2018 ABBA PRODUCT KNOWLEDGEFor 30 years, ABBA® Pure Performance Haircare has made a commitment to...

NEWPRODUCTS

NEWPACKAGING

PARABEN FREESULFATE FREE

100% VEGANGLUTEN FREE

IMPROVEDFORMULAS

SODIUMCHLORIDE FREE

#ABBAlancedLife

pureABBA.com

NEWPRODUCTS

NEWPACKAGING



IMPROVEDFORMULAS

SODIUMCHLORIDE FREE

A LONG TERM COMMITMENT For 30 years, ABBA® Pure Performance Haircare has made a commitment to formulating products with the cleanest ingredients available, while never sacrificing the performance that our customers demand. This is a delicate balance and one that we look to improve upon every day.

WHAT ABBA IS AND WHAT ABBA ISN’T Where possible, all ABBA® products are formulated to be 100% Vegan, Gluten-Free and made without Parabens, DEA, Phthalates, Synthetic Color Additives, Sulfates and Sodium Chlorides. If you see something that you don't like in our products, then let us know. We'll try and find something better if it is available.

NEVER TESTED ON ANIMALS ABBA® has a strict policy that animals can NEVER be used for testing in the creation, development or formulation of our products. We also require that all of our raw material and ingredient suppliers sign a commitment stating that none of the raw materials or ingredients that they sell to us have ever been tested on animals. Like you, we never want to see animals harmed and are proud to produce and sell Cruelty-Free beauty products.

PUR-E-VOLUTION Our commitment to purity is constantly evolving. ABBA® was using plant derived botanicals before it was common to do so and our ProQuinoa Coplex™ combines the best of pure ingredients with optimal performance. We also use cutting-edge surfactants in our shampoos that are so gentle you can use the shampoos as a body wash. Formulating with mild surfactants also protects hair longer and helps maintain color by not stripping the hair daily.

pureABBA.com

PUREPERFORMANCE

FOR 30YEARS

NEWPRODUCTS

NEWPACKAGING



IMPROVEDFORMULAS

SODIUMCHLORIDE FREE

ProQuinoa Complex™ For over 30 years, ABBA® Pure Performance Haircare has made a commitment to formulating products with the cleanest ingredients available, while never sacrificing the performance that our customers demand.

ABBA's ProQuinoa Complex™ is the next evolution of this commitment. Our unique formulas unite the power of three powerful proteins, Quinoa, Barley and Soy, to strengthen and repair damaged hair. All ABBA® products contain our ProQuinoa Complex™ to deliver unparalleled performance.

QUINOA: A complete protein that contains eight essential amino acids to bring moisture and strength to each strand of hair.

BARLEY: A food-grade protein that infuses hair with lasting moisture.

SOY: This special protein delivers body and control to even the most stubborn hair.

All three of the grains above have been hydrolyzed so there is NO GLUTEN. Our formulas use the hydrolization process just like Gluten-Free beer does.

ProQuinoa

Com plex

pureABBA.com

PUREPERFORMANCE

FOR 30YEARS

NEWPRODUCTS

NEWPACKAGING



IMPROVEDFORMULAS

SODIUMCHLORIDE FREE

INGREDIENTS: Water (Aqua), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, PEG-150 Pentaerythrityl Tetrastearate, Glycerin, PEG-6 Caprylic/Capric Glycerides, Glycol Stearate, Phenoxyethanol, Fragrance, Polyquaternium-10, Disodium EDTA, Panthenol, Hydrolyzed Quinoa, Ethylhexylglycerin, Hydrogenated Olive Oil Unsaponifiables, Hydrogenated Ethylhexyl Olivate, Mentha Piperita (Peppermint) Oil, Hydrolyzed Soy Protein, Hydrolyzed Barley Protein, may contain Citric Acid

KEY INGREDIENTS SOURCE RESULTGlycerin

Hydrogenated Olive Oil

Mentha Peperita Oil

Hydrolized Quinoa

Hydrolized Barley Protein

Hydrolized Soy Protein

Vegetable

Olive Oil

Peppermint Oil

Quinoa

Barley

Soy

Humectant - seals in moisture

Natural cleansing agent

Conditions hair without leaving build-up

Protects, strengthens, repairs and adds shine



pureABBA.com

PUREPERFORMANCE

FOR 30YEARS

MOISTURE Shampoo Olive and Peppermint Oil gently cleanse, hydrate and strengthen hair. ABBA Moisture Shampoo adds softness while eliminating static frizz. Contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.

• Hydrates hair • Moisturizes without adding weight • Gentle cleansing & color safe

For Best Results: Apply to wet hair and lather. Rinse and repeat as necessary. For best results, follow up with ABBA Moisture Conditioner.

pH 4.5-5.5

NEWPRODUCTS

NEWPACKAGING



IMPROVEDFORMULAS

SODIUMCHLORIDE FREE

MOISTURE Conditioner Olive Butter hydrates, Peppermint Oil stimulates and Rapeseed Oil strengthens hair while adding softness and eliminating static frizz. ABBA Moisture Conditioner contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.

• Hydrates hair • Moisturizes while adding softness and shine • Herbal therapy reduces dryness

For Best Results: Distribute conditioner evenly from scalp to ends. Rinse with warm water. For maximum results, shampoo first using ABBA Moisture Shampoo.

INGREDIENTS: Water (Aqua), Cetearyl Alcohol, Cyclopentasiloxane, Stearalkonium Chloride, Behentrimonium Methosulfate (Rapeseed Oil), Phenoxyethanol, Fragrance, Hydroxyethylcellulose, Dimethiconol, Isostearamidopropyl Morpholine Lactate, Glyceryl Stearate, PEG-100 Stearate, Tetrasodium EDTA, Hydrolyzed Quinoa, Ethylhexylglycerin, Hydrogenated Olive Oil Unsaponifiables, Hyrdogenated Ethylhexyl Olivate, Hydrolyzed Soy Protein, Hydrolyzed Barley Protein, Mentha Piperita (Peppermint) Oil, Ethanol, may contain Citric Acid

KEY INGREDIENTS SOURCE RESULTHydrogenated Olive Oil

Mentha Peperita Oil

Behentrimonium Methosulfate

Hydrolized Quinoa



Olive Oil

Peppermint Oil

Rapeseed Oil

Quinoa

Barley

Soy

Natural moisturizing agent


Thickens, conditions and detangles hair




pureABBA.com

PUREPERFORMANCE

FOR 30YEARS

pH 3.5-4.5

NEWPRODUCTS

NEWPACKAGING



IMPROVEDFORMULAS

SODIUMCHLORIDE FREE

VOLUME Shampoo Volume Shampoo utilizes Grapefruit and Lemongrass to revive fine, limp hair while boosting body and volume. Contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.

• Improves volume • Revives fine, limp hair • Adds shine

For Best Results: Apply to wet hair and lather. Rinse and repeat as necessary. For best results, follow up with ABBA Volume Conditioner.

pureABBA.com

PUREPERFORMANCE

FOR 30YEARS

INGREDIENTS: Water (Aqua), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, PEG-150 Pentaerythrityl Tetrastearate, Phenoxyethanol, Panthenol, PEG-6 Caprylic/Capric Glycerides, PEG-40 Hydrogenated Castor Oil, Fragrance, Disodium EDTA, Polyquaternium-10, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Quinoa, Ethylhexylglycerin, Citric Acid, Cymbopogon Schoenanthus (Lemongrass) Oil, Citrus Grandis (Grapefruit) Fruit Extract, Hydrolyzed Soy Protein, Hydrolyzed Barley Protein

KEY INGREDIENTS SOURCE RESULTPanthenol

Hydrogenated Castor Oil

Glycerin

Citrus Grandis Fruit Extract

Cymbopogon Schoenanthus Oil

Hydrolyzed Quinoa, Barley, & Soy Proteins

Plant

Castor Beans

Vegetable

Grapefruit

Lemongrass

Quinoa, Barley & Soy

ProVitamin B for volume and shine

Moisturizes while adding body and shine



Adds volume


pH 4.5-5.5

NEWPRODUCTS

NEWPACKAGING



IMPROVEDFORMULAS

SODIUMCHLORIDE FREE

VOLUME Conditioner Grapefruit and Lemongrass revitalize fine, limp hair while adding incomparable body, volume and hydration to dull, lifeless hair. ABBA Volume Conditioner contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.

• Improves volume • Revives fine, limp hair • Adds shine

For Best Results: Distribute conditioner evenly from scalp to ends. Rinse with warm water. For maximum results, shampoo first using ABBA Volume Shampoo.

pureABBA.com

PUREPERFORMANCE

FOR 30YEARS

INGREDIENTS: Water, (Aqua), Cetyl Alcohol, Stearyl Alcohol, Cetrimonium Bromide, Cetearyl Alcohol, Phenoxyethanol, Behentrimonium Methosulfate (Rapeseed Oil), Polyquaternium-10, Lauryl Alcohol, Dimethicone, Panthenol, Fragrance, PEG-14M, Cinnamidopropyltrimonium Chloride, Hydrolyzed Soy Protein, Cymbopogon Schoenanthus (Lemongrass) Oil, Hydrolyzed Quinoa, Tetrasodium EDTA, Hydrolyzed Barley Protein, Citrus Grandis (Grapefruit) Fruit Extract, may contain Citric Acid







Plant

Castor Beans

Rapeseed

Grapefruit

Lemongrass






Adds volume


pH 3.5-4.5

NEWPRODUCTS

NEWPACKAGING



IMPROVEDFORMULAS

SODIUMCHLORIDE FREE

VOLUME Serum ABBA Volume Serum helps shield hair from heat while adding texture, dimension and flexible hold to fine, limp hair. Lemongrass and Grapefruit work together to create the perfect blow dry. Contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.

• Flexible Styling • Builds Volume • Long-lasting hold

For Best Results: Apply evenly to damp hair and style as desired for improved volume. STYLIST TIP: Create even more volume by using ABBA Volume Serum with a diffuser.

pureABBA.com

PUREPERFORMANCE

FOR 30YEARS

INGREDIENTS: Water (Aqua), Polyquaternium-11, Hydroxyethylcellulose, Phenoxyethanol , Polysorbate 20, Hydrolyzed Quinoa, Fragrance, Ethylhexylglycerin, Hydrolyzed Soy Protein, Hydrolyzed Barley Protein, Sodium Hydroxide, Cymbopogon Schoenanthus Oil, Citrus Grandis (Grapefruit) Fruit Extract, may contain Citric Acid

KEY INGREDIENTS SOURCE RESULTPolyquaternium-11





Plant Cellulose

Castor Beans

Grapefruit

Lemongrass


Curl retention and shine



Adds volume


NEW!

pH 5.5-6.5

NEWPRODUCTS

NEWPACKAGING



IMPROVEDFORMULAS

SODIUMCHLORIDE FREE

VOLUME ROOT Spray ABBA Volume Root Spray pumps Lemongrass and Avocado Oil into fine, limp, lifeless hair. Terrific when used with our ABBA Volume Foam or ABBA Volume Serum. Contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.

• Flexible Styling • Shields from heat damage and creates volume at the roots • Creates texture and body

For Best Results: For maximum volume, spray damp hair in 2 inch sections, targeting the roots. Blow dry as usual.

pureABBA.com

PUREPERFORMANCE

FOR 30YEARS

INGREDIENTS: Water, (Aqua), VP/VA Copolymer, Laureth-23, PEG-40 Hydrogenated Castor Oil, Lactic Acid, Glycerin, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin, Persea Gratissimia (Avocado) Oil, Panthenol, Cymbopogon schoenanthus Oil, Hydrolyzed Quinoa, Hydrolyzed Soy Protein, Hydroloyzed Barley Protein

KEY INGREDIENTS SOURCE RESULTAvocado Oil

Glycerin

Panthenol




Plant

Vegetable

Plant

Grapefruit

Lemongrass


Nourishes and strengthens hair




Adds volume


pH 3.0-4.0

NEWPRODUCTS

NEWPACKAGING



IMPROVEDFORMULAS

SODIUMCHLORIDE FREE

VOLUME FOAM Mousse ABBA Pure Volume Foam creates movable volume with a light to medium hold. Lemongrass adds volume while Agave Nectar and Grapeseed Oil adds strength, conditioning and shine. Natural UV protectors fight damage and help to preserve color. Contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.

• Volume without causing dryness • Shields from heat damage • Long-lasting hold w/ beautiful body and movement

For Best Results: Shake well. Dispense vertically and apply from the roots to ends. Blow dry to increase volume or layer with other ABBA products to increase hold or add texture.

pureABBA.com

PUREPERFORMANCE

FOR 30YEARS

INGREDIENTS: Water (Aqua), Hydrofluorocarbon 152a, PVP, Cetearyl Alcohol, Mineral Oil, Petrolatum, Glycerin, Behentrimonium Methosulfate, Cetyl Alcohol, Butylene Glycol, Cetrimonium Chloride, Phenoxyethanol, Caprylyl Glycol, Polysorbate 20, Panthenol, Cymbopogon Schoenanthus (Lemongrass) Leaf Extract, Vitis Vinifera (Grape) Seed Oil, Hydrolyzed Quinoa, Hydrolyzed Soy Protein, Hydrolyzed Barley Protein, Agave Tequilana Leaf Extract, Ethylhexyl Methoxycinnamate, Fragrance, Limonene, Geraniol, Citral

KEY INGREDIENTS SOURCE RESULTGrapeseed Oil

Agave Nectar

Glycerin

Panthenol



Plant

Agave

Vegetable

Plant

Lemongrass


Lightweight conditioning while adding volume

Draws moisture to hair while remaining lightweight



Adds body, volume and movement


NEWPRODUCTS

NEWPACKAGING



IMPROVEDFORMULAS

SODIUMCHLORIDE FREE

pureABBA.com

PUREPERFORMANCE

FOR 30YEARS

TRUE SHAPES Herbal Therapy Acid Wave Your favorite perm just got a facelift! Same great product strengthens and conditions hair like no other wave on the market - all while processing with very little odor. This low-ammonia wave strengthens & conditions with true-to-rod size results while enhancing elasticity. The result is a natural looking, resilient texture with a soft, silky shine.

• For normal, tinted and highlighted hair (up to 40%) • Improved conditioning • A Low Odor & Low Ammonia Formula • True-to-rod size results • Enhanced elasticity with soft, shiny results

For Best Results: Apply as directed in the product instructions. STYLIST TIP: Think beyond traditional curls and create beachy waves or simply add volume where needed.

INGREDIENTS: Wave Lotion Part A: Glyceryl Thioglycolate, Glycerin Wave Lotion Part B: Water/Aqua/Eau, Laureth-23, Ammonium Chloride, Fragrance/Parfum, Ammonium Hydroxide, Acrylic Acid/Acrylamidomethyl Propane Sulfonic Acid Copolymer, Hydrolyzed Soy Protein, Allium Sativum (Garlic) Bulb Extract, Nasturtium Officinale Leaf Extract, Hedera Helix (Ivy) Leaf/Stem Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Pinus Strobus Cone Extract, Arctium Lappa Root Extract, Lamium Album Flower Extract, Propylene Glycol Neutralizer: Water/Aqua/Eau, Hydrogen Peroxide, Dicetyldimonium Chloride, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Soy Amino Acids, Wheat Amino Acids, Threonine, Serine, Arginine HCl, Allium Sativum (Garlic) Bulb Extract, Nasturtium Officinale Leaf Extract, Hedera Helix (Ivy) Leaf/Stem Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Pinus Strobus Cone Extract, Arctium Lappa Root Extract, Lamium Album Flower Extract, Laureth-23, Ceteth-20, Cetearyl Alcohol, Trimethylsiloxyamo-dimethicone, Disiloxane, C12-16 Pareth-9, Propylene Glycol, Glycerin, Trideceth-12, Phosphoric Acid, Disodium Phosphate, C11-15 Pareth-7, Isopropyl Alcohol, Laureth-4, Methylparaben, Fragrance/Parfum


Arnica Montana Flower Extract

Chamomilla Recutita Extract

Rosemarinus Officinalis Leaf Extract

Pinus Pinaster Bark Extract


Vegetable

Plant

Chamomille

Rosemary

Plant


Humectant - helps hair retain moisture and curl

Conditions scalp

Antioxidant

Antioxidant and skin conditioner

Antioxidant and skin conditioner


NEW packaging

Grow Service $ w/ Waves• Avg cost for a texture service = $125 • If (1) stylist does (3) waves a week = $375 • Multiply by (4) weeks = $1500 per stylist • Multiply by (12) months = $18,000 per stylist • Multiply by (4) stylists = $72,000 per year

NEWPRODUCTS

NEWPACKAGING



IMPROVEDFORMULAS

SODIUMCHLORIDE FREE

COLOR PROTECTION Shampoo Colored or chemically treated hair doesn’t have to mean damaged hair. Coconut Oil and Sage work together to protect color and nourish chemically processed hair. ABBA Color Protection Shampoo contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.

• Revitalizes fragile, colored / chemically treated hair • Smooth & softens hair • Replaces proteins lost during chemical processing

For Best Results: Apply to wet hair, lather, rinse and repeat as necessary.


Cocos Nucifera

Hydrolized Quinoa

Salvia Officinalis Leaf Extract



INGREDIENTS: Water (Agua), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, PEG-150 Pentaerythrityl Tetrastearate, Glycerin, Polyquaternium-10, Glycol Stearate, PEG-6 Caprylic/Capric Glycerides, Tetrasodium EDTA, Cocos Nucifera (Coconut) Oil, Hydrolyzed Quinoa, Ethylhexylglycerin, Salvia Officinalis (Sage) Leaf Extract, Hydrolyzed Barley Protein, Hydrolyzed Soy Protein, Fragrance (Parfum), Phenoxyethanol, may contain Citric Acid

Vegetable

Coconut Oil

Quinoa

Sage

Barley

Soy


Replaces proteins in hair while conditioning


Protects color from fading while adding shine



pureABBA.com

PUREPERFORMANCE

FOR 30YEARS

pH 4.5-5.5

NEWPRODUCTS

NEWPACKAGING



IMPROVEDFORMULAS

SODIUMCHLORIDE FREE

COLOR PROTECTION Conditioner Coconut Oil and Sage work instantly to re-hydrate and protect color or chemically-treated hair for unrivaled strength, vitality and shine. Drenches hair with a protective moisture barrier that reduces color fading. ABBA Color Protection Conditioner contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.

• Revitalizes fragile, colored / chemically treated hair • Smooth & softens hair • Herbal therapy reduces fading

For Best Results: Distribute conditioner evenly from scalp to ends. Rinse with warm water. For maximum results, shampoo first using ABBA Color Protection Shampoo.

INGREDIENTS: Water (Aqua), Cetyl Alcohol, Stearyl Alcohol, Behentrimonium Methosulfate (Rapeseed Oil), Fragrance, Lauryl Alcohol, Cetrimonium Bromide, Phenoxyethanol, Cetearyl Alcohol, Dimethicone, Panthenol, Citric Acid, Hydrolyzed Quinoa, Cinnamidopropyltrimonium Chloride, Iron Oxides (CI77491) Mica, Titanium Dioxide, Cocos Nucifera (Coconut) Oil, Hydrolyzed Barley Protein, Hydrolyzed Soy Protein, Glycerin, Salvia Officinalis (Sage) Leaf Extract


Cocos Nucifera

Panthenol

Salvia Officinalis Leaf Extract



Vegetable

Coconut Oil

Plant

Sage

Rapeseed





Protects color from fading while adding shine

Strengthens, thickens and conditions hair


pureABBA.com

PUREPERFORMANCE

FOR 30YEARS

pH 3.5-4.5

NEWPRODUCTS

NEWPACKAGING



IMPROVEDFORMULAS

SODIUMCHLORIDE FREE

GENTLE Shampoo ABBA Gentle Shampoo is great for active lifestyles and daily use. Nourishes and calms sensitive skin and scalps utilizing Aloe and Cherry Bark. This soothing formula gently cleanses and mends damaged hair and delivers noticeable softness and shine. Contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers. Gentle enough for children to use.

• Mild cleansing • Excellent for sensitive skin • Gentle enough for children

For Best Results: Apply to wet hair and lather. Rinse and repeat as necessary. For best results, follow up with ABBA Gentle Conditioner.

pureABBA.com

PUREPERFORMANCE

FOR 30YEARS

INGREDIENTS: Water(Aqua), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Phenoxyethanol, Fragrance, Polyquaternium-10, PEG-150 Pentaerythrityl Tetrastearate, Disodium EDTA, Panthenol, Hydrolyzed Quinoa, Ethylhexylglycerin, PEG-6 Caprylic/Capric Glycerides, Aloe Barbadensis Leaf Juice, Hydrolyzed Soy Protein, Hydrolyzed Barley Protein, Prunus Serotina (Wild Cherry) Bark Extract, may contain Citric Acid


Glycerin

Prunus Serotina Bark Extract

Aloe Barbadensis Leaf Juice


Plant

Vegetable

Wild Cherry

Aloe




Antioxidant that protects, smooths and adds body

Amino acids for moisturizing and soothing


pH 4.5-5.5

NEWPRODUCTS

NEWPACKAGING



IMPROVEDFORMULAS

SODIUMCHLORIDE FREE

GENTLE Conditioner Perfect as a leave-in conditioner or as a daily rinse. Aloe and Cherry Bark nourish and calm sensitive skin and scalps. This soothing formula gently mends damaged hair and delivers noticeable softness and shine. Gentle enough for children to use. ABBA Gentle Conditioner contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.

• Mild conditioning • Excellent for sensitive skin • Gentle enough for children

For Best Results: Distribute conditioner evenly from scalp to ends. Rinse with warm water. For maximum results, shampoo first using ABBA Gentle Shampoo.

pureABBA.com

PUREPERFORMANCE

FOR 30YEARS

INGREDIENTS: Water (Aqua), Centrimonium Chloride, Cetyl Alcohol, Stearyl Alcohol, Phenoxyethanol, Fragrance, Glycerin, Hydrolyzed Quinoa, Ethylhexylglycerin, Aloe Barbadensis Leaf Juice, Hydrolyzed Soy Protein, Hydrolyzed Barley Protein, Prunus Serotina (Wild Cherry) Bark Extract, may contain Citric Acid


Glycerin

Prunus Serotina Bark Extract

Aloe Barbadensis Leaf Juice


Plant

Vegetable

Wild Cherry

Aloe




Antioxidant that protects, smooths and adds body

Amino acids for moisturizing and soothing


pH 3.5-4.5

NEWPRODUCTS

NEWPACKAGING



IMPROVEDFORMULAS

SODIUMCHLORIDE FREE

DETOX Shampoo ABBA Detox Shampoo uses Baking Soda and Molasses to decrease heavy build-up and impurities from your hair. Deep cleansing is recommended once a month. Contains our ProQuinoa Complex™ with quinoa, barley and soy proteins to rescue damaged hair fibers.

• Removes impurities • Eliminates product build-up • Restores hair to original balance

For Best Results: Apply to wet hair and lather. Rinse and repeat as necessary. For best results, follow up with ABBA Recovery Conditioner. STYLIST TIP: Utilize ABBA Detox Shampoo prior to any color or texture service to open the cuticle and negatively charge the hair. This allows the color and/or texture to penetrate into the hair and create a more dramatic effect and longer lasting color or curls.

pureABBA.com

PUREPERFORMANCE

FOR 30YEARS

INGREDIENTS: Water (Aqua), Sodium C14-C16 Olefin Sulfonate, Sodium Laureth Sulfate, Glycerin, Cocamidopropyl Betaine, PEG-150 Distearate, Isostearamide MIPA, Phenoxyethanol, Fragrance, Glyceryl Laurate, Caramel, Tetrasodium EDTA, Hydrolyzed Quinoa, Ethylhexylglycerin, Disodium EDTA, Sodium Bicarbonate, Molasses Extract, Hydrolyzed Soy Protein, Hydrolyzed Barley Protein


Molasses Extract

Cocamidopropyl Betaine

Sodium Bicarbonate

Hydrolized Quinoa



Vegetable

Sugar

Coconut Oil

Baking Soda

Quinoa

Barley

Soy


Moisturizes while adding volume without frizz

Gentle, non-stripping surfactant

Removes build-up without drying hair




pH 6.5-7.5

NEWPRODUCTS

NEWPACKAGING



IMPROVEDFORMULAS

SODIUMCHLORIDE FREE

RECOVERY TREATMENT Conditioner Rich in proteins and moisture ABBA Recovery Treatment Conditioner uses Peppermint Oil and Lavender to condition weak, damaged hair. Contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.

• Rebuilds each hair strand • Restores hair to original balance • Adds strength and shine

For Best Results: Distribute conditioner evenly from the scalp to ends. Wait 5-10 minutes, allowing treatment to penetrate hair shaft and then rinse. For maximum results, shampoo first using ABBA Detox Shampoo.

pureABBA.com

PUREPERFORMANCE

FOR 30YEARS

INGREDIENTS: Water (Aqua), Cetearyl Alcohol, Cyclopentasiloxane, Steraralkonium Chloride, Isostearamidopropyl Morpholine Lactate, Behentrimonium Methosulfate (Rapeseed Oil), Dimethiconol, Hydroxyethylcellulose, Phenoxyethanol, Ethylhexylglycerin, Glyceryl Stearate, PET-100 Stearate, Fragrance, Ethanol, Polyquaternium-10, Hydrolyzed Quinoa, Tetrasodium EDTA, Hydrolyzed Soy Protein, Hydrolyzed Barley Protein, Lavandula Angustifolia (Lavender) Extract, Mentha Piperita (Peppermint) Oil, Citric Acid

KEY INGREDIENTS SOURCE RESULTBehentrimonium Methosulfate

Mentha Piperita

Lavandula Angustifolia Flower Extract

Hydrolized Quinoa



Rapeseed Oil

Peppermint Oil

Lavender Oil

Quinoa

Barley

Soy



Conditions and soothes hair and scalp




pH 3.5-4.5

NEWPRODUCTS

NEWPACKAGING



IMPROVEDFORMULAS

SODIUMCHLORIDE FREE

ALWAYS FRESH Dry Shampoo ABBA Always Fresh Dry Shampoo is the perfect workout companion. Designed to cleanse and refresh the hair between shampoos, this light weight formula helps to prevent salt build up on the hair from sweat. It also gives hair a natural lift with light texture and removes oils and odors.

• Aluminum Free & Talc Free • Rice Starch Absorbs Oil • Prevents Salt Build up • Natural light scent • Contains ABBA’s ProQuinoa Complex

For Best Results: Shake can well before use. Hold 8-10 inches from hair and spray liberally from roots to ends while using a sweeping motion. Use finger tips to massage and distribute into hair. Style hair as usual.

pureABBA.com

PUREPERFORMANCE

FOR 30YEARS

INGREDIENTS: Isobutane, Propane, Alcohol Denat., Oryza Sativa (Rice) Starch, Argania Spinosa Kernel Oil, Helianthus Annus (Sunflower) Seed Oil, Hydrolyzed Quinoa, Hydrolyzed Barley Protein, Hydrolyzed Soy Protein, Isopropyl Myristate, Magnesium Stearate, Fragrance, Butylphenyl Methylpropional, Linalool, Hexyl Cinnamal

KEY INGREDIENTS SOURCE RESULTOryza Sativa (Rice Starch)

Helianthus Annuus (Sunflower) Seed Oil

Argania Spinosa Kernel Oil

Hydrolized Quinoa



Rice

Sunflower

Plant

Quinoa

Barley

Soy

Absorbs oil and prevents salt build up

Vitamins A, B, C and E work as natural antioxidants

Natural conditioner that improves hair elasticity




NEWPRODUCTS

NEWPACKAGING



IMPROVEDFORMULAS

SODIUMCHLORIDE FREE

COMPLETE All-in-One Leave-in Spray Abyssinian, Coconut and Watermelon Seed Oils take this leave-in conditioner to a new level of performance. Created with superior comb-ability, this lightweight conditioner improves elasticity, moisturizes and strengthens hair while reducing breakage. Formulated with enhanced thermal protection and our exclusive ProQuinoa Complex™.

• Improves comb-ability and elasticity • Provides extensive thermal protection • Moisturizes & strengthens while reducing breakage • Contains ABBA’s ProQuinoa Complex

For Best Results: Cleanse and condition with your favorite ABBA products. Rinse. Towel Dry. Mist evenly over damp hair (4 to 6 pumps). Comb through. Do not rinse. Follow with your favorite ABBA styling and finishing products to achieve your desired look.

pureABBA.com

PUREPERFORMANCE

FOR 30YEARS

INGREDIENTS: Water (Aqua), Cetearyl Alcohol, Crambe Abyssinica Seed Oil, Phenoxyethanol, Amodimethicone, Cocos Nucifera (Coconut) Oil, Citrullus Lanatus (Watermelon) Seed Oil, Behentrimonium Methosulfate, Cyclopentasiloxane, Panthenol, Benzyl Benzoate, Hydrolyzed Quinoa, Hydrolyzed Soy Protein, Hydrolyzed Barley Protein, Fragrance (Parfum), Amodimethicone/Morpholinomethyl Silsesquioxane Copolymer, Trideceth-5, Trideceth-9, Ethylhexylglycerin, Glycerin, Tocopheryl Acetate, Trideceth-12, Cetrimonium Chloride, Amyl Cinnamal, Limonene, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, may contain Citric Acid

KEY INGREDIENTS SOURCE RESULTCrambe Abyssinica Seed Oil

Citrullus Lanatus (Watermelon) Seed Oil

Cocos Nucifera

Hydrolized Quinoa



Abyssinica Seed Oil

Watermelon Seed Oil

Coconut Oil

Quinoa

Barley

Soy

Fatty acids reduce breakage + adds thermal protection

Weightless moisturizer that reduces frizz

Replaces proteins in hair while conditioning




NEWPRODUCTS

NEWPACKAGING



IMPROVEDFORMULAS

SODIUMCHLORIDE FREE

SMOOTHING BLOW DRY Lotion ABBA Smoothing Blow Dry Lotion utilizes Argan Oil and Mango to create sleek, lightweight shine for healthy looking, manageable hair. Contains thermal barriers and Barley proteins to strengthen the hair. Formulated with our exclusive ProQuinoa Complex™ that contains hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.

• Smooths • Creates shine • Increased control

For Best Results: Work a small amount into palms and smooth over the surface of damp hair, concentrating on areas where increased control is desired. Blow dry. STYLIST TIP: For increased shine, add a small amount of Smoothing Blow Dry Lotion to any finished style.

pureABBA.com

PUREPERFORMANCE

FOR 30YEARS

INGREDIENTS: Water (Aqua), Phenyl Trimethicone, Cyclopentasiloxane, Polyquaternium-46, Dimethiconol, Sodium Polyacrylate, Hydrogenated Polydecene, Phenoxyethanol, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Fragrance, Trideceth-6, Cinnamidopropyltrimonium Chloride, Hydrolyzed Quinoa, Hydrolyzed Barley Protein, Mangifera Indica (Mango) Fruit Extract, Citric Acid, Hydrolyzed Soy Protein, Argania spinosa (Argan) Kernel Oil

KEY INGREDIENTS SOURCE RESULTMangifera Indica Fruit Extract

Argan Oil

Hydroxypropyl Guar

Hydrolized Quinoa



Mango

Argan

Plant

Quinoa

Barley

Soy

Antioxidant that softens and smooths hair

Improves elasticity and thermal protection

Smooths hair




pH 5.0-6.0

NEWPRODUCTS

NEWPACKAGING



IMPROVEDFORMULAS

SODIUMCHLORIDE FREE

PRESERVING BLOW DRY Style Spray Enjoy a frizz-free blow out with a touch of hold and shine. Packed with vitamins from Avocado and Sunflower Oil, ABBA Preserving Blow Dry Spray protects the hair from heat styling with thermal and UV barriers. Hydrolyzed vegetable proteins work to nourish and hydrate the hair, while our ProQuinoa Complex™ helps to restore damaged strands.

• Reduces Frizz • Enhanced heat protection • Alcohol & Paraben Free • Utilizes Avocado & Sunflower Oils to moisturize and add shine

For Best Results: Mist throughout damp hair for heat protection prior to styling. Blow dry as normal.

pureABBA.com

PUREPERFORMANCE

FOR 30YEARS

INGREDIENTS: Water, Cetyl Triethylmonium Dimethicone PEG-8 Succinate, Polyquaternium-68, VP/Methacrylamide/Vinyl Imidazole Copolymer, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Cystine Bis-PG-Propyl Silanetriol, Fragrance, Disodium EDTA, Panthenol, Hydrolyzed Quinoa, Ethylhexylglycerin, Polyquaternium-59, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Aloe Barbadensis Leaf Juice, Hydrolyzed Soy Protein, Hydrolyzed Barley Protein, Butylene Glycol, Persea Gratissima (Avocado) Oil, Helianthus Annuus (Sunflower) Seed Oil, Citrus Grandis (Grapefruit) Fruit Extract

KEY INGREDIENTS SOURCE RESULTAvocado Oil

Sunflower Oil

Aloe Leaf Juice

Hydrolized Quinoa



Avocado

Sunflower

Aloe

Quinoa

Barley

Soy

Vitamins A, D, and E combats dry, brittle hair

Vitamins A,B,C,E, smoothes, natural UV barrier

Natural moisturizer that adds shine




pH 5.5-6.5

NEWPRODUCTS

NEWPACKAGING



IMPROVEDFORMULAS

SODIUMCHLORIDE FREE

FIRM FINISH Hair Gel ABBA Firm Finish Gel creates a buildable, firm, long-lasting hold to any style. Mica adds shine while Avocado Oil balances the hair. Works great taming fly-a-ways and is wonderful for up-dos. Contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.

• Tame fly-aways • Great for Up-Do’s • Holds without stiffness

For Best Results: Evenly apply a small amount through damp hair. Style as usual or get creative and do something new. ABBA Firm Finish Gel can handle whatever hold you need.

pureABBA.com

PUREPERFORMANCE

FOR 30YEARS

INGREDIENTS: Water (Aqua), Polyquaternium-46, VP/VA Copolymer, Carbomer, Phenoxyethanol, Glycerin, Sodium Hydroxide, Fragrance, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Hydrolyzed Quinoa, PEG-12 Dimethicone, Ethylhexylglycerin, Persea Gratissima (Avocado) Oil, PEG-45M, Titanium Dioxide (CI 77891), Hydrolyzed Barley Protein, Hydrolyzed Soy Protein, Mica, Ascorbic Acid

KEY INGREDIENTS SOURCE RESULTPersea Gratissima Oil

Mica

Glycerin

Hydrolized Quinoa



Avocado

Mineral

Plant

Quinoa

Barley

Soy

Works as a pH balance for softer, healthier hair

Adds shine





pH 5.5-6.5

NEWPRODUCTS

NEWPACKAGING



IMPROVEDFORMULAS

SODIUMCHLORIDE FREE

FIRM FINISH Hair Spray (non-aerosol) ABBA Firm Finish Spray (non-aerosol) uses Grapefruit and Avocado Oil to create a finish to your style with a firm, durable hold for all hair types. Great for creating a “wet” look. Contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.

• Great for wet looks • Firm, durable hold • Never stiff

For Best Results: Evenly apply over dry hair. Style as usual or get creative and do something new. ABBA Firm Finish Spray can handle whatever hold you need.

pureABBA.com

PUREPERFORMANCE

FOR 30YEARS

INGREDIENTS: SD Alcohol 40-B, Water (Aqua), Octylacrylamide / Acrylates / Butylaminoethyl Methacrylate Copolymer, Aminomethyl Propanol, PEG-40 Hydrogenated Castor Oil, Fragrance, PEG/PPG-18/18 Dimethicone, Triethyl Citrate, Panthenol, Quaternium-22, Hydrolyzed Quinoa, Citrus Grandis (Grapefruit) Fruit Extract, Phenoxyethanol, Persea Gratissima (Avocado) Oil, Hydrolyzed Soy Protein, Hydrolyzed Barley Protein, Benzophenone-3




Hydrolized Quinoa



Avocado

Grapefruit

Castor Beans

Quinoa

Barley

Soy







pH 8.0-9.0

NEWPRODUCTS

NEWPACKAGING



IMPROVEDFORMULAS

SODIUMCHLORIDE FREE

FIRM FINISH Hair Spray (55VOC aerosol) ABBA Firm Finish Spray is an eco-friendly (55%VOC) aerosol spray that delivers a firm yet flexible hold for shaping and creating any style. Grapefruit and avocado oil work together to create this runway worthy hairspray. Contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.

• Creates a firm, yet flexible hold • Durable hold that lasts • Natural scent

For Best Results: Spray 8-10 inches from dry hair to achieve desired hold. STYLIST TIP: ABBA Firm Finish Hair Spray layers nicely with other ABBA styling products for lasting hold and enhanced creativity.

pureABBA.com

PUREPERFORMANCE

FOR 30YEARS

INGREDIENTS: Alcohol Denat., Hydrofluorocarbon 152a, Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer, Aminomethyl Propanol, Aqua (Water) (Eau), Acetyl Tributyl Citrate, Persea Gratissima (Avocado) Oil, Steardimonium Hydroxypropyl Panthenyl PEG-7 Dimethicone Phosphate Chloride, Hydrolyzed Quinoa, Citrus Grandis (Grapefruit) Fruit Extract, Panthenol, Hydrolyzed Barley Protein, Hydrolyzed Soy Protein, Ascorbyl Palmitate, Sodium Ascorbyl Phosphate, Linoleamidopropyl Ethyldimonium Ethosulfate, Dimethyl Lauramine Isostearate, Ethylhexyl Methoxycinnamate, Parfum (Fragrance), Limonene, Geraniol, Citral



Panthenol

Hydrolized Quinoa



Avocado

Grapefruit

Plant

Quinoa

Barley

Soy







NEWPRODUCTS

NEWPACKAGING



IMPROVEDFORMULAS

SODIUMCHLORIDE FREE

CURL-PREP Style Spray ABBA Curl-Prep Spray uses Lemongrass and Orange Oil to create shape and add life to dehydrated, naturally curly or permed hair. Use ABBA Curl Finish Spray to set your look. Contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.

• Amplify curls • Add life to permed hair • Boost pliability

For Best Results: Mist evenly onto damp hair. Diffuse with a hair dryer to create extreme curls. STYLIST TIP: Use ABBA Curl Prep Spray on all hair types to encourage movement and texture.

pureABBA.com

PUREPERFORMANCE

FOR 30YEARS

INGREDIENTS: Water (Aqua), Glycerin, Laureth-23, Fragrance, Caprylyl Glycol, Phenoxyethanol, PPG-5-Ceteth-10 Phosphate, Isostearyl Ethylimidazolinium Ethosulfate, Propylene Glycol, PEG-40 Castor Oil, Stearamidopropyl Dimethylamine, Cetyl Alcohol, PVP, Hydrolyzed Quinoa, Citrus Aurantium Dulcis (Orange) Peel Oil, Benzophenone-4, Cymbopogon Schoenanthus (Lemongrass) Oil, Hydrolyzed Soy Protein, Hydrolyzed Barley Protein


Citrus Aurantium Dulcis Oil


Hydrolized Quinoa



Vegetable

Orange

Lemongrass

Quinoa

Barley

Soy



Adds volume




pH 4.0-5.0

NEWPRODUCTS

NEWPACKAGING



IMPROVEDFORMULAS

SODIUMCHLORIDE FREE

CURL FINISH Style Spray ABBA Curl Finish Spray contains Grapefruit and Avocado Oil to amplify curls for lasting hold. Contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.

• Finishes styles • Creates flexible shapes • Long lasting hold

For Best Results: Mist evenly over finished style. STYLIST TIP: Use ABBA Curl-Prep Spray first for even more defined curls.

pureABBA.com

PUREPERFORMANCE

FOR 30YEARS

INGREDIENTS: Water (Aqua), SD Alcohol 40-B, VP/VA Copolymer, Polyquaternium-11, PEG-40 Hydrogenated Castor Oil, Fragrance, Phosphoric Acid, Hydrolyzed Quinoa, Persea Gratissima (Avocado) Oil, Alcohol, Benzalkonium Chloride, Citrus Grandis (Grapefruit) Fruit Extract, Phenoxyethanol, Hydrolyzed Barley Protein, Hydrolyzed Soy Protein, Magnesium Sulfate, Benzophenone-3

KEY INGREDIENTS SOURCE RESULTCitrus Grandis Fruit Extract

Persea Gratissima Oil


Hydrolized Quinoa



Grapefruit

Avocado

Lemongrass

Quinoa

Barley

Soy



Adds volume, body and movement




pH 4.0-5.0

NEWPRODUCTS

NEWPACKAGING



IMPROVEDFORMULAS

SODIUMCHLORIDE FREE

STYLE GEL Medium Hold Creates shape, texture and a medium hold for all hair types. ABBA Style Gel uses Mica Crystals and Avocado Oil to add shine and vitamins for healthy, natural feeling hair. Contains our exclusive ProQuinoa Complex™ with hydrolyzed Quinoa, Barley and Soy proteins to rescue damaged hair fibers.

• Medium Hold • Lightweight texture • Shine

For Best Results: Evenly apply a small amount through damp hair. Style as desired. STYLIST TIP: Create sexy waves in long, layered hair by using ABBA Style Gel with a diffuser. The results are spectacular.

pureABBA.com

PUREPERFORMANCE

FOR 30YEARS

INGREDIENTS: Water (Aqua), Acrylates Copolymer, Phenoxyethanol, C11-15 Pareth-12, PEG-12 Dimethicone, PEG/PPG-17/18 Dimethicone, Hydrolyzed Quinoa, Ethylhexylglycerin, Titanium Dioxide, Mica, Fragrance, Panthenol, Persea Gratissima (Avocado) Oil, Hydrolyzed Soy Protein, Hydrolyzed Barley Protein, may contain Sodium Hydroxide


Mica

Panthenol

Hydrolized Quinoa



Avocado

Mineral

Plant

Quinoa

Barley

Soy


Adds luster and shine





pH 6.0-7.0

2018 ABBA PRODUCT KNOWLEDGEFor 30 years, ABBA® Pure Performance Haircare has made a commitment to...

Documents

Transcript of 2018 ABBA PRODUCT KNOWLEDGEFor 30 years, ABBA® Pure Performance Haircare has made a commitment to...