2018-19 Economic Development Plan DRAFT - for …...Table of Contents 1. 2013 Sustainable Community...

2018-19 Economic Development Plan

6/22/2018 TOWN OF CLARKDALE - COMMUNITY DEVELOPMENT DEPARTMENT 1

DRAFT - for public comment06-21-18

Table of Contents1. 2013 Sustainable Community and Economic Development Plan

2. 2013 Plan Progress Summary

3. Clarkdale Community Indicators

4. Goal of Long Term Sustainability

5. Clarkdale Assets

6. Public Meetings Conducted

7. Ideas from Clarkdalians

8. Economic Development Values

9. 2018-19 Projects


Our Team

Jodie Filardo Community & Economic Development Director

Beth Escobar, Planning Manager

Guss Espolt, CD Technician

Mike Gray, Project Manager

Paul Grasso, Building Official

Janice Benatz, Super Volunteer


2013 Sustainable Community and Economic Development Plan – previous plan statusAdopted by Town Council in July 2013

Sponsored by Arizona Public Service and guided by consultants, it is the result of a series of 13 public/private community meetings organized under the Focused Future II Program

Purpose: Direct local decision-making, provide a road map for community’s economic future, and monitor Clarkdale’s progress over time.

Major Strategic Plan Elements: Business Retention, Expansion, and Attraction (BREA) Sustainable Clarkdale Creative Clarkdale Education

6/22/2018 DRAFT - TOWN OF CLARKDALE - ECONOMIC DEVELOPMENT PLANNING 4

Source: www.Clarkdale.AZ.gov

2013 Plan Progress Summary – BREADescription Forward Progress No Progress

Develop a business retention, expansion & attraction program

• 3 focus area plans adopted and 1 underway• CDBA formalized• Pursued retail on SR 89A and Main Street• Identify financing opportunities – VVREO RLF• Participating in AZ Prospector and OppSites for

recruitment• Belong to and support Local First AZ• Project manager on staff• High-speed internet infrastructure to Main Street

• Building Bridges to Business data base

• No attraction of sustainable products company

• No green incubator

Further the growth of the wine industry

• 3 wine bars and 2 production facilities now• Agri-tourism code implemented/comm. + industrial• 2 tours of outside professional groups to sites

• No expansion of supply chain businesses

Encourage additional precision manufacturing

• Worked with VVREO and Arizona Commerce Authority to site new manufacturers here

• Worked with College’s SBDC on local business siting• Secured $50,000 toward Broadway Road expansion

• Did not join NAMA



Develop an arts & entertainment district

• District adopted by Council on 9-24-13• Marketing strategy adopted and evolving over time Experience Clarkdale logo and website Street banners and upgraded street signs Advertising - both digital and print Wayfinding Monuments Program implemented All digital sites refreshed

• Developed and supported destination events plus an annual calendar

• Streamlined process for use of Town facilities (Community Services)

• No grand entryway yet designed for Main & Broadway

Advance tourism opportunities • Develop tours and packages working with CDBA• Encouraged B&B community and hoteliers with

brochure and website marketing• Support visitation through Experience Clarkdale• Active in Chambers, SVVTC, NatGeo, AOT programs• Hosted 4 travel writers

• Have not joined AZ Lodging & Tourism Council



Encourage and support expansion of diverse health care niche business

• Promoted health and wellness through creation of site plans for Lower TAPCO and TuziRAPs

• Conducted one health and wellness fair• Three new businesses in this sector: Sedona

Wellness, Sweat Majik, and Jerome Massage

• Limited new complimentary health practices attracted or additional health services in Clarkdale through VVMC


2013 Plan Progress Summary – Sustainable ClarkdaleDescription Forward Progress No Progress

Establish a Water Resource Management program

• 2014 Water Resource Management Plan accepted• 2015 Grading and Drainage code updated• Working with Friends of the Verde River on

developers toolkit

Develop the Verde River @ Clarkdale project

• VR@C strategic plan was developed as a public process and the implementation of the project is ongoing

Promote the Sustainable Clarkdale Initiative

• Logo and pins designed• 2 Sustainability in Our Backyard events held• Created and updated the renewable energy

installations map• Sustainability Guidelines adopted and deployed• Hosted the Local First Arizona food forum and Rural

Policy Forum

• No green business forum created yet

Continuously improve Clarkdale’s exceptional quality of life

• Ongoing efforts in support of the overall staff team working on projects such as the UVSP

• Facilitated zero-energy homes in Town


2013 Plan Progress Summary – Creative ClarkdaleDescription Forward Progress No Progress

Promote the arts and related businesses

• Supported events related to Made In Clarkdale with staff time

• Sourced film locations for student and professional films shot in Clarkdale

• Hosted two Verde Valley Open Air Cinema movies in the Park

• Still lots to do• Art in Public

Spaces project keeps getting pushed back


2013 Plan Progress Summary – EducationDescription Forward Progress No Progress

Strengthen the partnership with Yavapai College

• Supported the development and marketing of the Southwest Wine Center

• Worked with the Small Business Development Center resulting in a full-time advisor now located in the Verde Valley

• Co-sponsored the annual Sci-Tech EXPO at Yavapai College for three years

• Still lots to do especially in workforce development and a sustainability curriculum



Clarkdalians…Progress since 2013

Source: www.arizonaprospector.com

DESCRIPTION THEN2012/13

NOW2018

GROWTH RATE

Population 4,072 4,264 + 4.7%

Median Age 55 55 -

% 65+ 26% 35% + 9%

% Working Age 51% 47% - 4%

Retirees as a percent of overall population grew faster than the

population as a whole.


Work…Progress since 2013


DESCRIPTION THEN2012/13

NOW2018

GROWTH RATE

Labor Force 1,951 1,556 - 20%

Total Employment 1,107 837 - 24%

Fewer Clarkdalians are looking for work or are employed than 5 years

ago.


Housing…Progress since 2013

Description 2014-15 2015-16 2016-17 2017-18 YTD

# Building Permits 118 140 274 397

Growth YOY 19% 98%

Description 2014-15 2015-16 2016-17 2017-18 YTD

Valuations $4,670,811 $4,532,435 $10,031,693

Growth YOY -3% 121%

YTD Valuations = $16,203,761 as of May 2018

Median Home Value in 86324 = $251,500In Cottonwood = $205,100

In Sedona = $440,800Source: www.Zillow.com on 6-15-18

As of 6-15-18Incl. 245 UVSP

http://www.zillow.com/

Description 2014-15 2015-16 2016-17 2017-18 YTD

# Business Licenses 228 264 318 388

Growth YOY 16% 21% 22%

Revenue $7,215 $7,805 $11,475 $6,090 = 76.1% of goal for FY


Licensed Businesses…Progress since 2013

As of 6-15-18

As of 5-31-18


Top 4 Sectors…in 2018


DESCRIPTION JOBS ESTABLISHMENTS

Public Administration

170 13

Education 167 3

Information 125 4

Transportation & Warehousing

92 5

Over 81% of Clarkdale businesses employ between 1-9 employees.

Goal of Long-term Sustainability -Building on our Existing Assets – a summary of Clarkdale’s assets


Economic

Cultural Environmental

Clarkdale Assets - Economic


CDBA Town Council Long-term Employers

Progressive zoning code: Transfer of Development Rights, Agri-tourism, Boutique Manufacturing

Attractions – Verde Canyon Railroad,AZ Copper Art Museum, Clarkdale Historical Society and Museum, John Bell Museum, Southwest Wine Center,Verde River

Verde Valley Regional Economic Organization,LocalFirst Arizona, Northern AZ Council Of Governments, United States Department of Agriculture, Northern AZ Center for Entrepreneurship & Technology, Sedona Verde Valley Tourism Council, NatGeo, Small Business Development Center

Wine country Yavapai College Bitter Creek Industrial Area

UVSP Broadband New water and wastewater infrastructure

Specific area plans Local business owners Cottonwood Area Transit

Developers Vacant historic buildings Main Street streetscape

Vacant commercial and industrial land Diversity of housing stock Entrepreneurs

SR 89A Verde Valley Medical Center, Senior Center

Home-based businesses

Clarkdale Assets - Cultural


History and heritage Institutional Memory of Residents and Staff

Preservation and Stewardship

Events Volunteers Caring

Outdoors Native community and heritage Arizona Copper Art Museum

Clarkdale Historical Society & Museum

Community Pride Multi-generational investments

Young Families Clarkdale Jerome School Arts and Artists

Sense of Place Clarkdale Library Finding a way to ‘YES’

Iconic Town Park and Gazebo Social media sites Clarkdale Burros

Yavapai College Tuzigoot National Monument Wine industry

Clarkdale Assets - Environmental


Verde River and River Access Points (RAPs)

Friends of the Verde River Outfitters

Sustainable Clarkdale Initiative Water Resource Management Plan

Centennial Plaza

Geothermal Energy installs New energy-efficient housing Development Guidelines

Solar installs – both residential and commercial

Audubon Important Birding Area and Tavasci Marsh

Advocacy

Vacant land United Verde Soil Program Tuzigoot National Monument

Arizona State Parks Town Parks Trails and sidewalks

Historic Town Hall Adjacent to Prescott and Coconino National Forests

String of Pearls

Reconditioned sewer treatment plant

Upper and Lower Clarkdale Water Main Replacements

Base ED Plan updates on ideas from ClarkdaliansPurpose remains the same from 2013 plan: Direct local decision-making, provide a road map for community’s economic future, and monitor Clarkdale’s progress over time.

Use our 3 approved focus area plans as a base


http://www.clarkdale.az.gov/communitydevelopmentdept.html

2018 ED Plan - Public Meetings ConductedModerated by Community Development team

Date Day Time Stakeholders’ Meetings Attendees

March 21, 2018 Wednesday 5 - 7 p.m. Economic Development Open House ~30

March 29, 2018 Thursday 5 - 7 p.m. Business Development ~15

April 5, 2018 &June 7, 2018 Thursday 5 - 7 p.m. Creative Clarkdale ~40

April 12, 2018 Thursday 5 - 7 p.m. Healthy Community ~12

April 19, 2018 Thursday 5 - 7 p.m. Sustainable Clarkdale ~20


All meetings were held in the Men’s Lounge of the Clark Memorial Clubhouse.

Public Meetings - Featured SpeakersDate Speakers Stakeholders’

Meetings3-29-18

o Robyn Prud’homme-Bauer, Made in Clarkdale o Bobbi and Ron Evans, Bent River Machineo Drake Meinke, Arizona Copper Art Museum

Business Development

4-5-18 & 6-7-18 o Ellen Yateso Jenny Emmingero Bear Schutzo Marcia Foutz

Creative Clarkdale

4-12-18

o Don Stokey, Vice President, Northern Arizona Healthcare Healthy Community

4-19-18 o Jim & Dinah Gemmill, St. Thomas Episcopal Church Food Banko Jason Lavelle, Arizona Botanical Gardenso Mark Tufte - Country Bank

Sustainable Clarkdale


Business Development Ideas Grocery store Agricultural development Maker space/business incubator space Pioneer living house/museum Outdoor equipment store Area tours 4x4, bikes, motorcycles, horses, hiking

Guide services Garden supply store Tech industries: Server farm Food trucks

Identify key industries and promote to complimentary businesses

Promote and support cleanup of Central Business District

Central display area for local business signs Painted street surface signs for local businesses

(historic look, like what they’ve done on Route 66) Sponsor Meet & Greets for local businesses Preset itineraries for tourists – ½ day or less Home based business network Business Training Strengthen partnership with Small Business

Development Center Identify and offer additional support


Creative Clarkdale Ideas

Promotional Events Display Venues along major right of ways Murals (specifically Main St from 9th to

Broadway) Provide sandwich boards that look like easels

to Main Street Vendors Professional Group or Guild Co-op spaces for work, collaboration,

headquarters

Mobile App that offers info on local artists/studio tours

• Offer subsidies to businesses that encourage social gathering in Town

• Tax increases and budget allocations to support arts

• Request funding from Freeport-McMoran, Salt River Materials Group etc.

• Other Grant Funding Sources Arizona Humanities Grant Fund Arizona Commission on the Arts Our Town Grants


Creative Clarkdale Ideas – Round 2

Art with a focus on healing properties• Music• Multi-Media• Movement

Expand professional opportunities for• Marketing• Collaboration• Distribution

Create an Art & Wellness collaborative

Develop a better integration with Yavapai College Digital Arts Program

Street surface art

Incorporate Culinary Arts as a community feature

Develop inventory of existing Public Art

Moment of art segment like Sedona City Council

Incorporate chalk art into events on Main Street

Cactus-Art Garden at Thirteenth and First North Street Intersections

Benches as sculptures throughout Town

Pop-up art events

Business Education for the Arts Community

Integrate art into every facet of Community


Healthy Community Ideas

Improve and support walkability

Improve Benatz trail – ADA compliance

History trail with timelines

Bike-friendly trails and improved vehicular interface

Dog park and/or community garden, ADA walking loop

Encourage walking by expansion of Centennial Plaza with plaques

More shade trees & vegetation – curb cuts and earthworks = Educational Opportunity

Expand free WiFi to all Town facilities

Open Peck’s Lake

Tourism element – (Suggested golf course not a fit with Sustainable Values)

Urban Art and Architecture

Consider different uses for ball park at Mongini (lower) Park

Better playground equipment

Skate park

Senior Center

Recreation facility


Sustainable Clarkdale Ideas Move Clarkdale Historical Society to Main St. Seek Attractions – Wine Cave at Josephine’s Tunnel, cement plant,

wine or art museums Support business incubators – commercial training kitchen Solutions to parking in uptown Try to attract niche businesses with little or no competition Further develop ecotourism opportunities – emphasize Verde River Ask Main Street building owners to consider alternative (non-bank)

funding options Encourage some businesses that cater less to tourists, and more to

the regional community of “locals”. Support and promote food pantry – publicity, bins, delivery Create a tool library – yard equipment, hand & power tools Create a seed library Community garden with compost & soil sharing

Fruit orchard watered with treated effluent Direct storm runoff to aquifer recharge Consider efficiency of Town equipment – trucks for PD? Promote workshops, presentations on regenerative practices Water harvesting & greywater Simple, natural approaches to construction (passive solar,

lighting, ventilation) Responsible landscaping, xeriscaping, passive water harvesting Soil concerns and impact of pesticides and herbicides Youth garden project – functions as child care and outdoor

education Youth Leadership Center Newsletter on sustainable practices Offer incentives to minimize water use Community Supported Agriculture – CSA Market Food hub/market place


Economic Development Values - prioritizing the work


We value –1. Protection and celebration of the Verde River and all natural, historic and artistic resources2. Each resident – of all ages, backgrounds, and opinions3. Each business – especially those locally-owned4. Our visitors and their experiences5. The ability to live, work, play, and create in Clarkdale6. Diverse job opportunities7. Diverse housing stocks8. Integrated, innovative, and well-planned solutions

Economic Development Projects on the List


Efficient and high-volume daily operations in support of our customers is the first priority of the Community Development Department Team.

Beyond daily operations, an ongoing list of projects is maintained and tackled as time permits in the following areas:

1. Planning 2. Research3. Development, and 4. Marketing.

Ideas from Stakeholder Meetings were folded into the ongoing project lists to incorporate as many ideas as possible.

2018-19 Planning ProjectsWork on projects listed in italics below has begun.


DESCRIPTION PILLARS

Planning Projects1. Develop and codify an Arts in Public Places Process.2. Research and develop Historic Preservation protections.3. Research and apply for Broadway Historic Road Designation.4. Complete Feasibility Project for Broadway Road Extension.5. Complete approval process for new RV resort.6. Commence Central Business District Parking Plan.7. Complete approval process for Tract F Park at Crossroads.8. Complete approval process for Mountain Gate Resort Center.9. Complete approval for Multi-family Sustainable Development

Guidelines.10. Complete research for permeable pavement solutions.11. Participate in evaluation of Big Chino Pumping Project Review.12. Participate in planning for the new Verde Valley Fire District Station.13. Participate in Kwail Heights planning as needed.14. Complete the transition to complete digital permitting process.

2018-19 Research Projects


DESCRIPTION PILLARS

Research Projects1. Pursue arts and wellness nexus with Urban Land Institute for grant

opportunities.2. Participate in the 2020 Census.3. Pursue a Buxton partnership for data regarding spending patterns of

residents and visitors.4. Research and evaluate water polishing plant possibilities.5. Deliver suggestions for Town property on Ninth Street to PW-U

Director.6. Identify possible sites suitable for public art.7. Investigate cooperative work spaces.8. Research and evaluate a tax set-aside for economic development

pursuits.9. Research community grants opportunities through Freeport-McMoRan

and APS.

Work on projects listed in italics below has begun.

2018-19 Development Projects


DESCRIPTION PILLARS

Development Projects1. Develop a business recruitment plan and budget for next fiscal given

the Buxton data.2. Work with Verde Valley Regional Economic Organization and the SBDC

on entrepreneurial programs and on workforce development.3. Work with Yavapai College programs to expand business oriented

classes for artists through the Small Business Development Center.4. Encourage recreational activity and community connections through

artistic spaces especially during events working with CDBA and others.5. Collaborate with Community Services, Public Works and the arts

community to add and enhance outdoor public spaces.6. Implement additional way-finding monuments in town.7. Develop additional Sustainability in our Backyard classes.8. Develop networking opportunities for the arts community.9. Develop a ‘Benches as Art’ program for Clarkdale.10. Create a timeline project as public art.


2018-19 Marketing Projects


DESCRIPTION PILLARS

Marketing Projects1. Plan for and conduct August 2018 NACOG Regional Council Meeting.2. Update ExperienceClarkdale.com and Clarkdale.AZ.gov websites.3. Maintain Clarkdale sites with Arizona Commerce Authority, Arizona

Office of Tourism, Arizona Rural Development Council, Arizona Prospector, Sedona Verde Valley Tourism Council and others.

4. Establish and operate a local business feature and directory on the websites.

5. Create and populate a photo gallery for media on the websites.6. Create and load a Clarkdale video on the websites.7. Develop 2019 calendar and distribute to AOT, the Drive Guide,

Cottonwood Chamber of Commerce, and Phoenix Magazine.8. Develop next round of promotional products for Clarkdale.



Thank You!Jodie Filardo(928) [email protected]

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