2017 growth hacks
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Transcript of 2017 growth hacks
@neilpatel #NeilPatel
But first… a story about growth hacking…
#1. The money is in the people who say no
Neil Patel
You’re lucky in 1 to 3 out of 100 visitors buy right away. But that doesn’t mean the rest won’t eventually purchase…
Newsletter boxes
Sidebar options
Popups
But Neil… I’ve seen this stuff, show me something new!
Content upgrades
Content upgrades
Increased email collections by 36.5%
Animated exit pops (using gifs)
Increased email collections by 42.2%
Quiz your visitors
Quiz your visitors
Quiz your visitors
Increased email collections by 108.3%
#2. Sell through webinars
Neil Patel
For every 100 webinar signups 3.6 people buy…
That’s $3589 in revenue for every 100 signups
1. Sign up for WebinarJam2. Create a PowerPoint3. Create a follow up
sequence
3 simple steps for selling through a webinar
• PowerPoint should be at least 1.5 hours long• Spend 40 plus minutes educating• Then sell for at least 20 minutes• Have Q&A at the end• Through WebinarJam you can show a buy
button right when you reveal the price.
PowerPoint tips
Let me show you examples from my webinar presentation
Neil Patel
Presented By Neil Patel
How I built 4 Multi-Million Dollar Companies From Free Traffic
Anyone Can Access…
My Goal
If You Stay Until The End
Who Is Neil Patel ?
The Co-Founder of Crazy Egg, KISSmetrics, Quick Sprout
& Hello Bar
I’ve helped companies likeAmazon, NBC, GM, HP and Viacom
grow their revenue
I’ve driven over 800,000,000“wallet-out, ready-to-buy” visitors to
my clients’ websites
I also helped Cheezburger Mediareach 500 million page viewsa month
I was recognized as a top 100 entrepreneur under the age of 30 by President Obama
I’ve also worked with Facebook, Microsoft, eBay, Yahoo, Sales Force and Intuit
Neil’s never lets us down, healways brings results.
You can’t say enough goodthings about Neil.
Neil’s great at convertingvisitors into customers.
Neil’s one of the few consul-tants that’s worth his fee.
Neil always over delivers andunder promises.
Neil truly is a social mediarockstar.
See How Quick Neil Got
$15 Millionin Rev 26 More
Traffic
I Learned These Tactics The Hard Way…
(You Get The Easy Way)
The 3 Secrets…Secret #1 - You do not need to be a marketing or copywriting expert to generate more leads and sales in your business. In fact, copywriters typically try selling by hyping up your offer which results in turning people OFF.
Secret #2 - You only need a small budget to implement these tactics. I’ve spent money on what doesn’t work so you get to skip that cost.
Secret #3 - You don’t have to work more hours to increase your sales. You can automate your business so many elements are running on auto-pilot.
Secret # 1
Lead Magnet:
The One Critical Factor Your Business Needs To Thrive(and survive)
What’s a lead magnet?
Why do you need one?
Your highest converting traffic channel will be your email list!
Neil Patel
Do emails really generate sales?
Examples
When You Implement These Tactics…
You Will See Results
In the past hour…
• How to collect way more emails without having to increase traffic
• How to get more customers on the front end • And how to increase the lifetime value of each
customer through improving your product and upselling
Introducing…
The Advanced Marketing Program
What’s Inside…• The Advanced Sales Process System ($5,000 Value)• Reverse Engineering The Competition ($1,000 Value)• Branding And Core Story ($1,000 Value)• Writing Compelling Copy ($1,000 Value)• Advanced Email Campaign Strategies ($1,000 Value)• Auto-Pilot Automation And Scaling ($1,000 Value)• The Profit Maximizing Formula ($997 Value)
Total Value: $10,997
Bonus #1
The Implementation Plan
($500 Value)
Surprise— Bonus #2!
Exclusive, private training video: “1,000,000 Visitors a Month and Counting: How to Create a Blog That Doesn’t Suck!”
Exact step-by-step plan for building a popular, authoritative blog
All without spending a single dime on ads
($2,000 Value)
What You’re Getting…• The Advanced Sales Process System ($5,000 Value)• Reverse Engineering The Competition ($1,000 Value)• Branding And Core Story ($1,000 Value)• Writing Compelling Copy ($1,000 Value)• Advanced Email Campaign Strategies ($1,000 Value)• Auto-Pilot Automation And Scaling ($1,000 Value)• The Profit Maximizing Formula ($997 Value)• Implementation Plan ($500 Value)• How To Create A Blog That Doesn’t Suck ($2,000 Value)
Total Value: $13,497
Surprise… Bonus #3
- 1 year access to my Secret Advanced Marketing Private Facebook Group
($97/ mo Value)
Inside the FB Group
100% Money Back Guarantee
Sign Up Today, If You Don’t Like It For ANY REASON (I Don’t Care If It’s On The 30th Day) We Will Rush Your Money Back To You
Bonus #4
Million Dollar Rolodex
($6,000 Value)
Million Dollar Rolodex
So I’m going to let you in on a little secret…have you ever wondered how I was able to grow KISSmetrics to
over 1 million visitors per month?
What You’re Getting…• The Advanced Sales Process System ($5,000 Value)• Reverse Engineering The Competition ($1,000 Value)• Branding And Core Story ($1,000 Value)• Writing Compelling Copy ($1,000 Value)• Advanced Email Campaign Strategies ($1,000 Value)• Auto-Pilot Automation And Scaling ($1,000 Value)• The Profit Maximizing Formula ($997 Value)• Implementation Plan ($500 Value)• How To Create A Blog That Doesn’t Suck ($2,000 Value)• Advanced Marketing Private FB Group ($97/mo Value)• Million Dollar Rolodex ($6,000 Value)• Sales Funnel Blueprint ($2,000 Value)
Total Value: $22,661
You Can See Why It’s A Good Deal At $5,000
But I’m Not Going To Make You Pay $5,000
Or Even$3,000
Get Started NOW For Just
$997 TodayEnrollment is limited
Click The Button On Your Right To Join ->
Whether or not my site is successful, I’m happy I took the course because I'm learning marketing skills that apply to any business"
Sasha Koplewicz, owner of an LGBT blog
My husband and I just bought a new home, and we owe it all to Neil Patel’s Advanced Marketing Program. Since joining, we have learned how to increase our traffic and sales in ways we never knew existed, increase them by over 30%.
Alana Mitchell, founder of SkincareByAlana.com
I’m really impressed by the program. As an advanced marketer I learned a ton of new concepts that have helped me wrap my head around marketing much better. The only thing I didn’t like was that the first month was a bit slow for me since I’m a pretty seasoned marketer.
David Zheng, Marketer
Get Started NOW For Just
$997 TodayEnrollment is limited
Click The Button On Your Right To Join ->
Expect half of your sales to come from the email sequence
Neil Patel
• We use Infusionsoft• We have a 7 day email sequence• Last 2 days of the sequence is about the product
expiring (this is where you get half of your sales)• Through Infusionsoft you can make links expire -
PlusThis• Segment your list
Email tips
#3. Integrate GEO location on your site
Neil Patel
People want to feel special
Why not include the person’s location in your copy and site?
Timothy Sykes
Expedia
Expedia
1. Incorporate the city within the copy… “Company X is looking to help 5 people in [city] look younger. The only question is, will it be you?”
2. You can use testimonials from people within the same city
3. Incorporate localized page elements (design, form fields, pre selected options, etc.)
Copy ideas
Tested this on 5 sites and sales increased by an additional 12.49% to 27.57%
#4. Optimize your checkout pages
Neil Patel
Get people to commit before buying - 16%
Future pacing - 5 to 10%
Answer objections - 14%
2 step checkout - 10%
Checkout bumps - 15%
Cross device tracking - 5% (BounceExchange)
Should you be sending people directly to buy the product?
Pre-qualify people - 10%
Or put up road blocks - 15%
#5. Ask your audience to help you market
Neil Patel
Ask your customers and visitors for a favor…
NeilPatel.com email
Subject line: [first name] I need a favor…can you help? (plus some good news
People then promote your company
People then promote your company
Traffic didn’t go up by much, but sales went up by 6.41%
#6. Increase your rankings through brand queries
Neil Patel
If two sites have millions of backlinks how does Google determine who should rank first?
Branded queries
Search traffic in July
Search traffic in August
Search traffic 45 day AFTER the experiment
This is how I did it
Works in almost any industry
• Direct messages people with over a million followers
• Offers a few hundreds dollars to post an image of him for 6 hours
• Ask them to post a picture saying “who is…” or “what is…”
How to grow your brand on Instagram
#7. Add countdown timers to your email
Neil Patel
Do your emails have a timer?
Do your emails have a timer?
• Infusionsoft combined with Plusthis• Send one email each day during your
countdown sequence• Have your countdown sequence last at least
2 days
How do you do it?
Email sales increased by 122.8%
