2018

Advertising rates & partnerships

What we do

SmartCompany – Advertising Rates & Partnerships | 2

Smart Company is Australia’s leading publication for SMEs, entrepreneurs and business owners who seek real-world news and advice, growth strategies, startup culture, and thought leadership from the people living and breathing it every day Private Media is an independent digital niche publisher providing practical, valuable content that helps and inspires audiences in their working lives. We apply the same approach to creating and distributing this content when working with our commercial partners as we do with all our editorial content. We work to master the balance between journalistic content and distribution platform.

Australia possesses a large, healthy small -medium business sector and has a long history of independent business-making, innovation and product development. In recent years, the rise of the global startup movement has resulted in a new form of business in Australia, one that functions on collaboration, experimentation, research and technology ideation. Combined with the growing trends around the freelance economy and the impact of technology on lifestyle and the economy, Australia’s modern business environment is coming of age.1

Source 1. SmartCompany Editorial Team

Audience snapshots 20182

SmartCompany – Advertising Rates & Partnerships | 3 Source 2. Google Analytics 2018 March, SME Reader Survey 2017

600,000 Monthly impressions

15,000 Daily unique visitors

38,000 SmartCompany newsletter subscribers (Mon-Fri)

28,000 StartupSmart newsletter subscribers (Mon-Thur)

60,000 WeekendSmarts newsletter subscribers (Saturday)

33,000 Solus opt-in subscribers

16,000 SmartCompany Facebook followers

50,000 SmartCompany Twitter followers

4,000 SmartCompany LinkedIn followers

26,000 StartupSmart Facebook followers

30,000 StartupSmart Twitter followers

4,000 StartupSmart LinkedIn followers

61% Business owners & decision makers

49% Employ up to 20 people

40% Started up in the last 10 years

51% Male

49% Female

41% Planning on strategic financial investment in next 12 months

61% Expect their business to grow in the next 12 months

45 - 49 Average age

Audience snapshots 2018 … continued3

SmartCompany – Advertising Rates & Partnerships | 4 Source 3. SME Reader Survey 2017

Company Size

38.7%Sole trader

22.6%Up to 5 people

14.4%Up to 20 people

9.6% 200+ people 7.5% 20 – 50 people 4.3% 50 – 100 people 2.9% 100 - 200 people

Location

31.4%Victoria

30.7%New South Wales

16.7%Queensland

6.4% Western Australia 4.8% Other 4.5% South Australia 4.4% ACT 0.7% Tasmania

Role

58%Owner / Proprietor

11.7%Manager

10.4%Employee

4.9% CEO 4.9% Senior Executive 3.4% Partner 3.3% Other 1.3% CFO 0.7% CIO / CTO

Engagement

SmartCompany – Advertising Rates & Partnerships | 5 Source 2. Google Analytics 2018 March

Average Content Engagement

We are above industry standard CTR, opens & viewability

1000 Organic page impressions for original (single article) with standard inclusions

3.87% CTR from sponsored content articles

32% Opt-in rate (lead generation) from ebooks

110 BRC (client-supplied) downloads

51% BRC opt-in rate

67% Opt-in rate

.12-22% Display

60% Viewability

.20-30% Newsletter (EDM) Open Rates

.36-62% Premium Solus Open Rates

Audience Engagement Strategy We’ll review your business objectives and create detailed audience content strategies that are measurable and achieve ROI. These multi-channel strategies will have tangible examples of best practice so that you can reach your audience with the right content.

Thought Leadership & Influencer Outreach We have experts in various sectors who can create content in your brand’s tone of voice offering you unique thought leadership opportunities. Our network of influencers in various industries offers an unrivalled opportunity to leverage your brand further.

Content Creation (Written, Visual, Audio & Live)

We create high quality feature articles, profiles, case studies, eBooks, short courses, videos, infographics, webinars, podcast series and live events. We also offer solus EDMs to generate leads for your marketing.

Events & Partnerships SmartCompany and StartupSmart - hosted events, such as the Smart50 awards, are an opportunity to put your brand in front of an engaged, bespoke audience. Our network of partners will offer you access to new audiences to broaden your brand’s reach.

Distribution & Optimisation We’ll use the best distribution approach for your audience including SmartCompany, StartupSmart, social media, native platforms – Outbrain, Tabloola and Plista or influencer partnerships. Our distribution experts will continually optimise your activity and recommend best practice.

Research & Consultancy Our research will offer unrivalled insights into SMEs and startups informed by owned channels and partnerships.

While we offer access to our audience of SMEs and startups, we also teach brands how to think like publishers to improve their ROI. Owned channels are key to B2B content marketing in Australia, with 72% of B2B marketers actively publishing content on their own channels in 20173. Our services will help you do this and achieve your business and marketing objectives at the same time.

What we do

Source 3. CMI Content Marketing Benchmarks Australia 2017 SmartCompany – Advertising Rates & Partnerships | 6

Business Resources Centre A space to host client produced content that is of interest and value to the Private Media host site’s audience.

Ebooks

An eBook is a downloadable 3,000 word PDF hosted on a Private Media site and authored by Private Media.

Webinars

A one hour presentation hosted on a Private Media site by the site Editor where a panel of guests answer pre-arranged questions.

Sponsored Posts A Sponsored Post can be a good entry point for a content marketing campaign or partnership with Private Media.

We work to create content solutions that fit the brief, and this means conceiving of many bespoke executions, however our standard offering is generally comprised of the following:

Format

Short Courses A short course is a set of up to 10 consecutive email lessons sent to registrants on a daily or weekly basis.

+ more Branded content hubs, podcasts, video series, image slideshows and ghosted interviews are some of the bespoke formats we can include in your content package.

Article Series A set of six 600-800 word articles written by Private Media in collaboration with the client, and hosted on a Private Media site.

Surveys A sponsored survey is a premium product used to facilitate market insights directly from the host site audience.

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Campaign examples

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You are in ‘smart’ company

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If you would like to know more about SmartCompany initiatives contact:

Olivia McDonnellHead of Business Strategy

omcdonnell@privatemedia.com.au | 0417 572 449

Thank you

SmartCompany is a part of the Private Media Network

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