2017 Australian Valentine's Survey

A Study of Valentine’s Day & Relationships

Amongst Couples in Australia

Foreword

Valentine’s Day began initially as a Christian feast day honouring the early saints named

Valentinus. In the 14th century thanks to the words of famous English Poet Geoffrey Chaucer it

became associated with love, and then, in the early 18th century it evolved into an occasion

where couples expressed their love for each other with the exchange of gifts.

Since this time Valentine’s Day has increased significantly in popularity. In 2014 IBISWorld

estimated Australian consumers would spend $791.4 million on gifts and experiences for

February 14th.

Beer Cartel and Edible Blooms are proud to bring you the 2017 Australian Valentine’s Survey –

a study into the attitudes and behaviours of Australian couples towards Valentine’s Day. The

report that follows is summary of a nationwide study of over 1,800 participants that are in a

relationship. It is the most robust, public study currently available.

Summary of Key Findings

• The majority (80%) of Australian couple consider Valentine’s Day a special day and will

be celebrating the day

• Those intending to celebrate Valentine’s Day are more positive to their relationship;

68% of those intending to celebrate Valentine’s Day say their relationship is better than

ever, compared to just 50% of those not celebrating

• Expect a boom day for restaurants on Feb 14 with over half of all couples, who are

planning on doing something special, expecting to eat out

For those getting gifts:

• Women can expect their partner to spend an average of $98 on flowers, chocolate and

a card

• Men will receive almost as much from their partner, with an average spend of $94 on a

card, chocolates and alcohol

The vast majority (80%) of couples consider Valentine’s Day a special day for them

2017 AUSTRALIAN VALENTINE’S SURVEY

Most expect to celebrate Valentine’s Day by doing something special or exchanging gifts


Those in an improving relationship are more likely to be celebrating Valentine’s Day


Celebrating Valentine’s Day appears important for maintaining a strong, healthy relationship


While men can expect a range of gifts, flowers are the clear gift of choice for females


GIFTS FOR MALES GIFTS FOR FEMALES

Valentine’s Day activities are diverse, but a meal at a restaurant is a firm favourite


Friendship is the number one partner trait across both genders


IN A MALE PARTNER IN A FEMALE PARTNER

Friends and work are the best opportunities for starting a relationship

2017 AUSTRALIAN VALENTINES SURVEY

Among online dating sites RSVP has lead to the greatest relationship success


The majority of those not in a relationship are still positive to Valentine’s Day


For those that are single Valentine’s Day is a day of self indulgence and spending time with others


The 2017 Australian Valentine’s Survey involved over 1,800 respondents who are in a relationship

22% 78%

2017 Australian Valentine's Survey

Lifestyle

Transcript of 2017 Australian Valentine's Survey