2017 SHOW

REPORT

2

INDEX

Ⅰ. Exhibition Overview 3

Ⅱ. Result Analysis

1. Exhibitor Analysis 5

2. Visitor Analysis 6

Ⅲ. Show Highlights

1. International Hosted Buyers Program 9

2. Conference & Seminar 9

3. Stage Events 12

Ⅴ. Postscript

1. Booth Floor Plan 13

2. Gallery 14

3

Ⅰ. EXHIBITION OVERVIEW

1. TITLE HEALTH & BEAUTY WEEK 2017

COSMOBEAUTY SEOUL 2017

HEALTH & LIFE FAIR 2017

INT’L HEALTH FUNCTIONAL FOOD & INGREDIENTS EXPO 2017

INT’L ORGANIC & NATURAL PRODUCTS EXPO 2017

2. DATE 04/27 (Thursday) ~ 04/29 (Saturday), 2017 / 3 days

3. TIME 10:00 ~ 18:00 (17:00 on the last day)

4. VENUE COEX A, B Hall (18,378㎡) Seoul, Korea

5. ORGANIZED BY

Korea International Exhibition Co., Ltd (KIECO) | Korea Beauty Industry Society (KOBIS) | Health & Life

Ministry of Trade, Industry and Energy RIS | Goesan Trustworthy Organic Works | Organic Partner Co., ltd

6. SUPPORTED BY

Ministry of Health & Welfare | Ministry of Trade Industry and Engergy | Korea Food and Drug

Administration | Seoul Business Agency (SBA) | Korea Cosmetic Association (KCA) | Korea Health

Supplements Association (KHSA) | Osong Medical Innovation Foundation

7. MEDIA SPONSORSHIP

Month BI | Jangup·The Cosmetic Package News | Weekly CMN | COSIN KOREA

8. MEDIA PARTNER

Kunkang Digest | Ramede | Bokuen News | Beautynury | Beautysu | Beauty Fashion | Food News |

ESTETICA | GENIE PARK | Eco-Friendly Today | Cosmorning | Korea Beauty Biz | Aesthetic News

4

9. EXHIBITION ITEM

A. Cosmobeauty Seoul 2017

Cosmetics | Ingredient | OEM·ODM | Packaging | Hair·Scalp Care | Aesthetic | Device·Equipment |

Nail·Foot·Tattoo, etc.

B. Health & Life Fair 2017

Health Functional Food | Health Daily Items | Home Medical Device | Diet Supplies | Fitness Items |

Hospital & Associations, etc.

C. Int’l Health Functional food & Ingredients Expo 2017

Health Functional Food | Functional Ingredients·Base Material | Functional Beverage | Food Additives

| Association & Group, etc.

D. Int’l Organic & Natural Product Expo 2017

Organic Food | Organic Processed Food | Vegetarian Products·Food | Gluten Free Products | Related-

organizations, etc.

10. General Result

Exhibition Scale (㎡) 18,378

Number of Exhibitors 462

Number of Booth 793

Number of Visitors 55,678

Number of Countries 18

11. WEBSITE

Health & Beauty Week www.hnbweek.com

Cosmobeauty Seoul www.cosmobeautyseoul.com

Health & Life Fair

Int’l Health Functional Food & Ingredients Expo www.healthexpo.co.kr

Int’l Organic & Natural Product Expo www.organicexpo.co.kr

5

Ⅱ. RESULT ANALYSIS

1. EXHIBITOR ANALYSIS

Exhibition Scale & Volume:

18 countries, 462 companies, 793 booths (18,378㎡)

※ Overseas Exhibitors (17 countries, 36 companies, 51 booths)

South Africa, Germany, Russia, Macau, Malaysia, the U.S., Singapore, England, Egypt, Italy, Japan,

China, Pakistan, Poland, France, Turkey, and Hong Kong

Exhibitors’ Survey Result (Response rate: 78%)

• Overall Satisfaction Level: 85% over Average

• Satisfaction Level of Buyer: 87% over Average

• Satisfaction Level of Show Promotion: 85% over Average

• Planning to Participate in 2018: 76% Most Likely

6

2. VISITOR ANALYSIS

A. Daily Visitors

Date Visitors Rate(%)

04/27 (Thursday) 19,852 35.6

04/28 (Friday) 20,076 36.1

04/29 (Saturday) 15,750 28.3

Total 55,678 100%

B. Visitor Classification

※ International Buyers: 53 countries | 2,427 visitors

※ Countries of Visited Buyers

Australia, Bahrain, Belgium, Bolivia, Canada, Chile, China, Denmark, Ecuador, England,

Egypt, Finland, France, Germany, Ghana, Greece, Hong Kong, Hungary, India, Indonesia,

Iran, Israel, Italy, Japan, Kazakhstan, Kyrgyzstan, Libya, Malaysia, Mauritius, Mexico,

Mongolia, Morocco, Myanmar, Netherlands, New Zealand, Pakistan, Panama, Philippines,

Poland, Russia, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan,

Thailand, Turkey, U.A.E., U.S.A., Uzbekistan, and Vietnam

Classification Visitors Rate(%)

Buyer 21,380 38.4

General Visitor 34,298 61.6

Total 55,678 100

7

Visitor Survey

A. Purpose of Visit

B. Visitor Classification

C. Interested Items

- Health & Life Fair / Int’l Functional Food & Ingredients Expo

8

- Cosmobeauty Seoul

- Int’l Organic & Natural Product Expo

9

Ⅲ. Show Highlights

1. International Hosted Buyers Program

- When : 2017. 4/27 (Thursday) ~ 28 (Friday) / 2 days

- Where : Each Booth & Hosted Buyers Lounge (Hall B)

- Who : 2017 Health & Beauty Week Exhibitors and International Hosted Buyers

- Why : In order to support and create a gateway for the domestic small and mid-sized business to

explore the global market, various types of business owners, distributors, and importers

were invited from all around the world and exhibitors earned more chances to meet with

them directly through this program.

2. Business Meeting & Contract Result (Expected)

Total Business Result

Number of Meetings: 12,806

Meeting Volume: USD 159,000,000

Contract Volume: USD 16,700,000

Result of International Hosted Buyers Program

Number of Meetings: 606

Meeting Volume: USD 50,800,000 (potential to success in 5 years)

Contract Volume: USD 8,400,000 (potential to succeed in 3 years)

3. Conference & Seminars

A. Professional Seminar / Conference

Date Time Venue Subject Organized by

04/27

(Thur.)

13:00~

18:00

Conference

Room 318

kakaohairshop Success story

conference

kakaohairshop best salon's

management knowhow

Hasys

13:00~

18:00

Conference

Room 401

‘The future of Cosmetic Industry’

Global Seminar 2017

Jangup·The Cosmetic Package

News,

10

Korea Testing & Research

Institute(KTR),

Korea Cosmetic Association

04/28

(Fri.)

09:00~

18:00

Conference

Room 317

International natural & organic

Cosmetic Trend Seminar 2017 COSIN, Green Health Network

13:00~

18:00

Conference

Room 318

The hedgehog type conditional part

Completed 10 seconds with a single

ringing tech. / Simple and fast style of

production

Beauty Couple, Dongjuya, Style

Zizone

12:30~17:30 Conference

Room 401

Beauty, Today and Tomorrow-

Understanding Millennials

CMN(Cosmetic Mania News,

KANTAR World Panel Korea

Sponsored by :COSMAX

10:30~

17:00

Conference

Room 403

2017 Spring Symposium

- Integrated Medicine and Healthcare

Integrative Medicine Promotion &

Research Institute

04/29

(Sat.)

10:00~

18:00

Conference

Room 318

Hankyung management consulting

group 2017 spring conference

- Hospital & company management

conference

Hankyung management consulting

group

09:00~

13:00

Conference

Room 402

2017 Spring Symposium

- TREND OF HYPERTHERMIA

KOREAN SOCIETY OF THERMAL

MEDICINE

09:00~

17:00

Conference

Room 403

2017 Spring Symposium

- The role of Clinical Art Therapy in the

lntegrated Medicine

Korea Academy of Clinical Art

Therapy [KACAT]

B. Industrial Seminar

Date Time Venue Subject Organized by

04/27

(Thur.)

11:00 ~

12:30

Seminar Room

B (Hall B)

How to explore the great potential of new rising

market in Asia, like India BFMe

13:00 ~

14:30 Social Media: The Power of Engaged Storytelling Ashley Massey

14:30 ~

15:20

Identifying Opportunities in Colour Cosmetics in Asia

Pacific Euromonitor

15:30 ~

16:30

Reconstructed human issue model as alternatives for

animal testing Bio Solution

C. Trend Seminar

Date Time Venue Subject Organized by

04/28

(Fri.)

11:00 ~

12:30 Seminar Room

B (Hall B)

How Trend Impact Packaging Beautystreams

13:00 ~

14:30

An Afternoon with Extraordinary Gentleman

- British Barbers Association BBA

11

14:30 ~

15:20 Korean Beauty Now- Demonstrated with Makeup Purplepatch

04/29

(Sat.)

12:20 ~

13:00 History of Korean Barbers & Changes of Men

BOMBMME

BARBERSHOP

D. Launching Show

Date Time Venue Subject Company

04/29

(Sat.)

11:40 ~

12:20

Seminar Room

B (Hall B)

ELLiSPA Hair&scalp product & Business

Tie-up ELLi Spa

13:00 ~

13:40 Exclusively Borneo

Department of Industrial

Development and Research

13:40 ~

14:20 Innovation of Mask, Beauty Capsule! KHG Beauty Station

14:20 ~

15:00 Age Manafement ALLONGE

15:00 ~

15:40

Linsay's new launching promotion &

Research Planning

LIMS WORLD

LINDSAY COSMETIC

15:40 ~

16:20

Healthy skin care routine with

LPOTHCELL LAPOTHICELL

E. Health & Organic Seminar

Date Time Venue Subject Hosted by

04/27

(Thur.)

11:00 ~

12:00

Seminar Room

A (Hall A)

Organic Industry

‘The future of Korean Distribution’ Korea Organic Lab

14:00 ~

15:00 Well Guidance of Medical Checkup

Korea Association of

Health Promotion

04/28

(Fri.)

11:00 ~

12:00 Intestine & Skin care lactobacillus Bio Rhythm Co., Ltd.

14:00 ~

15:00

ALL ABOUT AHCC(Immune Functional

Food) KCF Korea

15:00 ~

17:00 Launch on US market with Amazon Amazon Korea

04/29

(Sat.)

11:00 ~

12:00 How to prepare '100-year Life'

Integrative Medicine Promotion

& Research Institute

12:00 ~

13:00

Introduction of natural products related

to cancer Int’l St. Mary’s Hospital , CKU

13:00 ~

14:00

No.1 new cellular treatment factors

by Filorga

EOS BIOTEK / QFix co.,Ltd

THELINE PLASTIC SURGERY

14:00 ~

15:00

Indian traditional medicine - Ayurveda

Phanchakarma(How to release toxin) Ayurveda center

15:00 ~

16:00 High fat, Low-carbohydrate Diet eoclinic

12

F. Stage Events

Date Time Venue Subject Hosted by

04/27

(Thur.)

13:00 ~

14:30

Event Stage

(Hall A)

K-Beauty Culture Concert K-Beauty Design Association

15:00 ~

16:00

HEALTH & LIFE Healthdoctor Consultant

Appointment Ceremony HEALTH & LIFE

16:30 ~

17:30 U-JA band Performance Han-U-Ye-Kang-Hoe

04/28

(Fri.)

[2017 Beauty & Cosmetic Special Seminar]

Part.Ⅰ Healthcare & Beauty Seminar

10:30 ~

11:30

Event Stage

(Hall A)

Expansion of emerging South American

cosmetics market

Korea Central Beauty&Health

General Union Inc.

11:30 ~

12:00 Genetic cosmetics based on constitution

12:30 ~

14:00

Face design

(Louis10therapy, Le pasyang therapy)

Part.Ⅱ International Eyelash Designer’s Association

Eyelashes New Technology Technique

14:00 ~

14:30 Event Stage

(Hall A)

Russian Volume Lash, Free / Hand Made

Volume Lash Description International Eyelash Designer’s

Association 14:30 ~

15:30

Speed Eyelashes 'Hurricane Technique

First Released in Korea'

Part.Ⅲ World Beauty Festival Judge Workshop

15:30 ~

16:30

Event Stage

(Hall A)

Judge Workshop for each section

World Beauty Festival

Organizing Committee 16:30 ~

17:00

Diploma Award Ceremony / Judge /

Organizing Committee Commitment

Ceremony

04/29

(Sat.)

09:00 ~

18:00 2017 International Beauty Contest

International Beauty Exchange

Association

13

Ⅴ. Postscript

1. Booth Floor plan

14

2. Gallery

.

15

16

ORGANIZER OF HEALTH & BEAUTY WEEK | Korea Int’l Exhibition Co., Ltd. (KIECO)

#1116, 33 Gukjegeumyung-ro 6-gil, Yeoungdeungpo-gu, Seoul, Korea

Tel. +82-2-761-2512 (代) | Fax. +82-2-761-2517 |

E-mail. info@cosmobeautyseoul.com | hexpo@healthexpo.co.kr | info@organicexpo.co.kr