free 1-855-575-0565
OVER 140
HOLIDAY CARDS
& GIFTS
Holiday Catalog 2017
FREESHIPPING
on orders $60 or more
p. 13
Gift Hopeof Gift Hopeof
circulation750,000
Gift of Hope is an An American Diabetes Association program where people can shop via catalog to purchase interesting and useful gifts for family and friends. All proceeds help fund ADA research, education, and advocacy efforts. The catalog merchandise includes holiday cards and gifts with enough time for delivery before Christmas.
AUDIENCE: Consumer members of ADA, prior product buyers, and other catalog purchasers.
FEMALE 88%
AGES 55 AND OLDER 92%
MARRIED 62%
NET WORTH $400,000 TO $2 MIL.
HOMEOWNERS 92%
• 11 logo positions • 1 cover + 10 run of book• Logo on each order form inserted
in catalog.• Logo on each packing slip when
merchandise is delivered.• Sponsor’s promotional/product insert
included within shipping package.
DIGITAL
• Prominent logo placements on each of six emails to audience of 500,000. Total: 3 million shoppers.
• Targeted banner ads on DiabetesForecast.org and ShopDiabetes.org for sponsorship period.
WHO THEY ARE
DEADLINES
Commitment 6/30/18
Logos Due 7/14/18
First Drop 9/15/18
PROFESSIONAL JOURNALSASSOCIATION JOURNALS PROVIDE MORE THAN 35,000 researchers, physicians, and diabetes educators with the latest information on scientific research and clinical practice.
www.diabetes.org/clinicaldiabetes
VOLUME 35
NUMBER 3
Clinical
DIABETES
SUMMER 2017
Diabetes and Chronic
Back Pain p. 126
Quality Im
provement
Success Story:
Hypertension Control p. 168
Promoting Medicatio
n
Adherence p. 171
PRACTICAL
INFORMATIO
N FOR
PRIMARY CARE
Safety of Outpatient Closed-Loop Control:First Randomized Crossover Trials of a Wearable Artifi cial Pancreas
B.P. Kovatchev, E. Renard, C. Cobelli, H.C. Zisser, P. Keith-Hynes, S.M. Anderson, S.A. Brown, D.R. Chernavvsky, M.D. Breton, L.B. Mize, A. Farret, J. Place, D. Bruttomesso, S. Del Favero, F. Boscari, S. Galasso, A. Avogaro, L. Magni, F. Di Palma, C. Toff anin, M. Messori, E. Dassau, and F.J. Doyle III
Glucose-Lowering Effects and Low Risk of Hypoglycemia in Patients With Maturity-Onset Diabetes of the Young When Treated With aGLP-1 Receptor Agonist: A Double-Blind, Randomized, Crossover Trial
S.H. Østoft, J.I. Bagger, T. Hansen, O. Pedersen, J. Faber, J.J. Holst, F.K. Knop, and T. Vilsbøll
Effect of Lowering the Glycemic Load With Canola Oil on Glycemic Control and Cardiovascular Risk Factors: A Randomized Controlled Trial
D.J.A. Jenkins, C.W.C. Kendall, V. Vuksan, D. Faulkner, L.S.A. Augustin, S. Mitchell, C. Ireland, K. Srichaikul, A. Mirrahimi, L. Chiavaroli, S. Blanco Mejia, S. Nishi, S. Sahye-Pudaruth, D. Patel, B. Bashyam, E. Vidgen, R.J. de Souza, J.L. Sievenpiper, J. Coveney, R.G. Josse, and L.A. Leiter
Improved Glucose Control With Weight Loss, Lower Insulin Doses, and No Increased Hypoglycemia With Empaglifl ozin Added to Titrated Multiple Daily Injections of Insulin in Obese Inadequately Controlled Type 2 Diabetes
J. Rosenstock, A. Jelaska, G. Frappin, A. Salsali, G. Kim, H.J. Woerle, and U.C. Broedl, on behalf of the EMPA-REG MDI Trial Investigators
ISSN 0149-5992
TH E JOU R NAL OF C LI N ICAL AN D APPLI ED R ESEARC H AN D EDUCATION
WWW.DIABETES.ORG/DIABETESCARE JULY 2014
VOLUME 37 | NUMBER 7
journalDIABETES CARE
4-COLOR 1x 6x 12x 24x 36x 48x 60x 72x 96x
Full Page $6,640 $6,500 $6,380 $6,300 $6,250 $6,210 $6,170 $6,140 $6,100
1/2 Page $5,400 $5,300 $5,200 $5,160 $5,140 $5,100 $5,080 $5,040 $5,020
1/4 Page $4,680 $4,640 $4,560 $4,520 $4,480 $4,460 $4,450 $4,440 $4,410
BW 1x 6x 12x 24x 36x 48x 60x 72x 96x
Full Page $3,790 $3,650 $3,520 $3,440 $3,400 $3,350 $3,320 $3,290 $3,250
1/2 Page $2,540 $2,450 $2,350 $2,310 $2,280 $2,250 $2,230 $2,190 $2,170
1/4 Page $1,820 $1,780 $1,710 $1,660 $1,630 $1,610 $1,600 $1,580 $1,560
circulation
6,600
Diabetes Care, our highest-ranked journal, is devoted exclusively to diabetes treatment, care, and prevention.
frequency
MONTHLYAUDIENCE: Endocrinologists, clinicians and physicians, researchers, diabetes educators, dietitians, and other health care professionals
Single Sheet (2 pages) $6,640 Double Sheet (4pages) $13,280
Rate Frequency Discount Applies
2018 RATES
SINGLE SHEET AND DOUBLE SHEET
INSERTS-supplied
ISSUE JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Ad Close 12/1/17 1/3/18 2/1/18 3/1/18 4/2/18 5/1/18 6/1/18 7/2/18 8/1/18 9/4/18 10/1/18 11/1/18
Materials Due 12/8/17 1/10/18 2/9/18 3/8/18 4/9/18 5/8/18 6/8/18 7/11/18 8/8/18 9/11/18 10/8/18 11/8/18
Inserts Due 12/12/17 1/12/18 2/12/18 3/12/18 4/11/18 5/10/18 6/11/18 7/12/18 8/10/18 9/12/18 10/10/18 11/12/18
DEADLINES
IMPACTFACTOR11.9
DIABETES journal
ISSN 0012-1797
A JOURNAL OF THE AMERICAN DIABETES ASSOCIATIONFebruary 2017 | Volume 66 | Number 2 | www.diabetes.org/diabetes
4-COLOR 1x 6x 12x 24x 36x 48x 60x 72x 96x
Full Page $5,670 $5,550 $5,440 $5,360 $5,350 $5,310 $5,260 $5,240 $5,210
1/2 Page $4,640 $4,540 $4,490 $4,430 $4,400 $4,380 $4,360 $4,350 $4,320
1/4 Page $4,050 $3,990 $3,940 $3,910 $3,900 $3,890 $3,870 $3,850 $3,810
BW 1x 6x 12x 24x 36x 48x 60x 72x 96x
Full Page $3,110 $2,900 $2,800 $2,720 $2,710 $2,670 $2,620 $2,600 $2,570
1/2 Page $2,080 $1,990 $1,930 $1,870 $1,850 $1,830 $1,810 $1,800 $1,760
1/4 Page $1,490 $1,430 $1,390 $1,350 $1,340 $1,330 $1,310 $1,290 $1,260
circulation
1,600
Diabetes, the Association’s flagship research publication, is the highest-ranked journal devoted exclusively to basic diabetes research. The journal publishes original, peer-reviewed research on the biological mechanisms underlying diabetes and its complications.
frequency
MONTHLY
AUDIENCE: Scientists and laboratory researchers, endocrinologists
Single Sheet (2 pages) $5,670
SINGLE SHEET AND DOUBLE SHEET
ISSUE JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Ad Close 12/1/17 1/3/18 2/1/18 3/1/18 4/2/18 5/1/18 6/1/18 7/2/18 8/1/18 9/4/18 10/1/18 11/1/18
Materials Due 12/8/17 1/10/18 2/9/18 3/8/18 4/9/18 5/8/18 6/8/18 7/11/18 8/8/18 9/11/18 10/8/18 11/8/18
Inserts Due 12/12/17 1/12/18 2/12/18 3/12/18 4/11/18 5/10/18 6/11/18 7/12/18 8/10/18 9/12/18 10/10/18 11/12/18
Double Sheet (4pages) $11,340
Rate Frequency Discount Applies
2018 RATES
DEADLINES
INSERTS-supplied
IMPACTFACTOR 8.7
journalCLINICAL DIABETES
www.diabetes.org/clinicaldiabetes
VOLUME 35 NUMBER 3
ClinicalDIABETES
SUMMER 2017
Diabetes and ChronicBack Pain p. 126
Quality ImprovementSuccess Story:
Hypertension Control p. 168
Promoting MedicationAdherence p. 171
PRACTICAL INFORMATION FOR PRIMARY CARE
circulation25,000
Clinical Diabetes is a quarterly journal for primary care providers. Each issue contains one or more feature articles on the latest trends and innovations in diabetes care and treatment, as well as mini-reviews of landmark studies, practical treatment pointers, and best practices related to diabetes care.
frequencyQUARTERLY
AUDIENCE: Primary care physicians, point-of-care HCPs
4-COLOR 1x 6x 12x 24x 36x 48x 60x 72x 96x
Full Page $7,170 $7,010 $6,850 $6,770 $6,730 $6,670 $6,640 $6,610 $6,530
1/2 Page $5,770 $5,640 $5,550 $5,500 $5,470 $5,430 $5,400 $5,380 $5,330
1/4 Page $5,220 $5,140 $5,060 $5,010 $4,980 $4,960 $4,920 $4,900 $4,870
BW 1x 6x 12x 24x 36x 48x 60x 72x 96x
Full Page $4,240 $4,090 $3,920 $3,840 $3,800 $3,740 $3,700 $3,670 $3,610
1/2 Page $2,840 $2,720 $2,620 $2,570 $2,540 $2,500 $2,470 $2,450 $2,400
1/4 Page $2,290 $2,200 $2,130 $2,080 $2,060 $2,030 $1,990 $1,970 $1,940
2018 RATES
Single Sheet (2 pages) $7,170
INSERTS-suppliedSINGLE SHEET AND DOUBLE SHEET
Double Sheet (4pages) $14,340
Rate Frequency Discount Applies
+ special 5th issue
DEADLINES ISSUE WINTER SPRING SUMMER FALL 5TH ISSUE
Ad Close 12/1/17 3/1/18 6/1/18 9/4/18 10/1/18
Materials Due 12/15/17 3/20/18 6/19/18 9/18/18 10/17/18
Inserts Due 12/29/17 3/28/18 6/26/18 9/27/18 10/26/18
journalDIABETES SPECTRUM
1
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iAl
JO
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nA
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Am
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n D
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Vo
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27
Older Adults And diAbetes
ReseaRch to PRactice
6 PrefaceVanessa Jones Briscoe, PhD, NP, CDe, Guest editor
9 Management of Type 1 Diabetes in Older AdultsRuban Dhaliwal, mD, and Ruth S. Weinstock, mD, PhD
20 Physiological Changes in Older Adults and Their Effect on Diabetes TreatmentBrian J. Gates, PharmD, and Kevin m. Walker, PharmD
29 Nutrition Considerations for the Growing Population of Older Adults With DiabetesKathleen Stanley, CDe, RD, lD, mSed, BC-ADm
37 Special Considerations for Older Adults With Diabetes Residing in Skilled Nursing Facilitieslinda B. Haas, PhC, RN, CDe
44 Listening to Older Adults’ Values and Preferences for Type 2 Diabetes Care: A Qualitative studyelizabeth A. Beverly, PhD, linda A. Wray, PhD, Cynthia l. laCoe, BA, and Robert A. Gabbay, mD, PhD
spectrum.diabetesjournals.org
FeatuRe aRticle
50 “Es como uno bomba de tiempo [It’s like a time bomb]”: A Qualitative Analysis of Perceptions of diabetes Among First-degree relatives of latino Patients With diabeteserida Castro-Rivas, mD, mS, Carla Boutin-Foster, mD, mS, maria milan, mD, and Balavenkatesh Kanna, mD, PhD
DePaRtments
3 Editorial: Calling All educators: let us Know Your educational needsJoshua J. Neumiller, PharmD, CDe, FASCP, editor-in-Chief
58 Nutrition FYI: treatment of Mild HypoglycemiaAlison B. evert, mS, RD, CDe
63 Special Report: diabetes Prevention and Management: The Thrill is not GoneAnn Albright, PhD, RD
69 Special Report: improving the lives of All People Affected by type 2 diabeteslurelean B. Gaines, RN, mSN
W I N T E R 2 0 1 4
4-COLOR 1x 6x 12x 24x 36x 48x 60x 72x 96x
Full Page $5,270 $5,200 $5,070 $5,020 $5,010 $4,970 $4,950 $4,940 $4,900
1/2 Page $4,440 $4,350 $4,290 $4,250 $4,240 $4,210 $4,200 $4,180 $4,170
1/4 Page $4,100 $4,040 $3,980 $3,940 $3,930 $3,920 $3,900 $3,890 $3,880
BW 1x 6x 12x 24x 36x 48x 60x 72x 96x
Full Page $2,580 $2,500 $2,400 $2,330 $2,320 $2,270 $2,250 $2,240 $2,200
1/2 Page $1,740 $1,660 $1,600 $1,550 $1,540 $1,510 $1,500 $1,480 $1,470
1/4 Page $1,400 $1,350 $1,290 $1,250 $1,240 $1,220 $1,210 $1,200 $1,180
circulation4,000
Diabetes Spectrum is a quarterly journal for diabetes educators, dietitians, nurse practitioners, and other health care providers. Each issue of the journal examines a specific diabetes care topic, with a focus on translating recent research findings into practical clinical applications.
frequencyQUARTERLY
AUDIENCE: Certified diabetes educators, dietitians, nurse practitioners
2018 RATES
Single Sheet (2 pages) $5,270
INSERTS-suppliedSINGLE SHEET AND DOUBLE SHEET
Double Sheet (4pages) $10,540
Rate Frequency Discount Applies
DEADLINES ISSUE WINTER SPRING SUMMER FALL
Ad Close 1/3/18 4/2/18 7/2/18 10/1/18
Materials Due 1/16/18 4/17/18 7/18/18 10/19/18
Inserts Due 1/26/18 4/25/18 7/25/18 10/26/18
specs and ad submissionsJOURNALS
MATERIAL REQUIREMENTSMaterials for publication must be submitted as high-resolution, press-ready PDF files (XLA compliant). Native files are not accepted. Files must be set for trim size and allow for bleed.
AD MATERIALS & INSERT QUANTITIES Please contact Advertising Manager for FTP information and/or shipping address:Julie DeVoss [email protected]
Incomplete, incorrect materials or those received after the published deadline are subject to additional charges.
SHIPPING SUPPLIED INSERTSLabel shipment with issue month and number of inserts supplied.Dartmouth Printing CompanyAttn: Lisa Davis69 Lyme RoadHanover, NH 03755603-653-7215
REPRINT INFORMATIONFor bulk reprint information, contact:Marcus GloverSheridan Content Services800-635-7181 ext. [email protected]
COVERSC2 4-color• rate plus 15%
C3 4-color• rate plus 10%
C4 4-color• rate plus 20%
PAGE UNIT LIVE AREA BLEED
Spread 15 3/4" x 10 3/8" 17" x 11 1/8"
Full Page 7 5/8" x 10 3/8" 8 1/2" x 11 1/8"
1/2 Page Horizontal 7 5/8" x 5" Not Available
1/2 Page Vertical 3 1/2" x 10 3/8" Not Available
1/4 Page 3 1/2" x 5" Not Available
DIABETES CARE & DIABETES
MECHANICAL REQUIREMENTS Binding: Perfect BoundTrim Size: 8 1/4" x 10 7/8"
CLINICAL DIABETES & DIABETES SPECTRUM
MECHANICAL REQUIREMENTS Binding: Saddle-StitchedTrim Size: 8 3/16” x 10 7/8”
COVERSC2 4-color• rate plus 20%
C3 4-color• rate plus 10%
C4 4-color• rate plus 30%
PAGE UNIT LIVE AREA BLEED
Spread 15 7/16" x 10 1/4" 16 3/4" x 11 1/4"
Full Page 7 1/4" x 10 1/4" 8 7/16" x 11 1/8"
1/2 Page Horizontal 7 1/4" x 5" Not Available
1/2 Page Vertical 3 1/2" x 10 1/4" Not Available
1/3 Page 2 1/4" x 10 1/4" Not Available
DIABETESPRO QUARTERLY
MATERIAL REQUIREMENTSMaterials for publication must be submitted as high-resolution, press-ready PDF files. Native files are not accepted.
DEADLINES
circulation14,000
DiabetesPro Quarterly is the Association’s newsletter for its professional members. Each quarterly print newsletter features breaking clinical news, meeting reports and research summaries, professional education opportunities, and more. Issues are also emailed to the American Diabetes Association’s professional members, and a digital edition is available online.
frequencyQUARTERLY
AUDIENCE Endocrinologists, clinicians and physicians, researchers, diabetes educators, dietitians, and other health care professionals
ISSUE WINTER SPRING SUMMER FALL
Ad Close 1/3/18 4/2/18 7/2/18 10/1/18
Materials Due 1/19/18 4/17/18 7/20/18 10/19/18
Inserts Due 1/26/18 4/27/18 7/27/18 10/26/18
AD SPECS
AD MATERIALS Spread: 11 1/4" x 17 1/4"Full Page: 8 1/2" x 11"Bleed: 8 3/4" x 11 1/4"
For more information, please contact:Julie DeVoss [email protected]
BREAKINGclinical news
RESEARCHsummaries
MEETINGreports
digital networkJOURNALS
OUR ONLINE NETWORK provides a variety of professional members with breaking news, scientific conference reports, clinical practice recommendations, and more.
• Over 850K sessions per month• 35,000 active subscribers to the ADA
Journals eTOC Alerts• 7,500+ Facebook followers, 2,500+ Twitter
followers• 75,000 downloads over the past year of
Diabetes Core Update podcasts
monthly users
45,000monthly sessions
55,000monthly page views 85,000
CLINICAL DIABETES
monthly users
35,000monthly sessions
45,000monthly page views 65,000
DIABETES SPECTRUM
monthly users
140,000monthly sessions
220,000monthly page views 410,000
DIABETES
monthly users
365,000monthly sessions
540,000monthly page views 1,040,000
DIABETES CARE
1.6 MILLIONmonthly page views
eTOC ALERTS & PODCASTS
eTOC alerts are email notifications containing the table of contents of a new journal issue. These alerts can support both banner and skyscraper ads.
• The latest clinically relevant articles from the American Diabetes Association’s four scholarly journals are featured monthly via audio podcasts.
• The podcasts are FREE. Each episode is approximately 15 minutes long and presents 5-6 recently published articles.
• Catering to the busy health care professional who has little time to review journal articles in depth, Diabetes Core Update podcasts
focus on how the latest research and information published in the Association’s
journals are relevant to clinical
practice and can be applied in
a treatment setting.
eTOC ALERTS
Diabetes Core Update PODCASTS
JOURNAL FREQUENCY LIST SIZE* Diabetes 13x/year 8,850 AUDIENCE: Scientists, academicians, and opinion leaders
Diabetes Care 13x/year 13,900 AUDIENCE: Endocrinologists, diabetologists, and physicians
Clinical Diabetes 5x/year 3,000 AUDIENCE: Gatekeepers in diabetes treatment Diabetes Spectrum 4x/year 1,200 AUDIENCE: Diabetes educators and other health care team members
*List size subject to change
The Association’s journal podcast for primary care physicians is downloaded more than times a year. 75,000
SPONSORSHIPSALIGNING YOUR BRAND with the American Diabetes Association not only builds goodwill, but will also be a strong business asset.
CUSTOMIZED OFFERINGSThe American Diabetes Association develops turnkey, customized opportunities providing unique ways to build your brand. Affiliation with the Association provides ample benefits because we:• Deliver a national platform with local,
grassroots touch points• Salute our sponsors as key players in the fight
to stop diabetes, who contribute to the defense of our vast audiences’ livelihoods
• Position sponsors as providers of life-saving information, research, and tools for people living with diabetes and their families
• Link partners with healthy living messaging for a growing audience
CAUSE MARKETING• Donate a portion of your sales to the ADA• Matching gift challenges
NATIONWIDE TEAM SPONSORSHIPS• Community outreach• Employee teams
CUSTOM BOOKS• Full library of consumer and medical titles for
logo branding
NATIONAL STRATEGIC PARTNERSHIP
• Year-round national benefits• Special event or program• Signage and sampling• “Proud sponsor” logo
SPECIAL EVENT OR PROGRAM SPONSORSHIP
• Tour de Cure® Events• Multicultural events• Living with Type 2 Diabetes• Diabetes Food Hub• Type 2 Production: Mama’s Girls 2
CONTACT USAMERICAN DIABETES ASSOCIATION Paul Nalbandian Associate Publisher, Advertising & SponsorshipsEmail: [email protected]: 703-253-4806
PHARMACEUTICAL/DEVICE - PRINTTina AulettaSenior Account ExecutiveEmail: [email protected]: 703-253-4809
CONSUMER - EASTERN REGIONGregg Willinger Account ManagerEmail: [email protected]: 914-588-0545
CONSUMER - MIDWEST/WEST REGIONLisa Morton Senior Account ManagerEmail: [email protected]: 312-346-1805 Ext 6571
PHARMACEUTICAL/DEVICE - DIGITALThe Walchli Tauber Group Maura PaolettiNational Sales ManagerEmail: [email protected]: 443-512-8899 Ext 110
ADVERTISING PRODUCTIONJulie DeVoss GraffSenior Advertising ManagerEmail: [email protected]: 703-299-5511
BILLING & COLLECTIONSJosh FloresSenior ManagerEmail: [email protected]: 703-549-1500 Ext 2110
MEMBERSHIP1-800-806-7801