2017 Rogers Publishing Media Kit vero · 2019-05-31 · 2017 Rates (Gross) Ad Size 1-6 7-12 13-18...
Transcript of 2017 Rogers Publishing Media Kit vero · 2019-05-31 · 2017 Rates (Gross) Ad Size 1-6 7-12 13-18...
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2017 Rogers Publishing Media Kit
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ContentsMedia Kit 2017
04 Chatelaine EN/FR Brand Mission / Publishing Calendar/ Rates
06 HELLO! Canada Brand Mission/Publishing Calendar/Rates
09 Maclean's Brand Mission/Publishing Calendar/Rates
11 Today's Parent Brand Mission/Publishing Calendar/Rates
13 Walmart Live Better / Vivre mieux Brand Mission/Publishing Calendar/Rates
15 VÉRO Brand Mission/Publishing Calendar/Rates
17 L’actualité Brand Mission/Publishing Calendar/Rates
19 Digital Media Brand Mission/Publishing Calendar/Rates
23 Appendix
11
15
09
06
04
For further information, please contact:
Terry Smith, Brand Operations Manager Rogers Communications 1 Mount Pleasant Road, Toronto, ON M4Y 2Y5 e: [email protected] o: 416-764-2836 m: 519-835-2836
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Media Kit 2017
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ENGLISH AND FRENCH EDITIONS
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Mission StatementAs Canada’s largest women’s brand, Chatelaine provides Canadian women with fresh, thought-provoking perspectives and inspired lifestyle solutions. Our award-winning editorials span topics from food, style and home décor to politics, health and relationships. We deliver must-read features, personal stories, creative ideas and practical tips to help women make the most of their full and busy lives. Chatelaine now offers more cutting-edge reporting, fashion and beauty solutions, health and wellness advice and easy, delicious recipes from our trusted kitchen than ever before. It’s our commitment to be Canada’s most relevant and cherished women’s media brand.
*Please contact your Account Manager for all other ad sizes.
*Please contact your Account Manager for all other ad sizes.
2017 Publishing Calendar (English and French)2017 English Rates (Gross)
2017 French Rates (Gross)
Circulation: 200,000 *Audience (A18+): 1,783,000
Issue Date Space Close Material Close Impact Date On-Sale Date
JANUARY Nov 10 Nov 16 Dec 02 Dec 12
FEBRUARY Nov 30 Dec 06 Dec 29 Jan 09
MARCH Jan 19 Jan 25 Feb 09 Feb 20
MAY Mar 23 Mar 29 Apr 13 Apr 24
JULY May 18 May 24 June 08 Jun 19
SEPTEMBER Jul 20 Jul 26 Aug 10 Aug 21
NOVEMBER Sept 21 Sept 27 Oct 12 Oct 23
JANUARY ‘18 Nov 16 Nov 22 Dec 07 Dec 18
Ad Size 1x 3x 6xFP $32,492 $31,518 $30,572
DPS $58,486 $56,731 $55,029
Ad Size 1x 3x 6xFP $11,765 $11,412 $11,069
DPS $21,176 $20,540 $19,942
IFC DPS IBC OBC
Covers $70,183 $38,990 $38,990
IFC DPS IBC OBC
Covers $28,234 $14,706 $13,529
All magazine advertising runs across print and digital editions.
All magazine advertising runs across print and digital editions.
*Audience modeled based on revised circulation and Vividata readers per copy data.
Tentative publishing schedule, subject to change.
*Circulation: 75,000 *Audience (A18+): 863,000*Estimated, subject to change *Source: Vividata Q2 2016
Chatelaine English
Châtelaine French
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Mission StatementHELLO! Canada is the No. 1 Women’s English Canadian Magazine on newsstand. With an integrated editorial team working on print and digital, HELLO! Canada is a multi-platform powerhouse engaging readers by delivering timely and entertaining coverage. “With its unique blend of celebrity and royal news, world exclusives, society, high fashion, lifestyle, beauty tips, recipes, world affairs and much more, HELLO! Canada has become a beacon for smart educated women who love entertainment and escapism without the ‘gossipy’ element of other celebrity magazines.”
Alison Eastwood, Editor-in-Chief
2017 Rates (Gross)
Ad Size 1-6 7-12 13-18 19-24 25+
FP $17,353 $16,486 $15,618 $14,748 $13,015
DPS $31,236 $29,675 $28,111 $26,547 $23,429
IFC DPS IBC OBC
Covers $37,483 $20,824 $20,824
Media Kit 2017
All magazine advertising runs across print and digital editions.
Please contact your account manager for all other sizes
*Circulation: 135,087 *Audience (A18+): 1,202,000*Source: Vividata Q2 2016*Source: AAM average for
6 months ended June 30, 2016
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2017 Publishing CalendarISSUE NUMBER ISSUE DATE
SPACE CLOSE
MATERIAL CLOSE
ON SALE DATES
536 16-JAN 16-DEC 23-DEC 9-JAN
537 23-JAN 23-DEC 30-DEC 16-JAN
538 30-JAN 30-DEC 6-JAN 23-JAN
539 6-FEB 6-JAN 13-JAN 30-JAN
540 13-FEB 13-JAN 20-JAN 6-FEB
541 20-FEB 20-JAN 27-JAN 13-FEB
543/543 6-MAR 27-JAN 3-FEB 20-FEB
544 13-MAR 10-FEB 17-FEB 6-MAR
545 20-MAR 17-FEB 24-FEB 13-MAR
546 27-MAR 24-FEB 3-MAR 20-MAR
547 3-APR 3-MAR 10-MAR 27-MAR
548/549 17-APR 10-MAR 17-MAR 3-APR
550 24-APR 24-MAR 31-MAR 17-APR
551 1-MAY 31-MAR 7-APR 24-APR
552 8-MAY 7-APR 13-APR 1-MAY
553/554 22-MAY 13-APR 21-APR 8-MAY
555 25-MAY 21-APR 28-APR 15-MAY
556 29-MAY 28-APR 5-MAY 22-MAY
557 5-JUN 5-MAY 12-MAY 29-MAY
558 12-JUN 12-MAY 19-MAY 5-JUN
559 19-JUN 19-MAY 26-MAY 12-JUN
560 26-JUN 26-MAY 2-JUN 19-JUN
561/562 10-JUL 2-JUN 9-JUN 26-JUN
563 17-JUL 16-JUN 23-JUN 10-JUL
564 24-JUL 23-JUN 30-JUN 17-JUL
565/566 7-AUG 30-JUN 7-JUL 24-JUL
567 14-AUG 14-JUL 21-JUL 7-AUG
568 21-AUG 21-JUL 28-JUL 14-AUG
569 28-AUG 28-JUL 4-AUG 21-AUG
570/571 11-SEPT 4-AUG 11-AUG 28-AUG
572 14-SEPT 11-AUG 18-AUG 4-SEPT
573 18-SEPT 18-AUG 25-AUG 11-SEPT
574 25-SEPT 25-AUG 1-SEPT 18-SEPT
575 2-OCT 1-SEPT 8-SEPT 25-SEPT
576/577 16-OCT 8-SEPT 15-SEPT 2-OCT
578 23-OCT 22-SEPT 29-SEPT 16-OCT
579 30-OCT 29-SEPT 6-OCT 23-OCT
580 6-NOV 6-OCT 13-OCT 30-OCT
581 13-NOV 13-OCT 20-OCT 6-NOV
582 20-NOV 20-OCT 27-OCT 13-NOV
583 27-NOV 27-OCT 3-NOV 20-NOV
584 4-DEC 3-NOV 10-NOV 27-NOV
585 11-DEC 10-NOV 17-NOV 4-DEC
586 18-DEC 17-NOV 24-NOV 11-DEC
587/588 9-JAN '18 24-NOV 1-DEC 18-DEC
Double Issue - On newsstands for 2 consecutive weeksExtra IssueDouble Issue - On newsstands for 1 week
Media Kit 2017
Tentative publishing schedule, subject to change.
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Mission StatementMaclean’s is committed to providing the sharpest opinion and analysis on Canadian public affairs,and to leading the conversation about the issues that matter most to Canadians.Maclean’s delivers this with a unique, provocative style aimed at challenging, engaging and entertaining its audiences in the areas of politics, economy and business, science and technology, society, arts and culture, education and work. Whether in print, online, mobile, tablet or at live events, Maclean’s delivers new and intelligent ways for our audiences to think about and appreciate the world through a distinct Canadian lens.
2017 Publishing Calendar 2017 Rates (Gross)
Ad Size 1x 3x 6x 9x 12x
FP $23,020 $21,868 $20,775 $19,737 $18,750
DPS $41,435 $39,363 $37,395 $35,525 $33,749
ISSUE NUMBER
COVER DATE SPACE CLOSE MATERIAL CLOSE IMPACT DATE
1 FEBRUARY DEC 15 DEC 22 JAN 12
2 MARCH JAN 19 JAN 26 FEB 09
3 APRIL FEB 16 FEB 23 MAR 09
4 MAY MAR 23 MAR 30 APRIL 13
5 JUNE APR 20 APR 27 MAY 11
6 JULY MAY 18 MAY 25 JUNE 08
7 AUGUST JUNE 22 JUNE 29 JULY 13
8 SEPTEMBER JULY 20 JULY 27 AUG 10
9 OCTOBER AUG 24 AUG 31 SEPT 14
10 NOVEMBER SEPT 21 SEPT 28 OCT 12
11 DECEMBER OCT 19 OCT 26 NOV 09
12 JANUARY 2018 NOV 23 NOV 30 DEC 14
IFC DPS IBC OBC
Covers $49,723 $27,623 $27,623
Media Kit 2017
All magazine advertising runs across print and digital editions.
Circulation: 138,000 *Audience (A18+): 1,393,000*Audience modeled based on revised circulation and Vividata readers per copy data.
Tentative publishing schedule, subject to change.
Please contact your account manager for all other sizes.
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Mission StatementFor more than 30 years, Today’s Parent has delivered content for busy families
on the go—whether they have just a couple of minutes for some quick tips or they
want to dig into a longer feature. Families everywhere look to us for help with all
their parenting needs, especially in the areas that matter to them most: health,
discipline, behaviour and food. Features like travel, women’s health, fitness and
relationships, along with our most popular regular columns, including health
+ development, education and steps & stages, ensure our readers get all the
information they need in one place. And with our robust digital platforms,
including our award-winning website, our My Family app, digital edition and
social platforms, we’re able to reach our audience wherever they are.
2017 Publishing Calendar 2017 Rates (Gross)
Issue Date Space Close Material Close Impact Date On-Sale Date
JANUARY Nov 24 Nov 30 Dec 13 N/A
MARCH Jan 26 Feb 01 Feb 14 N/A
MAY Mar 30 Apr 05 Apr 18 N/A
JULY May 25 May 31 June 13 N/A
SEPTEMBER Jul 27 Aug 02 Aug 15 N/A
NOVEMBER Sept 28 Oct 04 Oct 17 N/A
JANUARY ‘18 Nov 23 Nov 29 Dec 12 N/A
Ad Size 1x 3x 6x
FP $18,887 $18,362 $17,771
DPS $33,997 $32,977 $31,987
IFC DPS IBC OBC
Covers $40,795 $22,664 $22,664
Media Kit 2017
All magazine advertising runs across print and digital editions.
Circulation: 89,600 *Audience (A18+): 1,304,000*Audience modeled based on revised circulation and Vividata readers per copy data.
Tentative publishing schedule, subject to change.
Please contact your account manager for all other sizes.
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Media Kit 2017
Mission Statement5,000,000 – according to the most recent Vividata research, that’s how many loyal readers Walmart Live Better and Vivre mieux Walmart have! Five million readers give Walmart Live Better and Vivre mieux Walmart the largest women’s readership in Canada. Across print, tablet and mobile devices, we provide Canadian families with valuable advice and useful information to make their lives better. With outstanding photography and award-winning content, we touch on all the areas of importance to Canadian women and their families: food, health, home + life, and fashion + beauty. What better audience for you to reach than women who are fully-engaged, and feel special while shopping at Canada’s favourite retailer.
2017 Rates (Gross)
2017 Publishing CalendarLive Better
Live Better
Vivre Mieux
Vivre Mieux
Ad Size 1x 2x 3x 4x 5x 6x 7x 8x
FP $34,941 $33,893 $32,876 $31,890 $30,933 $30,006 $29,105 $28,232
DPS $62,894 $61,007 $59,177 $57,402 $55,680 $54,009 $52,389 $50,817
IFC DPS IBC OBC
Covers $75,473 $41,929 $41,929
*Polybag issue
Source: Vividata Q2 2016
All magazine advertising runs across print and digital editions.
Please contact your account manager for all other sizes.
Tentative publishing schedule, subject to change.
Ad Size 1x 2x 3x 4x 5x 6x
FP $12,059 $11,697 $11,346 $11,006 $10,676 $10,355
DPS $21,706 $21,055 $20,423 $19,810 $19,216 $18,640
IFC DPS IBC OBC
Covers $26, 047 $14,471 $14,471
Issue Space Close Material Close Impact Date
March/April Jan 27 Feb 03 Mar 27
May Mar 3 Mar 10 May 1
June Apr 14 Apr 21 Jun 12
August (Back to School)
Jun 9 Jun 16 Aug 7
September (Fall)* Jul 21 Jul 28 Sept 18
October Aug 18 Aug 25 Oct 16
November(Holiday)* Sept 08 Sept 15 Nov 06
December(New Year)
Oct 6 Oct 13 Dec 6
Issue Space Close Material Close Impact Date
March/April Jan 27 Feb 03 Mar 27
June Apr 14 Apr 21 Jun 12
August (Back to School)
Jun 9 Jun 16 Aug 7
September (Fall)* Jul 21 Jul 28 Sept 18
October Aug 18 Aug 25 Oct 16
November (Holiday) Sept 08 Sept 15 Nov 06
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Mission StatementThis women’s magazine is packed with resources that will inspire you to:
Feel healthy in body and mind • Enjoy the moment • Take a bite out of life!
In the spirit of Martha Stewart Living magazine, O, The Oprah Magazine, and Every Day with Rachael Ray magazine, VÉRO magazine embodies all that is Véronique Cloutier, a beloved Québec media personality. This invigorating magazine offers concrete solutions, suggestions and concepts for enjoying a better life.
*Audience: 620,000*Source: Vividata Q2 *Source: AAM average for
6 months ended June 30, 2016
*Circulation: 64,460
2017 Rates (Gross)2017 Publishing Calendar
Ad Size 1x 3x 6x
IFC DPS $18,450 $17,890 $16,600
IBC DPS $16,910 $16,405 $15,220
IBC $8,460 $8,200 $7,610
OBC $9,995 $9,690 $8,995
IFC DPS IBC OBC
FP $7,690 $7,455 $6,925
DPS $15,370 $14,915 $13,835
1/2 Page $5,375 $5,210 $4,835
1/3 Page $4,325 $4,200 $3,895
1/2 Double Page Spread $10,740 $10,425 $9,670
Media Kit 2017
All magazine advertising runs across print and digital editions.Issue Space Close Material Close Impact Date
Winter 2017 Dec 19 Dec 20 Jan 20
Spring Mar 2 Mar 8 Mar 31
Summer May 11 May 17 Jun 9
Fall Jul 20 Jul 26 Aug 18
Holiday Oct 5 Oct 11 Nov 3
Winter 2018 Dec 14 Dec 27 Jan 19
Tentative publishing schedule, subject to change.
Please contact your account rep for all other sizes.
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Media Kit 2017
Mission StatementL’actualité has an exceptional reputation and a credibility that has remained solid for 40 years. As Canada’s only French-language current affairs magazine and one of the world’s most significant French-language publications, L’actualité’s reports often become news in their own right. Journalists and editors regularly win national awards for excellence for their coverage of news and current affairs from Québec and Canada and for their reports
on global trends and issues that matter.
Engage with affluent consumers, including company and opinion
leaders, executives and professionals in the areas of business, health, education and research.
*Audience: 947,000*Source: Vividata Q2 *Source: AAM average for
6 months ended June 30, 2016
*Circulation: 113,983
2017 Rates (Gross)
2017 Publishing Calendar
Ad Size 1-3 4-8 9-12 13-23
FP $21,966 $21,058 $20,329 19,666
DPS $43,931 $42,116 $40,657 39,331
IFC DPS IBC OBC
Covers $52,717 $26,359 $26,359
All magazine advertising runs across print and digital editions.
Issue Space Close Material Close Impact Date
February Dec 8 Dec 16 Jan 11
March Jan 20 Jan 30 Feb 8
April 1 Feb 17 Feb 27 Mar 8
April 15 Mar 3 Mar 13 Mar 22
May 1 Mar 17 Mar 27 Apr 5
May 15 Mar 31 Apr 10 Apr 19
June 1 Apr 13 Apr 24 May 3
June 15 Apr 28 May 8 May 17
July May 18 May 29 Jun 7
August Jun 15 Jun 26 Jul 5
September Jul 14 Jul 24 Aug 2
October 1 Aug 18 Aug 28 Sept 6
October 15 Aug 31 Sept 11 Sept 20
November 1 Sept 15 Sept 25 Oct 4
November 15 Sept 29 Oct 6 Oct 18
December 1 Oct 13 Oct 23 Nov 1
December 15 Oct 27 Nov 6 Nov 15
January '18 Nov 17 Nov 27 Dec 6
Tentative publishing schedule, subject to change.
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Digital Media
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Media Kit 2017
Digital Magazine Media Rates
Our digital editions offer a rich experience where readers enjoy more features and more content. All print bookings receive a static replica ad at no additional cost! Enhance your static ad with interactive features that capture the imagination and attention of readers.
Enhanced creative can be supplied (see specs page) or produced by Rogers. Speak to your Account Representative for more information and pricing.
RATE CARD – Digital Editions (Net)
* Rates subject to change
Q3 Avg. Issue Download
Digital Only Contextual Placement
Cover Load Interstitial
Chatelaine 27,891 $3,221 $3,514 $5,857
Châtelaine (FR) 10,234 $1,160 $1,265 $2,108
HELLO! Canada 16,596 $2,191 $2,390 $3,983
Maclean's 21,959 $3,237 $3,531 $5,885
Today's Parent 7,331 $1,347 $1,469 $2,449
VÉRO 4,700 $600 $655 $1,090
L’actualité 11,810 $1,923 $2,097 $3,496
ADDITIONALMedia costs for creative adaptation and enhancement to be quoted on request (i.e. Link, Video, Gallery, Touch/Reveal).
Note: Rates subject to change based on Avg. Download numbers (updated quarterly).
Chatelaine, Châtelaine, HELLO! Canada, Maclean’s and Today’s Parent are trademarks of or used under license by Rogers Media Inc. or an affiliate. ©2017
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As the voice of the Canadian perspective, Maclean’s will continue its leadership role in bringing news and current affairs to its readers—multiplatform.
Beginning in 2017, Maclean’s will be offering weekly tablet versions in addition to their monthly print issues.
2017 Publishing CalendarISSUE
NUMBERISSUE DATE SPACE CLOSE MATERIAL CLOSE LIVE ON TEXTURE
1 JAN 9 DEC 29 JAN 3 JAN 62 JAN 16 JAN 5 JAN 10 JAN 133 JAN 23 JAN 12 JAN 17 JAN 204 JAN 30 JAN 19 JAN 24 JAN 27
5 FEB 6 JAN 26 JAN 31 FEB 3
6 FEB 13 FEB 2 FEB 7 FEB 10
7 FEB 20 FEB 9 FEB 14 FEB 17
8 FEB 27 FEB 16 FEB 21 FEB 24
9 MAR 6 FEB 23 FEB 28 MAR 3
10 MAR 13 MAR 2 MAR 7 MAR 10
11 MAR 20 MAR 9 MAR 14 MAR 17
12 MAR 27 MAR 16 MAR 21 MAR 24
13 APR 3 MAR23 MAR 28 MAR 31
14 APR 10 MAR 30 APR 4 APR 7
15 APR 17 APR 5 APR 10 APR 13
16 APR 24 APR 13 APR 18 APR 21
17 MAY 1 APR 20 APR 25 APR 28
18 MAY 8 APR 27 MAY 2 MAY 5
19 MAY 15 MAY 4 MAY 9 MAY 12
20 MAY 22 MAY 11 MAY 16 MAY 19
21 MAY 29 MAY 18 MAY 23 MAY 26
22 JUN 5 MAY 25 MAY 30 JUN 2
23 JUN 12 JUN 1 JUN 6 JUN 9
24 JUN 19 JUN 8 JUN 13 JUN 16
ISSUE NUMBER
ISSUE DATE SPACE CLOSE MATERIAL CLOSE LIVE ON TEXTURE
25 JUN 26 JUN 15 JUN 20 JUN 2326 JUL 3 JUN 22 JUN 27 JUN 3027 JUL 4 JUN 29 JUL 4 JUL 728 JUL 24 JUL 13 JUL 18 JUL 21
29 AUG 7 JUL 27 AUG 1 AUG 4
30 AUG 21 AUG 10 AUG 15 AUG 18
31 SEP 4 AUG 24 AUG 29 SEP1
32 SEP 11 AUG 31 SEP 5 SEP 8
33 SEP 18 SEP 7 SEP 12 SEP 15
34 SEP 25 SEP 14 SEP 19 SEP 22
35 OCT 2 SEP 21 SEP 26 SEP 29
36 OCT 9 SEP 28 OCT 3 OCT 6
37 OCT 16 OCT 5 OCT 10 OCT 13
38 OCT 23 OCT 12 OCT 17 OCT 20
39 OCT 30 OCT 19 OCT 24 OCT 27
40 NOV 6 OCT 26 OCT 31 NOV 3
41 NOV 13 NOV 2 NOV 7 NOV 10
42 NOV 20 NOV 9 NOV 14 NOV 17
43 NOV 27 NOV 16 NOV 21 NOV 24
44 DEC 4 NOV 23 NOV 28 DEC 1
45 DEC 11 NOV 30 DEC 5 DEC 8
46 DEC 18 DEC 7 DEC 12 DEC 15
47 DEC 25 DEC 14 DEC 19 DEC 22
48 JAN 1 DEC 20 DEC 22 DEC 29
Tentative publishing schedule, subject to change.
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THE BASICS• All apps operate on Adobe Digital Publishing Suite (DPS),
viewer version 27
• Full-page tablet ad size is 768px by 1024px, without any interactive elements within 40px top and bottom
• Only portrait orientation is supported
• For multiple-page ads, vertical or horizontal, ordering is possible. Please include preference in the delivery package as plain text instructions (as a TXT file)
• Optimal Image and Asset Settings
- Images: PDF or PNG with resolution no lower than 108ppi
- Text: PDF with interactive states as vector, minimum recommended point size is 12pt
- Video: MP4 format with .h264 encoding, 8-10MB per minute of video
2-page print spread can convert to...
2 pages vertical scrolling or...
2 pages locked to horizontal swipe
Multi-page print insert can convert to multi-pages vertical scrolling or multi-pages locked to horizontal swipe
OR
Magenta zone is reserved for folio navigation and
will overide any interactive
elements:
40px top and bottom
GRAPHICS AND TEXT• For ads with dynamic/interactive elements, material must be
provided as a full InDesign package (all fonts/links included), and compatible with Adobe InDesign 6.0
• Multi-state objects (ex: image galleries, hotspots) and embedded video/audio clips may be included (see https://digitalpublishing.acrobat.com/welcome.html for info)
• If these elements are not built into the layout using DPS tools, please include all necessary resources in the delivery package with plain text instructions (as a TXT file)
• PDFs may be provided only for fully static ads
• All graphics should be left as vector and not rasterized, wherever possible; assets may be left at print ready resolution and in their respective colour settings
• Please consider text legibility on tablet; body text should be larger than print (9pt in print should translate to approx. 15-20pt on tablet, depending on font)
• Please refer to Optimal Image and Asset Settings
URLS, ANALYTICS• URLs/links to web may be embedded in the layout using
DPS tools (see DPS tools site http://helpx.adobe.com/digitalpublishing-suite/help/installing-digitalpublishing- tools.html for info)
• If URLs/links are not embedded using DPS tools, please include full URLs and embedding/placement instructions in the delivery package in plain text (as a TXT file)
• Third-party tracking/tracking pixels are not supported at this time
HTML ADS• HTML-coded ads may also be provided, up to full-page size
• Please conform to latest iOS standards
• If an HTML environment negates the user’s ability to navigate away from the page or access the navigation bar, then alternative navigation must be incorporated in the page layout (via a 40px space at the bottom of the page)
• Please include a static full-page image of any HTML ad to be used as a thumbnail in issue navigation
• An HTML ad should also be delivered as a full InDesign package, with the HTML content placed in the layout using DPS tools (see adobe.com/ca/products/digitalpublishing-suite-pro.html for info)
• If the HTML content cannot be placed in a layout, please include all HTML files and resources, as well as an InDesign layout sized to full-page with the required static full-page image, in the delivery package
• Please note that HTML ads are only available on iOS devices
ORIENTATIONS
ASSET DELIVERY• Tablet material deadlines match
material close/deadline for the corresponding print issue
• All assets should be submitted as a ZIP file via AdDirect: https://addirect.sendmyad.com
• Additional instructions should be included in the delivery package as a TXT file, but may also be emailed to: [email protected]
Media Kit 2017
Digital Magazine Ad Specs
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Appendix
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Ad Size Trim Live Bleed
Width Height Width Height Width Height
Double Page Spread 15.75" x 10.75" 15.25" x 10.25" 16" x 11"
Full Page 7.875" x 10.75" 7.375" x 10.25" 8.125" x 11"
1/2 Page Horizontal 7.875" x 5.375" 7.375" x 4.875" 8.125" x 5.625"
1/3 Page Vertical 2.75" x 10.75" 2.25" x 10.25" 3" x 11"
Ad Size Trim Live Bleed
Width Height Width Height Width Height
Full Page 7.875" x 10.5" 7.375" x 10" 8.125" x 10.75"
DPS 15.75" x 10.5" 15.25" x 10" 16" x 10.75"
1/2 Double Page Spread 15.75" x 5.25" 15.25" x 4.75" 16" x 5.5"
1/2 Page Horizontal 7.875" x 5.25" 7.375" x 4.75" 8.125" x 5.5"
1/2 Page Vertical 3.875" x 10.5" 3.375" x 10" 4.125" x 10.75"
1/3 Page Vertical 2.75" x 10.5" 2.25" x 10" 3" x 10.75"
1/3 Page Square 5" x 5.5" 4.5" x 5" 5.25" x 5.75"
Banner Ad 7.875" x 2" 7.375" x 1.5" 8.125" x 2.25"
Advertising Specifications
Ad Size Trim Live Bleed
Width Height Width Height Width Height
Double Page Spread 18" x 11.625" 17.5" x 11.125" 18.25" x 11.875"
Full Page 9" x 11.625" 8.5" x 11.125" 9.25" x 11.875"
1/2 Double Page Spread 18" x 5.75" 17.5" x 5.25" 18.25" x 6"
1/2 Page Horizontal 9" x 5.75" 8.75" x 5.5" 9.25" x 6"
1/2 Page Vertical 4.5" x 11.625" 4" x 11.125" 4.75" x 11.875"
1/3 Page Vertical 3" x 11.625" 2.5" x 11.125" 3.25" x 11.875"
For additional ad sizes and specs, please contact your Account Manager.
See your account manager for complete VERO media kit
NOTE: All content not intended to trim must be kept a minimum of .25" from outside trim edges and include .125" gutter allowance for spreads. Publisher is NOT responsible for the lineup of content running through the gutter on spreads or on single pages adja-cent to inserts. Running content through the gutter is STRONGLY discouraged, as folding and trimming are subject to variation.
Ad Size Trim Live Bleed
Width Height Width Height Width Height
Double Page Spread 17.375 x 10.75 16.875 x 10.25 17.625" x 11"
Full Page 8.6875" x 10.75" 8.1875" x 10.25" 8.9375" x 11"
1/2 Double Page Spread 17.375" x 5.375" 16.875" x 4.875" 17.625" x 5.625"
1/2 Page Horizontal 8.6875" x 5.375" 8.1875" x 4.875" 8.9375" x 5.625"
1/2 Page Vertical 4.375" x 10.75" 3.875" x 10.25" 4.625" x 11"
1/3 Page Horizontal 8.6875" x 3.5" 8.1875" x 3" 8.9375" x 3.75"
1/3 Page Vertical 2.875" x 10.75" 2.375" x 10.25" 3.125" x 11"
Media Kit 2017
Appendix
Ad Size Trim Live Bleed
Width Height Width Height Width Height
Full Page 7.875" x 10.75" 7.375" x 10.25" 8.125" x 11"
DPS 15.75" x 10.75" 15.25" x 10.25" 16" x 11"
1/2 Double Page 15.75" x 5.375" 15.25" x 4.875" 16" x 5.625"
1/2 Page Horizontal 7.875" x 5.375" 7.375" x 4.875" 8.125" x 5.625"
1/2 Page Vertical 3.875" x 10.5" 3.375" x 10" 4.125" x 10.75"
1/3 Page Vertical 2.75" x 10.75" 2.25" x 10.25" 3" x 11"
1/3 Page Square 4.875" x 5.375" 4.375" x 4.875" 5.125" x 5.625"
2/3 Page Horizontal 7.875" x 6.75" 7.375" x 6.25" 8.125" x 7"
Banner Ad 7.875" x 2" 7.375" x 1.5" 8.125" x 2.25"
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AppendixAdvertising Information
Production ProcessSupplied Advertising MaterialsPDF/X-1a:2001 created to Magazines Canada specifications, sent online using Magazines Canada AdDirect at addirect.sendmyad.com. For information regarding Magazines Canada specification, refer to magazinescanada.ca/advertising/production/dmacs_specifications or contact the Production Manager (see contact us page) for details. Rogers Publishing does not accept responsibility for material content or colour trapping.
Text type should be a minimum of 8 point. Reverse type less than 12 point is not suitable for reproduction. We are not responsible for reproduction of type sizes smaller than those mentioned for thin, serif type. The ad MUST be uploaded as a press-ready PDF file. Information on creating a proper PDF file is available on the Magazines Canada website magazinescanada.ca/advertising/production/tools/. Keep all colours CMYK. Do not use Spot colours or RGB art. Keep any black/gray type as one-colour black (no four-colour black text).
InDesign CS3 or higher templates for ALL ad sizes are available at addirect.sendmyad.com (select Ad Sizes from the left-hand navigation menu).
AdDirect Instructions
Chatelaine / Today's Parent / L’actualité Walmart Live Better / Vivre mieux Walmart
HELLO! Canada
VÉRO
Maclean's
TM
Upload.Check.Send
1 Log into Magazines Canada’s AdDirect™ Ad Portal (addirect.sendmyad.com). Note: A user account will have to be set up upon the first visit.
2 Select the publisher/magazine you are advertising with. Complete the relevant ad info, then click Upload.
3 Follow the onscreen preflight process.
4 Approve your ad.
Printing High-speed, web offset lithography
Binding Perfect bound
Magazine Trim Size 7.875" Width x 10.75" Depth
Printing High-speed, web offset lithography
Binding Saddle-stitched
Magazine Trim Size 9" Width x 11-5/8" Depth
Printing High-speed, web offset lithography
Binding Perfect bound
Magazine Trim Size 8.6875” Width x 10.75” Depth
Printing High-speed, web offset lithography
Binding Saddle-stitched
Magazine Trim Size 7.875" Width x 10.5" Depth
Media Kit 2017