Royals Fan Fest 2017Social Media CoverageJanuary 27-28

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Overall Social Media Efforts• 33 Tweets from @KUHospital• 28 Tweets from @KUSportsMed• 3 Facebook Posts on Health System Page• 3 Instagram Posts on Health System Accounts

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Twitter - @KUHospital• 33 tweets• 18.6K impressions• 540 engagements

- 29 retweets- 86 likes- 24 user profile clicks- 1,085 media views- 283 media engagements

• 10 new followers (4,071 total)

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Twitter - @KUSportsMed• 28 tweets• 15.1K impressions• 568 Engagement

- 21 retweets- 63 likes- 21 user profile clicks- 654 media views- 340 media engagements

• 9 new followers (982 total)

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Facebook - @kuhospitalOn Thursday, Jan. 26 we promoted our partnership with the Royals and participation at Fan Fest through the hospital’s Facebook page, which garnered:

• 1,875 people reached• 40 post clicks• 19 likes• 4 shares

On Friday, Jan. 27 we promoted our booth at Fan Fest through the hospital’s Facebook page, which garnered:

• 2,046 people reached• 37 post clicks• 26 likes• 4 shares

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Instagram - kuhospitalThree posts from the health system Instagram was shared throughout the event. These posts garnered a total of 117 likes.