20170318 community leaders_open
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How to Build “YOUR ” Community 2017/03/18 Hideki Ojima | @hide69oz http://stilldayone.hatenablog.jp/
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Transcript of 20170318 community leaders_open
How to Build “YOUR” Community
2017/03/18
Hideki Ojima | @hide69oz
http://stilldayone.hatenablog.jp/
Thank You for Your Inviting!
3/11/2017TOC Messe, Tokyo, Japan
• Sessions: 50+ (8tracks）• Entry:1,500＋
• Attendees: 1,200+• Sponsors: 30＋
• Volunteers in Event Organizer team: 100+
http://jawsdays2017.jaws-ug.jp/
100% Organized by Community Members
Pre-Day Event:International User Community Meetup
Guests from Taiwan / Korea / Singapore
After-Day Event:JAWS-UG Leaders Meetup
Would you like to build “YOUR” Community like this?
想建立屬於"您"的社群嗎？
Today, you can learn…
“Sell Through the Community” Strategy
3 “First” Principles for Community Design
3 Steps for Community Growth
Through the Actual JAWS-UG Case Study.
Who am I ?
Hideki Ojima,
2009 – 2016Head of
Japan Marketing,AWS
http://ascii.jp/elem/000/001/221/1221319/
A Community Designerof JAWS-UG,
The Largest User Community of Cloud Computing in Japan
Just Started Parallel Career• 25+ Years Experience in IT Marketing
• 1991 - PFU• 1999 - JetFrom / Accelio• 2002 - Adobe • 2009 - Amazon Web Services
• 2017 - InstaVRCMO
Stripe Japan Evangelist
MOONGIFTCommunity Manager
Rider’s GarageCommunity Manager
EventRegistCommunity Growth Manager
Increase The GDP of the Internet
DevRel Evangelize Marketing Services
Make Your VR Appsin minutes
Launched My New Community -- #CMC_Meetup(Community Marketing Community Meetup)
Community for learning “Community Marketing”
Since 2016 Nov -
https://www.facebook.com/groups/552515584953588/
CMC_Meetup is Growing based on Strategy,Principles, and Steps
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Vol.1 Vol.2 Vol.3 Vol.4
CMC_Meetup 参加者推移
# of FB Group # of Entry
Benchmarking: JAWS-UG
JAWS-UG
JAWS-UG = Japan AWS User GroupSince 2010 from Tokyo
Keep Expanding…
Now, there are 50+ subsidiaries in Japan
JAWS-UG’s movement makes many followers
AWS Users in APACAWS Partners
in JapanCompetitors in Japan
Why Community?
Good resource pool for“Contents” Creation to
your Target !
Content is King!
※出典： http://web.archive.org/web/20010126005200/http://www.microsoft.com/billgates/columns/1996essay/essay960103.asp
Community is …
Contents GeneratorContents ExchangerContents Archives
about common / specific topics
JAWS-UG is …
Contents GeneratorContents ExchangerContents Archives
about AWS!
JAWS-UG on ASCII.JP
Curation Media
about JAWS-UG has
lauched!
(since 2016 June)
http://ascii.jp/jaws-ug/
“YOUR” Community can be …
Contents GeneratorContents ExchangerContents Archives
about Your Products / Tech / Topics!
Why Community Works?
Peer talk works well for
ListeningLearningRespecting…. and having Fun!
How to Deliver the Contents to Appropriate Target?
Bowling Pin Strategy
Bowling Pin StrategyDon’t Sell to the Community
Sell Through the Community
Vendor / Provider
Vendor /Provider
Community
Community
Find “YOUR” 1st pin
=Role Model
Followers
Wannabes
YOUR 1st pin
3 First Principles for creating your 1st pins
• Off-line First
• Output First
• Context First
How to build & grow Community?
#1 Find Key Leaders (Role Model)
#2 Followers make Leaders
#3 Frequent opportunities of off-line meeting
3 Steps for community growth
AWS Book Authors
Java CommunityWeb Developers
Community
Customers
Bloggers on Cloud Computing
• Find seeds of community leaders from several groups
• Social network / existing communities are good resources to find / meet them
• Connecting Dots!!!
Find key Leaders: Connecting Dots
Passion is fuel the for community building
Fan > Influencer
http://www.ted.com/talks/derek_sivers_how_to_start_a_movement
Follower makes Leader
Key Triangle for community growth
[Study Group]=> Information Exchange & Generation
[Drinking] => Know each other in person[SNS/Web] => Keep and strengthen the engagement
Beginners for AWS
Join! Information feedEncouraging & Mentoring
Feedbacks
Connect!!
Beginners Only meetup
Specific topic meetup
Recent Hot Topics…
• Serverless Architecture• Container Architecture• DevOps• Big Data• Securities• CLI• Workshop for AWS Certification test• Amazon Alexa / Echo
Initiatives for keeping forward
• JAWS re:Boot• JAWS re:Mote• JAWS re:Cap
Speaking opportunity is also important
“Lightning Talks” is quite common format in Every JAWS-UG because it is good way for making speaking opportunities for newcomers.
Metabolism is Healthy thing!
201120102012
2009
2014 20152013
2016
Some key Items for community growth….
Icon Images(on Stickers, T-Shirts, Web…etc)
Hashtag(for Twitter, facebook, Blog, Youtube..)
Recognition
#jawsug#jawsdays
JAWS-UG goes Enterprise: E-JAWS(Enterprise JAWS-UG)
“CIO talks CIOs” Community
Now, you have already known…
“Sell Through the Community” Strategy
3 “First” Principles for Community Design
3 Steps for Community Growth
Through the Actual JAWS-UG Case Study.
You can start Today!
Questions?
