2017 landing page best practices

MasterPeachBrand.com


The Major goal of landing page is To STIMULATE page visitors

To Take an Action

DownloadCALL TO ACTION

(CTA)CALL TO ACTION

(CTA)Get started

Register

Try it for free

Purchase

Subscribe

Sign up

Inbound Traffic + Search Engines + Blogs + Adwords + Social Media Ads + Banner Ads

Conversion + Leads + Prospects + Sales

MasterPeachBrand.comMasterPeachBrand.com

Past Landing pages were

Short and Sweet (SEXY)

Now Landing pages are

Long and Lax (TOO FAT)


Landing PageLanding PageLanding PageLanding PageLanding PageLanding Page


Many Landing pages focus on Search Engine Optimization (SEO)

while CONSUMERs are left behind

ClientProgrammer

Marketing Creative Hey!What�’s in it

for me?


CustomerPain & Problems Job to be done Gains/Benefits Why this company What other says

CompanyPain relievers Products/Services Gain creators Profile & Credit Testimonials

Landing page1) Headline & Ads 2) Tagline 3) Offer & CTA 4) About us 5) Social proof

MasterPeach Landing Page FormulationMasterPeach Landing Page FormulationMasterPeach Landing Page FormulationMasterPeach Landing Page FormulationMasterPeach Landing Page FormulationMasterPeach Landing Page Formulation


Highlight on Value Proposition: The Solutions/Benefits for your customers

+ Clarity Is your content Easy to understand? !Use multimedia to show how your solution works.

- Distraction: Long and Lax information that drive your customers away. !Take out all unnecesary Info and Links

- Anxiety: What would make your customers hold back? !Show them Reason to Believe and Some testimonials

Urgency: !Call to Action

+ Relevance: What’s in it for your customer? !Make sure that your offer meet their expectation.

Sexy Landing PageSexy Landing PageSexy Landing PageSexy Landing PageSexy Landing PageSexy Landing Page

MasterPeachBrand.comSource: https://ontraport.com/tools/blueprint/the-ultimate-blueprint-to-landing-page-optimization

Landing Page AnatomyLanding Page AnatomyLanding Page AnatomyLanding Page AnatomyLanding Page AnatomyLanding Page Anatomy


Landing Page CASE STUDIESLanding Page CASE STUDIESLanding Page CASE STUDIESLanding Page CASE STUDIESLanding Page CASE STUDIESLanding Page CASE STUDIES


Starting from the Consumer’s Problems or Pains then Emphasizing

the SOLUTIONS that can HELP Customers.


Use Headline to strongly HIT the Heart of targeted customers

Use Tagline to Delight your Customers

Call to Action!


Secret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing Page


Take customers on a journey with the company, Make an emotional and

personal connection, Tell customers how you can help them to overcome problems,

and Live Happily Ever After.

Dragon Customer’s Problems

Happy Ending Customer’s Wish

Knight Your

Customer

Angel Your

Supports


STORY to Make an emotional connection

PRODUCTs to Help customers

Reward to Engage targeted customers (Call to Action)

Call to Action!


Show customers Step-By-Step how your SOLUTION works.

Simplify all processes for customers to Understand and Take an Action

Step1: Customers Take Action

Step2: Company Processes

Step3: Solution Satisfies Customers’ Needs

Step to Success Landing PageStep to Success Landing PageStep to Success Landing PageStep to Success Landing PageStep to Success Landing PageStep to Success Landing Page


Within 10 Seconds! Customers must know 1) What to get? 2) How to do?

Call to Action!

Step to Success Landing PageStep to Success Landing PageStep to Success Landing PageStep to Success Landing PageStep to Success Landing PageStep to Success Landing Page


NOW or NEVER! Create Sense of Urgency or the NOW factor to your customers.

Call to Action Landing PageCall to Action Landing PageCall to Action Landing PageCall to Action Landing PageCall to Action Landing PageCall to Action Landing Page


Adidas utilizes the countdown timer to create an excitement about the new product launch.

Call to Action!

Call to Action Landing PageCall to Action Landing PageCall to Action Landing PageCall to Action Landing PageCall to Action Landing PageCall to Action Landing Page


Giving away a free trial is a proven tactic (or better yet a growth hack) for growing an email list. By asking visitors to fill out

the contact form in order to get the freebie.

Free Trial Landing PageFree Trial Landing PageFree Trial Landing PageFree Trial Landing PageFree Trial Landing PageFree Trial Landing Page


Free trial is good to generate new users so you have to make sure that you don’t give it to the existing customers.

Free Trial Landing PageFree Trial Landing PageFree Trial Landing PageFree Trial Landing PageFree Trial Landing PageFree Trial Landing Page

Call to Action!


The shortcut to build the CONFIDENCE between you and your potential customers is to use the Halo effect from the Awards, Trust seals, and well-known brands that

support you (Wallmart, BestBuy, NBC, etc.)

The most effective way to build the TRUST is to use the Testimonials so try adding convincing testimonials to your Landing Page just make sure they “prove” that

your business is awesome.

Trusted Landing PageTrusted Landing PageTrusted Landing PageTrusted Landing PageTrusted Landing PageTrusted Landing Page


6 Stars rating from amazon brings a lot of credit to this ebook

Show testimonials with the real photos and related with the targeted customers

Trusted Landing PageTrusted Landing PageTrusted Landing PageTrusted Landing PageTrusted Landing PageTrusted Landing Page

Call to Action!


Consumer side: ✓ Select Target customers ✓ Analyze customers’ needs ✓ Develop relevant message ✓ Suggest Effective CTA

Company side: ✓ Value proposition ✓ Storytelling about company ✓ Benefit claims (USP) ✓ Reason to Believe ✓ Testimonials

We are ready to serve youWe are ready to serve youWe are ready to serve youWe are ready to serve youWe are ready to serve youWe are ready to serve you

MasterPeachMasterPeachMasterPeachMasterPeachMasterPeachMasterPeachBrandBrandBrandBrandBrandBrand@[email protected]@[email protected]@[email protected]

Contact us


Wish you all the best for ALIVE landing pagesWish you all the best for ALIVE landing pagesWish you all the best for ALIVE landing pagesWish you all the best for ALIVE landing pagesWish you all the best for ALIVE landing pagesWish you all the best for ALIVE landing pages


SPECIAL THANKSSPECIAL THANKSSPECIAL THANKSSPECIAL THANKSSPECIAL THANKSSPECIAL THANKS

and YOUand YOUand YOUand YOUand YOUand YOU

2017 landing page best practices

Marketing

Transcript of 2017 landing page best practices