2017 B2B Content Marketing Research: What Works & Why
-
Upload
vertical-measures -
Category
Business
-
view
405 -
download
0
Transcript of 2017 B2B Content Marketing Research: What Works & Why
#VMwebinarHosted by
#VMwebinarHosted by
2017B2BContentMarketingResearch:
What’sWorking&Why
#VMwebinarHosted by
Hi, I’m Joe Pulizzi @JoePulizzi
#VMwebinarHosted by
JEFFROHRSCHANNELSSLIDEEXAMPLE
#VMwebinarHosted by
Content MarketingInstead of communicating through someone else’s channel, we create and distributeour own amazing information and build audiences.
#VMwebinarHosted by
#VMwebinarHosted by
BENCHMARKS
#VMwebinarHosted by
#VMwebinarHosted by
#VMwebinarHosted by
#VMwebinarHosted by
#VMwebinarHosted by
#VMwebinarHosted by
#VMwebinarHosted by
#VMwebinarHosted by
@JoePulizzi
TAKEAWAYS• SetYourGoalsforSales,SavingsorSunshine• WhyAreYouUsingEachChannel?• FocusOntheReader’sOutcome• CreatetheContentMissionStatement• OneContentType,OneMainChannelPer
Audience
• NeedanamazingE-Newsletterandremarkabledownload
• Don’tBuildYourHouseonRentedLand• Whatdoyoursubscribersdodifferently?• ThinkAboutBuyingvs.Building• BEPATIENT!!!
TheStoryofContent.com
#VMwebinarHosted by
BUDGETS
#VMwebinarHosted by
#VMwebinarHosted by
#VMwebinarHosted by
CREATION
#VMwebinarHosted by
#VMwebinarHosted by
#VMwebinarHosted by
DISTRIBUTION
#VMwebinarHosted by
#VMwebinarHosted by
#VMwebinarHosted by
#VMwebinarHosted by
#VMwebinarHosted by
YAY!
BOO!
#VMwebinarHosted by
MUSTHAVESAmazingE-NewsletterExchangeofValue(Ebook,ResearchReport,Etc.)
#VMwebinarHosted by
PROMOTION
#VMwebinarHosted by
#VMwebinarHosted by
#VMwebinarHosted by
RESULTS
#VMwebinarHosted by
#VMwebinarHosted by
#VMwebinarHosted by
#VMwebinarHosted by
#VMwebinarHosted by
WHAT’STHEDIFFERENCEBETWEENTHOSEWHOSUBSCRIBETOMY
CONTENTANDTHOSEWHODON’T?
#VMwebinarHosted by
#VMwebinarHosted by
(1) ContentType
(1) MainPlatform
LongPeriodof Time
ConsistentDelivery
THEBASE
#VMwebinarHosted by
#VMwebinarHosted by
#VMwebinarHosted by
#VMwebinarHosted by
ONECONTENTTYPEOnePlatformConsistentDelivery
OVERTIME(12+MONTHS)
#VMwebinarHosted by
TRENDFOR2017
#VMwebinarHosted by
#VMwebinarHosted by
#VMwebinarHosted by
#VMwebinarHosted by
#VMwebinarHosted by
YOUMUSTCREATEVALUEFORYOURAUDIENCE
BEFOREYOUEXTRACTVALUE
#VMwebinarHosted by
Questions?
#VMwebinarHosted by
https://pbs.twimg.com/profile_images/491946811376947200/h0WvnGb0.png
Register:http://vert.ms/contentbuyersjourney