professional player

Professional Player is an exciting publication, the first which is designed and written

exclusively for footballers, past, present and future. The magazine addresses issues facing the modern professional both on and off the field, providing the ultimate good living guide, as well as inspiring players who are nearing retirement and need a new focus. Professional Player is a concept, with the magazine being the platform to reach an influential and affluent audience of professional footballers who enjoy a luxury lifestyle and all that comes with it. It offers a discerning clientele fresh and exciting content and provides advertisers with the perfect opportunity to target high net worth individuals.Alongside exclusive interviews with the biggest names in the game, this high-end publication also includes the latest cutting-edge fashion, business news and the hottest holiday resorts.While entertaining, Professional Player is also an educational guide for the modern footballer with well researched healthcare and lifestyle articles providing advice and support to players and their families. Putting the interests of the player first, the magazine also offers support for life after football and provides regular features and expert advice from those who have been there and done it. We know through our partnership with the charity XPRO, that many players leaving the game feel a lack of support and direction. Professional Player encourages players to build a life which doesn’t solely revolve around what happens on the pitch, which can help with the ultimate transition into retirement.So whether it is help planning a wedding, coming to terms with an addiction or legal issue; buying a car to updating a wardrobe, investing in property or booking that dream holiday or looking for a career after retirement, this is the magazine that has it all.In short, Professional Player is a comprehensive guide to the good life.

Welcome to a world of quality, style and luxury.

Welcome to a magazine which scores on every level.

Welcome to Professional Player, the ultimate publication read by the game’s greatest footballers and their families.professional player

why: Advertising in Professional Player is a unique opportunity to reach an affluent audience with phenomenal spending power. Advertisers are offered rare access to high-earning ‘A-List’ consumers who are prepared to invest heavily on such luxuries as jewellery, watches, property, yachts, cars and holidays.

Published quarterly, the magazine is distributed to every Premier League, Championship and League 1 football club and in total is read by over 5,000 professional and academy players at each of the English and Welsh clubs.

Engagement with this content has prompted Professional Player to develop a new section of the magazine which is solely focussed on the wives and partners of the players. This feature celebrates the great work that many of the players’ families get involved with away from the world of football, as well as providing fashion, home and holiday ideas.

In addition to the players and their families, Professional Player is mailed to an exclusive database of existing clients consisting of professional bodies, ex-players and celebrities from the world of show business.

However, the Professional Player model goes beyond the limits of traditional advertising by interacting with all advertisers on social media where content is relevant for players. A mobile app is available too which works to bring printed design to life. The app provides something truly unique, because with the use of smart devices, this cutting-edge technology is capable of recognising images and objects in the real world and understanding them. It can then serve up digital content in real time, including videos, animations, audio and/or webpages to customers.

Advertising rates have been set to compete favourably against similar high-end publications and represents real value for those seeking to reach an upmarket, sophisticated and hard-to-reach audience.

NEWS AND INTERVIEWS Every issue will include interviews and features with football’s biggest names, health professionals plus regular columns from the experts, wives, girlfriends and influential figures within the game.

HEALTH The dedicated health section combines real life experiences with relevant information, awareness campaigns, professional commentary, psychology designed to tackle addictions and other health concerns professional footballers may have.

MOTORING At Professional Player we work with the very best in motoring, from the ultimate in performance vehicles to the most exclusive 4x4.

LEISURE From choosing a new motor to discovering the latest technology on the UK market, we provide a complete guide to stylish living. Along with our dedicated boutique and catwalk fashion features we bring the latest trend previews, the must-have accessories and newest sport collections.

TRAVEL A comprehensive guide to getting away from it all with the hottest destinations in the UK and abroad. In short, this is the one-stop holiday shop for that dream break in the sun, on the slopes or in the world’s most exciting cities.

PROPERTY A dedicated section on investing in property at home and abroad with financial advice for overseas and holiday property investments and portfolios.

FINANCIAL A section designed to help look after all your financial concerns with expert analysis from the experts including wealth management, insurance, tax and banking.

FASHION From boutique and catwalk fashion and jewellery to home interior design and an entertainment guide for upcoming events on the professional circuit, the fashion section provides inspiration for life.

SPORT From the latest sporting fashion and brands to the latest news on sporting programmes, specialised equipment, fitness and nutritional advice, the sporting section is designed to balance footballer’s physical interests with the latest trends on the market. There are also in-depth features on the agents within the game and unravelling the myth that surrounds the game’s money men and what they can offer to today’s players and their families.

who:Professional Player is published by Etherington Media Ltd and was the brainchild and combination of experiences of Matthew Etherington – Stoke City and his father Peter Etherington. Peter’s considerable experience in the print and publishing industry alongside Matthew’s insight as a Premier League player creates a rather invaluable combination. Through Matthew and his large network within the game, Professional Player are able to ensure that content is relevant and engaging, and provides a positive message for the players which is often lost in mass media.

professional player issue 07 • june 2014

INDULGENCE • DRESS CODE • INNOVATION • EDUCATION • INTERIORS • MOTORING • INSPIRATION

Roy HodgsonWhy i wish i had been a bit older when i took over at inter

Barry FryFrom heart attacks to bankruptcy, the reality of life as a football manager

Andy QuyWhy goalkeeping has changed but goalkeepers have stayed the same

Chris KamaraThe five things you need to know if you want to succeed in the media

ryan Giggs?What next for

EXCLUSIVE INTERVIEW

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Kevin-Prince BoatengKPB on his fight against racism and his love of the Premiership.

Stiliyan PetrovVilla’s ex-captain on the pain of giving up the game.

James BeattieHow I fell back in love again with the beautiful game.

Dion DublinThe importance of planning your long-term future.

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issue 04 • sept 2013

Market ResearchRecently Professional Player commissioned some research via Ocean Promos to understand how players were using the magazine. A snapshot of the results can be seen below (367 Premier League players were interviewed):

Our Partners

found the magazine a useful guidehad used a service in the magazine

related to an article that they had read in the magazine took it home with them

kept the magazine

told a frien

d abou

t the m

agazine knew who owned

the magazine

said that their wives read the magazine

Artwork specsHeight x Width (mm)

Double Page 270 x 460

(with bleed) 276 x 466

Single Page 270 x 230

(with bleed) 276 x 236

Advertising rates are based on artwork supplied.

Images/artwork must be high resolution - 300dpi in CMYK with crops & bleed supplied where appropriate.

Accepted formats: PDF, TIFF, JPEG, EPS (with outlined fonts). Please email all artwork to: info@theprofessionalplayer.co.uk

All rates are exclusive of VAT

Payment Terms as follows: 5% discount for payment up front of full amount. Alternatively payment 28 days from invoice

RatecardThe cost of a 12 month partner contract with Professional Player is £23,800 plus VAT and includes the following:

• A double page spread advert in 4 editions• At least one editorial piece (content to be agreed by both parties)• PP social media exposure• Invitations to events hosted by other Professional Player Partners• Assistance with organising your own event in conjunction with Professional Player

and ensuring that players and other partners are in attendance• Introductions across the partner network• Presence on the partners section of the Professional Player website

Rates are calculated on supplied artwork

Full annual rate Quarterly rate per insertion

Full Page £12,950 £3,238

Double Page Spread £14,950 £3,738

IFC - Full Page £18,950 £4,738

IFC - Double Page Spread £21,950 £5,488

IBC - Full Page £16,950 £4,238

IBC - Double Page Spread £19,450 £4,863

Working withprofessional playerProfessional Player offer two levels when entering into a relationship, which are a full partner model and a more traditional advertising model:

Partner modelFor clients looking to enter into a full partner relationship, Professional Player does not limit its involvement with clients at the point that an advert is placed in the magazine. Professional Player use their extensive network of contacts within the football industry to identify opportunities for partners which will generate further business, whether this is from the players or through our other partners.

This turn-key model goes beyond the limits of traditional press advertising, by incorporating editorial content, exclusive events where products and services can be directly showcased to players, social media referrals, interactive content from the Professional Player website as well as a mobile app which can bring printed design to life. Partners will also receive space for a full profile within the Professional Player website.

Advertiser modelFor clients who are looking for a more traditional press strategy, the Professional Player advertising model is perfect. This model provides the opportunity to expose your brand or service to a niche market of high net worth individuals and their families, as well as engaging with players and clubs via Professional Player across social media channels. During one of the 4 quarterly insertions, your advert and brand/service will also have the opportunity to feature in a relevant advertorial piece, gaining even further exposure amongst your captive target audience.

ContactsCreative Director

Chris Blyth

chris.blyth@theprofessionalplayer.co.uk

CEO

Peter Etherington

peter@theprofessionalplayer.co.uk 07792 190130

Brand Manager

Hayley Etherington

hayley@theprofessionalplayer.co.uk 0113 3663010 07540 016034

Operations Director

Hollie Johnson

hollie@theprofessionalplayer.co.uk 07730 763530

Account Executive

Gabriella Holdsworth

gabriella@theprofessionalplayer.co.uk 0113 3847215

1 Broadgate, 22-26 The Headrowr Leeds LS1 8EQ

(All prices subject to VAT)

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