2017-2018 - fairtrade.travel€¦ · 2017-2018 Annual Report Sustainable Tourism for ... South...

1NEXTPREVIOUS Sustainable Tourism for Resilience in Business (2017/ 2018)

2017-2018Annual ReportSustainable Tourism for Resilience in Business


Physical Address: 863 Justice Mahomed Street, Brooklyn, Pretoria, 0181

Postal Address: PO Box 12844, Queenswood, 0121

Contact details: 012 342 2945 / 012 342 3642 / [email protected] No: 4230317690Company no. 2004/034455/08NPO no.: 040-021-NPOTax no. 9729767146

ANNUAL REPORT 2017 -2018

FAIR TRADE TOURISMYEAR UNDER REVIEWMARCH 2017 TO FEBRUARY 2018

Sustainable Tourism for Resilience in Business


CONTENTS

1. REPORT FROM THE MANAGING DIRECTOR 2. OPERATIONAL REPORT

3. FTT MEMBERS, PARTNERS AND DONORS 4. FTT ORGANISATIONAL PROFILE 5. FINANCIAL STATEMENTS 2017/18

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1. Report from the Managing Director

March 2017 to February 2018 was a significant year for Fair Trade Tourism (FTT), with notable changes made to the leadership team and the implementation of a new strategy focused on developing supply chain linkages and implementing SMME training and mentoring. The year ended with a smaller, more focused management team that is well equipped to drive the organisation’s strategic goals going forward.

A major focus during the year was active support for SMMEs in the South African tourism sector, which reflects our recognition of the importance of a more inclusive tourism economy that supports transformation goals for the sector. Small businesses are the driving force for economic growth and job creation, with South Africa’s SMME community expected to provide 90% of new employment opportunities by 2030. During the year FTT provided sustainable tourism training for +-100 tourism SMMEs around South Africa, most of which were located adjacent to protected areas.

2017 was designated as the International Year of Sustainable Tourism for Development, providing FTT with the ideal opportunity to raise awareness of the contribution of sustainable tourism to development. FTT is well positioned to connect public and private sector stakeholders with a shared objective of making tourism a catalyst for positive change in Africa.

During the year, FTT’s tour operator support base grew substantially and by year end 58 tour operators had been approved to package and sell Fair Trade Holidays. FTT certified tourism products also grew and by year end there were 99 products directly certified by FTT plus 8 non-certified members. An additional 105 tourism businesses were FTT recognised in terms of the mutual recognition that FTT has signed with certification bodies in Botswana, Namibia, Kenya, Tanzania and Seychelles.

South Africa’s Western Cape experienced catastrophic drought in the year, resulting in stringent water restrictions which negatively impacted on tourism arrivals to Cape Town. However creative solutions and commitment at all

SMME training at Kwalata


levels, from government to residents, ensured that Cape Town remained open for business, demonstrating how society can be motivated towards exhibiting more conscious consumption in times of need.

FTT’s 2017 best-practice conference focused on growing waste and water issues in the tourism sector and what is being done to address them. The conference addressed issue such as: “Are we doing enough? What are best practices? What should we do going forward?” Speakers included Tony Ribbink, head of the African Marine Waste Network, John Duncan, head of WWF South Africa’s Marine Programme, and leaders in the plastic recycling sector. Some of Fair Trade Tourism’s certified members also shared their initiatives, including Spier Wine Farm on “Day Zero Planning” in the eventuality of no water supply.

This event was one of the key highlights of our year, recognising the importance of thought leadership and platforms like these to share best practice in an industry which has a critical role to play in promoting sustainable consumption and looking after our natural resources.

Sustainability objectives can only be reached through committed joint and multi-sectoral action. We are therefore extremely grateful for the funding support we received during the year from the Belgian Technical Cooperation and the National Lotteries Commission, in addition to support from industry associations SATSA and SAYTC. We also wish to pay tribute to the growing number of FTT certified businesses that remain committed to sustainability as a business imperative, developmental necessity and above all as a journey of improved practice.

The UNWTO estimates that international arrivals to Africa will reach 134 million by 2030 and research shows that a growing percentage of these arrivals will be more conscious consumer segments which are sensitive to their impact on their host country. Sustainable tourism certification remains the most important tool for the tourism sector to engage to ensure sustainability best-practice in the face of these demand factors. While FTT still has a relatively small footprint in terms of the number of businesses engaged, our membership is growing steadily and we look forward to building on our efforts over recent years to maximise our responsible tourism impact.

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“... FTT is well positioned to connect public and private sector stakeholders with a shared objective of making tourism a catalyst for positive change in Africa...”


2. Operational Report

The year under review saw FTT cultivate a new focus on working directly on trade linkages between its certified clients and local SMMEs at the periphery of the tourism industry.

FTT’s new membership programme allows for a more gradual approach to providing BDS services to SMMEs, without a mandatory fast-track process toward certification that would overburden them in the short term.

FTT’s membership programme was launched in June 2017, with 16 new members by year end, of which 3 signed up for certification.

A more targeted approach with key partner organisations and individuals has been taken to boost awareness and sales for FTT membership and certification.

This has involved: approaching SMMEs through travel trade shows like WTM in Cape Town, Conservation Lab in Cape Town, and Indaba in Durban, hosting roadshows in selected provinces, and producing improved collateral, including the FTT website, e-magazine, brochures and banners. WTM and Conservation Lab were attended in April 2017 and Indaba in May 2017, paving the way for the launch of the new membership model.

Awareness raising roadshows were implemented with external support from consultants:

• Cape Town, FTT certified Hotel Verde, 8 September 2017: presentation by FTT, selected clients and tour operator on the organisation’s services and recent track record, overview of BDS process, peer-to-peer

presentations. Audience: existing and potential new FTT members, plus tour operators.

INDUSTRY COLLABORATION & SUPPLY CHAIN ENGAGEMENT:

Water Scarcity Tour of Cape Town Tourism Industry with Water for Cape Town and Cape Town Tourism

Stormsriver Adventures Multiple Awards – Proudly FTT Certified


• Garden Route SAYTC Roadshow, 10-14 September 2017: engagement with SAYTC members, clients and potential members, attendance of SAYTC 3-day annual conference and social events.

• Johannesburg, FTT certified The Peech, 24 November 2017: presentations by FTT and peer-to-peer presentations. Audience: existing and potential new FTT members, plus tour operators.

• Stellenbosch, FTT certified Spier, 27&28 November 2017: Best Practice Workshop and Client Advisory Committee meeting. Workshop goal: Showcase resource efficiency in accommodation establishments against the backdrop of the ongoing Cape water crisis and Marine Plastic Waste, presentations by technical experts, leading industry representatives WWF partner study with FTT. Audience: FTT members plus tour operators.

• Durban, 1 December 2017: KwaZulu-Natal Chapter meeting of SATSA. Audience: potential new members in hitherto underrepresented province in FTT portfolio, plus tour operators.

• Port Elizabeth, FTT certified Amakhala Safari Lodge, 8 December 2017: presentations by FTT and peer-to-peer presentations. Audience: Existing and potential new members in Eastern Cape.

Regional workshops to train businesses on Fair Trade criteria and strengthen trade linkages between local SMMEs and established businesses in the industry were implemented in four different regions of South Africa between July and December – see BDS & Training.

An overall number of 55 tour operator approvals was achieved, which is pleasing. Strengthening relationships between FTT and operators and between operators and certified businesses is being prioritised.

Partnerships with two industry associations - SATSA (Southern African Tourism Services Association) and SAYTC (Southern African Youth Tourism Confederation) - have been forged specifically to strengthen relationships with their tour operator members as well as tourism business owners.

During the reporting period, more than 120 staff members from FTT approved tour operators were trained in targeted workshops, and two tour operator industry conferences were attended (SATSA, SAYTC) to broaden awareness about FTT in the tour operator sector.

The trainings closed with an awareness event targeting tour operator staff in Cape Town on 13 October 2017, which was hosted jointly with SAYTC and SATSA and also attended by FTT certified product owners and other industry representatives.


Three large inbound operators (Tourvest Destination Management, South Africa, its southern Africa subsidiary, Sense of Africa, and Springbok Atlas Safaris) were approved in the reporting period, which is of significance as they are among the biggest players in southern African. An additional 7 inbound operators were also approved incl. Tourboer, Where it All Began, Ecopsychology, Gilt Edge, Za Ttrax, Bush Whisper, Woza Travel

The focus has now shifted from sales to a higher degree of awareness and education, particularly by using venues such as trade shows, including Indaba, WTM Africa and Conservation Lab, as well as FTT hosted events, direct presentations and meetings.

BDS training was provided to 62 businesses applying for certification, re-certification and membership during the reporting period. In addition, more than 130 small tourism businesses received sustainability training from FTT at five workshops held in 2017.

A total of 33 new products completed first-time certification, which is the highest rate of certification during any 12-month period over the past five years.

One previously certified business, one of the leading tourism products in South Africa, Grootbos came back into certification after three years of absence. (certified 24/07/17); FTT judges this development as one of several signs of renewed enthusiasm for and buy-in to FTT.

A total of 9 businesses were recertified in their due three-year time period: Spier 2016/10/25, Volunteer Africa 07/02/17, Hog Hollow 07/02/17, Calabash Tours, 07/02/17; !Xaus Lodge (TFPD) 13/03/17, Amakhala Safari Lodge 16/03/17, De Zalze 05/07/17, Southern Right Charters 05/09/17, White Shark Projects 02/06/17;

A group audit of 4 properties owned by the Isibindi Group took place 18-22/09/17, and it was expected to be certified in 2018.

A total of 16 South African businesses committed to certification or membership during the reporting period and received some level of Business Development Support: Molo Lolo, Tulbagh Boutique Hotel, Antrim Villa, Kurisa Moya, Mashovela, Shik Shack Backpackers, Curiosity

BUSINESS DEVELOPMENT, SUPPORT AND TRAINING

UNWTO Sustainability Conference in Kasane, Botswana


Backpackers, Once in Johannesburg, Sabi Sabi, AfriCanyon Adventures, Grand Daddy, Jaci’s Safari Lodges, Mimosa Lodge, Lebo’s Backpackers, Dune Ridge Country House, Hout Bay Backpackers

Workshops focusing on sustainability training and enhancement of trade linkages between SMMEs and larger established businesses were implemented in the following areas:

• Limpopo Province (Elim Art Route): 27-28 July – 25 organisations.

• Gauteng Province (Dinokeng Game Reserve): 12-13 September; 25 organisations.

• Limpopo Province (Hoedspruit): 27-28 September – 15 organisations.

• Kwa-Zulu Natal (central Drakensberg): 22 November 2017 – 20 organisations.

• Eastern Cape (Wild Coast): 24 November 2017 – 15 organisations.

In delivering these workshops FTT partnered with NGO Open Africa (www.openafrica.org); Service Provider EICT (www.eict.co.za); Business Development Consultant Michel Girardin, Hoedspruit Chamber of Commerce. FTT also partnered with existing certified clients i.e. Sani Backpackers Lodge.

An impact data collection matrix has been developed internally at FTT and key metrics collected and reported on.

To our knowledge, this cross-comparison of economic impact data taken from FTT certified enterprises across South Africa, Madagascar and Mozambique represents the largest collection of hard data presently available. In addition, data on environmental resource consumption is also reflected in the impact monitoring and analysis tool.

According to the economic data, which was directly collected from individual FTT certified businesses, these businesses contribute ZAR 150m to their local economy (backward value chains) on an annual basis, of which about a third (ZAR 52m.) is procured from SMMEs. Despite the comparatively low market penetration of organic or

Fairtrade certified produce in South Africa, FTT certified businesses still spend R23 million on procuring such goods annually.

The direct employment impact of the businesses amounts to 3,500 permanent full-time jobs.

RESEARCH & PUBLICATIONS

FTT team attend black rhino translocation in Dinokeng with Kwalata


Additionally, a collection of impact data and analysis with a special focus on waste management was completed in terms of a project partnership with WWF South Africa

Lisa Scriven of Levelle Perspectives completed the development of a 35-module BDS toolkit, which is being used to train businesses entering FTT services through the membership stream. This toolkit will serve as FTT’s most valuable intellectual property going forward.

Emilie Hagedoorn, a former FTT employee with a Masters’ Degree in Responsible Tourism, was contracted to conduct the annual recognition survey in Europe and produced a report on the survey findings in November 2017. As part of her research, she attended two road show events in the UK, Ireland (12-15/06/2017) and Belgium (8-10/10/2017) to assess awareness of and promote FTT and its label, as well as Fair Trade Holidays. FTT’s European Market Survey was distributed to FTT clients.

Fair Trade Label (SA) conducted a survey on sustainable label recognition in South Africa in mid-2017, which reports on the recognition of the Fair Trade Tourism label amongst other sustainability labels.

Results of the WWF report on waste management were presented as part of a Best Practice workshop with certified clients, tour operators and other stakeholders on 27-28/11/17 at FTT certified Spier Hotel in Stellenbosch.

The event also shone a spotlight on the water crisis in Cape Town and best practice water saving measures.

Manuel Bollmann attended a 10YFP conference on South-South Collaboration in Brasilia at the beginning of April, which was funded by the UN.

Jane Edge presented on packaging sustainable tourism products and Fair Trade Holidays at a UNWTO 10YFP sustainability conference in Botswana on 4/5 December 2017.

ADVOCACY & PUBLIC DIALOGUE



Although the budget for Trade Show participation was significantly cut, FTT secured stands at both WTM Africa and Tourism Indaba and attended the Conservation Lab, a component of the We Are Africa trade show.

WTM Africa granted Fair Trade Tourism a free stand as an NGO and association member. Prior to the show, on April 18th, a client dinner was held at Hotel Verde to introduce newly certified clients to one another. Overall the show generated good leads in terms of prospective certifications, members and tour operators. The Responsible Tourism Awards announced at WTM Africa were dominated by FTT certified clients, with Coffee Shack named overall winner, alongside the film Blood Lions that FTT partnered with in promotional activities.

In an effort to increase brand awareness, highlight newly certified clients and launch our membership model, we procured a Brand Update feature in Tourism Update, which ran for the month of May 2017.

In April, Tourism Tattler invited Fair Trade Tourism to join their campaign in supporting the UNWTO 2017 International Year of Sustainable Tourism Development initiative. Through a series of editorial features published throughout the year, Tourism Tattler profiled Fair Trade certified tourism businesses and their sustainable tourism practices. The content was also published on Tourism Tattlers special Sustainable Tourism website channel and on the UNWTO IYSTD 2017 website and shared across our Social Media channels. In return for the media exposure (valued at +R171,000), Fair Trade Tourism was asked to invite FTT members to take part in this initiative. Hotel Verde, Grootbos, Amakhala Safari Lodge, Marine Dynamics, Spier, Parker Cottage and Shamwari took up the offer.

An Africa Geographic publicity campaign ran from March until June 2017. Three blog articles were published every second week, along with Fair Trade Tourism advertising banners. During the campaign we had a total of 9436 page views and 8733 unique viewers of our blogs. The content reached 432 315 people overall.

For their Winter edition, Explore magazine focused on responsible tourism and FTT contributed an article, which featured as a double-page spread.

TRADE SHOWS

MEDIA ENGAGEMENTS


FTT Client Lunch at Hotel Verde in Cape Town


Fair Trade Tourism again signed an agreement with The World Travel & Tourism Council (Tourism for Tomorrow awards 2018), which involved FTT distributing the call for entries and announcing winners. In return we were listed as a supporter of the initiative and included in all media releases.

Jane Edge attended the annual SATSA Conference from 16 – 18 August held at Fair Trade certified Spier in Stellenbosch and sat on the panel discussion titled ‘Animal Interactions - How do we craft a compliance process?“.

The following media publicity was received by Fair Trade Tourism during the year under review:

FTT articles were broken down as follows:

• March 2017: Traveller 24, My Cape Town, Kouga Express, Reisen Exclusiv, Spore (CTA).

• April 2017: Biz Community: Tourism Tattler, The Event, Smallish Magazine, Reno Gazette Journal, iCrowdNewswire.

• May 2017: BizCommunity, Africa Geographic, Tourism Tattler, Tourism Update, Global Travel Industry News (ETurboNews), TravelWireNews.

• June 2017: Explore Magazine, IOL, Africa Geographic, The South African, Travel Featured, Workzeitung.ch

• July 2017: The Event, Tourism Update, Tourism Tattler, Africa Geographic, Lonely Planet.

• August 2017: BizCommunity, Tourism Update, get it online, Real Estate +Tourism, Frankfurter Rundschau, Elle.ua.

• September 2017: wine.co.za, get it online, Destiny Connect, Explore Magazine, Stellenbosch Wine Route, Travel Africa, Pacific Asia Travel Association, AFAR – Travel Magazine and Guide, Publicnow.

• October 2017: fairunterwegs.org, African Marine Waste Network.

• November 2017: Nomad Magazine, Tourism Update, Tourism Tattler.

• December 2017: Nomad Magazine, Amplia Mundo.

Bi-monthly newsletters were sent to tour operators as well as to FTT’s base of 5,000 subscribers.

The FTT App-magazine containing issues, news and trends about sustainable tourism, FTT products and Fair Trade Holidays, was converted to a more user-friendly online format. Four editions of these new format magazines were produced, titled Fair Trade Traveller.

SMME sustainability training, Hoedspruit

SMME sustainability training, Hoedspruit

FTT Networking Event, The Peech, Johannesburg


The Fair Trade Tourism portfolio brochure was produced with 1,500 copies printed and distributed at travel trade shows and directly to FTT certified clients, prospective clients and tour operators

FTT (@FTTourism) participated in a #TravelChatSA Twitter Chat in November which involved profiling the FTT brand and engaging with clients such as Sani Backpackers, Grootbos, The Backpack and The Vineyard Hotel. FTT won the Responsible Cape and @CapeTownPass #87litres challenge on 21 November by submitting water-wise tips on Twitter and sharing how clients save water.

The R5,5 million funding from National Lotteries saw the Zamakuhle Cultural Centre outside Estcourt progress significantly, with final completion set for December 2018. The cultural centre comprises five rondavels, which contain three en-suite bedrooms, a reception centre and an ablution block.

SOCIAL MEDIA MANAGEMENT

TOURISM PRODUCT DEVELOPMENT

Pilanesberg SMME Incubator training at Kwalata


3. FTT Clients, Partners and Donors

LIST OF FAIR TRADE TOURISM CERTIFIED CLIENTS DURING THE YEAR UNDER REVIEW.

South Africa

1 !Khwa ttu San Culture 2 !Xaus Lodge 3 Antrim Villa 4 Awelani Lodge (TFPD)5 Bartholomeus Klip Farmhouse 6 Bayethe Tented Lodge (Shamwari)7 Baleni (African Ivory Route)8 Blouberg (African Ivory Route)9 Bulungula Lodge 10 Calabash Tours (Real City Tour) 11 Calabash Tours (Shebeen Tour) 12 Calabash Tours (V-Tour - Schools Programme) 13 Calabash Tours (V-Tour - Clinic Programme) 14 Cape St Francis 15 Cascade Country Manor16 Coffeebeans Routes17 Coffee Shack Backpackers 18 De Zalze Golf Course 19 De Zeekoe Guest Farm 20 Dyer Island Cruises21 Eagles Crag (Shamwari)22 Explorer Camp (Shamwari)23 Fundudzi (African Ivory Route)24 Grootbos Garden Lodge25 Grootbos Forest Lodge

26 Grootbos Villa27 Hog Hollow Country Lodge 28 Hotel Verde29 International Marine Volunteer30 Jan Harmsgat Country House 31 Kwalata Game Reserve32 Kololo Game Reserve33 Leriba Hotel 34 Leshiba Wilderness 35 Long Lee Manor (Shamwari)36 Lobengula Lodge (Shamwari)37 Madi a Thavha Mountain Lodge 38 Mafefe (African Ivory Route)39 Marine Dynamics 40 Mercure Bedfordview 41 Mercure Midrand 42 Mercure Nelspruit 43 Mercure Randburg 44 Modjadji (African Ivory Route)45 Montagu Country Hotel 46 Moonglow Guest House (TFPD)47 Motswari Private Game Reserve48 Mtomeni (African Ivory Route)49 Mutale Falls (African Ivory Route)50 Nahakwe Lodge (TFPD)51 Nthubu (African Ivory Route)52 Ocean Blue Adventures 53 Once in Cape Town54 Oude Werf Hotel 55 Oyster Bay Lodge


56 Pakamisa 57 Para Taxi Tadem Paragliding 58 Parker Cottage Guesthouse and Travels59 Return Africa: Pafuri Camp60 Return Africa: Baobab Hill61 Return Africa: Pafuri walking T rails62 Riverdene Family Lodge (Shamwari)63 Plains Camp (Rhino Walking Safaris)64 Rhino Post Safari Lodge (Rhino Walking Safaris)65 Safari Lodge at Amakhala66 Sani Lodge Backpackers 67 Sarili Lodge (Shamwari)68 Shamwari Conservation Experience (Volunteering)69 Southern Right Charters 70 Spier 71 Stormsriver Adventures 72 Tenikwa Wildlife Rehabilitation and Awareness Centre73 The Backpack 74 The Peech Hotel 75 Three Tree Hill Lodge 76 Townhouse Hotel 77 Umlani Bushcamp 78 Uthando 79 Vineyard Hotel 80 Volunteer Africa 32° South81 Whalesong Lodge 82 White Shark Projects 83 Witsieshoek Mountain Lodge (TFPD)84 Iketla Lodge85 Wildlife Act

Madagascar

1 Hotel Le Paradisier 2 Mantasoa Lodge 3 Bush House

4 Iharana Bushcamp5 Salary Bay6 Tsara Camp7 Saha Forest Camp 8 Camp Amoureux

Mozambique

1 Odyssea Dive Centre/Casa Babi2 Kuvuka Café 3 Machilla Magic 4 Bahia Mar 5 Naara Eco Lodge6 Dunes de Dovela

LIST OF FAIR TRADE TOURISM MEMBERS

1 Africanyon2 Dune Ridge Country House3 Grand Daddy Hotel4 Hout Bay Backpackers5 Jaci’s Sabi House6 Mimosa Lodge7 Out in Africa Wildlife Lodge8 Shik Shack Backpackers

LIST OF APPROVED TOURISM OPERATORS AND PARTNERS

Tour Operators

1 AAA Travel2 Abang Africa3 Absolut Safaris & Tours4 Accept Reisen5 Africa Travel Group (ATG)6 African Blue Tours7 African Travel Concept (ATC)8 Ajimba9 All Out Africa10 Baobab Travel


11 BazBus12 Boogie Pilgrim13 Book Greener14 Bush Whisperer Expeditions15 Dreamtime16 Earthstompers17 Ecopsychology18 ElementZ Travel19 Elevate Destinations20 Fairfield Tours21 Footprint Travel22 Giltedge23 IH Cape Town24 Infinite Africa25 Jenman African Safaris26 Journey In Style27 Karawane Reisen28 Kimba Africa / Kuvona29 Kuoni Switzerland30 Kuoni UK31 Livingstone Safaris32 Luxury Safaris33 Madiba.de34 Ocean Adventures35 Out of Africa Safaris

36 PG Tops Travel 37 Private Safaris38 Pulse Africa39 Safari Destinations 40 Sense of Africa41 SKR42 Southern Africa 360 Luxury Holidays43 Springbok Atlas44 Tailormade Africa45 Tamrich Tours46 Terra Agua Ceu47 Toerboer48 Tourvest DMC49 Tui Netherlands50 Venter Tours51 Visit.org52 Walthers53 Where It All Began54 Wikinger Reisen 55 Woza Travel56 XO Africa57 ZA Trax58 Zuid-Afrika Reizen

PARTNERS

FTT developed strategic partnerships with WWF-SA, SATSA and SAYTC in the rollout of the deliverables for the final stage of the BTC grant agreement. This enabled us to collect waste management data in the tourism sector (through WWF-SA) and to gain valuable relationships with tour operators (through SATSA) and the youth tourism market sector (through SAYTC).

A number of contractors were engaged by FTT to help deliver on the specific activities and outcomes required during the final phase of

the BTC contract. These contractors performed to their required briefs and most of them continue to provide valued services to FTT. They are:

• Shona Macdonald – Awareness roadshows and workshops

• LisaScriven(LevellePerspectives)– Business Development Support, BDS toolkits and training

• Open Africa – SMME awareness and sustainability training

• EICT – SMME awareness and sustainability training

• Michel Girardin – SMME awareness and sustainability training

Belgian Technical Corporation

National Lotteries Commission

DONORS DURING THE YEAR UNDER REVIEW


4. FTT Organisational Profile

Jane Edge – Managing Director

Jane has 25 years’ experience in responsible tourism and conservation, PR and marketing, strategy and organisational development. She has worked in the private sector as head of marketing for Nedbank’s affinity programme and of safari group CC Africa (now &Beyond), as well as in the non-profit sector as marketing director for African Parks. She was contracted to roll out responsible tourism guidelines to the SA tourism sector by the UNDP/GEF in 2001/2002 and co-wrote the South African Handbook on Responsible Tourism.

Salifou Siddo – Director

Salifou is a business development professional and holds a PhD in Organisational Communication from Pennsylvania State University. Currently serving as CEO of SME Tradelinks which links SMEs to business opportunities in Africa, his former posts included head of Communications at South African National Parks (SANParks); CEO of the Tourism Grading Council of SA (TGCSA) and CEO of the Tourism Enterprise Partnership (TEP).

Lee-Anne Bac – Director

Lee-Anne is a Director of Grant Thornton Strategic Solutions and is head of its tourism division. She was a member of the Fair Trade Tourism Certification Panel from its inception in 2003 until its dissolution in September 2013 and has been a Fair Trade Tourism board member since October 2013.

FAIR TRADE TOURISM’S BOARD OF DIRECTORS


Desmond Mahony – Director

Des is a Director at A4X (Africa Exchange) and the former CEO of African Alliance Ltd, which provides asset management, development finance and financial services to corporate clients. He joined the Board in March 2005 and brings valuable corporate and financial expertise to the team.

Judith Kepher-Gona – Director

Judy spent 20 years at the forefront of Kenyan tourism, including 10 years as the CEO of Ecotourism Kenya and five years working with community wildlife conservancies. She is a former Board Member of the International Ecotourism Society and of the Global Sustainable Tourism Council.

Adele van der Walt – Systems & Administration Manager

Adele joined FTT in 2007 and is one of our long standing members with 10 years of service to the organisation. A true indication that hard work pays off. She started off as Admin Assistant and has grown from strength to strength with the organisation with her now as Systems and Administration manager. As a part of the team she ensures the daily operations run smoothly by taking care of her colleagues and clients. Everyone knows, if Adele cannot find it, it cannot be found or it does not exist!

FAIR TRADE TOURISM STAFF


Manuel Bollmann -Programme Development Manager (departed

December 2017)

Manuel stumbled into the sustainable tourism field ten years ago, when he was researching on the Wild Coast for his MA in cultural anthropology. He had intended to write about the social impacts of labour migration on families in the Transkei days, but soon realised the local promise of sustainable tourism seemed more interesting. If done the right way, he still thinks sustainable tourism development can be a good way to support and sustain livelihoods of otherwise struggling families.

Ntlotleng Manale – Marketing Manager (departed October 2017)

Ntlotleng studied Communication Management majoring in Marketing and Business Management at the University of Pretoria. She started her career in 2010 as an intern in the Presidency but before I completed that I received an opportunity to join Maropeng, the Official Visitor Centre for the Cradle of Humankind and this is where her love for tourism started. Fair Trade Tourism was next, a brand she became familiar with at her time in Maropeng and she soon became passionate about all things Fair Trade Tourism.

Thiofhi waha Ravele – Business Development Manager (departed July 2017)

Thiofhi waha Ravele hails from the tropical valley of Tshakhuma in the previously Venda homeland (currently Limpopo). His passion has always been to participate in eradicating the challenges faced by Africa’s social, developmental and economic needs in the midst of globalisation pressures and scarce resources through economic development, sustainable social & business practices, education / capacity building, and tourism.

Zoliswa Jayiya - BDS Coordinator

Zoliswa is a Tourism Management graduate (cum laude) who had no real intention in working in responsible tourism per se but when the opportunity to work at Fair Trade Tourism came along it presented the chance to work in a sector of tourism that few tourism professionals truly know anything about. Before working here she only had theoretical knowledge of this discipline and finds that more people in the industry should endeavour to learn more about this very necessary sector of the tourism industry.


Ana Lemmer – Programme Development Manager (appointed January 2018)

Ana has an MPhil in Cultural Tourism and Heritage Studies from Stellenbosch University and more than ten years’ experience in sustainable development. In her previous role at Fairtrade International she developed a comprehensive understanding of sustainable production and consumption (SCP) value chains as well as sustainability standards and certification. This included developing a toolkit for SMMEs in agricultural value chains and a consumer campaign to bring together four ethical labels (Fairtrade International, Fair Trade Tourism, Forestry Stewardship Council and Marine Stewardship Council).

Shona Macdonald – Marketing Manager (appointed November 2017)

Shona Macdonald joined Fair Trade Tourism in November 2017 as the marketing manager. She has brought with her an entrepreneurial flair, looking at FTT’s marketing needs from a big picture point of view. Shona is a positive force of energy and uses her charisma to build and strengthen client relationships. She feels that her purpose is aligned with that of FTT’s as she is driven by her love of Africa and her intent to make a positive change in the world. She holds a BCom Entrepreneurship degree from the University of Johannesburg and has a certificate in Events Management.

Tafadzwa Magaracha – Financial Controller

Tafadzwa is a Professional Accountant (S.A) accredited by the South African Institute of Professional Accountants (SAIPA). She joined Fair Trade Tourism in 2016. Her experience in managing the Accounting Operations of NGOs spans from 2012 when she entered the NGO space as a Financial Controller of a renowned Community Development Project. In executing her duties at Fair Trade Tourism, she does not only rely on her expertise in the Accounting field, she has a deep understanding of the Tourism Industry since she also holds a Bachelor of Commerce and Honours in Tourism and Hospitality Management.


Physical Address: 863 Justice Mahomed Street, Brooklyn, Pretoria, 0181

Postal Address: PO Box 12844, Queenswood, 0121

Contact details: 012 342 2945 / 012 342 3642

[email protected]

www.fairtrade.travel

VAT No: 4230317690

Company no. 2004/034455/08

NPO no.: 040-021-NPO

Tax no. 9729767146

2017-2018 - fairtrade.travel€¦ · 2017-2018 Annual Report Sustainable Tourism for ... South...

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