2017 KIT - Tourism Toronto...

2017 MEDIA KIT

TORONTO’S VISITOR MARKET

The Toronto region welcomes

over 14.9 overnight visitors and

26 million day-trippers each year

Together, these visitors spend

$8.1 billion annually.

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TORONTO’S VISITOR MARKET

12,608,000VISITORS GO TO A

BAR OR RESTAURANT

6,253,000VISITORS SHOP

IN RETAIL OUTLETS

5,083,000VISITORS GO SIGHTSEEING

906,000VISITORS ATTEND

A SPORTING EVENT

1,986,000VISITORS ATTEND

A PLAY OR CONCERT

1,699,000VISITORS VISIT A

MUSEUM OR GALLERY

Overnight Visitors

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CONFIDENTIAL

“It’s such a progressive place. I feel like every time I’m here, there’s new cultural activity and beautiful museum exhibits.”—Reese Witherspoon

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Toronto Magazine reaches consumers/travellers who are actively planning a trip to Toronto, including more than 20,000 people each year who contact Tourism Toronto to request information, and the thousands more who pick up the magazine at Tourist Information centres.

TORONTO Magazine 250,000 IN CIRCULATION

Your official guides to what’s happening in the city including events, festivals, sports, theatre and seasonal activities.

• Available in retail locations at Toronto Pearson, Montreal, Ottawa, and Los Angeles airports.

• Visitors Information centre in Toronto Pearson Airport/ Arrivals

• Air Canada lounges 20 worldwide

• Tourist information centres throughout Ontario

• Tourism Toronto visitor inquiry fulfillment

• Global travel media

• Meeting planners

• Tour operators and travel buyers

• Via Rail Lounges

• Digital version available at SeeTorontoNow.com

• Outlet malls in Chicago and Niagara Falls (US) 60k magazines

• United Airlines Club Lounges in Chicago, Washington, Newark, Houston

• 29,000 Hotel rooms

• 140 hotels throughout Toronto and surrounding region

• 300+ airport limousines & taxis

• 3,900,000 guests (plus their families) see the magazine in their hotel room

• Porter shuttles to and from Island Airport

• City of Toronto information hubs

• Brookfield properties across Toronto

• Select TTC stops and info centres

• CTM racks throughout Toronto & region and drive market USA.

• Welcome kits for convention delegates

• Tourist information centres throughout Ontario

• Tourism Toronto visitor inquiry fulfillment

• Digital version: SeeTorontoNow.com

TORONTO Magazine Hotel Room Editon110,000 IN CIRCULATION

When guests arrive in their hotel room anywhere in the Toronto region, an elegant Toronto Magazine is there for them, full tips on shopping, dining and tours.

TORONTO Visitor Guide600,000 IN CIRCULATION

The Visitor Guide has the widest circulation of any visitor guide about Toronto. The guide helps visitors navigate their way through all the restaurant, shopping and attraction options!

TORONTO TOURISM MAGAZINES

2017 TORONTO 35 @SeeTorontoNow @SeeTorontoNow 36 TORONTO 2017PH

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FROM LOCAL LABELS TO CANADA’S TOP BRANDS, HERE’S THE FASHION HOUND’S

GUIDE TO TORONTO

FASHION CENTRAL

CITY CONFIDENTIAL

If there’s one item associated with a chic Toronto woman, it’s the Smythe blazer. The sharply tailored, menswear-inspired

jacket became the city’s closet essen-tial shortly after the brand’s launch in 2004. In the intervening years, Smythe has captured the hearts of global style icons, including It Girl du jour Gigi Hadid, the forever-cool Sarah Jessica Parker and, of course, the ele-gant Kate Middleton, in whose honour the brand’s Duchess blazer is named. Despite their international success, the label’s founders, Andrea Lenczner and Christie Smythe, still find inspira-tion on the stylish streets of Toronto.

How has Toronto shaped your view of fashion? CHRISTIE SMYTHE: We came of age in the 1980s and were influenced by local, visionary retailers of the time. We have memories of and endless stories about Clotheslines on Bloor, Sublime on Cumberland and 290 ION and Comrags on Queen West. Comrags is now on Dundas West, and ION is in Leslieville.

Meet the designers behind one of the world’s most iconic jacket collections—designed in Toronto. BY ANYA GEORGIJEVIC

Blazing ahead

What’s a typical workday like for you? ANDREA LENCZNER: I live near Casa Loma and walk my dog in Sir Winston Churchill Park and the ravine system that winds through the area. When I can, I head to my gym at Yonge and Summerhill. I then make a beeline to Mabel’s Bakery on Queen Street for coffee, where I probably run into Christie on the way to our studio on Gladstone in Parkdale.CS: It’s wonderful to work in an area of the city that’s entirely different from where I live. The commute from Yonge and Summerhill to Parkdale is never boring. There are new stores

and restaurants and bars popping up monthly. If we are eating clean, we get lunch from the Goods on Dundas near Dovercourt. Otherwise, we have Grand Electric, Union or a burger at the Drake at our disposal.

What do you love the most about living and working in Toronto? AL: Living minutes from downtown but being surrounded by parks and ravines is incredible. Moreover, the diversity of people and their cultures and the way we live and work together in this city creates a unique energy and spirit that is something we are inspired by and proud of.

What has been the proudest moment of your career? CS: Our proudest moments are when we pass a woman on the street who’s wearing Smythe. She chose that—she invested in it and feels good in it. It’s an honour.

Smythe designers Christie Smythe (left) and Andrea Lenczner

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CITY CONFIDENTIAL

LABELS TO LOVEJOSEPH MIMRANWhen it comes to Canada’s fashion landscape, Joseph Mimran is one of our style patriarchs—high and low. He founded the budget- friendly Joe Fresh label, sold in stand-alone stores and select Loblaws and Real Canadian Superstore locations. (Loading up on quinoa? Why not toss a shift dress into your grocery cart, too?) On the luxe end, he contributes to Pink Tartan, womens-wear designed by his wife, Kimberley Newport-Mimran. Pink Tartan exudes a chic elegance, with fans such as Kim Cattrall, and can be found at its tony Yorkville boutique and in upscale department stores Holt Renfrew and Hudson’s Bay.

ROOTSThe iconic Canadian brand is renowned for its leather goods, Muskoka-cool casual wear, and a damn fine selection of flannel, to boot.

CANADA GOOSEA Canadian heritage label proven in some of the coldest places on earth—from Antarctica to Mount Everest—Canada Goose keeps Canucks toasty throughout winter. Score your own at the CF Toronto Eaton Centre shopping mall (Saks Fifth Avenue and Nordstrom both carry the label), where you can take a gander at artist Michael Snow’s permanent installation Flight Stop, a collection of soaring Canada geese.

LUCIAN MATISThe Romanian-born, Toronto-educated and -based fashion designer hit the international stage when Sophie Grégoire Trudeau wore his creations during official visits to Washington and Tokyo. Find your own Matis showstopper at Holt Renfrew.

BEAUFILLE BEAUFILLE.COM Sisters Chloé and Parris Gordon’s line of ready-to-wear and jewellery captures a modern, effortless style with a tomboy vibe.

SID NEIGUM SIDNEIGUM.COM With plenty of buzzin the press, Neigum offers a collection that fuses experimental silhouettes with strong architectural lines.

MAISON MATTHEW GALLAGHER MATTHEWGALLAGHERSTUDIOS.COMSince winning the New Labels 2015 competition, all eyes have been on Gallagher’s beautifully crafted feminine line.

HAYLEY ELSAESSER HAYLEYELSAESSER.COM When it comes to Pop Art–inspired prints, a slew of neon colours and a playful sense of style, Elsaesser’s collection is where it’s at.

MIKHAEL KALE MIKHAELKALE.COM Counting celebrities like Beyoncé and Jennifer Lopez as fans, Kale’s line subscribes to plenty of high-watt finishes like leather and sequins, or cutout features.

Wear the NorthFive covetable Canadian labels to discover

FIND YOUR STYLE IN TORONTO

SeeTorontoNow.com/shopping

35-41_FASHION_V2.indd 41-36 2017-01-09 10:32 AM

2017 TORONTO 35 @SeeTorontoNow @SeeTorontoNow 36 TORONTO 2017

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TO: N

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MER

OD

FROM LOCAL LABELS TO CANADA’S TOP BRANDS, HERE’S THE FASHION HOUND’S

GUIDE TO TORONTO

FASHION CENTRAL

CITY CONFIDENTIAL

If there’s one item associated with a chic Toronto woman, it’s the Smythe blazer. The sharply tailored, menswear-inspired

jacket became the city’s closet essen-tial shortly after the brand’s launch in 2004. In the intervening years, Smythe has captured the hearts of global style icons, including It Girl du jour Gigi Hadid, the forever-cool Sarah Jessica Parker and, of course, the ele-gant Kate Middleton, in whose honour the brand’s Duchess blazer is named. Despite their international success, the label’s founders, Andrea Lenczner and Christie Smythe, still find inspira-tion on the stylish streets of Toronto.

How has Toronto shaped your view of fashion? CHRISTIE SMYTHE: We came of age in the 1980s and were influenced by local, visionary retailers of the time. We have memories of and endless stories about Clotheslines on Bloor, Sublime on Cumberland and 290 ION and Comrags on Queen West. Comrags is now on Dundas West, and ION is in Leslieville.

Meet the designers behind one of the world’s most iconic jacket collections—designed in Toronto. BY ANYA GEORGIJEVIC

Blazing ahead

What’s a typical workday like for you? ANDREA LENCZNER: I live near Casa Loma and walk my dog in Sir Winston Churchill Park and the ravine system that winds through the area. When I can, I head to my gym at Yonge and Summerhill. I then make a beeline to Mabel’s Bakery on Queen Street for coffee, where I probably run into Christie on the way to our studio on Gladstone in Parkdale.CS: It’s wonderful to work in an area of the city that’s entirely different from where I live. The commute from Yonge and Summerhill to Parkdale is never boring. There are new stores

and restaurants and bars popping up monthly. If we are eating clean, we get lunch from the Goods on Dundas near Dovercourt. Otherwise, we have Grand Electric, Union or a burger at the Drake at our disposal.

What do you love the most about living and working in Toronto? AL: Living minutes from downtown but being surrounded by parks and ravines is incredible. Moreover, the diversity of people and their cultures and the way we live and work together in this city creates a unique energy and spirit that is something we are inspired by and proud of.

What has been the proudest moment of your career? CS: Our proudest moments are when we pass a woman on the street who’s wearing Smythe. She chose that—she invested in it and feels good in it. It’s an honour.

Smythe designers Christie Smythe (left) and Andrea Lenczner

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2017 TORONTO 41 @SeeTorontoNow @SeeTorontoNow

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CITY CONFIDENTIAL

LABELS TO LOVEJOSEPH MIMRANWhen it comes to Canada’s fashion landscape, Joseph Mimran is one of our style patriarchs—high and low. He founded the budget- friendly Joe Fresh label, sold in stand-alone stores and select Loblaws and Real Canadian Superstore locations. (Loading up on quinoa? Why not toss a shift dress into your grocery cart, too?) On the luxe end, he contributes to Pink Tartan, womens-wear designed by his wife, Kimberley Newport-Mimran. Pink Tartan exudes a chic elegance, with fans such as Kim Cattrall, and can be found at its tony Yorkville boutique and in upscale department stores Holt Renfrew and Hudson’s Bay.

ROOTSThe iconic Canadian brand is renowned for its leather goods, Muskoka-cool casual wear, and a damn fine selection of flannel, to boot.

CANADA GOOSEA Canadian heritage label proven in some of the coldest places on earth—from Antarctica to Mount Everest—Canada Goose keeps Canucks toasty throughout winter. Score your own at the CF Toronto Eaton Centre shopping mall (Saks Fifth Avenue and Nordstrom both carry the label), where you can take a gander at artist Michael Snow’s permanent installation Flight Stop, a collection of soaring Canada geese.

LUCIAN MATISThe Romanian-born, Toronto-educated and -based fashion designer hit the international stage when Sophie Grégoire Trudeau wore his creations during official visits to Washington and Tokyo. Find your own Matis showstopper at Holt Renfrew.

BEAUFILLE BEAUFILLE.COM Sisters Chloé and Parris Gordon’s line of ready-to-wear and jewellery captures a modern, effortless style with a tomboy vibe.

SID NEIGUM SIDNEIGUM.COM With plenty of buzzin the press, Neigum offers a collection that fuses experimental silhouettes with strong architectural lines.

MAISON MATTHEW GALLAGHER MATTHEWGALLAGHERSTUDIOS.COMSince winning the New Labels 2015 competition, all eyes have been on Gallagher’s beautifully crafted feminine line.

HAYLEY ELSAESSER HAYLEYELSAESSER.COM When it comes to Pop Art–inspired prints, a slew of neon colours and a playful sense of style, Elsaesser’s collection is where it’s at.

MIKHAEL KALE MIKHAELKALE.COM Counting celebrities like Beyoncé and Jennifer Lopez as fans, Kale’s line subscribes to plenty of high-watt finishes like leather and sequins, or cutout features.

Wear the NorthFive covetable Canadian labels to discover

FIND YOUR STYLE IN TORONTO

SeeTorontoNow.com/shopping

35-41_FASHION_V2.indd 41-36 2017-01-09 10:32 AMGatefold.indd 1 2017-01-11 4:18 PMPH

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www.SeeTorontoNow.com16 TORONTO 2017

UPFRONT

1 AGA KHAN MUSEUMMusic and dance

performances, plus theatre, lectures, workshops and film screenings, coexist with the permanent collection at this museum dedicated to the history of Islamic civilizations. AGAKHANMUSEUM.ORG

2 GARDINER MUSEUMThe ceramic arts are

celebrated in the Gardiner’s permanent collection and intriguing exhibitions. Try a drop-in open-studio clay class. GARDINERMUSEUM.ON.CA

3 BATA SHOE MUSEUMShoeaholics will delight

in this staggering display of footwear, housed in a striking, shoebox-shaped building. Ancient Egyptian sandals, chestnut-crushing clogs and 20th-century celebrity shoes are all here! BATASHOEMUSEUM.CA

4 CBC MUSEUMTake a #museumselfie

with a microphone from 1910, on the main floor of the Canadian Broadcasting Corporation’s Toronto Broadcasting Centre, or tune in to interactive TV exhibits, plus cool archival materials from as far back as the 1930s. CBC.CA/MUSEUM

4,300 works, with Peel Region landscapes holding pride of place. PAMA.PEELREGION.CA

9 THE POWER PLANT CONTEMPORARY ART GALLERY

Part of a working power plant until 1980, Harbourfront’s tall smokestack will lead you to this gallery, which celebrates its 30th anniversary this year. Enjoy sweeping lake views,

5 CRAFT ONTARIOThe province’s member-

based crafters’ organization hosts public exhibitions of artisan works, including furniture and textile sculp-tures, in its airy gallery. It’s also home to the Craft Ontario Shop and Inuit & Native Gallery. CRAFTONTARIO.COM

6 TEXTILE MUSEUM OF CANADA

Mirroring Toronto’s diversity, over 200 global regions are represented in this downtown museum’s more than 13,000-piece collection, which includes rare religious artifacts. TEXTILEMUSEUM.CA

7 ART GALLERY OF MISSISSAUGA

Canadian art is the focus at this gallery, where you might spot iconic works and contemporary digital photographic artwork. Check online for events like pay-what-you-can drop-in yoga. ARTGALLERYOF MISSISSAUGA.COM

8 PEEL ART GALLERY, MUSEUM AND ARCHIVES

Brampton’s PAMA pro- gramming runs the gamut, from regional military history to contemporary graphic novels. The gallery’s perma-nent art collection boasts

along with thought-provoking exhibitions by leading Canadian and international contemporary artists. THEPOWERPLANT.ORG

10 SPADINA MUSEUMIf you love period shows

like Downton Abbey, Spadina House captures Jazz Age Toronto as experienced by the Austin family, in a manse that’s now a museum. Discover peri-od décor and artifacts, along with six acres of restored 1905 gardens. TORONTO.CA/MUSEUMS

—Helen Racanelli

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CU LT U R E

10 niche galleries and museums

1921University of Toronto researchers Dr. Frederick Banting and Charles Best discover insulin, the first treatment for diabetes.

1927The Prince of Wales cuts the ribbon to open Union Station. A train ticket to Alberta cost $71.20 at the time—approximately $1,184.49 in today’s dollars.

1913The highest number of immi-grants yet recorded (400,000) come to Canada. About 1,000 Chinese immigrants already live in Toronto at this time, and grow to be one of the city’s largest immigrant groups.

1913Mary M. Minty and Maria J. Levitt become the city’s first policewomen.

1917The Toronto Maple Leafs join the newly formed National Hockey League.

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We’re here, now let’s explore! Engage visitors

while they are in Toronto

GUARANTEED LOCATION SUBJECT TO A PREMIUM. ALL AD PLACEMENT SUBJECT TO SPACE AVAILABILITY.4

Inspire visitors as they plan their visit

GUARANTEED LOCATION SUBJECT TO A PREMIUM. ALL AD PLACEMENT SUBJECT TO SPACE AVAILABILITY.

Reach visitors before they arrive! The official website of Tourism Toronto, seetorontonow.com provides a guide to what’s happening in the city including events, festivals, sports, theatre and seasonal activities.

Delivered to 59,000+ opt-in subscriberseach month Our e-Newsletter features the best of what to do, see and eat in the Toronto area!

OVER 3,200,000 UNIQUE VISITORS ANNUALLY

• See & Do• Eat & Drink• Stay• Plan• Events

DIGITAL

TOURIST TORONTO E-NEWSLETTER

e-newsletter

SeeTorontoNow.com

5

TORONTO MAGAZINE & HOTEL ROOM EDITIONS

IN EVERY ISSUE


Find timely newsworthy items, interesting mini profiles and events with a focus on arts & culture, history, tastemakers, design, style, sports & leisure. Highlights include the year’s hot tickets in Toronto from big musicals through independent theatre, to the most in-demand fashion shows to arts perennials like Luminato, Nuit Blanche, and the Toronto International Film Festival.

An overview of where to chow down and drink up with chef profiles, resto reviews and must-try recommendations. From the hottest eateries to our finest wines and craft beers, taste Toronto like a local.

A listing of major 2018 events & happenings in and around the city including restaurants, hotels, theatre, etc.

Discover Toronto’s neighbourhoods up close and on foot. Plus explore more in Brampton, Mississauga, Niagara Falls and throughout Ontario.

UPFRONT

FOOD & DRINK

CITY CONFIDENTIAL

COMPASS

This section offers a “think-y” overview and insights into Toronto’s urban culture and city identity, with features that include profiles of city influencers such as ICONS to narrative pieces like ARCHITECTURE FOR THE ARTS, an in-depth look at how the cultural sector pushed our cityscape to greatness. Plus experience our nightlife and get in the know with MUSIC MASHUPS, a guide to the best clubs, no matter what your preferred genre.

FOOD STYLING: ANDREW BULLIS/JUDY INC.

FOOD & DRINK

64 TORONTO 2017

LEE601 King St. W., susur.com

Chef Susur Lee’s trademark salad starts as a tower of

19 ingredients, including rice vermicelli, taro root, pickled ginger, and julienned daikon,

jicama and carrots, plus edible flower petals. Tossed at the table,

it’s a one-of-a-kind flavour bomb of fresh, crunchy

deliciousness.

COME AND GET IT676 Queen St. W., comeandgetit.ca

The Québécois staple gets a dose of island flavour

with jerk-rubbed grilled chicken, sweet shredded

limed mango, creamy jerk mayo and crispy

plantain chips.

LOADED PIEROGI1044 Gerrard St. E.,

loadedpierogi.caWhen sour cream and

green onions don’t cut it, try Atlantic lobster and crab, marinated steak, cherry

tomatoes and wasabi sauce. These aren’t your

baba’s perogies.

BOOYAH INC.16 Vaughan Rd., booyah-inc.comStart with an ice cream waffle

taco, then add the stuff of childhood dreams: SKOR bits, brownies, s’mores, crushed M&M’S or Smarties, French

Toast Crunch cereal bits, Oreo crumbs, whipped cream and

chocolate, caramel or strawberry sauce.

Dig into more-is-more dishes that tempt your appetite for excess. These over achievers give you a little bit of everything, all in one order. BY SIMONE OLIVERO PHOTOGRAPHY BY LIAM MOGAN

64-65_Toppings_V3.indd 64 2017-01-04 5:28 PM

AGENDA

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ADVERTISER TESTIMONIALS

As a proud partner of Tourism Toronto, advertising in the Toronto Magazine, Toronto Magazine Hotel Edition and the Toronto Visitor Guide is a natural fit. This partnership not only creates the perfect opportunity to showcase our thrilling underwater attraction to locals and tourists alike but also allows us to be a part of something bigger - the diverse and stimulating city to which we call home. – Lauren Chan, Manager of Marketing & Communications, Ripley’s Aquarium of Canada

We have been lucky enough to be involved with the Tourism Toronto portfolio for more years that I can remember. Throughout those years we have made a lot of changes to our advertising strategies, but we keep returning to this opportunity because it remains one of the most genuine outlets that connect us to people who want to know more about Toronto. From its reach, to the multi-faceted campaigns; this opportunity sets a perfect platform for branding or tactical advertising.- Desha Sampson, Marketing and E-Business Manager, Chelsea Hotel Toronto

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EAT, PLAY, EXPLORE IN CANADA’S DOWNTOWN

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TORONTO MAGAZINE

TORONTO HOTEL ROOM EDITION

TORONTO VISITORS GUIDE

SeeTorontoNow.com

Tourism Toronto e-Newletter

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FONT: Black text at least as bold as Helvetica 6 pt Regular, reversed and coloured text at least as bold as Helvetica 8 pt Regular. Tourism Toronto and its suppliers are not responsible for reproduction of type than those mentioned.

RULES: Do not use any hairline rules.

BLACK RULES: 1/4 point minimum.

COLOUR RULES: 1/2 point minimum.

PHOTOS: 300 dpi at 100% size, CMYK mode. Maximum

INK DENSITY: Should not exceed 300%.

COLOURS: CMYK colours only. NO PANTONE COLOURS!

CROP MARKS: Crop & registration marks and colour bars must be offset by .25”.

RICH BLACKS: Use 100K combined with 40C to provide rich black.

QR CODES: For best results, should only be in one colour black.

TRAPPING: Do not perform trapping. Printer will perform trapping.

ADDRESS SPAFAX.SHAREFILE.COM

USER NAME [email protected]

PASSWORD SPAFAX123

PLEASE UPLOAD THE FILE TO THE TOURISM TORONTO FOLDER.

UPON POSTING AD FILE TO FTP SITE, please e-mail the file name and low-res PDF (for placement only) to:[email protected]

REQUIRED MATERIAL FOR UPLOADING: The ad MUST be uploaded as a press-ready PDF/X-1a file.

PRODUCTION INQUIRIES: Joanna Forbes phone 416 350 2457 email [email protected]

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CONTACT INFORMATION:BOOKMARK CONTENT AND COMMUNICATIONSNATALIE HOPE, SENIOR ACCOUNT MANAGER2 BLOOR STREET EAST, TORONTO, ON M4W 1A8PH: 416-350-2433E: [email protected]

2017 KIT - Tourism Toronto...

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