SALES & PRODUCTION

Group PublisherGregory P. Osborne215-489-7001VP, Publishing & Sales Sofia Goller215-489-7002sgoller@healthcommedia.comDirector, Mktg. & Project Dev’t. Tyra London215-435-1260tlondon@healthcommedia.comAccount ManagersMeg Celmayster215-489-7003mcelmayster@healthcommedia.com

Mary Chris Schueren267-893-6463mschueren@ahealthcommedia.com

John J. Travaline215-558-3900jtravaline@healthcommedia.com

Production DirectorChris Evans Gartley215-489-7004cevansgartley@healthcommedia.com

EDITORIAL

Editor-in-ChiefLillee Gelinas, MSN, RN, FAAN

Executive Editor, Professional OutreachLeah Curtin, RN, ScD(h), FAAN

Managing EditorJulie CullenArt DirectorDavid BeverageDigital Design ManagerMichelle Welliver

ANA Periodicals Department Susa McCutcheon

The official journal of theAmerican Nurses Association...

and the dynamic voice of nursing

A Publication

A

Publication

July 2016Volume 11 • Number 7

AmericanNurseToday.com

CNE

Frailty syndrome:

What you need

to know

Reducing COPD

readmissions

How to help

patients who

harm themselves

The joys and

benefits of

community

outreach

Focus on...

your career

See page 42

CONTENTS

Overview.................................. 2Issuance & Closings.............. 2Circulation ............................... 3Journal Rates & Discounts... 4Print Specifications ............... 5

Editorial Calendar .................. 6e-Edition ................................... 6Website.................................... 7e-Newsletter............................ 8

2017 Rate Card

10 PrintIssues in 2017!

OverviewEditorialAmerican Nurse Today is the onlynursing journal guaranteed to be receivedby all members of the American NursesAssociation and serves as a dynamicvoice of nursing. The journal provides vitalclinical data, information, news and insightfrom authoritative experts that will enablenurses to optimize patient outcomes andadvance their careers and the nursingprofession. American Nurse Todayis an indexed, comprehensive, peer-reviewed journal written by nursing expertsand presented in a reader-friendly format.

Average Issue InformationNumber of articles per issue . . . .12 to 14Average length of articles . . . . . . 3 pages

Sections of the journal:ANA on the Frontline — ANA news andinitiatives (formerly The American Nurse)

Career Sphere – career management andbusiness topics

Practice Matters – issues impacting hownurses can best manage their practice

Strictly Clinical – peer-reviewed informa-tion, CE and clinical tidbits

Mind/Body/Spirit – taking care of thecaregiver

Leading the Way - focus on nursing leadership issues

Origin of editorial:Staff-written . . . . . . . . . . . . . . . . .5%

Solicited . . . . . . . . . . . . . . . . . . . .35%

Submitted . . . . . . . . . . . . . . . . . . .60%

Editorial is reviewed by the Editor-in-Chief and other nurse experts/reviewers including Editorial Advisory Board members.

Issuance & ClosingsDate of First IssueOctober, 2006 — 2017 is our 11th anniversary!

Frequency12 times per year: 10 print issues and 2 digital issues

Distribution Date1st week of each month

Closing DatesIssue...............................................................................Closing DateJanuary................................................................................ Dec. 8, 2016February............................................................................ Jan. 12, 2017March ................................................................................... Feb. 9, 2016April .................................................................................... Mar. 13, 2017May ...................................................................................... Apr. 13, 2017June..................................................................................... May 11, 2017July....................................................................................... Jun. 15, 2017August .......................................................................... Jul. 20, 2017September ..................................................................... Aug. 10, 2017October .......................................................................... Sept. 14, 2017November ........................................................................ Oct. 12, 2017December.................................................................. Nov. 16, 2017

Bold text = Print Issues; Italic text = Digital Issues

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CirculationCirculation VerificationPublisher’s sworn statement

200,800Qualified Circulation, Print & Digital

376,400Monthly Unique Website Visits

DEMOGRAPHICSThe following percentages of membershipfor each category were based on amembership survey done by the AmericanNurses Association:

3

Highest level of education

Specialties

Practice setting

Journal Rates& DiscountsNet Advertising Rates effective January 1, 2017Additional costs, such as tip-in charges, etc. are not subject to agency discount.

Earned RatesSpace is calculated based on the total number of insertions on an annual basis.

Print Preferred Positions

Cover 4 & Center Spread . . . . . . . . . . . . . . 50%Cover 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40%Cover 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25%Opposite TOC . . . . . . . . . . . . . . . . . . . . . . . 25%Opposite ANA President’s Message . . . . . 15%Opposite Editorial from Editor-in-Chief . . . 15%

Discount Structures: Ask your account manager about multi-channel, multi-platform, and market-sector discounts.

Print Issues (Net Advertising Rate includes 4-color)

1x 3x 6x 9x 12x 18x 24x 36x 48x

Full 12,445 12,129 11,800 11,464 11,121 10,774 10,442 10,122 9,8102/3 9,084 8,852 8,614 8,081 8,118 7,866 7,623 7,391 7,161Island 8,834 8,610 8,377 8,138 7,895 7,649 7,414 7,185 6,9641/2 7,114 6,912 6,745 6,533 6,340 6,145 5,954 5,770 5,5921/3 5,103 4,974 4,837 4,702 4,560 4,418 4,282 4,151 4,0201/4 4,232 4,123 4,012 3,899 3,782 3,662 3,551 3,442 3,3361/6 3,236 3,153 3,069 2,980 2,891 2,804 2,714 2,634 2,550

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Digital Issues - August and December only1x 3x 6x 9x 12x 18x 24x 36x 48x

Full 6,222 6,065 5,900 5,732 5,561 5,388 5,222 5,061 4,9062/3 4,542 4,426 4,307 4,040 4,059 3,933 3,812 3,696 3,581Island 4,417 4,305 4,188 4,069 3,948 3,825 3,708 3,593 3,4821/2 3,557 3,457 3,373 3,267 3,170 3,072 2,977 2,885 2,7961/3 2,552 2,487 2,419 2,351 2,281 2,209 2,141 2,076 2,0111/4 2,116 2,062 2,007 1,950 1,891 1,831 1,776 1,721 1,6681/6 1,618 1,577 1,535 1,490 1,446 1,402 1,358 1,318 1,276

Print SpecificationsGENERAL INFORMATION

Requirements or Restrictions for Pharmaceutical Products Advertisements must be consistent with FDA guidelines. Any advertisement can be rejected per the discretion of the Publisher and ANA.

Accept New P roduct ReleasesPlease send to VP, Publishing & Sales: sgoller @healthcommedia.comAd Format and P lacement PolicyAdvertising is placed between and within articles. Standard ad rotation. Due to the nature of this publication, requests for space separation cannot be guaranteed.

Ad/Edit Information Ad/Edit Ratio — 40/60%; Average Folio — 48 pages

ServicesBonus distribution at major nursing meetings.Advertiser Index located in the back of the journal in every issue. Article reprints are available. Contact the VP of Publishing & Sales, Sofia Goller at 215-489-7002 or sgoller@healthcommedia.com.

AD SPECIFICATIONSAd and Bleed SizesPage Size Non-Bleed BleedFull Page 7" x 93⁄4" 81⁄4" x 111⁄8"2/3 Page – vertical 45⁄8" x 93⁄4" 51⁄4" x 111⁄8"Island 45⁄8" x 73⁄8" —1/2 Page – vertical 33⁄8" x 93⁄4" 4" x 111⁄8"1/2 Page – horizontal 7" x 43⁄4" 81⁄4" x 51⁄2"1/3 Page – vertical 21⁄8" x 93⁄4" 23⁄4" x 111⁄8"1/4 Page – vertical 33⁄8" x 43⁄4" NA1/6 Page — vertical 21⁄8" x 43⁄4" NA

Printing Method and Paper StockPrinting method: Web offset. Trim size: 8" x 107⁄8".Cover: 80 lb. coated. Inside pages: 38 lb. coated.Safety margins for live matter: 1⁄4" clear of all trim edges and gutter.Type of Binding: Saddle stitch.Half-tone Screen: 133-line screen.

AD REPRODUCTION REQUIREMENTS• American Nurse Today is printed web offset using com-puter-to-plate technology.

• Digital artwork required. Mac files are preferred.• Application file formats accepted are: Hi-res PDF,QuarkXPress, Adobe Illustrator, Adobe InDesign, AdobePhotoshop.

• PDF/X-1a files preferred. Fonts should be embedded. Filesshould be written at 300 dpi; 2400 x 3263 pixels.

• Pages must be built according to final trim size (8” x 107⁄8"). All bleeds should be 1⁄8" beyond page trim size. Alltext should be kept 1/2” from trim.

• For eps files using fonts, be sure fonts are converted tooutline or rastorized.

• We print at a 133-line screen; therefore, an image resolu-tion of 275-300 dpi is required.

• Use the layout application scaling for design and sizing;once you know the size desired, rescale your image in itsoriginal application and re-import it into your layout docu-ment at 100%.

• Convert all images to CMYK (not RGB). No spot colors.• All colors or graphics must be supplied in a single channelEPS or TIFF format.

• Quark colors must be converted to CMYK, with the spotcolor box unchecked in the Edit Colors dialogue box.

• Files can be submitted electronically through email,Dropbox, or other file transfer system.

• SWOP standards apply.Contact Chris Evans Gartley at HealthCom Media,215-489-7004 with any questions.Email: cevansgartley@healthcommedia.com

INSERTSAvailability and Acceptance of InsertsInserts must be approved by the Publisher.BRCs are accepted upon Publisher’s approval. BRCs arecharged at the 1x standard black/white rate and must beaccompanied by an advertisement.

Sizes and SpecificationsMinimum paper weight:2 pages (single sheet) – 75 lb.4 pages or more (2 sheets or more) – 60 lb.Center position and 4 pages or more – 75 lb.Size – furnished full-page insert – 8 1/8” x 11 1/8”.

TrimmingPrinter trims insert as follows:1/8” at face, 1/8” at foot, 1/8” at head.Quantity210,000 inserts per issue.Packing Requirements and Shipping InstructionsMaterials being delivered must meet the following requirements.1) All materials must be accompanied by a detailed packinglist and Bill of Lading ("BOL").2) Each skid and/or carton should be clearly marked on allfour sides with the following information:a) Counts per lift/cartonb) Total counts per skidc) Total number of pieces (forms) for roll stock and/or fanfoldd) Description of piece (key code, unique identifier)e) Title and issue or a Quad/Graphics job number3) All skids must be secured, wrapped and banded withplastic banding, not metal.4) The total height of the skid can be no more than 45",the dimensions of which must be no more than 48" longby 40" wide and not less than 46" long by 36" wide.Inserts should be sent to: Quad/Graphics, Inc., Attn: Stacey Herman 555 S. 108th Street, West Allis, WI 53214Include issue, date and quantity of inserts on cartons.

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2017 Editorial Calendar12 issues per year — 10 print and 2 digital. Original articles, continuing education, practice and professional peer-reviewed information fornurses practicing in many specialties...in many practice settings.

ANA on the Frontline is a new section of the journal being introduced in 2017. Readers will now have access to information about the latestAmerican Nurses Association (ANA) initiatives and programs throughout the journal.

Annual Education

GuideDigital

Month Feature Continuing Education Special Sections Departments Bonus Distribution

January • Capnography in the ED • Enteral tube feedings • Healthy Nurse, • Performance Based Space reservations • Parkinson's Disease Healthy Nation Development System by December 8, 2016 • Nursing Excellence in Magnet® testing

February • Airway management in • Lung cancer • Education: • Choosing your leadership • ANA Annual Conference - Space reservations respiratory distress Advanced Degrees battles March 8-10 in Tampa, Floridaby January 12, 2017 • Medical device reporting

March • New models of care delivery • Pharmacogenomics • Nursing Excellence in Magnet® • Intracranial pressure in • ANA Annual Conference - Space reservations related to APRNs • Nursing Quality and meningitis March 8-10 in Tampa, Floridaby February 9 • Intimate partner violence Patient Safety

April • Swallowing assessment • Pain management in cancer • Nurses Week Celebration • Multidisciplinary rounds • NTI - May 21-25 in HoustonSpace reservations • Medical treatment of survivors • Emergency Careby March 13 aortic stenosis

May • Early mobility • Left ventricular assist devices • Critical Care • Pediatric hypoxia • NTI - May 21-25 in HoustonSpace reservations • Admission assessment for by April 13 gender neutral patients

June • Lyme disease • Rheumatoid arthritis • Infection Prevention • Avoiding career derailersSpace reservations • Foot care of patients with by May 11 diabetes who are hospitalized

2017-2018 • Nursing career options • Degree Directory • Magnet ConferenceAnnual Guide • Interprofessional Collaboration October 11-13 in Houston, TX Space reservations • ANA Conference 2018by May 26 • NTI Conference 2018

May 20-24 in Boston, MA

A

•

Expanded Special Section

Expanded Special Section

July • Secondary hpyerparathyroidism • Cognitive decline • Nursing Trends • Cardiac tamponadeSpace reservations • Obesity counselingby June 15

August (DIGITAL) • Prevening central line-associated • Transaortic valve replacement • Alarm Fatigue • Transcending your Space reservations bloodstream infections comfort zoneby July 20 • Opioid use in Acutely

Injured Patients

September • Habba syndrome • Cardiovascular disease in • Nursing Excellence in Magnet® • Seizures • Magnet Conference - Space reservations • Chronic obstructive pulmonary patients with diabetes • Informatics Oct. 11-13 in Houstonby August 10 disease

October • Tape removal issues • Symptom management in • Population Health Management • Cognitive rehearsal • Magnet Conference - Space reservations • Older adults with multiple patients with breast cancer Oct. 11-13 in Houstonby September 14 comorbidities

November • Exercise in patients with diabetes • HIV update • 2017 Nursing Salary Survey • AsthmaSpace reservations • Situational awareness in ethical • Staffingby October 12 situations

December (DIGITAL) • Transitioning patients newly • Incontinence in postemenopausal • Wound Care • Hospice and palliative Space reservations diagnosed with diabetes women careby November 16 • Making data work for you

•

All issues include additional editorial in regular sections of the journal including ANA on the Frontline, Practice Matters, Strictly Clinical, Career Sphere, Leading the Way, and Mind/Body/Spirit. Editorial in every issue from Editor-in-Chief Lillee Gelinas, MSN, RN, FAAN

HealthCom Media, 259 Veterans Lane, Doylestown, PA 18901 • 215.489.7000AmericanNurseToday.com

Website400,000 unique visitors per month!

The website of American Nurse Today, the official journal of the ANA, is an exciting internet destination for nurses. Content on www.AmericanNurseToday.com includes:• Clinical, practical, useful nursing articles – select articles

from the journal are accessible• Drugs and Devices – editorial specific to the latest drug

therapy options—a hot topic for nurses• Continuing Education – nurses read a CE article and take

the test online to earn credit hours• Interactive – Blogs from Dr. Leah Curtin & Guest Bloggers• Latest ANA News• Health news from around the nation – premier sources

for health information for women and health news fromaround the world

• Career Sphere – general career, tips and job hunting information.• Surveys and polls – our readers’ opinions matter—so we ask

questions!

IAB Banners – 3 sizes are available. Advertisements appearon all web pages within the site – with the exclusion of theContinuing Education section (ANCC requirement) – maximizingexposure of your promotional message.

Text Ads – Your headline and promotional/recruitment mes-sage along with your logo appear within content/articles (withthe exception of CNE section).

Regional Banners – Please contact your account manager forregional availability and rates.

Interstitial “Take Over” – Custom ad ideal for direct responsemessages and lead generation programs.

Mobile Banner – Banners suited to smart phone and tablet ver-sions of the website.

Closing information – Banners are posted within 48 hours,and posted in 30-day increments.

Monthly Rate

Interstitial “takeover” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $13,500/monthLeaderboard Position . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,800/monthHalf-page Position . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,950/monthQuiz Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,150/monthMedium Rectangle Advertiser Position . . . . . . . . . . . . . . . . . . . . . . . $1,350/monthText Ad Position . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,150/monthMobile Banner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,800/month

Specifications:Type Dimensions File Type

970 x 90 JPEG, GIF 300 x 600 JPEG, GIF300 x 250 JPEG, GIF

LeaderboardHalf Page Medium Rectangle Text Ad 600 x 120

Logo size maximum of 100 x 100 pixels 7

Web Rates and Specs

Nurse Today Weeklye-NewsletterOpt-in circulation grows every day! Our popular newsl etters are written by expert nurse authors and contain a wealth of interesting facts and news stories as well as links to the latest editorial from the journal.

Custom newsletters are also available — let us develop a newsletter to fit your audience!

Ask your Account Manager for more information.

Specifications:Type Dimensions File Size Limit Rate

65 KB

100 KB

Leaderboard Medium RectangleSmall Banner

728 x 90 PX 300 x 265 PX 265 x 100 PX 50 KB

$1,450 – Print Advertisers $1,350 – Print Advertisers $575 – Print Advertisers

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Target MarketingCustom Newsletters: Exclusive newsletter opportunity. Brand newsletter with your organization name, logo, andmarketing sponsorship. American Nurse Today provides content geared to your topicarea and valued by the nursing community

Eblasts: Third party marketing. All content and marketing sponsorship is provided by the client.

Please contact an account manager for quantities and pricing.

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