2017 AB Show Current Exhibitor Marketing Guide -- FINAL

A B S H O W . C O M | 2 0 1 7 E X H I B I T O R M A R K E T I N G G U I D E 1

YOUR NEXT BIG SALES LEAD

IS HERE

2 0 1 7 E X H I B I T O R M A R K E T I N G G U I D EN O V. 9 - 1 0 , 2 0 1 7 | O R L A N D O , F L | A B S H O W. C O M

WELCOME

For the past 35 years, AB Show has been devoted to being the ultimate destination to showcase your company to thousands of facility owners, managers and program directors who are eager and ready to buy your products and services.

Together, AB Show and Athletic Business have formed a media powerhouse that provides the in-person, print and digital solutions your company needs to have a successful B2B marketing strategy.

AB SHOW 2017:THE ULTIMATE SELLERS MARKETAB Show draws thousands of athletic, fitness and recreation professionals from a wide range of organizations; for many, it’s the only event they’ll attend all year. They’re decision makers with dollars to spend, and they’re eager to see what you have to offer.

Leverage this premier educational event and trade show and experience the unmatched power of face-to-face networking.

1982

1984

1989

2008

2017tf

40,000+ ReadersAB MAGAZINE

Where the Industry Unites

A B S H O W . C O M | 2 0 1 7 E X H I B I T O R M A R K E T I N G G U I D E 21 2 0 1 7 E X H I B I T O R M A R K E T I N G G U I D E | A B S H O W . C O M

AB Show began in Chicago as the Athletic Purchasing & Facilities Conference

AB Show held its first of three shows in Toronto

First year AB Show is hosted in Orlando 2017 will mark the 18th year in Orlando

1998The military began holding service meetings at AB Show and a Military Fitness

and Sports seminar track was added

1990 AB Show opened with just four staff (due to a snowstorm at AB headquarters)

1999 Lou Holtz was the AB Show keynote in Orlando

2003ICAA (International Council on Active Aging) began co-locating with AB Show 2004 MFA (Medical Fitness Association)

began co-locating with AB Show

NAYS (National Alliance for Youth Sports) began co-locating with AB Show

2013 Magic Johnson was the AB Show keynote in San Diego

AB Show celebrates its 35th anniversary

AB SHOW THROUGH THE YEARS...

SOCIAL MEDIA10,500+ ConnectionsWebsite, E-News & Custom E-Mail

DIGITAL SOLUTIONS

41,500+ Subscribers

WHERE:Orange County Convention CenterWest Building, Halls C-D19800 International Drive Orlando, FL 32819

WHEN:Thursday, Nov. 9th & Friday, Nov. 10th, 20172017 SHOW OVERVIEW

2016 SHOW SPONSORS:

190SEMINARS

[SEMINARTRACKS

AQUATICS, PROGRAMMING, MARKETING & CUSTOMER SERVICE, NEW MANAGERS,LEADERSHIP, PEOPLE MANAGEMENT & PERSONAL DEVELOPMENT, FITNESS CENTER MANAGEMENT, SECURITY & FACILITY OPERATIONS, FACILITY DESIGN & CONSTRUCTION, SOCIAL MEDIA & TECHNOLOGY,COLLEGE & UNIVERSITY, NAYS YOUTH SPORTS

ATTENDEE PROFILE

SHOW PARTNERS:

• Buying power from 29 COUNTRIES 48 U.S. STATES 9 CANADIAN PROVINCES

• CAPITAL IMPROVEMENT PROJECTS scheduled to take place in the next year from AB Show attendees

• EXPANDED REPRESENTATION OF THE U.S. MILITARY (Air Force, Army, Navy)

• Minimum budget for upcoming building and renovation projects from hosted VIP buyers

250EXHIBITORS

$5MM460+

• COLLEGE/UNIVERSITY: 25%

• PARKS & REC: 21%

• HEALTH CLUB: 14%

• PRIVATE FACILITY: 10%

• MILITARY: 9%

• ARCHITECTURE/DESIGN: 6%

• OTHER: 15% (Corporate fitness, resort/hotel, associations, dealers)

3 2 0 1 7 E X H I B I T O R M A R K E T I N G G U I D E | A B S H O W . C O M A B S H O W . C O M | 2 0 1 7 E X H I B I T O R M A R K E T I N G G U I D E 4

200SPEAKERS


EXHIBITOR OPPORTUNITIESSet your company up for success in 2017 by showcasing your products and services to key facility decision makers from around the world. Make contacts, get sales leads and find serious buyers looking for real solutions. This is your chance to network with the decision makers in the industry and guarantee a strong ROI.

SECURE YOUR 2017 EXHIBIT SPACE BY MARCH 31, 2017 AND GET A $100 EARLY-BIRD DISCOUNT!*

160,000+ SQ FTOF ATHLETIC AND FITNESS SOLUTIONS

NEW EXHIBITOR PAVILION

INNOVATIONSTATION

TECHNOLOGYPAVILION

DEMO STAGE

PARTNER PAVILIONS

FREETHROWCOURT

SHOW FLOOR HIGHLIGHTS INCLUDE:New Exhibitor Pavilion:This special area for new exhibitors is designed to give around-the-clock traffic from our wide array of attendees seeking to network and buy.

Innovation Station: An on-the-floor education hub for attendees to experience new solutions.

Technology Pavilion:Showcase your latest technological innovations in this exciting and forward-thinking area of the show floor.

Demo Stage:Have a new product you want to launch or highlight? As an AB Show exhibitor, you have the opportunity to secure the demo stage to generate an even larger audience outside of your booth.

Partner Pavilions:AB Show, together with ICAA, MFA and NAYS bring a dynamic and robust attendee base who are ready to sign deals with you.

Early-Morning Workout:Showcase your latest solutions in your booth and network with AB Show attendees as they test your products before the crowd hits the floor.

Show Floor Happy Hour:This sponsored event allows attendees and exhibitors to network and enjoy complimentary beverages right on the show floor.

Free Throw Court:This fun area of the show floor gives nearby exhibitors constant traffic as attendees enjoy shooting hoops and giving to charity.

*2016 Show Floor Map*

BOOTH PRICING$2,650 per 10’ x 10’ booth space

Additional $200 per corner

The AB Show exhibit hall is designed to showcase your products and services in new and innovative ways — both in your booth and out!


Elevate brand awareness, maximize exhibitor investment and increase your marketing ROI with unique on-site sponsorship opportunities specifically designed to showcase your company outside of your traditional exhibit space.

High-impact, high-profile show sponsorships available to AB Show exhibitors are designed to drive an even greater number of attendees to your booth and help ensure a successful event.

Have an idea for a sponsorship that you don’t see listed? Give us a call and let’s chat!

2017 HIGH-IMPACT, HIGH-PROFILE SHOW SPONSORSHIPS

Keynote Speaker & Presentation $15,000 Branding Investment | Exclusive

Have your company logo, message and branding be seen by every attendee of AB Show.

Includes on-stage signage, introduction of the keynote speaker, your company logo on all keynote and show materials, and on abshow.com.

Previous AB Show Keynote Speakers Include: • Don Yaeger (2016) • Shawn Achor (2015) • William Taylor (2014) • Magic Johnson (2013) • Peter Guber (2012)

AB Show Welcome Reception $20,000 Branding Investment | Exclusive

AB Show, ICAA, MFA and NAYS attendees kick off the 2017 show in style with networking, food, drinks and music.

Includes logo recognition on all appropriate pre-show and on-site materials, as well as high-impact brand representation at the event.

AB SHOW

Show Floor Happy Hour $10,000 Branding Investment | Exclusive

Set yourself apart from the competition with this fun and exclusive branding opportunity.

Includes your company logo, message and branding showcased throughout this on-the-floor happy hour and networking reception.

Facilities of Merit® Reception $5,000 Branding Investment | Exclusive

Allow your organization to target facility owners, consultants and architects who are participating in the Athletic Business Facilities of Merit® Reception. Includes your company name and logo displayed during the award presentation at the keynote, at the reception, on abshow.com, in the on-site Convention Guide and on all conference materials.

SPONSORSHIPS


• BANNERS & COLUMN WRAPS Call for Pricing

• REGISTRATION DESK FLOORING $4,000 Exclusive Opportunity

• DEMO STAGE FLOORING $2,500 Exclusive Opportunity

• FOYER EQUIPMENT DISPLAY $3,000

• MINI BILLBOARD $2,500

• DIRECTIONAL SIGNS $3,000 Exclusive Opportunity

• CONVENTION GUIDE AD $800 for AB Nov/Dec Advertisers $1,200 for non-AB Nov/Dec Advertisers

• ATTENDEE BADGE $5,000 Exclusive Opportunity

• CONFERENCE PENS $500 Exclusive Opportunity

• LANYARDS $2,000 Exclusive Opportunity

• PHOTO BOOTH $8,000 Exclusive Opportunity

• CONFERENCE NOTEPADS $4,000 Exclusive Opportunity

• ATTENDEE BAG Call for Pricing

• ATTENDEE T-SHIRTS Call for Pricing

DIGITAL SPONSORSHIPS • MOBILE APP

Call for Pricing

• ATTENDEE PROMOTIONAL E-MAIL $800

• DIGITAL BANNER ON ABSHOW.COM $1,750

Athletic Business, together with AB Show, is your one stop, non-stop marketing powerhouse that brings print, digital and social media branding solutions to the forefront of your trade show investment. Reach the core of our industry and drive even more leads from our dynamic and robust audience of athletic, fitness and recreation professionals 365 days a year.

Our exclusive, Exhibitor-Only Advertising Packages allow you to reach an additional 40,000 qualified readers of Athletic Business magazine and more than 2 million yearly visitors to athleticbusiness.com.

EXCLUSIVE ATHLETIC BUSINESS PACKAGES FOR AB SHOW EXHIBITORS:

$17,000 $11,400 $4,750

E x c l u s i v e A B S h o w E x h i b i t o r P r i c e

FULL-PAGE PACKAGE PRICES

$14,000 $9,400 $3,750HALF-PAGE PACKAGE PRICES

$19,250 package value $12,730 package value $5,355 package value

$15,935 package value $10,520 package value $4,250 package value

1 - Print Ad in Athletic Business

1 - Social Media Package (Facebook and Twitter)

1 - Month of Banner Advertising on athleticbusiness.com

2 - Print Ads in Athletic Business

1 - Ad in On-Site Show Guide

1 - Custom E-Mail (Pre- or Post-Show)

2 - Social Media Packages (Facebook and Twitter)

2 - Months of Banner Ads on athleticbusiness.com

3 - Print Ads in Athletic Business

1 - Ad in On-Site Show Guide

1 - Pre-Show Custom E-Mail (Trade Show Pre-Reg Attendees)

1 - Post-Show Custom E-Mail (Trade Show Verified Attendees)

3 - Social Media Packages (Facebook and Twitter)

1 - Dedicated Tweet on Show Floor with Hashtag

3 - Months of Banner Ads on athleticbusiness.com

1 MONTH DURING-SHOW

2 MONTH PRE-SHOW & DURING-SHOW

3 MONTH PRE-, DURING- & POST-SHOW

BRANDING SPONSORSHIPS &ON-SITE SIGNAGE OPPORTUNITIES:

Increase your company’s presence at AB Show to maximize your exhibitor investment and traffic to your booth. AB Show’s Branding Sponsorships and On-Site Signage Opportunities are designed to maximize brand awareness and drive an even greater number of attendees to your booth.

Ensure a successful event with greater ROI by showcasing your company outside of your traditional exhibit space. These sponsorships go fast, so lock yours in when securing your booth space!

BRANDING OPPORTUNITIES DON’T STOP AT AB SHOW...They SCORE When Paired with Athletic Business!

Limited Availability — First Come, First Served

ADDITIONAL BRANDING SOLUTIONS AVAILABLE. VISIT ATHLETICBUSINESS.INFO TO LEARN MORE.

11 2 0 1 7 E X H I B I T O R M A R K E T I N G G U I D E | A B S H O W . C O M

MAP YOUR GAME PLAN AND

DRIVE YOUR BUSINESSTO NEW HEIGHTS WITH

CUSTOMER TESTIMONIALS “ ”

Ashley Haberman, Assistant Marketing Manager at Matrix Fitness

“Advertising with Athletic Business has always been a key component of our marketing strategy to reach the many audiences we target. As we seek continued expansion of the Matrix brand into relevant channels, we rely on Athletic Business to increase and maintain our presence in the industry through the magazine, on-line and in-person at AB Show – and they haven’t let us down!”

Matrix Fitness, the fastest-growing commercial fitness brand in the world, offers a comprehensive portfolio of cardio, strength and group training solutions.

Jim Peterson, President of SNA Sports Group

“I’ve always identified Athletic Business as the #1 publication in the industry – while other publications have failed, Athletic Business has continued to remain strong and thrive. Because of that, we have relied on them to keep us in front of our clients and prospective clients, both in print and online.”Formerly Schelde North America, SNA Sports Group is world-famous for its volleyball net systems and portable basketball goals.

James Braam, Director of HOK’s Sports + Recreation + Entertainment practice

“Athletic Business always has an insightful perspective into the industry – both where it is at and where it’s headed. We have a high level of respect for the contributions the magazine has made to the industry and depend on it to stay up-to-date on the latest products, trends and designs.”

HOK’s Sports + Recreation + Entertainment practice plans and designs world-class recreation centers, arenas, stadiums, ballparks and training facilities that are centerpieces of successful, vibrant campuses and communities.

MICHAEL GAIO

Account Executive (608) [email protected]

EAST COAST SALES

DIANE EBNER

Media Director (608) [email protected]

WEST COAST SALES

STEVE STATSICK

Exhibits Director (608) [email protected]

NATIONAL SALES

Contact your coach today to get started:

A B S H O W . C O M | 2 0 1 7 E X H I B I T O R M A R K E T I N G G U I D E 12

14 2 0 1 7 E X H I B I T O R M A R K E T I N G G U I D E | A B S H O W . C O M

N O V. 9 - 1 0 , 2 0 1 7 | O R L A N D O , F L | A B S H O W . C O M

2017 AB Show Current Exhibitor Marketing Guide -- FINAL

Documents

Transcript of 2017 AB Show Current Exhibitor Marketing Guide -- FINAL