2018-19 The Red Book MEDIA KIT for ON Media website · 2018-08-01 · The Red Book | 910 E. Osborn...

The Red Book | 910 E. Osborn Road, Suite C, Phoenix, AZ 85014 | office: 602-445-7168 | azredbook.com

MEDIA KIT | 2018/2019


The Red Book brand reaches an altruistic and exclusive group of purchasers of luxury services and products. Your message has the highest probability of being recognized by a sophisticated, savvy, highly motivated reader in each of our three products. The Red Book was launched 26 years ago with an ambitious vision of providing a directory that would connect the Valley’s social, business and philanthropic leaders and the organizations and causes they supported. It has been enthusiastically received by our many members and has proven to be an indispensable community resource for use in civic, professional and personal relationships. Azredbook.com and The Red Book Magazine are extensions of The Red Book. Combined with our weekly e-newsletter, azredbook.com provides the most up-to-date calendars of nonprofit fundraising and cultural events, listings of nonprofit organizations and community boards, coverage of black-tie and social fundraising events, profiles of community leaders and the latest trends in fashion and design. The Red Book Magazine is published six times during the social season. The September/October edition is The Arts Issue, and will be bundled with ON Stage, a comprehensive guide to the best visual and performing arts options for the upcoming arts season. The March issue is The Philanthropy Issue and highlights the significant contribution of community members and businesses in making the Valley a special place to live. A digital version of each issue is available on azredbook.com with click-throughs to all advertising. The Red Book brand is published by ON Media Publications. We’re proud to be part of this incredibly generous community and to provide a valuable resource to the thousands of volunteers, businesses, nonprofit organizations and philanthropists who put their passion and commitment into action. Thank you for your interest and support.

Linda “Mac” Perlich

CEO and Publisher ON Media Publications

Cindy Miller

Managing Editor The Red Book, The Red Book Magazine and

azredbook.com

MEDIA KIT 2018/19


THE RED BOOK AUDIENCE

Sources: Larkspur Prospects of Wealth, 2017; Experian Power Elite Households, 2017

The Red Book was launched 26 years ago with an ambitious vision of providing a

directory that would connect the Valley’s social, business and philanthropic leaders and

the organizations and causes they supported. It has been enthusiastically received by our

many members and has proven to be an indispensable community resource for use in

civic, professional and personal relationships.

SOPHISTICATED READERS AFFLUENT • PHILANTHROPIC • ARTS-MINDED

§ Support myriad community causes: the arts, health research, education, women and children’s issues

§ Attend and donate regularly to the arts

26 YEARS OF SOCIETY,

CULTURE & LUXURY

MEDIA KIT 2018/19

POWER SPENDERS

§ Spend $10,000 – $700,000 in goods and services annually

§ Drive luxury cars § Collect cars, jewelry, art, couture clothing and

accessories § Own multiple vehicles § Buy designer labels § Buy the latest technology § Travel domestically and internationally

STABLE HIGH-WORTH HOUSEHOLDS

70% OF OUR READERS HAVE A MINIMUM NET WORTH OF

$2 MILLION TO MORE THAN $20 MILLION

15% 25-39 years old 22% 40-49 years old 32% 50-59 years old 24% 60-69 years old 7% 70-75 years old

593,000 estimated total

annual readership

REACH

186,000 e-newsletter total annual

readership

4,000+ social media

followers


PRINT | THE RED BOOK (annual hardbound directory)

PRINT | THE RED BOOK MAGAZINE (6 issues per year)

2019

MEDIA KIT 2018/19

CIRCULATION:

24,000

PRINTED

COPIES PER

ISSUE

ARTWORK MUST BE RECEIVED BY JULY 2, 2018

DEADLINES FOR INCLUSION IN THE RED BOOK MAGAZINE

SEPT./OCT. ISSUE: Artwork must be received by July 27, 2018 NOV./DEC. ISSUE: Artwork must be received by Sept. 24, 2018 JANUARY ISSUE: Artwork must be received by Nov. 16, 2018

FEBRUARY ISSUE: Artwork must be received by Dec. 14, 2018 MARCH ISSUE: Artwork must be received by Jan. 26, 2019 APRIL ISSUE: Artwork must be received by Feb. 21, 2019


PRINT | THE RED BOOK MAGAZINE EDITORIAL CALENDAR

ISSUE

THEME ARTWORK DUE DATE

SEPTEMBER/OCTOBER 2018 THE ARTS 07.27.2018

NOVEMBER/DECEMBER 2018 HOLIDAY 09.24.2018

JANUARY 2019 HIGH SEASON 11.16.2018

FEBRUARY 2019 STYLE/DESIGN 12.14.2018

MARCH 2019 PHILANTHROPY 01.26.2019

APRIL 2019 TRAVEL 02.21.2019

IN EVERY ISSUE

STYLE SOCIETY PERSONALITIES CALENDAR AFTER-PARTY

Fashion, beauty, accessories and design

notes

The season’s best fundraising soirées

People you don’t know, but should

Not-to-miss social events and cultural events

Notable around the Valley

MEDIA KIT 2018/19


DIGITAL | AZREDBOOK.COM

.

DIGITAL | THE RED BOOK E-NEWSLETTER

MEDIA KIT 2018/19

ARTWORK MUST BE RECEIVED

ONE WEEK PRIOR TO PUBLICATION

ARTWORK MUST BE RECEIVED

ONE WEEK PRIOR TO PUBLICATION


CONTACT US

THE RED BOOK

910 E. Osborn Road, Suite C, Phoenix, AZ 85014

office: 602-445-7168

azredbook.com

MEDIA KIT 2018/19

2018-19 The Red Book MEDIA KIT for ON Media website · 2018-08-01 · The Red Book | 910 E. Osborn...

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