2017 mobile sdk - Improve Digital · Mobile SDK tion y es Unified mobile monetisation strategy- app...
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Global mobile ad spending is expected to be as high as $185 billion in 2018 Audience behaviour is changing - smartphone adoption will surpass near 2.6 billion in 2018 Multi-screen revenue strategy is critical to stay connected to consumers FEATURE FACTSHEET Our Solution Your Benefits © 2014 Improve Digital © 2018 Improve Digital Your Opportunity Mobile SDK 360 Mobile Live application available in the Google Play and Apple stores Unified mobile monetisation strategy- app + web A dedicated mobile team including on-site development support More mobile revenue and improved inventory yield Developing a unified programmatic strategy to include all channels and devices, mobile web and in-app Utilise the MRAID and VAST compliant 360 Mobile SDK for all your display, rich media and video inventory on iOS and Android Maintaining full control of your programmatic sales and revenue through one unified platform Customisable video player for iOS and Android to match your branding requirements
Transcript of 2017 mobile sdk - Improve Digital · Mobile SDK tion y es Unified mobile monetisation strategy- app...
Global mobile ad spending is expected to be as high as $185 billion in 2018
Audience behaviour is changing - smartphone adoption will surpass near 2.6 billion in 2018
Multi-screen revenue strategy is critical to stay connected to consumers
FEATURE FACTSHEET
Our Solution
Your Benefits
© 2014 Improve Digital© 2018 Improve Digital
Your Opportunity
Mobile SDK
360 Mobile Live application
available in the Google Play
and Apple stores
Unified mobile monetisation strategy- app + web
A dedicated mobile team including on-site development support
More mobile revenue and improved inventory yield
Developing a unified programmatic strategy to include all channels and devices, mobile web and in-app
Utilise the MRAID and VAST compliant 360 Mobile SDK for all your display, rich media and video inventory on iOS and Android
Maintaining full control of your programmatic sales and revenue through one unified platform
Customisable video player for iOS and Android to match your branding requirements
FAQ
What is a Software Development Kit (SDK)?A software development kit (SDK) is typically a set of software development tools that allows the creation of applications for a certain software package, software framework, hardware platform, computer system, video game console, operating system, or similar development platform.
How can a content provider control which SDK will run their mobile campaigns if they have multiple SDKs integrated in their system? Once a content provider has determined a set of selling rules, they can communicate those rules to a developer. The developer then sets up a waterfall or weighted system that distributes the content provider’s campaigns accordingly.
What’s the difference between Third Party SDK (Tag in Tag) and 360 SDK integration? Third Party SDK works with a third-party ad server, while 360 SDK works directly with 360 Polaris.
For more information, feel free to contact
www.improvedigital.com
LONDON+44 207 90 71 424
MADRID+34 638 09 11 56
AMSTERDAM+31 202 620 277
MUNICH+49 89 189 149 80
Contact us
8 Offices across Europe
Price & revenue TransparencyNo hidden fees
Maximum RevenueProgrammatic and direct compete in a single auction
Smarter automated inventory management
Content Provider FocusedNo conflict
Independent PartnerA neutral platform that works well with any kind of buying tech ( example: Progr. Guaranteed)
FEATURE FACTSHEET
