2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager...

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2017 GUIDE RENDEZVOUS NEW PRODUCT

Transcript of 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager...

Page 1: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing

2017 GUIDE RENDEZVOUS NEW PRODUCT

Page 3: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing

FEED BACK LOOP “The new boots long awaited with the sticky rubber soles (boa) are narrower than the

others” “consider changing materials used in the gravel guards. They fit funky, look funky, and are generally bunched up around the boot”

“I think waders are a weak point”

“I LOVE the new Recon rods!”

“I would like to see less of the double grip on the 11-12 weights.”

“I think Orvis makes the best rods on the market”

“Waders are not very durable”

“Work on the fit. Still a bit fat”

“Reels work flawlessly. Possibly apply a scratch

proof coating”

“The lack of reverse drag on the Mirage is SO annoying. You should

be able to rip line off the reel without it free spinning and

causing backlash”

“Encounter wading boots just look cheap and clunky”

“seam durability”

“blow out on the seam on the seat”

“11 ft 3wt for euro nymphing”

“They are only Water Resistant at best and they can not be submersed in the water”

“Women‘s Open Air Casting Shirt, it's not very soft”

“I used your guides sling pack or a while and found it lacked organization within”

“We use your lines almost exclusively”

“Much improved over the last 10 Years. Quality and durability”

Page 4: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing
Page 5: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing
Page 6: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing
Page 7: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing
Page 8: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing

PROJECT GOALS DELIVERABLES • MADE IN USA • ELIMINATE SPOOL/FRAME WOBBLE AND END PLAY • ULTRA LARGE ARBOR • ZERO-TO-FULL DRAG IN ONE DRAG KNOB ROTATION • TYPE III MIL-SPEC ANODIZE • SMOOTHEST DRAG IN INDUSTRY

ADDED INNOVATION & IMPROVEMENTS • BALL AND RAMP THRUST PLATES • TITANIUM SHAFT • HARDENED STEEL CLICKERS • MACHINED ALUMINUM HANDLE

Page 9: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing

FRAME CONCEPT DEVELOPMENT

Page 10: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing

MIRAGE DESIGN EVOLUTION

INITIAL CONCEPT

1ST CAD REFINEMENT

2ND CAD REFINEMENT

1ST MACHINED PROTOTYPE

Page 11: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing

DRAG SEALS

Page 12: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing

BALL AND RAMP DRAG

Page 13: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing

DRAG PROFILE COMPARISON M

IRA

GE

USA

O

LD M

IRA

GE

1 turn 0.25 lbs

2 turns 1.5 lbs

3 turns 3.5 lbs

17 clicks 1.25Lbs

28 clicks – 4.5 lbs

Page 14: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing

DRAG PERFORMANCE

Page 15: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing

DRAG STRENGTH COMPARISON

Page 16: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing

DRAG KNOB KNURLING

Page 17: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing

FIELD TESTING FAILURES

HANDLE CLICKERS DRAG SEALS CORROSION

Page 18: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing

INTERNAL TESTING

Page 19: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing

SMALL DETAILS

Page 20: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing

FIELD TESTING

Page 22: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing
Page 23: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing
Page 24: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing
Page 25: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing

PLIER DESIGN EVOLUTION

INITIAL CONCEPT SKETCHES REFINED DESIGN SKETCHES INITIAL CAD MODEL

Page 26: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing

NIPPER DESIGN EVOLUTION

INITIAL CONCEPT REFINED DESIGN SKETCHES INITIAL CAD MODEL

PEWTER

COBALT

MIDNIGHT BLACK

MOSS

Page 27: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing

• 500-denier nylon with dual-side TPU

coating

• 100% waterproof, submersible YKK Flexseal Zipper (main compartments)

• Highly water – resistant Reiss zipper (accessory compartment/boat bag)

• Waterproof welded seam construction

WATERPROOF PACK SERIES

Page 28: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing

_________________________________ • Bright interior liner to make it easier

to find gear

• Multiple compartments for better organization

• Compression foam back allows for better breathability

21L / 1,282 cubic inches 14L / 854 cubic inches 7L / 427 cubic inches

Page 29: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing

Overview

• 800-denier nylon TPU coated bottom for high abrasion resistance

• Bright interior liner to make it easier to find gear

• Multiple compartments for better organization (modular dividers in boat bag)

• Removable/adjustable shoulder strap

74L / 4,516 cubic inches 22L / 1,342 cubic inches

Page 30: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing

DROPPER DELUXE DRY

Page 31: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing
Page 32: 2017 GUIDE RENDEZVOUS - Orvis · 2017-06-08 · VP Rod & Tackle Tom Rosenbauer Marketing Manager Shawn Combs Divisional Merch. Manager Jim Kershaw Product Designer Sam Orvis Rod Manufacturing
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ORVIS

THANK YOU FOR YOUR CONTINUED SUPPORT.

@sully_land