2017 North American Biometric Identity Management …€¦ · 2017 North American Biometric...

2017 North AmericanBiometric Identity ManagementNew Product Innovation Award

NORTH AMERICANBIOMETRIC IDENTITY MANAGEMENT NEW PRODUCT INNOVATION AWARD

2017

BEST PRACTICES RESEARCH

© Frost & Sullivan 2017 2 “We Accelerate Growth”

Contents

Background and Company Performance ........................................................................ 3

Industry Challenges .............................................................................................. 3

New Product Attributes and Customer Impact .......................................................... 3

Conclusion........................................................................................................... 6

Significance of New Product Innovation ......................................................................... 7

Understanding New Product Innovation ......................................................................... 7

Key Benchmarking Criteria .................................................................................... 8

New Product Attributes ......................................................................................... 8

Customer Impact ................................................................................................. 8

Decision Support Matrix ........................................................................................ 9

Best Practices Recognition: 10 Steps to Researching, Identifying, and Recognizing Best Practices ................................................................................................................. 10

The Intersection between 360-Degree Research and Best Practices Awards ..................... 11

Research Methodology ........................................................................................ 11

About Frost & Sullivan .............................................................................................. 11



Background and Company Performance

Industry Challenges

The frequency at which data breaches are happening globally is alarming, with more than

100 breaches reported since 2015. This is a major challenge to 'C' level personnel across

several enterprises because it results in negative branding for the organization. Traditional

authentication methods such as passwords, PIN, and tokens are increasingly becoming

obsolete as each of these methods have security vulnerabilities that may lead to data

breaches. As companies such as Apple and Samsung have embraced biometric

technologies, adoption in other verticals witnessed a gradual increase. This gave

companies the capability to offer customers enhanced data security with necessary

convenience. As biometric usage/deployment rises across organizations globally,

companies differentiate themselves through technology superiority, value addition,

service, or performance.

New Product Attributes and Customer Impact

Match to Needs

Headquartered in San Diego, California, ImageWare Systems (IWS) offers multimodal

biometric identity solution to leading organizations across North America. The company's

clientele encompasses verticals such as government, healthcare, and commercial. IWS has

been on the forefront of innovation, which has been evident through its introduction of

GoVerifyID® and its IWS Biometric Engine® solutions. IWS solutions are future proof and

focused on addressing key industry challenges. IWS constantly engages with its customers

at various forums to understand their pain points. This feedback is aligned directly with

the company’s new product development and customer retention strategies.

As enterprises expand globally, their networks are open to multiple stakeholders at

various levels. Additionally, it is understood that nearly 50% of enterprises globally permit

bring your own device (BYOD). Hence, the potential of security risks within the network is

considerably increased. With passwords slowly becoming obsolete, biometrics is growing

in significance across applications to protect user data. In lieu with this trend, IWS

introduced GoVerifyID in 2016, an end-to-end multimodal biometric solution that is

scalable and device agnostic.

Data breaches in healthcare continue to be a major target for hackers accounting for a

significant percent of the data breaches globally. IWS' GoVerifyID provides significant

benefits in various applications across the healthcare vertical to address such data

breaches. For example, in the event of any hospital personnel trying to access a patient's

health information (PHI), the GoVerifyID solution prompts the user to authenticate

themselves using the GoVerifyID mobile application on their phone. The pillPhone®, a

companion application specifically build for the healthcare market, incorporates GoVerifyID

and is the only FDA-cleared biometrically secured mHealth app on the market. The user

can authenticate using their fingerprint, face, or voice, and any future biometric

modalities, making it convenient for the user without compromising on security.



Positioning

The introduction of fingerprint sensors in Apple iPhones and Samsung phones resulted in a

gradual increase in the use of biometrics across applications in verticals such as finance,

retail, and healthcare. Despite increased use of biometric-enabled smartphones, certain

challenges exist, like repeated enrolling as device changes and vulnerability to being lost

or stolen. Through its GoVerifyID Enterprise Suite, IWS addressed these challenges by

offering identity authentication as a cloud service. IWS’ target market was enterprises and

with Windows and Microsoft Azure ecosystems dominating enterprises, integration of

GoVerifyID Enterprise Suite with the Microsoft ecosystem enables IWS to offer multifactor

authentication and single sign-on for a majority of enterprises. The biometric data of users

is stored in a database on the cloud in an anonymous binary format, thereby enhancing

security and rendering the data useless if compromised. IWS’ competitive advantage

among biometric identity management solution vendors is the backend scalable database

that stores the user biometric data. This database serves as the backbone to the

enterprise suite. This feature provided by IWS results in the unique positioning of the

enterprise solution.

Also, IWS' biometric product line includes its patented IWS Biometric Engine, which is

used for high volume and high-speed applications. The product is offered either as a Web-

based model or as a software development kit (SDK) that can be customized according to

the specific needs of the customers.

Price/Performance Value

Despite an increase in enquiries of biometric solutions across vertical markets,

deployment time and interoperability remains a major deterrent to the adoption of these

solutions. Surpassing industry expectations, IWS offers the best value for the money to

clients with regard to optimum quality, seamless integration, and the prompt addressing

of user needs. IWS has nearly two decades of experience in the biometric industry and

built its brand through its deployments in law enforcement applications. IWS recently

introduced GoVerifyID Enterprise Suite, which is compatible with Windows operating

systems. The solution is device agnostic and allows user authentication via the cloud. The

database allows the dynamic matching of biometric data with high accuracy levels and

returns a match within a second. The solution can be deployed in minutes at various levels

(cloud, server & client) within the enterprise. Also, as IWS positions its solutions as a

service, customers only pay for their usage and eliminate the involvement of any upfront

cost. Customers can opt for IWS' turnkey offering or customize based application and their

requirements, thereby offering flexibility to its customers. IWS continues to invest in

research and development to ensure future proof biometric authentication is achieved.

Brand Equity

Enterprises are increasingly moving towards software-based business models, resulting in

increased emphasis on security. IWS has developed strategic partnerships with leading

organizations such as Fujitsu, CA Technologies, SAP, HPE, and Microsoft to provide its

solutions and enhance its biometric footprint across vertical markets. For example, IWS

has interfaced its GoVerifyID solution with CA Single Sign-On (SSO) from CA



Technologies, a leading provider of IT management software. CA SSO provides customers

access to various applications through a single passphrase. The integration provides CA

Technologies' customers with a flexible mobile biometric authentication. Also, IWS

solutions globally enhance its brand visibility by being compatible with the Microsoft

ecosystem. Furthermore, GoVerifyID Enterprise Suite achieved certification for Microsoft

Windows Server in January 2017, showcasing the interoperability of its solutions with the

Microsoft ecosystem. Smart Origination, a customer onboarding technology, was

developed through a unique partnership of the following organizations—Fujitsu,

ImageWare Systems, InAuth, Intelligent Environments, Mitek, and Trunomi. The

technology was targeted at reducing identity theft and IWS was chosen for its multimodal

biometric mobile and cloud identity management solutions. Partnering with a leading

FinTech firms in developing an innovative technology is augmenting IWS’ brand value

globally across verticals.

Customer Ownership Experience

Empowered by nearly two decades of experience in the biometric industry coupled with

changing the paradigm of connected living, IWS has delivered solutions that will provide

flexibility, convenience, and security at optimum pricing. With its proactive approach, the

company is considerably ahead of competitors in terms of technology and holds several

patents for its innovations. IWS earned its credentials by serving government applications

and is focused on expanding its footprint into commercial applications. IWS is investing in

human capital to capitalize on the opportunities in the biometric space and enhance its

commercial footprint. ImageWare’s executive management has surrounded themselves

with solid talent in R&D, Product Management, marketing, sales, including its board

members. IWS' recent appointment of Mr. Kammersgard is a testament to this strategic

direction. Mr. Kammergard has co-founded and held senior management roles with

several companies and will be a valuable asset to IWS. He has joined the board of

directors at IWS and has been known to develop small companies into leading brands in

their respective industries.

IWS' GoVerifyID offers the industry's first multifactor authentication solution to reset

passwords using biometrics. For example, IWS has partnered with Avatier, an IT software

management company that enables integration of GoVerifyID with Avatier's product suite.

This enables IWS to offer its solutions to Avatier's customers such as Nordstrom, Marriott,

DHL, and Volkswagen. The company’s solutions, coupled with strategic partnerships, have

resulted in IWS being recognized by CIOReview as one of the most promising CA

Technology Solution Providers in 2016.

Customer Purchase Experience

Through strategic partnerships with leading brands in the IT software management space,

IWS is expanding its branding and footprint across companies in the commercial space. In

offering its solution as a service, the company provides customers the flexibility to scale

as they need and pay as they use. This provides a perfect balance between price and

performance in addition to addressing critical needs of customers. Hence, customers are

compelled to buy IWS' solutions and enjoy an optimized purchase experience.



Conclusion

IWS’ strategy to excel in the biometric industry is noteworthy. It has a strong eye for

innovation that is bolstered by its customer feedback, which is incorporated into the

product development process. Having gathered huge accolades from the industry for its

innovative cloud/mobile multifactor biometric authentication solution, the company is

perfectly positioned to enhance its market position. The solution’s technical superiority,

user friendliness, business model, and ability to satisfy customers on a broad scale has

provided IWS the boost needed to indicate its excellence over similar participants.

With its strong overall performance, IWS has earned Frost & Sullivan’s 2017 New Product

Innovation Award.



Significance of New Product Innovation

Ultimately, growth in any organization depends upon continually introducing new products

to the market and successfully commercializing those products. For these dual goals to

occur, a company must be best-in-class in three key areas: understanding demand,

nurturing the brand, and differentiating from the competition.

Understanding New Product Innovation

Innovation is about finding a productive outlet for creativity—for consistently translating

ideas into high-quality products that have a profound impact on the customer.



Key Benchmarking Criteria

For the New Product Innovation Award, Frost & Sullivan analysts independently evaluated

two key factors—New Product Attributes and Customer Impact—according to the criteria

identified below.

New Product Attributes

Criterion 1: Match to Needs

Requirement: Customer needs directly influence and inspire the product’s design and

positioning.

Criterion 2: Reliability

Requirement: The product consistently meets or exceeds customer expectations for

consistent performance during its entire life cycle.

Criterion 3: Quality

Requirement: Product offers best-in-class quality, with a full complement of features and

functionalities.

Criterion 4: Positioning

Requirement: The product serves a unique, unmet need that competitors cannot easily

replicate.

Criterion 5: Design

Requirement: The product features an innovative design, enhancing both visual appeal

and ease of use.

Customer Impact

Criterion 1: Price/Performance Value

Requirement: Products or services offer the best value for the price, compared to similar

offerings in the market.

Criterion 2: Customer Purchase Experience

Requirement: Customers feel they are buying the most optimal solution that addresses

both their unique needs and their unique constraints.

Criterion 3: Customer Ownership Experience

Requirement: Customers are proud to own the company’s product or service and have a

positive experience throughout the life of the product or service.

Criterion 4: Customer Service Experience

Requirement: Customer service is accessible, fast, stress-free, and of high quality.

Criterion 5: Brand Equity

Requirement: Customers have a positive view of the brand and exhibit high brand loyalty.



Decision Support Matrix

Once all companies have been evaluated according to the Decision Support Scorecard,

analysts then position the candidates on the matrix shown below, enabling them to

visualize which companies are truly breakthrough and which ones are not yet operating at

best-in-class levels.

High

Low

Low High

Cu

sto

mer I

mp

act

New Product Attributes

ImageWare Systems

Competitor 2

Competitor 3



Best Practices Recognition: 10 Steps to Researching,

Identifying, and Recognizing Best Practices

Frost & Sullivan analysts follow a 10-step process to evaluate Award candidates and

assess their fit with select best practice criteria. The reputation and integrity of the

Awards are based on close adherence to this process.

STEP OBJECTIVE KEY ACTIVITIES OUTPUT

1 Monitor, target, and screen

Identify Award recipient candidates from around the globe

Conduct in-depth industry research

Identify emerging sectors

Scan multiple geographies

Pipeline of candidates who potentially meet all best-practice criteria

2 Perform 360-degree research

Perform comprehensive, 360-degree research on all candidates in the pipeline

Interview thought leaders and industry practitioners

Assess candidates’ fit with best-practice criteria

Rank all candidates

Matrix positioning of all candidates’ performance relative to one another

3

Invite thought leadership in best practices

Perform in-depth examination of all candidates

Confirm best-practice criteria Examine eligibility of all

candidates Identify any information gaps

Detailed profiles of all ranked candidates

4

Initiate research director review

Conduct an unbiased evaluation of all candidate profiles

Brainstorm ranking options Invite multiple perspectives

on candidates’ performance Update candidate profiles

Final prioritization of all eligible candidates and companion best-practice positioning paper

5

Assemble panel of industry experts

Present findings to an expert panel of industry thought leaders

Share findings Strengthen cases for

candidate eligibility Prioritize candidates

Refined list of prioritized Award candidates

6

Conduct global industry review

Build consensus on Award candidates’ eligibility

Hold global team meeting to review all candidates

Pressure-test fit with criteria Confirm inclusion of all

eligible candidates

Final list of eligible Award candidates, representing success stories worldwide

7 Perform quality check

Develop official Award consideration materials

Perform final performance benchmarking activities

Write nominations Perform quality review

High-quality, accurate, and creative presentation of nominees’ successes

8

Reconnect with panel of industry experts

Finalize the selection of the best-practice Award recipient

Review analysis with panel Build consensus Select recipient

Decision on which company performs best against all best-practice criteria

9 Communicate recognition

Inform Award recipient of Award recognition

Present Award to the CEO Inspire the organization for

continued success Celebrate the recipient’s

performance

Announcement of Award and plan for how recipient can use the Award to enhance the brand

10 Take strategic action

Upon licensing, company is able to share Award news with stakeholders and customers

Coordinate media outreach Design a marketing plan Assess Award’s role in future

strategic planning

Widespread awareness of recipient’s Award status among investors, media personnel, and employees



The Intersection between 360-Degree Research and Best

Practices Awards

Research Methodology

Frost & Sullivan’s 360-degree research

methodology represents the analytical

rigor of our research process. It offers a

360-degree-view of industry challenges,

trends, and issues by integrating all 7 of

Frost & Sullivan's research methodologies.

Too often companies make important

growth decisions based on a narrow

understanding of their environment,

leading to errors of both omission and

commission. Successful growth strategies

are founded on a thorough understanding

of market, technical, economic, financial,

customer, best practices, and demographic

analyses. The integration of these research

disciplines into the 360-degree research

methodology provides an evaluation

platform for benchmarking industry

participants and for identifying those performing at best-in-class levels.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth

and achieve best-in-class positions in growth, innovation and leadership. The company's

Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined

research and best practice models to drive the generation, evaluation, and implementation

of powerful growth strategies. Frost & Sullivan leverages more than 50 years of

experience in partnering with Global 1000 companies, emerging businesses, and the

investment community from 45 offices on six continents. To join our Growth Partnership,

please visit http://www.frost.com.

360-DEGREE RESEARCH: SEEING ORDER IN

THE CHAOS

http://www.frost.com/

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