2017 Global Water and Wastewater Treatment - · PDF file2017 Global Water and Wastewater...
Transcript of 2017 Global Water and Wastewater Treatment - · PDF file2017 Global Water and Wastewater...
2017 Global Water and Wastewater Treatment Price/Performance Value Leadership Award
GLOBAL WATER AND WASTEWATER TREATMENT PRICE/PERFORMANCE
VALUE LEADERSHIP AWARD
2017
BEST PRACTICES RESEARCH
© Frost & Sullivan 2017 2 “We Accelerate Growth”
Contents
Background and Company Performance ...................................................................... 3
Industry Challenges............................................................................................ 3
Price/Performance Attributes and Customer Impact ................................................ 3
Conclusion ........................................................................................................ 6
Significance of Price/Performance Value Leadership ...................................................... 6
Understanding Price/Performance Value Leadership ...................................................... 7
Key Benchmarking Criteria .................................................................................. 8
Best Practice Award Analysis ..................................................................................... 8
Decision Support Scorecard ................................................................................. 8
Price/Performance Attributes ............................................................................... 9
Customer Impact ............................................................................................... 9
Decision Support Matrix .................................................................................... 10
The Intersection between 360-Degree Research and Best Practices Awards .................... 11
Research Methodology ...................................................................................... 11
Best Practices Recognition: 10 Steps to Researching, Identifying, and Recognizing Best Practices ............................................................................................................... 12
About Frost & Sullivan ............................................................................................ 13
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Background and Company Performance
Industry Challenges
The global demand for sustainable, economical and efficient solutions for water and
wastewater treatment is spurred by stringent regulations to combat water stress and to
control pollution. Frost & Sullivan notes that conventional water and wastewater
treatment technologies are plagued by high maintenance costs, large footprints, and
inefficiencies in meeting current quality regulations. In some cases, the varying influent
parameters (shock loads) can severely disrupt the treatment process and result in poor
effluent quality.
Frost & Sullivan observes how the MBBR (Moving Bed Biofilm Reactor) is an innovative
and efficient technology consisting of a smaller aeration tank with bio carriers that provide
a surface area for the growth of the biofilm. The biofilm process needs less space than a
conventional activated sludge treatment process and does not require the return of the
activated sludge to sustain microbial growth, which makes its performance independent of
the secondary clarifier’s performance. Frost & Sullivan also appreciates how MBBR
technology significantly reduces construction and operation & maintenance costs - and is
resilient to varying shock loads.
Another major advantage of MBBR treatment technology is its ability to be used as a
retrofit solution for conventional activated sludge treatment plant.
Price/Performance Attributes and Customer Impact
Product & Service Quality
Aqwise is one leading MBBR-based solutions provider for water and waste water treatment
in Europe and the Americas, with a prominent presence in the Asia-Pacific region. Aqwise
provides compact, efficient, and economical solutions ranging from containerized
treatment systems and retrofits for conventional treatment plants to installation of
treatment plants.
The company’s MBBR solution has a unique and patented bio carrier with features
including:
*An effective surface area of 650 m2/m3 — one of the largest available — that helps to
reduce the system’s footprint and maximize its efficiency and cost effectiveness
*Environmentally friendly, recycled, high-density polyethylene construction that increases
its life cycle
*A unique structure that retains nutrients longer for reduction
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*Compatibility with both coarse and fine bubble aeration, which makes it an ideal option in
both new systems and retrofits
Performance Reliability
Aqwise has installed 450 MBBR sewage treatment plants in more than 50 countries. To
sustain its leadership in product performance and reliability, Aqwise has a fully fledged
R&D facility in Israel. Aqwise’s R&D facility has developed patented MBBR based Aerobic
and Anaerobic solutions such as AGAR® (Attached Growth Airlift Reactor) and DACS®
(Downflow Anaerobic Carrier System) respectively. The AGAR® solution is a unique
combination of an open and protected biomass carrier and a highly efficient aeration
mixing design. DACS® is a high rate anaerobic process which utilizes a unique hydraulic
design that improves the stability and performance of the treatment system.
Walmart Mexico selected Aqwise to install decentralized, packaged wastewater treatment
systems of varying capacities in 50 of its locations to make them more environmentally
friendly. Aqwise’s AGAR® solution (combined with chlorination) has helped Walmart to
reuse treated wastewater for toilet flushing. The exemplary performance of the first
treatment plant installed for Walmart – Mexico by Aqwise instilled clear confidence - and
Walmart - Mexico extended its contract to Aqwise to install AGAR® MBBR package
treatment systems in all its other locations.
Prioritization of Features
Aqwise’s turnkey solutions can be used for residential, industrial and commercial
wastewater treatment; end-to-end MBBR treatment systems can be configured to include
pretreatment and post-treatment and disinfection. The AGAR® MBBR treatment systems
can fit inside a 20- or 40-foot container. Each prefabricated, modular unit can treat up to
200 m3 per day with nutrient removal. The units are suitable for oil & gas and mining
installations, and for resort hotels and remote communities not served by centralized
treatment systems. The AGAR® IFAS (Integrated Fixed film Activated Sludge) treatment
system can also be used to retrofit conventional activated sludge treatment plants. DACS®
can be used as a retrofit or a green field solution high loading wastewater.
The Settecamini wastewater treatment plant in Rome originally could not meet stringent
EU effluent standards. The AGAR® IFAS was first considered in one the existing treatment
trains, which was parallel to the conventional treatment trains. The AGAR® IFAS
retrofitted treatment train was evaluated for both its efficiency and cost effectiveness. The
results proved that the retrofitted treatment train achieved 86% total nitrogen (TN)
removal compared with 64% removal by the conventional treatment system, was
comparatively lower in maintenance and more stable, and met all EU regulatory
standards. The plant selected AGAR® IFAS as the most optimal solution to meet its
requirements.
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Customer Purchase Experience
Frost & Sullivan recognizes the fact that Aqwise stands out over its other competitors by
offering financing solutions, such as build-own-operate-transfer to municipal clients that
do not have the necessary project funding. Aqwise showcases its MBBR-based technology
innovations through pilot-scale projects. Mekorot, the national water company of Israel,
collaborated with Aqwise for a development of solution to economically and efficiently
treat nitrate-contaminated water to be used for potable purposes. Aqwise installed a pilot-
scale AGAR® solution of 800 liter/hour capacity, which was evaluated for its capability to
treat and remove biological nitrates and found to be less expensive and more
environmentally friendly when compared with the conventional physicochemical processes
that produce brine, used costly chemicals and was subject to high maintenance. The
effluent standards met both European and US regulationsA agricultural community
adopted the AGAR® technology for its full-scale 70m3/hr water treatment plant.
Customer Service Experience
Aqwise properly offers each customer a tailor-made solution. One of the best examples of
Aqwise’s customer service is the Agra water treatment plant in India. The Yamuna River is
the major source of potable water for the city of Agra, but sewage and industrial
discharges pollute it. The two existing treatment plants could not reduce pollutant levels
to potable standards through conventional physicochemical treatment technology. Aqwise
approached the price-sensitive Agra municipality with an efficient and affordable AGAR®
MBBR solution and demonstrated its expertise through its reference and pilot projects in
Israel. The customer chose Aqwise’s solution - and then realized remarkable
improvements in effluent water quality after the AGAR® MBBR was installed and
commissioned.
Expected vs Actual Effluent Water Quality in the Agra Water Treatment Plant
Facility
Constituent Values
Design Parameters
(Clients
expectation)
Actual parameter (As
of 2014)
Ammonia <0.82 mg/l 0.2 mg/l
Nitrates <9 mg/l 4.7 mg/l
BOD5 <3 mg/l <2 mg/l
TN <10 mg/l 6.5 mg/l
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The water quality exceeded the client’s expectations in terms of cost and efficiency, and
the plant is providing potable water to 2 million residents of Agra. This is the largest
MBBR water treatment plant, with the capacity to treat 144 MLD (Million Litres per Day)
and is also known for its pioneering innovative MBBR technology used for water
treatment.
Brand Equity
The Aqwise brand is prominent for its unique, patented bio carriers and MBBR-based
solutions which have been innovatively diversified to cater to varied customer
requirements. The Aqwise brand is known for its pioneering efforts and expertise in the
use of MBBR technology for water treatment and anaerobic treatment of waste water
(apart from treating domestic and industrial waste water). Aqwise has partnered with
Aqana BV, which is joint venture to market and implement Aqwise’s Anaerobic treatment
systems. This partnership has strategically helped Aqwise cater to medium- and small-
scale industries and expand its presence in the European market
Aqwise’s product performance and affordability has helped it establish a regional presence
in Latin America and Eastern Europe, which are niche markets relatively untouched by
international players.
Conclusion
Price-sensitive customers’ demand for sustainable, efficient, and affordable water and
wastewater treatment solutions continues to increase. Aqwise has grown tremendously,
with installations in 50 countries. Frost & Sullivan independent analysis concludes that
Aqwise’s market leadership in America and Europe is attributed to its pioneering
development of reliable, high performance solutions. Aqwise’s MBBR-based solutions have
helped customers significantly reduce both construction and maintenance costs. Based on
a proven track record of providing reliable and affordable solutions, Aqwise has earned the
2017 Frost & Sullivan Global Price/Performance Value Leadership Award.
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Significance of Price/Performance Value Leadership Ultimately, growth in any organization depends upon customers purchasing from a
company, and then making the decision to return time and again. A key component of
customer retention is the delivery of a high-quality product at a reasonable price. To
achieve these dual goals (customer engagement and price/performance), an organization
must strive to be best-in-class in three key areas: understanding demand, nurturing the
brand, and differentiating from the competition.
Understanding Price/Performance Value Leadership Best-in-class organizations are particularly successful in two critical areas: first, helping
customers to appreciate and enjoy the product at every price point; and second, ensuring
that customers perceive a demonstrable difference in performance features at every
escalating price point. Ultimately, this balance allows companies to profitably deliver a
variety of product options to customers, differentiate the product suite, and compete at
every level of the market.
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Key Benchmarking Criteria
For the Global Price/Performance Value Leadership Award, Frost & Sullivan analysts
independently evaluated two key factors—Price/Performance Attributes and Customer
Impact—according to the criteria identified below.
Price/Performance Attributes
Criterion 1: Functionality
Criterion 2: Ease of Use
Criterion 3: Product/Service Quality
Criterion 4: Performance Reliability
Criterion 5: Prioritization of Features
Customer Impact
Criterion 1: Perceived Value
Criterion 2: Customer Purchase Experience
Criterion 3: Customer Ownership Experience
Criterion 4: Customer Service Experience
Criterion 5: Brand Equity
Best Practice Award Analysis for Aqwise
Decision Support Scorecard
To support its evaluation of best practices across multiple business performance
categories, Frost & Sullivan employs a customized Decision Support Scorecard. This tool
allows our research and consulting teams to objectively analyze performance, according to
the key benchmarking criteria listed in the previous section, and to assign ratings on that
basis. The tool follows a 10-point scale that allows for nuances in performance evaluation;
ratings guidelines are illustrated below.
RATINGS GUIDELINES
The Decision Support Scorecard is organized by Price/Performance Attributes and
Customer Impact (i.e., the overarching categories for all 10 benchmarking criteria; the
definitions for each criteria are provided beneath the scorecard). The research team
confirms the veracity of this weighted scorecard through sensitivity analysis, which
confirms that small changes to the ratings for a specific criterion do not lead to a
significant change in the overall relative rankings of the companies.
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The results of this analysis are shown below. To remain unbiased and to protect the
interests of all organizations reviewed, we have chosen to refer to the other key players
as Competitor 2 and Competitor 3.
Measurement of 1–10 (1 = poor; 10 = excellent)
Price/Performance Value Leadership
Price/Performance Attributes
Customer Impact
Average
Rating
Aqwise 9.5 9.5 9.5
Competitor 2 8.0 8.0 8.0
Competitor 3 6.5 6.5 6.5
Price/Performance Attributes
Criterion 1: Functionality
Requirement: The product offers enhanced functionality to serve the broadest range of
applications
Criterion 2: Ease of Use
Requirement: Customers typically feel that the products are easy to use to generate
optimal performance
Criterion 3: Product/Service Quality
Requirement: Products or services offer the best quality for the price, compared to similar
offerings in the market
Criterion 4: Performance Reliability
Requirement: The product consistently meets or exceeds customer expectations for
performance over its life cycle
Criterion 5: Prioritization of Features
Requirement: The features that customers most value and expect are most commonly
available and most aggressively priced
Customer Impact
Criterion 1: Perceived Value
Requirement: Customers typically feel that they received more from the product or
solution than they paid for it
Criterion 2: Customer Purchase Experience
Requirement: Customers feel like they are buying the most optimal solution that
addresses both their unique needs and their unique constraints
Criterion 3: Customer Ownership Experience
Requirement: Customers are proud to own the company’s product or service, and have a
positive experience throughout the life of the product or service
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Criterion 4: Customer Service Experience
Requirement: Customer service is accessible, fast, stress-free, and of high quality
Criterion 5: Brand Equity
Requirement: Customers have a positive view of the brand and exhibit high brand loyalty
Decision Support Matrix
Once all companies have been evaluated according to the Decision Support Scorecard,
analysts can then position the candidates on the matrix shown below, enabling them to
visualize which companies are truly breakthrough and which ones are not yet operating at
best-in-class levels.
High
Low
Low High
Cu
sto
mer I
mp
act
Price/Performance Attributes
Aqwise
Competitor 2
Competitor 3
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The Intersection between 360-Degree Research and Best
Practices Awards
Research Methodology
Frost & Sullivan’s 360-degree research
methodology represents the analytical
rigor of our research process. It offers a
360-degree-view of industry challenges,
trends, and issues by integrating all 7 of
Frost & Sullivan's research methodologies.
Too often, companies make important
growth decisions based on a narrow
understanding of their environment,
leading to errors of both omission and
commission. Successful growth strategies
are founded on a thorough understanding
of market, technical, economic, financial,
customer, best practices, and demographic
analyses. The integration of these research
disciplines into the 360-degree research
methodology provides an evaluation
platform for benchmarking industry
players and for identifying those performing at best-in-class levels.
360-DEGREE RESEARCH: SEEING ORDER IN
THE CHAOS
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Best Practices Recognition: 10 Steps to Researching,
Identifying, and Recognizing Best Practices Frost & Sullivan Awards follow a 10-step process to evaluate Award candidates and assess
their fit with select best practice criteria. The reputation and integrity of the Awards are
based on close adherence to this process.
STEP OBJECTIVE KEY ACTIVITIES OUTPUT
1 Monitor,
target, and
screen
Identify Award recipient
candidates from around the
globe
Conduct in-depth industry
research
Identify emerging sectors
Scan multiple geographies
Pipeline of candidates who
potentially meet all best-
practice criteria
2 Perform
360-degree
research
Perform comprehensive,
360-degree research on all
candidates in the pipeline
Interview thought leaders
and industry practitioners
Assess candidates’ fit with
best-practice criteria
Rank all candidates
Matrix positioning all
candidates’ performance
relative to one another
3
Invite
thought
leadership in
best
practices
Perform in-depth
examination of all candidates
Confirm best-practice criteria
Examine eligibility of all
candidates
Identify any information gaps
Detailed profiles of all
ranked candidates
4
Initiate
research
director
review
Conduct an unbiased
evaluation of all candidate
profiles
Brainstorm ranking options
Invite multiple perspectives
on candidates’ performance
Update candidate profiles
Final prioritization of all
eligible candidates and
companion best-practice
positioning paper
5
Assemble
panel of
industry
experts
Present findings to an expert
panel of industry thought
leaders
Share findings
Strengthen cases for
candidate eligibility
Prioritize candidates
Refined list of prioritized
Award candidates
6
Conduct
global
industry
review
Build consensus on Award
candidates’ eligibility
Hold global team meeting to
review all candidates
Pressure-test fit with criteria
Confirm inclusion of all
eligible candidates
Final list of eligible Award
candidates, representing
success stories worldwide
7 Perform
quality check
Develop official Award
consideration materials
Perform final performance
benchmarking activities
Write nominations
Perform quality review
High-quality, accurate, and
creative presentation of
nominees’ successes
8
Reconnect
with panel of
industry
experts
Finalize the selection of the
best-practice Award recipient
Review analysis with panel
Build consensus
Select winner
Decision on which company
performs best against all
best-practice criteria
9 Communicate
recognition
Inform Award recipient of
Award recognition
Present Award to the CEO
Inspire the organization for
continued success
Celebrate the recipient’s
performance
Announcement of Award
and plan for how recipient
can use the Award to
enhance the brand
10 Take
strategic
action
Upon licensing, company
may share Award news with
stakeholders and customers
Coordinate media outreach
Design a marketing plan
Assess Award’s role in future
strategic planning
Widespread awareness of
recipient’s Award status
among investors, media
personnel, and employees
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