2017 BEST LOVED BRANDS SURVEY - Netmums · 2017 BEST LOVED BRANDS SURVEY Conducted March 2017 1309...
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2017 BEST LOVED BRANDS SURVEY Conducted March 2017 1309 Respondents
Transcript of 2017 BEST LOVED BRANDS SURVEY - Netmums · 2017 BEST LOVED BRANDS SURVEY Conducted March 2017 1309...
2017 BEST LOVED BRANDS SURVEYConducted March 20171309 Respondents
NETMUMS & PHEKEY FINDINGS
Of mums have bought a product that was featured,
recommended or advertised on Netmums75%
Of mums would be more likely to trial or
buy a product that was being discussed
positively on Netmums
91%
Of mums have visited Netmums to research
a product before trying or buying it54%
TAKEOUTS
• The 2017 results show how dominant supermarkets have become in many of the categories that mums shop – food, clothing, health & beauty and baby products
• Price is now key for mums with over a third of respondents saying they are more cautious about spending since the Brexit vote
• 76% of mums have said their weekly supermarket shop has become more expensive year on year, which may account for the rise in popularity of low cost supermarkets in our survey
TOP SUPERMARKETS, RETAILERS & BRANDS
PHOTOGRAPHIC HEADERTop 10 supermarkets by frequency of shopping
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Source: Netmums Brand Survey 2017, 1309 Respondents
PHOTOGRAPHIC HEADERTop 10 favourite supermarkets
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Source: Netmums Brand Survey 2017, 1309 Respondents
PHOTOGRAPHIC HEADERTop 10 favourite health & beauty retailers
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Source: Netmums Brand Survey 2017, 1309 Respondents
PHOTOGRAPHIC HEADERTop 10 favourite food brands
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Source: Netmums Brand Survey 2017, 1309 Respondents
PHOTOGRAPHIC HEADERTop 10 favourite fashion retailers
050100150200250300350400450500
Source: Netmums Brand Survey 2017, 1309 Respondents
PHOTOGRAPHIC HEADERTop 10 favourite toy brands
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Source: Netmums Brand Survey 2017, 1309 Respondents
PHOTOGRAPHIC HEADERTop 10 favourite toy retailers
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Source: Netmums Brand Survey 2017, 1309 Respondents
PHOTOGRAPHIC HEADERTop 10 favourite retailers when preparing for birth of baby
0100200300400500600700800900
Source: Netmums Brand Survey 2017, 1309 Respondents
MOBILE PHONES &PROVIDERS
PHOTOGRAPHIC HEADERTop 10 favourite mobile phone by ownership
05101520253035404550
Source: Netmums Brand Survey 2017, 1309 Respondents
PHOTOGRAPHIC HEADERTop 10 favourite mobile network provider
050100150200250300350400450
Source: Netmums Brand Survey 2017, 1309 Respondents
PHOTOGRAPHIC HEADERTop 10 favourite broadband suppliers
050100150200250300350400450500
Source: Netmums Brand Survey 2017, 1309 Respondents
