2018 ADVERTISING GUIDE - Best Western · 2018 ADVERTISING GUIDE Reach More Hotel Owners ... Annual...

2018 ADVERTISING GUIDE

Reach More Hotel Owners

Supply & Studio Design

>> 12018 ADVERTISING GUIDE

Lead Generation/Sales

Your Brand Awareness

Product Demonstration

Member Education

New Product Launch

Member Engagement

Specials

Broch

ure

Supply Dire

ct

Supply Advis

or Newsle

tter

Best W

estern

Way M

agazine

Fax B

lastEmail B

lastMonth

ly Mailin

gDist

rict M

eeting

Annual Conve

ntion

HQ Prese

ntatio

n

Endorsed S

uppliers

B

roch

ure

TELL YOUR STORY EFFECTIVELY

WITH BEST WESTERN

SUPPLY & STUDIO DESIGN

ADVERTISING.

TAKE PART IN MARKETING MEDIA THAT’S DESIGNED ESPECIALLY FOR BEST WESTERN OWNERS/MEMBERS. From print to digital to event opportunities, Supply & Studio Design advertising can help you increase brand awareness, grow sales, launch new products and much more!

This is a SPECIAL OPPORTUNITY to take advantage of essential communication resources within Best Western® Hotels & Resorts. Hotel operators throughout the organization rely on the information and offers they receive to influence purchasing decisions. Year after year, Supply & Studio Design advertising proves to be an effective tool for generating interest and increasing sales.

MARKETING MATRIX AND OPPORTUNITY SNAPSHOT


OPPORTUNITY DETAILS COST

Marketing Opportunities Recap

Supply Specials Brochures (7/year) • Ad $550 • Inside Front Cover/Inside Back Cover $750 • Outside Back Cover $800 • *Convention edition requires booth registration and is included with booth price

Supply Advisor Newsletter (4/year) • 300-700 word educational & informational article for members No charge • One-column ad $375 • Two-column ad $425 • Three-column ad $475

Endorsed Direct Order & Contract Suppliers (2/year) • Half-page ad $300 • Full-page ad $600 • Inside Front Cover/Inside Back Cover $700 • Outside Back Cover $800

District Meetings – Table-top Show $700

Annual Convention • Showcase Booth $5,350 • Sponsorship $2k - $25k • Mini-Session $2,000 • Passport $2,000 est.

Annual Training Presentation to Design/Sales Team No charge

eBlast $150

FaxBlast $300

Corporate Mailing $375

Supply Direct, powered by Birchstreet • Landing Page Included • Specials Section Included • Hot Deals! Included • Need to Know $250 • Weekly Video $300 • Banner Ad $50

Best Western Way Magazine • Ad $2,500 • Inside Back Cover $5,000

Water Cups $2700


Best Western Supply SpecialsYour own purchasing department with Studio Design services.

U.S. 800-528-3601, option 3 | bestwesternsupply.com | mybestwestern.com

®

Volume 5 | August 28, 2017 to October 6, 2017


Convention Specials

NASHVILLE, TENNESSEE | NOVEMBER 7 - 10, 2017

Best Western® Hotels & Resorts North American Convention and Global Conference

®

Your own purchasing department with Studio Design services.


SPECIALS BROCHURE CONVENTION EDITION

• A special edition that owners/members receive before travel-ing to the Best Western Hotels & Resorts® annual convention.

• Requires convention booth registration • Full page ad – included in booth registration • Back cover - $2,500 • Inside back cover - $1,500 • Inside front cover - $1,500 • Additional pages - $550 • Ad must include special offer available to all

U.S. & U.S. territories properties• Ad must include the Endorsed Supplier logo

no larger than 1.5”w• Ad must state begin and end dates of special• See page 5 for print ad specifications

2

SPECIALS BROCHURE

• Provide a special offer on products or services to our members during the required effective dates.

• Reach up to 3,000 Owners/Members, GMs, Inspectors, BW Management, Housekeeping, Facilities Management

• Full page ad - $550 • Back Cover - $800 • Inside Front Cover - $750• Inside Back Cover - $750 • Ad must include a special offer available to all U.S. & U.S.

territories properties• Ad must include the Endorsed Supplier logo

no larger than 1.5”w• Ad must state begin and end dates of special • Distributed 7x/year• See page 5 for print ad specifications

1

3

Print Advertising

CORPORATE MAILING

• Introduce new products, promote your brand or company name with a flier insert!

• In addition to your flier, mailing may include - Specials Brochure (7x/year) - Supply Advisor Newsletter (quarterly) - Various Best Western marketing materials

from other departments or suppliers• Vendor Insert** - $375 per insertion - 3,000 fliers (supplier must print and ship to

Best Western fulfillment center) - Ad Trim size: 8.5” w x 11” h maximum size

(smaller size inserts are also acceptable)

• Specials Brochure #7

November, 2016

• Supplier Catalog – RB Apparel

• Supplier Flyer - Sunbeam

Best Western Supply Specials

Your own purchasing department with Studio Design services.

U.S. 800-528-3601, option 3 | bestwesternsupply.com | m

ybestwestern.com

®

Volume 5 | August 28, 2017 to October 6, 2017

Supply &

Studio Design

6201 N. 24th Parkway • Phoenix, AZ 85016

U.S. • 800.528.3601 • Canada • 800.297.8775 l Fax: U.S. • 602.957.5729 • Canada • 800.297.9397

U.S. • [email protected] • Canada • [email protected]

mybestwestern.com • bestwesternsupply.com

Best Western Supply AdvisorA publication of Best Western® Supply & Studio Design


Volume FourDecember 2017Holly Krecklow, Editor

One of the hottest trends now impacting hospitality interiors, and fl ooring in particular, is the use of Luxury Vinyl Tile (LVT). Durability and

low maintenance technologies are driving wide-spread acceptance in an

area traditionally owned by carpet. The trend is driven by two key factors:

Lifecycle cost and aesthetics. First, hard surface and specifi cally LVT is a

cost saver for this market because LVT

will last two-to-three times as long as

carpet. Owners and general managers

can now update just the soft surfaces

in the guest rooms every 5-7 years and

leave the LVT fl ooring alone. Second, the choices for design are virtually limitless on the hard-surface side. With wood plank, tile and abstract visual pallets available,

a designer or end-user can let their imagination run wild as they consider

the space. Selections depend entirely

on where the fl ooring is going within

the hotel. Wood grain visuals in guest

rooms are mostly neutral with subtle

colors. Tile visuals for kitchenettes in

extended stay environments seem to fi t

a resi-mercial design intent to make the

guest feel closer to home. In common

areas, it’s the Wild West. Bold use of

color and unique abstract patterns in more modern designs or up-scale

dark hardwood visuals to set the mode

in up-scale dining environments are

possible. Hard surface options can fi t

any of those needs. When it comes to customization, LVT o� ers just as much freedom. If the product comes in a standard size,

say 6”x36” planks, and the customer

wants to see it in a di� erent size to fi t

what they envision for the space, most

domestic manufacturers can easily accommodate that change. And that

change doesn’t impact the lead time

of the product. Same applies to the

embossed textures, thickness of the

product, edge treatment (beveled or

square edge), and in some cases even

color. Some mills can even cut logos,

unique shapes and sizes, etc. If you can

sketch it on the napkin it can be made

in LVT! As far as environmental objectives for

hospitality, the lifecycle attributes of

hard surface is the driving sustainability

story. Low maintenance with eco-friendly cleaning options combined with the longevity of the product in

terms of performance help create a responsible choice. Before it’s installed

it is important that the designer do their homework to fi nd a responsible

product. It can get confusing! Traditional “green” attributes like recycled content can actually contain

lead, cadmium, mercury, etc. because

of the recycling process. It’s important

that the product’s attributes are fully

understood before specifying for end-

use applications. Whether it is new construction or a renovation, LVT is the hottest thing going right now in hospitality. Beyond

the aesthetic design, ease of installation

and low maintenance, performance and sound attenuation are also factors

pushing this platform forward in the

hospitality market. When you have a

beautiful looking fl oor that performs

technically like Luxury Vinyl Tile, the

product sells itself into the market.

Luxury Vinyl Tile (LVT) in Hospitality

Debbie Horvath, Director of Hospitality | Mannington Commercial

www.manningtoncommercial.comBestWestern_Mannington_0917.indd 1

9/14/17 10:11 AM

Hotel bathrooms are high-tra¤ c zones and vanity

mirrors can su� er as a result. De-silvering is damage

to the silver backing of the mirror and it occurs from

liquids seeping behind the back of the mirror and

wearing away the silver backing – leaving a dark,

jagged, dirty looking edge to the mirror. Repeated

exposure to cleaning products and water often leads to

the de-silvering. De-silvering is a common occurrence and while a

bathroom with a de-silvering mirror poses no threat,

even though it may be clean, it does not appear clean.

TripAdvisor® contains negative guest reviews regarding

the condition of the room with images of de-silvering

mirrors. Addressing the de-silvering mirror is essential

to projecting a positive image for the guestroom, the

hotel, and the brand. There are two options when facing a de-silvered

mirror: replace the entire mirror or cover the edge

with a mirror frame. Since the de-silvering is merely

the wearing away of a surface and does not pose any

risk, replacement is not mandatory. Replacing the

mirror is not di¤ cult if the mirror is attached with clips

or channels to hold it to the wall. If it is glued to the

wall, however, there is a risk of breaking the mirror or

damaging the wall behind it. Disposing of mirrors can

be challenging as well as they are not always readily

accepted by transfer stations and landfi lls.

Adding a mirror frame to any vanity mirror is quick,

easy, and relatively inexpensive, requiring very little

room downtime. The frame and fi nish will provide

an upgraded, designer element to any room. It will

immediately transform the mirror – de-silvered or

otherwise – and feel of the entire bathroom.

No matter how the issue is tackled, the improved mirror

will refl ect positively on the entire hotel.

A Better Bathroom: Fix De-silvering Mirrors with a Frame

By Lisa Huntting, MirrorMate Frames

The new standard is standout. Contact: Best Western Supply 800.528.3601, option 3.

De-silvering mirror: left; mirror frame: right

Imprint Plus™ is a Best Western endorsed supplier for name badges and accessories.

*Offers valid from October 1st , 2016 until November 11th , 2016

Additional restrictions may apply.imprintplus.com

FOR MORE INFORMATION

Check in with Hussein Mohamedbhai at 1-800-563-2464 ext 2010 or [email protected]

Innovative, Professional

Name Badge Systems to

make your Staff Standout Innovative, Professional

Name Badge Systems to

make your Staff Standout

Exclusive

Convention

OffersExclusive

Convention

Offers

INSTANT

REBATE*INSTANT

REBATE*

$15$15RECEIVE

OFF OUR NAME BADGE

STARTER KIT

Promo Code: BW15

INSTANT

REBATE*INSTANT

REBATE*

$10$10RECEIVE

OFF OUR NAME BADGE

RE-FILL KITS

Promo Code: BW10

NEVER USED THE E-STORE?

Sign up now with

validation code: B3stWes7

Visit imprintplus.com

to ORDER NOW!

** Additional items can be included in mailings such as; catalogs, notepads, postcards, pens, etc. Prior approval will be required from your product manager.

Supply &

Studio Design


Endorsed Direct Order Suppliers &Contract Furnishings

The Members’ Source7th Edition • October 2017


6201 N. 24th Parkway • Phoenix, AZ 85016

U.S. • 800.528.3601 • Canada • 800.297.8775 l Fax: U.S. • 602.957.5729 • Canada • 800.297.9397

U.S. • [email protected] • Canada • [email protected]

mybestwestern.com • bestwesternsupply.com

Best Western Supply AdvisorA publication of Best Western® Supply & Studio Design


Volume FourDecember 2017

Holly Krecklow, Editor

One of the hottest trends now impacting hospitality interiors, and fl ooring in particular, is the use of Luxury Vinyl Tile (LVT). Durability and low maintenance technologies are driving wide-spread acceptance in an area traditionally owned by carpet. The trend is driven by two key factors: Lifecycle cost and aesthetics. First, hard surface and specifi cally LVT is a cost saver for this market because LVT will last two-to-three times as long as

carpet. Owners and general managers can now update just the soft surfaces in the guest rooms every 5-7 years and leave the LVT fl ooring alone.

Second, the choices for design are virtually limitless on the hard-surface side. With wood plank, tile and abstract visual pallets available, a designer or end-user can let their imagination run wild as they consider the space. Selections depend entirely on where the fl ooring is going within the hotel. Wood grain visuals in guest rooms are mostly neutral with subtle colors. Tile visuals for kitchenettes in extended stay environments seem to fi t a resi-mercial design intent to make the

guest feel closer to home. In common areas, it’s the Wild West. Bold use of color and unique abstract patterns in more modern designs or up-scale dark hardwood visuals to set the mode in up-scale dining environments are possible. Hard surface options can fi t any of those needs.

When it comes to customization, LVT o� ers just as much freedom. If the product comes in a standard size,

say 6”x36” planks, and the customer wants to see it in a di� erent size to fi t what they envision for the space, most domestic manufacturers can easily accommodate that change. And that change doesn’t impact the lead time of the product. Same applies to the embossed textures, thickness of the product, edge treatment (beveled or square edge), and in some cases even color. Some mills can even cut logos, unique shapes and sizes, etc. If you can sketch it on the napkin it can be made in LVT!

As far as environmental objectives for hospitality, the lifecycle attributes of

hard surface is the driving sustainability story. Low maintenance with eco-friendly cleaning options combined with the longevity of the product in terms of performance help create a responsible choice. Before it’s installed it is important that the designer do their homework to fi nd a responsible product. It can get confusing! Traditional “green” attributes like recycled content can actually contain lead, cadmium, mercury, etc. because

of the recycling process. It’s important that the product’s attributes are fully understood before specifying for end-use applications.

Whether it is new construction or a renovation, LVT is the hottest thing going right now in hospitality. Beyond the aesthetic design, ease of installation and low maintenance, performance and sound attenuation are also factors pushing this platform forward in the hospitality market. When you have a beautiful looking fl oor that performs technically like Luxury Vinyl Tile, the product sells itself into the market.

Luxury Vinyl Tile (LVT) in HospitalityDebbie Horvath, Director of Hospitality | Mannington Commercial

www.manningtoncommercial.com

BestWestern_Mannington_0917.indd 1 9/14/17 10:11 AM

Hotel bathrooms are high-tra¤ c zones and vanity mirrors can su� er as a result. De-silvering is damage to the silver backing of the mirror and it occurs from liquids seeping behind the back of the mirror and wearing away the silver backing – leaving a dark, jagged, dirty looking edge to the mirror. Repeated exposure to cleaning products and water often leads to the de-silvering.

De-silvering is a common occurrence and while a bathroom with a de-silvering mirror poses no threat, even though it may be clean, it does not appear clean. TripAdvisor® contains negative guest reviews regarding the condition of the room with images of de-silvering mirrors. Addressing the de-silvering mirror is essential to projecting a positive image for the guestroom, the hotel, and the brand.

There are two options when facing a de-silvered mirror: replace the entire mirror or cover the edge with a mirror frame. Since the de-silvering is merely the wearing away of a surface and does not pose any risk, replacement is not mandatory. Replacing the mirror is not di¤ cult if the mirror is attached with clips or channels to hold it to the wall. If it is glued to the wall, however, there is a risk of breaking the mirror or

damaging the wall behind it. Disposing of mirrors can be challenging as well as they are not always readily accepted by transfer stations and landfi lls.

Adding a mirror frame to any vanity mirror is quick, easy, and relatively inexpensive, requiring very little room downtime. The frame and fi nish will provide an upgraded, designer element to any room. It will immediately transform the mirror – de-silvered or otherwise – and feel of the entire bathroom.

No matter how the issue is tackled, the improved mirror will refl ect positively on the entire hotel.

A Better Bathroom: Fix De-silvering Mirrors with a FrameBy Lisa Huntting, MirrorMate Frames

The new standard is standout.

Contact: Best Western Supply

800.528.3601, option 3.

De-silvering mirror: left; mirror frame: right

IMAGINEIMAGINEIMAGINE




Best WesternWAYThe Official Magazine for

Best Western® Hotels & Resorts Members FALL 2017

A BRAND REIMAGINED

MAKING A DIFFERENCE: Best Western for a Better World®

CONVENTION 2017 Music City Here We Come

CONVENTION EDITION

ENDORSED DIRECT ORDER & CONTRACT SUPPLIERS DIRECTORY

• Advertise in the exclusive listing of all direct order and Contract Furnishing suppliers in the Endorsed Supplier program. Limited space available.

• Reach up to 3,000 Owners/Members and GMs • No special offers • Full Page - $600, half page - $300 • Back Cover, Full Page - $800 • Inside Front or Back Cover, full or half page: $700/$350 • Full Page Ad: 7.5” w x 10” h, No Bleed • Half Page Ad: 7.5” w x 4.75” h, No Bleed• Distributed 2x per year

SUPPLY ADVISOR NEWSLETTER

• Write an article or advertise in a quarterly newsletter designed to be educational and informational for owners/members.

• Reach up to 3,000 Owners/Members• 300 – 700 word article – no charge • One Column Ad - $375 – 2.25” w x 4” h • Two Column Ad - $425 – 4.5” w x 3” h • Three Column Ad - $475 – 7” w x 3.5” h • Artwork format - Color or black & white, 300 dpi • Distributed quarterly

BEST WESTERN WAY MAGAZINE

• Deliver your message to the entire organization in the official magazine for Best Western® Hotels & Resorts members.

• Reach up to 6,500 Readers• Distributed 1x per year in the Fall• Full page ad - $2,500• Inside back cover - $5,000• Trim Size: 8.375” w x 10.875” h• Full bleed: 8.625” w x 11.125” h (.125 beyond trim)

4

5

6

Print Advertising


Print Specifications

REQUIREMENTS FOR AD SUBMISSIONS - SPECIALS & CONVENTION BROCHURES

1. AD SIZE: Please set up your ad as a BLEED AD - TRIM: 6.875” wide x 9.25” high. include crop & bleed marks

- BLEED is .125 for a final size of 7.125 x 9.5.

PLEASE DO NOT SEND 8.5 X 11 ADS.

2. NO LINE BORDERS AROUND THE OUTER EDGE!

3. ENDORSEMENT LOGO: Must be included as part of your ad.

Endorsement logo should be no larger than 1.5” wide

4. PRINT SAFE: keep all copy .25” in from trim edge

5. FONTS & IMAGES: Must be embedded and images must be hi-res (300 dpi)

6. FILE TYPE: Ads must be submitted as PDF/X-1A, cmyk

Filename:Endorsed Supplier.epsDo not place .jpeg logo

Max width is 1.5”

Ads submitted for publication THAT ARE NOT BUILT ACCORDING TO SPEC may be returned or incur a minimum charge of $195 for revisions.

S U P P LY &

D E S I G N

Custom designs • Pre-designed packages

Best Western® Hotels & Resorts

Best Western Supply Your Contract Furnishings Solution!

Each Best Western® branded hotel is independently owned and operated. Best Western and the Best Western marks are service marks or registered service marks of Best Western International, Inc. ©2017 Best Western International, Inc. All rights reserved.

Call a Contract Representative: 800.528.3601 | Option 3

From Artwork, Bed Sets, Bedding, Carpet, Casegoods, Lighting, Seating, Wall Vinyl to Window Treatments and More, We’re Here to Help!

We have twelve Contract Representatives specially trained to assist you. We provide samples from Suppliers, get approvals from design and work to get

you great pricing, for product that will work for your hotel.

1829 Supply ad V3 approved.indd 1 5/19/17 2:09 PM

Filename:Endorsed Supplier.ai

S U P P LY &

D E S I G N










the images

are bleeding .125 past the trim

edge


S U P P LY &

D E S I G N










SAFEKeep all critical information .25 in from the outer edge

NO COPY NEAR THE EDGE!

6.875”

9.25”

Final trim size is 6.875” wide x 9.25 high, with a safe area of .25 in from the edge.



E EMAIL BLAST

• Reach thousands of members and their staff with easy and convenient email advertising

• Reach over 3,000 owners/members, GMs• Limited to six suppliers per week • Full Page Ad: $150 • Ad must include the Endorsed Supplier logo

no larger than 1.5”w• Special offer is acceptable, not required• Ad Size - 8.5” w x 11” h color PDF,

portrait orientation

FAX BLAST

• Get your message out quickly and easily through thousands of members’ fax machines

• Reach over 2,000 Owners/Members, GMs, Inspectors, BW Management

• Limited to two suppliers per week • Full Page Ad: $300 per page • Ad must include the Endorsed Supplier logo

no larger than 1.5”w• Must include in Fax Blast ad:

“To have your number removed, call 855-663-5261.”

• Ad Size - 8.5” w x 11” h; black & white

1

2

Digital Advertising

Protect your bottom line.By placing on-site storage just outside of your hotel in one parking space or an area up to 40 ft. long, you can keep all hotel rooms clear of excess furniture and supplies. That means fewer rooms are used as storage, and more are available for booking.

Peace of mind, just outside your

Best Western Hotel.

Call today for Spring Cleaning! (888) 838-7015

To have your number removed please call 1-800-830-7925


FF&E PRODUCT PRESENTATION TO BEST WESTERN SUPPLY & STUDIO DESIGN SALES TEAM• Connect with the Supply and Studio Design team at Best Western® Hotels & Resorts

headquarters and showcase the latest and greatest offerings for Owners/Members• Call your Product Manager for details and schedule• Decorative items require approval with Design FF&E at [email protected]• FREE

DISTRICT MEETINGS: SPRING TABLE-TOP SHOWCASES• Seven various events throughout North America• Engage members one-on-one and promote your company directly to Owners/Members• Up to 350 attendees• Approximately $700 for a 6ft. long table• Electricity and internet costs charged separately• Call for event dates and exact pricing or visit www.mybestwestern.com.

Click on Best Western Suppliers under the Quick Access Links.

ANNUAL CONVENTION EXHIBITORS’ BOOTHS Tentative Dates: September 30 – October 3, 2018 in Grapevine, TX• Interact and engage with thousands of members in one place as you take part in the

event Owners/Members look forward to every year• Up to 3,400 members attend every year• $5,050 per booth ($4,300 each additional)• Premium Booth: Ask your Product Manager about premium booth opportunities

for an additional $1,000• Includes full page ad in Specials Brochure - Convention Edition

Additional Marketing Opportunities:• Convention Sponsorships $2,000 - $25,000• Door Prizes $100+• Grand Prizes $500+• Mini-Sessions $2,000 (estimate)• Passport $2,000 (estimate)

SUPPLIER APPRECIATION AWARDS

Superior Customer Care - FF&E, OS&E, Distribution, US & Canada• Response Time • Ease of Access/Communication• Accuracy • Tracking of Orders• Problem Resolution

Sales Achievement - FF&E, OS&E, Distribution, US & Canada• Sales Volume • Accuracy• Sales Increase • Resolution Year Over Year• Response Time

Best Convention Specials Ad - US & Canada• Layout • Clarity• Value • Creativity• Content

Award Winning Booth - FF&E, OS&E, & Canada• Layout • Innovation/Uniqueness• Design • Use of Space• Eye Catching

Events & Presentations


SPECIALS BROCHURE

ISSUE EFFECTIVE DATES MATERIALS DEADLINE ISSUE MAILSSpecials #1 Jan. 29 - Mar. 5, 2018 November 27, 2018 January 15, 2018Specials #2 Mar. 15 - April 19, 2018 January 11, 2018 March 1, 2018Specials #3 April 30 - May 30, 2018 February 26, 2018 April 16, 2018Specials #4 June 25 - Aug. 6, 2018 April 23, 2018 June 11, 2018Specials #5 Aug. 20 - Sept. 21, 2018 June 18, 2018 August 6, 2018Specials #6 - Convention Issue Sept. 30 - Nov. 2, 2018 July 8, 2018 September 9, 2018*Specials #7 Nov. 19 - Dec. 31, 2018 September 17, 2018 November 5, 2018

*Issues will be mailed and available at Convention for members. Convention is Sept. 30 – Oct. 3, 2018 in Grapevine, TX. Advertising questions, contact Susan Schuk at [email protected] or 602-957-5785.

ENDORSED DIRECT ORDER & CONTRACT SUPPLIERS

ISSUE SPACE DEADLINE MATERIALS DEADLINE ISSUE MAILSApril ‘18 Edition February 12, 2018 March 5, 2018 April 16, 2018September ‘18 Edition July 2, 2018 July 18. 2018 September 19, 2018

SUPPLY ADVISOR

ISSUE SPACE DEADLINE MATERIALS DEADLINE ISSUE MAILSVol. 1 January 1, 2018 January 18, 2018 March 1, 2018Vol. 2 April 16, 2018 April 30, 2018 June 11, 2018Vol. 3 July 9, 2018 July 25, 2018 August 14, 2018Vol. 4 September 10, 2018 September 24, 2018 November 5, 2018

BEST WESTERN WAY

ISSUE SPACE DEADLINE MATERIALS DEADLINE ISSUE MAILSFall Issue July 8, 2018 July 27, 2018 October 12, 2018

Due Dates


Supply Direct Advertising

PREMIUM ADS - NEED TO KNOW

The Need to Know page will hold important information such as corporate announcements and design or operational education. Your ad will show up next to this information. This page is set up to be read routinely, and for a longer period of time. Pricing: $250 per slot, combining slots to cover 2 or 4 full slots is available, but pricing per slot is fixedProvide art files as described belowBest Practice: Images should be square or horizontal for maximum display capabilitiesTip! This is a single tile on a 6 slot page. A link your catalog will be embedded in the image. Clean, simple graphics with large fonts are best.

2

LANDING PAGE

1 of 9 square tiles on the landing page when members first login. This is a page with high visibility.2 ads per year included in Annual Marketing FeeProvide art files as described below Best Practice: Images should be square for maximum display capabilitiesTip! This is a single tile of 9 on an intro page. A link your catalog will be embedded in the image. Clean, simple graphics are best, as you have little time to peak their interest.

1

SPECIALS SECTION (EMAIL BLAST)

Specials flyers from the e-blast will be hosted in their respective categories on the specials tab each week. A link to the online ad page, and to your catalog will be embedded in the image. Included in price of Email BlastArtwork submitted for email blast will be automatically posted on our specials page

3

PLEASE NOTE: ALL ADS MUST BE APPROVED BY

KRISTINA VALENZUELA

PROVIDE AD ARTWORK FILES AS: Image file Can be any of the following: .jpg, .jpeg, .png, .gifMax File Size: 256KThumbnail Max Pixel size (height): 300Thumbnail Max Pixel size (width): 300Videos/MultimediaFile Size: 24MBhyperlink preferred: should be hosted in a video site such as YouTube, Vimeo, Soundcloud, etc.

Supply DirectOnline Ordering Platform


BANNER AD

Text ad to be shown at the top of the shopping environment. Banners are visible in all areas of Supply Direct - Catalog, Order Guides, PO creation.$50 per adMaximum of 10 banners available weeklyProvide image files as:Max File Size: 256KMax Pixel size: 50 pixelsRecommend Text-only Banner with 140 character limitTip! This is a narrow banner. Images will be very small if incluced. Icons or simple shapes/backgrounds are best. This banner is visible throughout the entire shopping experience!

5

EXCLUSIVE WEEKLY VIDEO

Showcase your products with an attention grabbing or educational video Hosted on the Need to Know pageOnly 1 video available weekly$300 per videoProvide video files as described on previous pageTip! This is a single video shown each week. Educational product and usage information will get the most views. Please limit the length of the video to 5 minutes or less.

4

HOT DEALS!

Sale page created in the catalog area to showcase items currently shown at a reduced price in the catalog systemFREEPricing loaded with a begining and end datePricing maintained by Supplier representative Tip! Showcase items here on a regular basis for company recognition. Can be used for limited availability items if inventory levels are watched closely.

6

Supply Direct AdvertisingSupply Direct

Online Ordering Platform


1. How do you determine scheduling?This will be done on a first come, first serve basis, meaning you can select your dates as long as the dates are not already full

2. How can I be sure people will see my ad? What if the platform is not being used enough at the beginning?

We understand that member adoption will be slow at first. For this reason, we have postponed ads until Mid-February to coincide with the release of new search tools, the launch of the bulk-purchase program, and our enhanced media-blitz advertising the platform.

3. Is there a premium charge for different times of year?At this time, no. All dates cost the same amount. This may be reevaluated in the coming years, based on demand, but not now. All suppliers have peak target marketing dates. However those dates vary across product categories.

4. What about my convention ad?Right now, we cannot host the full convention brochure in the Supply Direct Platform. Any special discounts can be deducted from the PO on your end, and then sent to the member for payment as normal.

5. If the mandatory landing page ad is the first thing seen on the website, why should I pay more for another ad?

All ad slots have different purposes. The Standard Ads are small and shown with 8 other vendors. The goal for this section is supplier awareness, and some quick information. The Premium Ads are larger. They are and meant to be viewed for a longer period of time, so they can be more detailed.

6. Can I run specials without paying for an ad? There will be a feature that allows the property to search and shop in the platform for items on special (HOT DEALS!) – the regular price is listed but crossed out, and the special price is shown in red. This is a free service, but is to be maintained by the supplier by advising Birchstreet of a change in the catalog (including a start & end date) via catalog maintenance. Though not functional at the launch, our goal is to roll this out by convention to pique excitement about the platform.

7. Can I run an ad without having a coinciding special?The Landing Page Ad and the Premium Ads do not require you to have a coinciding special running. The ads placed in the specials page, and in the specials brochure do. As with our other requirements, any ads that do show special pricing or offers do need to have a beginning and ending date shown in the artwork of the ad.


Supply Direct Advertising


PLEASE NOTE: ALL ADS MUST BE APPROVED BY YOUR PRODUCT MANAGER.

PAYMENT TERMS, OPTIONS AND CANCELLATIONS

Prices are subject to change without notice. Payment billed by Best Western Supply. All cancellations require three (3) weeks notice. All advertising requires approval by Best Western and must be received by specified due date. Best Western Supply reserves the right to modify final layout of all ads submitted for publication. Ads not following stated specifications may incur a minimum charge of $195 for revisions. All marketing opportunities are on a first come, first served basis. If you have questions or comments please contact your product manager or Susan Schuk.

BEST WESTERN SUPPLY AND STUDIO DESIGN ADVERTISING CONTACT:

Susan Schuk, Supply Department Assistant [email protected] | (602) 957-5785

SUPPLY DIRECT ADVERTISING CONTACT::Kristina Valenzuela

[email protected] | (602) 957-5562

Contact & Requirements



1/2018

2018 ADVERTISING GUIDE - Best Western · 2018 ADVERTISING GUIDE Reach More Hotel Owners ... Annual...

Documents

Transcript of 2018 ADVERTISING GUIDE - Best Western · 2018 ADVERTISING GUIDE Reach More Hotel Owners ... Annual...