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2017 Category Management Conference
Category Management: Acting as One for Better Mission Delivery
WEDNESDAY, MARCH 1, 2017
RENAISSANCE WASHINGTON
7:30 AM —4:00 PM
Professional Services Track
Meeting Room 3
• Visit the App Store or Google Play, search for “ACT-IAC” and download the FREE app
• The app is also accessible via the web: Simply
enter in URL: ddut.ch/actiac to your internet browser
• Get access to the agenda, speaker bios, surveys
and polls, hotel maps, and more!
Access the 2017 Category Management Conference on your Smartphone or Tablet!
DOWNLOAD THE ACT-IAC APP
Professional Services Category Management 101
SPEAKERS: • Lesley Field, Acting Administrator, OFPP, OMB • Tiffany Hixson, Assistant Commissioner, Office of Professional
Services and Human Capital Categories, FAS, GSA • Dan Nista, Global Procurement Manager, IBM
MODERATOR: • David Shields, Managing Director, Procurement
Transformation and Category Management, ASI Government
The Professional Services category consists of 8 Level II subcategories and their associated Level III groupings
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Professional Services Category ~$66.9B Gov’t-wide FY16 Spend
Business Admin. ~$3.3B
Admin. Support & Clerical
$2.1B
Other $0.9B
Language Services
$0.4B
Social Services ~$2.6B
Rehab. Services $0.7B
Gov’t Insurance Programs
$1.4B
Other $0.5B
Marketing & PR
~$1.9B
Media Services $0.2B
Advertising $0.6B
Market Research
$0.1B
Other $0.1B
Public Outreach $0.9B
Legal Services
~$1.1B
Court Services $0.3B
Intel & Background Investigation
$0.5B
Other $0.3B
Taxonomy of Professional Services
Financial Services ~$3.4B
Accounting Services
$0.3B
Debt Collection $0.6B
Ident. Protect. & Credit Monitoring
$0.3B
Other <$0.1B
Audit Services $0.5B
Card Services <$0.1B
Financial Support
$1.7B
Tech. & Eng. Services ~$19.7B
Other $0.2B
Systems Eng. $0.7B
Notes: * Management & Advisory “other” sub-category anticipated to decrease in size in out-years based on PSC recommendations Level II category summations may not match due to rounding
Mgmt. & Adv. Services ~$30.3B
Policy Services $0.2B
Program Evaluation
$1.3B
Program Mgmt. $11.1B
Acquisition Support
$0.9B
Other* $16.8B
Research & Development
~$4.3B
Medical R&D <$0.1B
Defense R&D $1.1B
Sci. & Tech R&D $0.2B
Studies & Analysis
$2.4B
Other $0.5B
General Eng. $18.8B
Government obligations for Professional Services have seen
increases year over year since FY14
FY12 – FY16 Professional Services Spend ($B)
Source: FPDS data prepared by GSA
FY16 FY13
$64B $65B $63B
$68B $67B
FY12 FY15 FY14
Professional Services are acquired by 50 different Federal
agencies…
Top 10 Funding Agencies by FY16 Professional Services Spend ($B)
Army Air Force
HHS DOJ
$7.7B
$5.7B
$2.5B
$12.6B
OSD (DoD)
$9.6B
Navy Other
Agencies (40)
$7.5B
DOS
$3.7B
DOT
$2.6B
$10.7B
$2.0B
DHS
$2.2B
USAID
Source: FPDS data prepared by GSA
….through a variety of Government-wide and agency-level contracts
Top 10 Professional Services Contracts by FY16 Spend ($B)
$0.6B
ALLIANT
$0.8B
OASIS - SB
$0.8B
RR3G
$0.9B $1.5B
IT-70
$1.6B
OASIS
$0.9B
AF - Aircraft Manuf.
Stand Alone
$20.7B
Other IDVs
$28.4B
NITAAC
$0.4B
Eng. Tech. Naval
Warfare
SEAPORT
$2.5B
PSS
$8.0B
Source: FPDS data prepared by GSA
Professional Services represents ~22k contracts across ~27k suppliers and ~50k orders
Professional Services has seen an increase in small business usage
FY16 FY14 FY15
33%
75%
25%
31%
74%
29%
67% 71%
SB 26%
69%
FY12
$64B $65B
FY13
Other than SB
$67B $68B
$63B
Professional Services Spend by Business Size for FY12 – FY16
Source: FPDS data prepared by GSA
Top Large Suppliers FY16
Dollars ($B)
% of FY16 Large Supplier Total
Boeing $2.3B 5%
SAIC $2.0B 4%
Booz Allen Hamilton $1.9B 4%
Northrup Grumman $1.6B 4%
Lockheed Martin $1.6B 4%
General Dynamics $1.5B 3%
Raytheon $1.3B 3%
CACI $1.0B 2%
Chemonics Int’l $1.0B 2%
Deloitte $0.8B 2%
Other Large Suppliers (9,183) $30.0B 67%
Total $45.0B 100%
Top 10 Large and Small Suppliers by FY16 Spend ($B)
Top Small Suppliers FY16 Dollars
($M) % of FY16 Small Supplier Total
Torch Technologies $292M 1%
Intuitive Research $272M 1%
Aaski Technology $188M 1%
Adams Comm. & Eng. $178M 1%
ASRC Mgmt. Services $146M 1%
Odyssey Systems $134M 1%
Linquest Corp. $116M <1%
Armed Forces Services Corp. $115M <1%
Colsa Corp. $112M <1%
American Canyon Solutions $107M <1%
Other Small Suppliers (18,716) $20B 91%
Total $21.9B 100%
Top Professional Services Large and Small Suppliers
Source: FPDS data prepared by GSA
Challenges
• The landscape is broad & vast. Lack of transparency leads to redundancies and overlap:
– $66.9B in spend – 30,400 distinct contracts – 26,289 distinct contractors – 756 contractors represent 80% of total FY16 spend, with 7,121
distinct contracts
• Up to 40% of sub-category spend is reported as “other” making it
difficult to clearly understand what’s being bought and how
• Defining good requirements for integrated solutions is hard
• Recently graduated mid-tier companies struggle to win government
business. No longer have SB designation as advantage
• Organizational Conflicts of Interest are a challenge for this category
Focus for FY17
1. Continue Acquisition Gateway (AG) digital tool and ‘good practices’ content development.
2. Implement a Supplier Relationship Management (SRM) program.
3. Complete ‘Best in Class’ (BIC) contract designations.
4. Complete, in collaboration with industry, a holistic category management strategy and market analysis for the Technical and Engineering subcategory.
5. Complete on-ramp to GSA OASIS Pool 2 (Financial Solutions).
6. Award GSA SmartPay 3.
7. Streamline GSA Professional Services Schedule (PSS) solicitation.
8. Complete civilian agency contract audit services acquisition strategy.
Category Management Technical Services Procurement
Technical Services Procurement was transformed by leveraging the skill of our Category Managers
• Deep understanding of the market and supply chain principles
• Own the sourcing strategy with the supplier • Understand supplier’s organization, technology,
and capabilities • Build and manage the primary relationship with
supplier on behalf of Procurement. - Understand supplier executive chain of command - Have a clear understanding of the contractual
relationship with the supplier - Acts as the “champion” or “advocate” for their
assigned supplier on a global basis
• Build and manage relationship with key internal stakeholders
- Establish relationships at executive levels - Gather comprehensive requirements
• Responsible for supplier impact to all Procurement targets & measurements
Evolution from open market to supplier partnerships to strategic partnerships
Category Management Technical Services Procurement
Procurement Management System built around the Compliance Initiative. Monthly reporting
Summary and Detail (at the transaction level) information on suppliers, skills, and rates utilized by Stakeholder Monthly reporting on progress toward compliance targets
Supply Base Details Provide Stakeholder with information on Core Supplier Skills and Rates
Increase Core Supplier participation in the Compliance Process Supplier “Hot-Line” to assist Stakeholder identifying resource real-time
Stakeholder Tops down endorsement of Compliance Initiative and Targets
Announce Compliance Initiative to Stakeholder Organization Drive Compliance earlier in the staffing process
Sales Cycle and Demand Planning/Forecasting Utilize information from Procurement Monthly reporting to manage organizations progress to targets
Supplier
Supplier
Supplier
Supplier
Supplier
Supplier
Requirements
Supplier
Supplier
Supplier
Supplier
Supplier
Supplier
Requirements
X
X
Category Management Technical Services Procurement
•Fragmented,
domestic, reactive
supply base.
•Use of niche , low
spend suppliers
driven by
stakeholder related
reqs creating a long
tail of suppliers.
Develop
integrated
supplier base
poised to
proactively
respond to
requirements with
adaptive sourcing
models.
TACTICAL
1.Create team of Global Supplier
Relationship Managers, including
suppliers’ development roadmap,
tactical expansion plays and
updated best practices for
suppliers’ management, including
innovation.
2. Improved stakeholder
management of requirements.
STRATEGIC
1.Utilization of RFPs and suppliers
to drive implementation of
sourcing strategies with focus on
consolidation to create leverage.
2.Pilot segmentation of supplier by
skill, geography or supplier
expertise.
Span of Influence on Supplier Development
Procurement Interaction Supplier Relationship Manager Executive
Stak
eho
lder
In
tera
ctio
n
Liaison
Executive
Stakeholder Compliance
Procurement Metrics
Supplier Management
Strategic Joint Initiatives
Drive Supply Base Transformation
Stakeholder Engagement
• The sourcing process for the Human Resources commodity requires a strong partnership between HR and Procurement.
• There are a number of ways to achieve this, but the key is to develop a sourcing roadmap and identify each stakeholder’s role in supporting the activities within all phases of this process.
• This will enable all parties to add value to their corporation’s overall financial goals.
Stakeholder Engagement
There are 5 Key Strategies for effective stakeholder management:
• Develop a comprehensive list of people and/or organizations that have the ability
to impact or be affected by your project both positively and negatively.
• Segment stakeholders based on your understanding of the degree of their ability to impact your
desired outcomes (high, medium and low).
• Assign “owners” from your organization/project to manage each high value Stakeholder based on
their level of potential impact.
• Determine a timeline for regular communications with your key stakeholders to make sure they are
always up to date and what they need to know to support your project’s goals.
• Tailor key messages to align your interest with theirs.
There are 5 Key Strategies for effective stakeholder management:
• Develop a comprehensive list of people and/or organizations that have the ability
to impact or be affected by your project both positively and negatively.
• Segment stakeholders based on your understanding of the degree of their ability to impact your
desired outcomes (high, medium and low).
• Assign “owners” from your organization/project to manage each high value Stakeholder based on
their level of potential impact.
• Determine a timeline for regular communications with your key stakeholders to make sure they are
always up to date and what they need to know to support your project’s goals.
• Tailor key messages to align your interest with theirs.
Identify/Map Stakeholders
Identify Stakeholder Barriers/ Influencers
Act to Influence Stakeholders
Review Changes in Stakeholder Position
Repeat throughout Project Lifecycle
Stakeholder Map
Stakeholder Log
Action Log
Stakeholder Management is a Continuous Process
RACI Matrix
18
A RACI matrix is often used for a quick visual analysis of responsibility assignment by simply navigating the matrix horizontally and vertically. Navigating the rows of activities one can ensure that there is at least one accountable and one responsible party for each activity. Navigating the column of stakeholders, one can identify the responsibility of each party with respect to the identified activities. Once the RACI matrix is completed, a good practice is to distribute it to all stakeholders.
RACI Matrix Responsibility charting in a RACI matrix is straightforward: • Identify all of the activities involved and list them at the left hand side of the matrix • Identify all of the roles involved and list them along the top of the matrix • Complete the cells of the matrix: identify who has the R, A, C, I responsibility for each activities
Stakeholder Engagement
HR Services – Recruitment Contingency Search / Executive Search – Leverage global strategic
spend
The Challenge: Changing hiring needs with IBMs Transformation to CAMSS Supplier Base fragmented, Numerous registered suppliers globally – data base
of approx 200 suppliers, o/w approx more than 50 % suppliers with only 1, 2 or 3 P/Os per year.
Suppliers require to be flexible to support changing business needs with speed and agility – Eg. CAMSS
Traditional Sourcing methods may not support the changing business needs and speed
.The Solution:
IBM used sourcing process discipline to run a global bid program, inviting leading global agencies. IBM challenged suppliers to bring to the table innovative models with the changing recruitment methods in the market. IBM contracted with 10 global agencies covering all the countries for fulfillment of recruitment services for both Contingency and Executive hiring.
The Benefits: Leverage of spend - Supply Base optimization through selective global, flexible
supplier base
Supplier Innovation implementation like:
Contingency pricing model for Executive hiring (against retainer ship), use of
Integrators for one time buys
RPO model in EMEA
Constant rates for 2 years
Solution Components:
Spend Analysis
Category Expertise
Stakeholder Management
Market Intelligence
Contract Negotiation
Sourcing Process Discipline
Project Management
New Best Practices
Categories in action: HR Services – Global Recruitment Case Study
19
© 2014 IBM Corporation 20
Addressing Complexity in Category Transformation Corporate/Professional Services & CWF
Approach(s):
• Analyze current agreements
and identify cost savings
opportunities
• Run sourcing program to
optimize cost and contracts
with preferred suppliers
Outcome(s):
• Best in class and market
competitive rate cards
• Improved contract terms and
conditions
Approach(s):
• Negotiate rate cards
with top preferred
suppliers
• Implement industry
best practices
Outcome(s):
• Improved SOW’s /
SLA’s
• Standardized job role
based rate cards
across suppliers
Approach(s):
• Consolidate staffing
vendors and standardize
to a “wage + markup”
model
Outcome(s):
• Standardized markups
• Improved Process
Efficiency
• Standardized job roles
across suppliers
Financial Services
Other Professional
Services
IT Consulting
Approach(s):
• Negotiate skills based
rate card pricing with
preferred suppliers
Outcome(s):
• Improved SOW costing
• Market competitive rate
cards across supply
base
HR and Legal
Services
Complementary
Workforce (CWF)
Approach(s):
• Negotiate rate cards
with top preferred
suppliers
• Implement industry best
practices
Outcome(s):
• Improved SOW’s /
SLA’s
• Standardized job roles
based rate cards across
suppliers
• Market competitive rate
cards
Value
Complexity
Categorization and Benchmarking
Standardization and Consolidation
Market Competitive Rate Cards
Process and Policy Improvement
Program Optimization
Maturity Roadmap
DOWNLOAD THE ACT-IAC APP
• Visit the App Store or Google Play, search for “ACT-IAC” and download the FREE app
• The app is also accessible via the web: Simply
enter in URL: ddut.ch/actiac to your internet browser
• Get access to the agenda, speaker bios, surveys
and polls, hotel maps, and more!
Access the 2017 Category Management Conference on your Smartphone or Tablet!
The Past, Present & Future of Professional
Services Category Management
SPEAKERS: • Ken Brennan, Deputy Director, Services Acquisition, Defense
Procurement and Acquisition Policy • Tiffany Hixson, Assistant Commissioner, Office of Professional
Services and Human Capital Categories, FAS, GSA • Jaclyn Smyth, Director, Strategic Sourcing Program Office, Office
of the Chief Procurement Officer, DHS and Government-wide Category Manager for Security and Protection
MODERATOR: • Eric Heffernan, Principal, Grant Thornton
Session Objectives
This session will focus on lessons learned from the past and how category management impacts our vision for the future. What does success look like? How was success achieved in the past? What can we learn from case studies at GSA, DOD, and DHS? What challenges and risks should we prepare for?
By the end of this session, attendees will be able to:
• Understand the value of Professional Services Category Management for government
• Learn about best category management best practices as shown by presenting agencies
• Consider and discuss the future of Federal category management
Agenda
Time Topic Speaker
10:45 – 11:00 Introduction and Opening Remarks Eric Heffernan, Grant Thornton
Tiffany Hixson, GSA
11:00 – 11:15 Live Case Study #1: General Services Administration (GSA)
Tiffany Hixson, GSA
11:15 – 11:30 Live Case Study #2: Department of Defense (DoD)
Ken Brennan, DoD
11:30 – 11:45 Live Case Study #3: Department of Homeland Security (DHS)
Jaclyn Smyth, DHS
11:45 – 12:00 Panel Discussion and Q&A
Eric Heffernan, Grant Thornton
Tiffany Hixson, GSA
Ken Brennan, DoD
Jaclyn Smyth, DHS
DOWNLOAD THE ACT-IAC APP
• Visit the App Store or Google Play, search for “ACT-IAC” and download the FREE app
• The app is also accessible via the web: Simply
enter in URL: ddut.ch/actiac to your internet browser
• Get access to the agenda, speaker bios, surveys
and polls, hotel maps, and more!
Access the 2017 Category Management Conference on your Smartphone or Tablet!
Tiffany Hixson Submit questions with the conference
app using #PSCatMan
Tiffany Hixson General Services Administration (GSA) Assistant Commissioner, Office of Professional Services and Human Capital Categories (PSHC) Ms. Hixson is the Assistant Commissioner for the Office of Professional Services and Human Capital Categories, an office within the U.S. General Services Administration’s Federal Acquisition Service (FAS). She also serves as FAS’ Northwest-Arctic Region Regional Commissioner and is the governmentwide Professional Services Category Executive, appointed by the Office of Management and Budget in February 2016. In these roles, Ms. Hixson is responsible for strategic leadership and oversight of FAS’s professional services and human capital contract programs, governmentwide professional services category management, and supports FAS’ federal agency customers in Alaska, Idaho, Oregon, and Washington with assisted acquisition services, telecommunications, vehicles, and thousands of other goods and services. Ms. Hixson has more than 25 years of professional experience in the field of acquisition management and was appointed to the Senior Executive Service in 2007. She has served as both President and Vice President of the American Society of Public Administration’s National Capital Area Chapter, and as Chair and Vice Chair of the American Council for Technology’s Industry Advisory Council’s Partners leadership development program. She has received awards including the 2016 Fed 100, 2015 Coalition for Government Procurement’s Government Savings Award, 2008 DHS CFO’s Budget, Planning and Execution Award, Commerce’s Bronze and Silver Medal awards, and National Performance Review’s Hammer Award.
The Professional Services category consists of 8 Level II subcategories and their associated Level III groupings
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Professional Services Category ~$66.9B Gov’t-wide FY16 Spend
Business Admin. ~$3.3B
Admin. Support & Clerical
$2.1B
Other $0.9B
Language Services
$0.4B
Social Services ~$2.6B
Rehab. Services $0.7B
Gov’t Insurance Programs
$1.4B
Other $0.5B
Marketing & PR
~$1.9B
Media Services $0.2B
Advertising $0.6B
Market Research
$0.1B
Other $0.1B
Public Outreach $0.9B
Legal Services
~$1.1B
Court Services $0.3B
Intel & Background Investigation
$0.5B
Other $0.3B
Taxonomy of Professional Services
Financial Services ~$3.4B
Accounting Services
$0.3B
Debt Collection $0.6B
Ident. Protect. & Credit Monitoring
$0.3B
Other <$0.1B
Audit Services $0.5B
Card Services <$0.1B
Financial Support
$1.7B
Tech. & Eng. Services ~$19.7B
Other $0.2B
Systems Eng. $0.7B
Notes: * Management & Advisory “other” sub-category anticipated to decrease in size in out-years based on PSC recommendations Level II category summations may not match due to rounding
Mgmt. & Adv. Services ~$30.3B
Policy Services $0.2B
Program Evaluation
$1.3B
Program Mgmt. $11.1B
Acquisition Support
$0.9B
Other* $16.8B
Research & Development
~$4.3B
Medical R&D <$0.1B
Defense R&D $1.1B
Sci. & Tech R&D $0.2B
Studies & Analysis
$2.4B
Other $0.5B
General Eng. $18.8B
Case Study #1: GW Language Services
Future Category Management Vision
• Leverage ordering guides across government
• Leverage existing best in class contract across government
Critical Success Factors
• Consistent pricing models used
• Best buying practices used
• EO and regs incorporated into federal requirements
Current State of Category Management
• PSS for Language Services
• Commercial Services Only
• Regs and buying practices not well understood
• Multiple Languages • Security Consideration • Industrial Base Issues / Management
Submit questions with the conference app using #PSCatMan
Ken Brennan Submit questions with the conference
app using #PSCatMan
Kenneth M. Brennan U.S. Department of Defense (DoD) Deputy Director, Services Acquisition, Defense Procurement and Acquisition Policy Mr. Ken Brennan is the Deputy Director for Services Acquisition in the Office of Defense Procurement and Acquisition Policy, where he provides technical and programmatic evaluations and functional oversight of all aspects of DoD services acquisition. Additionally, he oversees the review and analysis of services programs including cost, schedule, and risk management practices as well as services industrial base issues ensuring compliance with policies that govern defense acquisition of services. He also manages the governance structures and procedures used by Military Departments and Defense Agencies authorities who are responsible for services acquisition execution. Prior to April 2013, Mr. Brennan supported the Office of the Assistant Secretary of the Navy (Research, Development and Acquisition) where he provided oversight and technical expertise to implement, manage, and operate the Department of Navy (DON) services acquisition. Mr. Brennan is a member of the Acquisition Professional Community, certified at DAWIA career level III in both Program Management and Business, Cost Estimating and Financial Management. He was awarded the Navy Meritorious Civilian Service Award in 2003 and the Navy Superior Civilian Service Award in 2012.
Case Study #2: DoD – Linguistics Services
Future Category Management Vision
• Under consideration for Federal-wide application
• Potential issues
• Authorities
• Ordering processes
• Ownership
• Resources
Critical Success Factors
• Good requirements make for good services
• Executive Agent translates to central expertise
• Captures and provides “lessons learned”
• Go-to experts
• Strong leadership
Current State of Category Management
• Single Program Management Capability
• MAC IDIQ
• Designation as Executive Agent
• Evolved over time
• Not just contracting
• Multiple Languages • Security Consideration • Industrial Base Issues / Management
• Linguistics / Translation iso Military Missions • High Demand Signal • Splintered Customer Base within DoD • Variety of Mission Requirements
Submit questions with the conference app using #PSCatMan
Jaclyn Smyth Submit questions with the conference
app using #PSCatMan
Jaclyn Smyth U.S. Department of Homeland Security (DHS) Director, Strategic Sourcing Program Office Ms. Jaclyn Smyth is the director of the DHS Strategic Sourcing Program Office within the Office of the Chief Procurement Officer, where she oversees a more than $57 billion portfolio of over 75 DHS-wide contract vehicles. She has several years of experience in federal procurement and acquisition-related fields, where she has worked on a wide variety of large-scale DHS and federal procurements. She provides her strategic sourcing and category management expertise to the federal-wide Category Management Leadership Council, and was recently named the federal-wide security and protection category manager where she leads a cross-agency category team. She is responsible for developing and implementing government-wide strategies that align with established category management principles and methodologies. Prior to her federal career, she served as a principal with E3 Federal Solutions for several years during which time she consulted on DHS procurements.
Case Study #3: DHS
Language Service BPA Background In response to Executive Order 13166 and a general need for language services across DHS, the Strategic Sourcing Program Office established a set of Language Services BPAs to provide Limited English Proficiency persons with meaningful access to DHS programs, services, and activities.
Future Category Management Vision
• DHS consolidated common requirements into one vehicle, eliminating contract duplication
• Increased ability for small businesses to participate
• Other agencies emulating this approach to fulfill their language services requirements and provides a mechanism to improve GSA schedule offerings
Critical Success Factors
• Leadership support • IPT of dedicated technical
representatives • Segmenting the required
services into two functional categories to more accurately align with the market place and promote competition
• Lesson Learned: Need for early engagement with the Components’ security offices
Current State of Category Management
• DHS-wide IPT established two functional categories: (1) foreign languages and (2) hearing and visually impaired
• Allows for timely access to language services
• Increases small business participation and maintain consistent standards
Submit questions with the conference app using #PSCatMan
Panel Discussion
Tiffany Hixson
General Services Administration Assistant Commissioner, Office of Professional Services and Human Capital Categories (PSHC)
Ken Brennan
Department of Defense Deputy Director, Services Acquisition, Defense Procurement and Acquisition Policy
Jaclyn Smyth
Department of Homeland Security Director, Strategic Sourcing Program Office
Submit questions with the conference app using #PSCatMan
Thank you!
Thank you for joining us for the Professional Services Category Management: Past, Present & Future Session
2017 Category Management Conference
Category Management: Acting as One for Better Mission Delivery
WEDNESDAY, MARCH 1, 2017
RENAISSANCE WASHINGTON
7:30 AM —4:00 PM
Professional Services Track
Meeting Room 3
DOWNLOAD THE ACT-IAC APP
• Visit the App Store or Google Play, search for “ACT-IAC” and download the FREE app
• The app is also accessible via the web: Simply
enter in URL: ddut.ch/actiac to your internet browser
• Get access to the agenda, speaker bios, surveys
and polls, hotel maps, and more!
Access the 2017 Category Management Conference on your Smartphone or Tablet!
Impacts on YOU – Professional Services
Category Management 201
SPEAKERS: • Ken Brennan, Deputy Director, Services Acquisition, Defense
Procurement and Acquisition Policy • Indu Garg, Acting Human Capital Category Manager, OPM • Geri Haworth, Professional Service Category Manager, FAS, GSA • Tiffany Hixson, Assistant Commissioner, Office of Professional
Services and Human Capital Categories, FAS, GSA • Steve Krauss, GSA • Gordon Wade, SVP Best Practices, Category Management
Association
Category Management: Acting as One for Better Mission Delivery
• Overview – Category Management has the potential to impact many
different stakeholders in government and industry alike. This session is an opportunity to learn more about how Category Management will impact you in the near and distant future, and to express any concerns that you might have.
Goals
– This session will focus on what Category Management in Professional Services means for you - the contracting professional and industry partner.
– The discussion will address how changes will affect your role, whether that is as a Program Manager, Contracting Professional, small or large business.
DOWNLOAD THE ACT-IAC APP
• Visit the App Store or Google Play, search for “ACT-IAC” and download the FREE app
• The app is also accessible via the web: Simply
enter in URL: ddut.ch/actiac to your internet browser
• Get access to the agenda, speaker bios, surveys
and polls, hotel maps, and more!
Access the 2017 Category Management Conference on your Smartphone or Tablet!
$16 Billion and Counting: Making Sense of the Technical
& Engineering Services Subcategory of Spend
SPEAKERS: • Jimmy Church, M Powered Strategies • Geri Haworth, Professional Service Category Manager, FAS,
GSA • Gordon Wade, SVP Best Practices, Category Management
Association • Mark Youman, Vice President, ICF
$16 Billion and Counting:
Making Sense of the
Technical & Engineering Services
Sub-Category of Spend
Category Management Benchmarking
Session March 1, 2017
Professional Services - Level I, II and III C
ate
go
ry
Su
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Ca
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F
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Professional Services Category ~$66.9B Gov’t-wide FY16 Spend
Business Admin. ~$3.3B
Admin. Support & Clerical $2.1B
Other $0.9B
Language Services
$0.4B
Social Services ~$2.6B
Rehab. Services $0.7B
Gov’t Insurance Programs
$1.4B
Other $0.5B
Marketing & PR
~$1.9B
Media Services $0.2B
Advertising $0.6B
Market Research $0.1B
Other $0.1B
Public Outreach $0.9B
Legal Services ~$1.1B
Court Services $0.3B
Intel & Background Investigation
$0.5B
Other $0.3B
Financial Services ~$3.4B
Accounting Services
$0.3B
Debt Collection $0.6B
Ident. Protect. & Credit Monitoring
$0.3B
Other <0.1B
Audit Services $0.5B
Card Services TBD
Financial Support $1.7B
Tech. & Eng. Services ~$19.7B
Other $0.2B
Systems Eng. $0.7B
*Note: Management & Advisory “other” sub-category anticipated to decrease in size in out-years based on policy & PSC recommendations Level II category summations may not match due to rounding done on level III categories
Mgmt. & Adv. Services ~$30.3B
Policy Services $0.2B
Program Evaluation
$1.3B
Program Mgmt. $11.1B
Acquisition Support
$0.9B
Other* $16.8B
Research & Development
~$4.3B
Medical R&D <$0.1B
Defense R&D $1.1B
Sci. & Tech R&D $0.2B
Studies & Analysis
$2.4B
Other $0.5B
General Eng. $18.8B
Professional Services - Tech & Engineering
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Professional Services Category ~$66.9B Gov’t-wide FY16 Spend
Business Admin. ~$3.3B
Admin. Support & Clerical $2.1B
Other $0.9B
Language Services
$0.4B
Social Services ~$2.6B
Rehab. Services $0.7B
Gov’t Insurance Programs
$1.4B
Other $0.5B
Marketing & PR
~$1.9B
Media Services $0.2B
Advertising $0.6B
Market Research $0.1B
Other $0.1B
Public Outreach $0.9B
Legal Services ~$1.1B
Court Services $0.3B
Intel & Background Investigation
$0.5B
Other $0.3B
Financial Services ~$3.4B
Accounting Services
$0.3B
Debt Collection $0.6B
Ident. Protect. & Credit Monitoring
$0.3B
Other <0.1B
Audit Services $0.5B
Card Services TBD
Financial Support $1.7B
Tech. & Eng. Services ~$19.7B
Other $0.2B
Systems Eng. $0.7B
*Note: Management & Advisory “other” sub-category anticipated to decrease in size in out-years based on policy & PSC recommendations Level II category summations may not match due to rounding done on level III categories
Mgmt. & Adv. Services ~$30.3B
Policy Services $0.2B
Program Evaluation
$1.3B
Program Mgmt. $11.1B
Acquisition Support
$0.9B
Other* $16.8B
Research & Development
~$4.3B
Medical R&D <$0.1B
Defense R&D $1.1B
Sci. & Tech R&D $0.2B
Studies & Analysis
$2.4B
Other $0.5B
General Eng. $18.8B
Technical & Engineering Historical Spend
Top Ten Buying Agencies: FY12-FY16
FY12- FY16 Spend by Contract Type
Focus for FY17
• Implement a Supplier Relationship Management (SRM) program
• Complete, in collaboration with industry, a holistic category
management strategy and market analysis for the Technical and
Engineering subcategory • Analyze spend (conducting now). Who is buying? What are they buying? How
are they buying (cost, fixed, T&M)? What contracts are being used? How much is
being bought on Open Market?
• Bring hypothesis and recommendations to a sub-working team to discuss. Adjust
as needed. Present recommendations to Gov Wide Team then CMLC if
applicable.
• Continue Acquisition Gateway (AG) digital tool and ‘good practices’
content development
Challenges
• The landscape is broad & vast. Lack of transparency leads to
redundancies and overlap:
• $19.48B in spend
• 3,774 distinct contracts
• 3,048 distinct contractors
• The way in which government buys does not align with the way in
which industry is organized
• Defining good requirements for integrated solutions is hard
• Recently graduated mid-tier companies struggle to win government
business. No longer have SB designation as advantage
2017 Category Management Conference
Category Management: Acting as One for Better Mission Delivery
WEDNESDAY, MARCH 1, 2017
RENAISSANCE WASHINGTON
7:30 AM —4:00 PM