20161116 barcelona and catalonia at going global
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Transcript of 20161116 barcelona and catalonia at going global
Barcelona
and
Catalonia
CATALONIA TRADE & INVESTMENT
Catalonia Trade & Investment is the Catalan government organisation in charge of
attracting foreign investment to Catalonia.
Established in 1985, being the first investment promotion agency created in Spain
Supports international companies considering expansion or new investment projects
in Catalonia.
SOME DATA ABOUT CATALONIA
Area: 32,108 sq km
Population: 7.5 million (2015)
GDP: € 214.92 billion (2015)
GDP per capita: € 28,181 /year (2014)
Companies: 584,369 (2015)
Industrial companies: 36,383 (2015) 17.4 million foreign tourists/year (2015)
€ 63.8 billion exports (2015)
€ 76.0 billion imports (2015)
16,422 regular exporting companies (2015)
6,454 foreign companies (2015)
€ 4,783 million foreign investment (2015)
8,346 catalan companies abroad (2015)
16%OF SPANISH
POPULATION
20%OF SPANISH GDP
23%OF SPANISH INDUSTRY
25%OF SPANISH FOREIGN
TRADE
45%OF SPANISH FOREIGN
MULTINATIONALS
+440 BRITISHCOMPANIES
THAT ACCOUNT FOR
33%OF THE TOTAL IN SPAIN AS A WHOLE
In 2015 Catalonia was the 4th European region for attracting investment measuredin terms of volume of investment attracted.
Catalonia, the best Southern European Region to invest in
2016 and 2017(FDI Int, 2015)
CATALONIA OFFERS FDI OPPORTUNITIES IN SECTORS WITH A STRONG TRADITION
AUTOMOTIVESHARED SERVICES
CENTRES FOOD LIFE SCIENCES
CHEMICAL ICTs LOGISTICS
EXCELLENT SCIENTIFIC FACILITIES
Renown applied and basic research groups supporting technological transfer and acomplete network of scientific and tech centres represent the base for Catalonia’sresearch and innovation programme.
Big DataInternet Software & Services Mobile Software & Services eCommerce & Marketplace Internet of Things
Smart Cities Media & Content eHealth Biotech & Pharma Travel & Leisure
Productivity & CRM Gaming Adtech & Marketing Hardware & Wearables Cloud Computing & Hosting
THE SUCCESSFUL START-UP MODEL
VENTURE CAPITAL INVESTMENTS IN CATALONIA
Source: Asociación Española de Capital, Crecimiento e Inversión (ASCRI).
Others 14%
Others 3%
Others 7%
Region 2014 2015
CATALONIA 100 106
Madrid 62 79
Valencia Community 25 23
Galicia 15 21
Andalusia 10 16
Castilla Leon 12 9
Others 29 32
Total 253 286
LOCAL & Private Venture Capital – Nr of operations
Region 2014 2015
CATALONIA 38,3 48,8
Madrid 37,8 36,9
Andalusia 7,8 10,4
Valencia Community 10,1 6,5
Balearic Islands 2,3 3,7
Basque Country 2,4 3,1
Others 12,8 8,8
Total 111,4 118,2
LOCAL & Private Venture Capital – Milion €
Region 2014 2015
CATALONIA 26 38
Madrid 11 23
Valencia Community 0 6
Balearic Islands 0 5
Basque Country 0 0
Murcia 0 0
Others 0 0
Total 37 72
INTERNATIONAL Venture Capital – Nr of operations
Region 2014 2015
CATALONIA 132,9 277,2
Madrid 21 89,7
Valencia Community 0 13,6
Balearic Islands 0 8,7
Basque Country 0 0
Murcia 0 0
Others 0 0
Total 153,9 389,1
INTERNATIONAL Venture Capital – Milion €
Others 13%Others 3%
INCUBATORS, BUSINESS ANGELS AND INSTITUTIONAL INVESTMENTS IN CATALONIA
Source: Asociación Española de Capital, Crecimiento e Inversión (ASCRI).
Region 2014 2015
CATALONIA 111 119
Valencia Community 59 90
Madrid 62 75
Andalusia 8 17
Basque Country 11 6
Galicia 3 3
Others 4 11
Total 258 321
Incubators, Accelerators, Crowdfunding, BAN – Nr of operations
Region 2014 2015
CATALONIA 10,5 15,6
Andalusia 1,4 7,7
Madrid 5,3 6,7
Valencia Community 5,3 3,4
Galicia 0,4 0,2
Basque Country 0,3 0,2
Others 0,2 0,6
Total 23,3 34,3
Region 2014 2015
CATALONIA 161 249
Madrid 182 231
Valencia Community 105 76
Andalusia 45 57
Aragón 68 42
Murcia 40 35
Others 93 106
Total 694 796
Institutional investors (CDTI, ENISA…) – Nr of operations
Region 2014 2015
CATALONIA 19,3 31,9
Madrid 21,3 30,4
Valencia Community 11,0 7,9
Andalusia 5,3 7,1
Murcia 4,3 4,7
Aragón 6,1 3,6
Others 10,6 15,5
Total 77,8 101,0
Incubators, Accelerators, Crowdfunding, BAN – Milions € Institutional investors (CDTI, ENISA…) – Milions €
37%
28%
23%
5%
45%
22%
2%1%
20%
10%
1% 1%
31%29%
10%
7%
5%
4%
32%
30%
8%
5%7%
4%
Others 3%
Others 15%Others 2%
Others
13%
MAIN STARTUP EXITS
1. The core of a dynamic mega-region with easy access to markets
2. A hub of infrastructures, among the best in Southern Europe
3. The Capital of Catalonia, Spain’s & southern Europe’s economic
engine
4. A place with a long and successful industrial tradition
5. A hotbed for emerging economic sectors
6. A nest of highly trained and affordable human capital
7. A science and research cluster
8. A friendly environment for social entrepreneurship & collaborative
economy
9. The leading European city in quality of life for workers
10. A powerful global brand with international recognition
Barcelona is
1,6 Million inhabitants in the city
4,7 Million inhabitants in the Metropolitan Area
Europe’s 6th most heavily populated Metropolitan Area
16.3% of residents where born abroad
5 Kms
Barcelona Metropolitan Area
1.
New Airport Terminal
Leading Mediterranean Cruise & Cargo Port• 1st port in Spain in turnover volume and value of goods. It
manages 23% of Spain’s foreign trade
• Connected with 850 ports in the world, and 450 regular
consolidated sea lines,
• 2.4 million cruise passengers in 2014 (1st European Cruise port)
• Enlargement plan under way: doubling the capacity
• BEST cutting-edge automated container terminal becoming
Southern Europe’s main gateway for Asian container trade
• Barcelona is a strategic hub for North-South and East-West European corridors
• With an extensive highway network (more than 12,000 Km) connected to Europe & the Maghreb
• High-speed train connection to Paris, Lyon, Marseille, Toulouse, Madrid, Zaragoza & Seville
•Only port in the Iberian peninsula connected to the European gauge rail network
• Over 39.7 million passengers in 2015
• Over 138 destinations
• Winner of the Best European Airport Award in 2014
• Europe’s 10th busiest Airport
• Direct connection by subway to the Airport terminals
Barcelona is well connected to the world
Linked to the European High Speed Train Network Linked to the European Highway Network
A new world class Airport Terminal
2.
•7.5 Million inhabitants
•16% of Spanish Population
•20% of Spanish GDP
•25% of Spanish Exports
•18,5% of Spanish companies
(mainly SMEs)
• 22% of the total foreign investment
• received by Spain in 2015
Catalonia
BEST port
container terminal
Terminal for 50 Million Passengers & cargo
Automotive Publishing
Agrofood & wine processing
Textile & Footwear
Barcelona is the Capital of Catalonia
Chemical &
Pharmaceutical
Financial
services
3.
Sabadell Business District
L’Hospitalet Business District
Port of Tarragona
Tarragona Chemical Complex
One of the longest industrial traditions in continental Europe4.
… a pole for foreign companies…
Source: Invest in Catalonia – ACCIÓ 2014 . Includes companies with 50% or more of foreign capital
6,500 foreign companies are located in Catalonia(46% of the total foreign companies located in Spain)
Catalonia is home to …
92% of the US companies
88% of the Danish companies
85% of the Canadian companies
80% of the Japanese companies
73% of the Italian companies
69.38% of the Hong Kong companies
60.83% of the French companies
46.7% of British companies
… that operate in Spain
Companies established in Catalonia
Barcelona holds the largest number of Consulates, - as many as HK, NYC, LA &
Hamburg- , plus fosters numerous international trade offices, chambers of commerce
and business groups.
… home of a thriving Global Business Community…
… open for British business, since 1908…
the UK is among the largest investors
in Spain (by FDI net flow)
More than 2.500 UK subsidiaries are
present in Spain!
Along the last decades, up to 1 million British nationals have chosen
Spain as their “foster” home.
Spain is now home to one of the largest British- born populations outside
of the UK.
Today, more than 60.000 UK citizens live in our region plus many more
come to visit us every year .
In 2015, 871.000 UK nationals came to stay with us –for two nights or
more- (about 8.1% of total foreign visitors). 50 % of them come to visit us
for leisure, while 42% come for professional purposes, regularly.
Because, as per number of participants as well as number of events, we
live in a World Congress City that holds about 180 large meetings per year.
…as well as for people, today.
Over 2.000 events in total!
Employees by economic Sector in the city of Barcelona*
• 89% in Service Sector
• 7,8% in Industry
• 3.1% in Construction
* Data of 4th Quarter 2015, source: Catalan Ministry of Enterprise & Employment
and the National Institute of Social Security
Main services: business services, higher education,
health and medical services, media, retail &
wholesale commerce, logistics and transport,
hospitality and touristic services.
Main industries: automotive, pharmaceutical &
chemical, textile & footwear, food processing, electric
materials and equipment, printing & publishing and
waste treatment clusters.
A complex & diversified economy
72 Billion Euros GDP
40,100 Euros GDP per capita
5.
The City’s diversified economy
By GDP’s structure and sector (%) in Barcelona, year 2015
0.4
0.4
0.9
1.2
1.5
2.4
2.4
3.0
3.1
4.7
4.8
5.5
6.0
6.1
6.4
7.4
7.4
12.7
14.6
0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0 16.0
Paper and edition
Food Industry
Metal products and transport material
Chemical and pharmaceutical industry
Other industrial sectors
Artistic and recreational activities
Energy, water and waste
Construction
Other services
Finance and insurance
Real estate activities
Public administration
Education
Health and Social Services
Transport and logistics
Hostelry
ICT
Business Services
Trade
Barcelona hosts:- The World’s 2 largest publishing groups in Spanish & Catalan
-The World’s largest literary street festival (Saint George’s Day)
A hotbed for emerging economic sectors
The City holds a global position as Mobile World Capital, and grounds a
mobile industry, attached to the city, that spans beyond the congress … all
year long.
Promoted by:
2012 - 2023
More than 100.000 participants
from over 2200 organizations in 2016
Barcelona, 1st European iCapital 2014 - 2015European Capital of Innovation Award
LIGHTING SENSORS
CONTACTLESS PAYMENT
800 WIFI HOTSPOTS BIKE SHARING APP
250 ELECTRIC VEHICLE
CHARGING STATIONS
PARKING SENSORS
PNEUMATIC WASTE COLLECTION
TRAFFIC LIGHTS SENSORS
DIGITAL FABRICATION LABS
Barcelona’s Schools of Business are among Europe’s best!
Barcelona is the European city with the largest number of Business Schools in international rankings,
according to the Financial Times MBA Ranking 2015
5rd in Europe 8th in Europe
214,000 students at the 8 Universities
of the Barcelona area
Over 240,000 college students at the Barcelona Metropolitan Region+38% of Catalan employees hold one or more College Degrees
6.
Job search & professional development website in English
bcn.cat/treball
…that offers work and business opportunities to
everyone …
• 24 Strategic sectors
• 953 professional profiles descriptions linked to 8,602 job offers
• 146 visuals
• 12 multimedia tools
• 23 knowledge capsules
• 50,000 pages of digital contents
Self-use contents for self-knowledge, exploration of the labour market and job search
The contents and tools are produced in partnership with the knowledge network universities, experts from
economic sectors, professional colleges, labour market intermediaries and private companies.
• Training
• Interests and motivations
• Awareness of skills
• Economic indicators
• Professional profiles
• Job offers
• Job interview simulator
• CV models
• Networking tools
Barcelona’s municipal web portal for professional and career guidance. The web site contains multimedia
contents and tools used by the professional guidance experts and the final users of the centre who want
to define and implement their own professional guidance, labour insertion, professional progress or
professional change pathways.
professional development website in English
professional development website in English
But … how expensive is eating, housing
and moving around in Barcelona?
... all in all ... figures matter
London 568 7
0
200
400
600
800
1000
1200
1400
1600
1800
Euro
s
Comparative Office Prime Rents 2Q 2016 (€/sqm/year)
Source: 2Q 2016 _ Cushman & Wakefield.
Barcelona has the lowest unit costs for Office Prime Rents when compared to other main
European cities
Barcelona Brussels BerlinWarsawMadrid Amsterdam
FrankfurtMilan
Stockholm
MoscowParis
London
1,000
1,200
1,400
1,600
1,800
Dublin
… and what about the cost to rent my office
in Barcelona?
So, there are over 1 million workers in BarcelonaWith salaries that are, in average, 30% lower than in London,
while purchase power remains.
… and what about salaries?
National Supercomputing
Center
Alba Synchrotron7. a major Southern European Research hub a City with a clear public-private commitment on technology
Biomedical Research Park
Catalan Institute of Photonic Sciences
15%of Spanish
PatentApplications
10th
Best World City in
Scientific Production
1,6%GDP
In R&DExpenditure
Barcelona Science Park EUREKA Research Park
A friendly environment for social entrepreneurship projects
Has one of Europe’sHighest
EntrepreneurialActivity Rates
(TEA)
8.
The Barcelona City Council is promoting Barcelona as a friendly environment for social entrepreneurship,
social economy, collaborative and circular economy projects
Barcelona’s digital start ups are a magnet for local and international investors
264 Million Euros in 2014 (92% of all capital invested in digital start ups in Spain in 2014)
Acceleration platform for digital start upsSocial entrepreneurship coworking
…that fosters a growing entrepreneurial ecosystem,Barcelona features a vibrant community of over 100 co-working spaces & fab labs/makerspaces
35
Barcelona Activa and Catalonia Trade & Investment provide support to foreign
companies and entrepreneurs who want to expand their business activity through
Barcelona and Catalonia.
Information about procedures to set up
Information about potential incentives
Information about the new investor and entrepreneur visas
Online Business Incorporation Service for LLCs
Assistance in staff recruitment (job contracts & internships)
Business location service & Softlanding office space (3 months,
shared office space)
Facilitation of dialogue with other city stakeholders
Information about commercial providers
Aftercare service
Networking opportunities in English
… offering customized services for business landing
We care for the expat community
Over 4000 participants in the 2016 Edition
Join us in the next edition!
This event is a meeting place for the members of the foreign community living in Barcelona that is
designed to help you settle into your new life as a Barcelonian by providing you with all the
information you might need to live, work and enjoy the City. With over 60 specialised exhibitors,
associations and expat clubs and international schools taking part, this year’s festival has a new and
wide-ranging programme of conferences, workshops and round table events, as well as various
networking and fun activities.
Downtown,
at Museu Marítim de Barcelona
11
Subway lines
Bike
sharing scheme
30
kilometers
of Tramway
network
4 kilometers of urban beaches
180 kms. of bike lanes
38
Municipal
Libraries
Universal
Healthcare for
Registered
Residents
46 Theaters
A World class
Opera Palace
50 Museums
2,524 yearly
sunshine hours
Barcelona
62 Parks
& Gardens
9.
Al frescolifestyle
Catalans are open and multicultural
Barcelona is a cosmopolitan and diverse city, fond of its rich Catalan traditions but very
open minded. The City is home of a large foreign community of +262,000 residents of
160 nationalities (16.3% of the total population). The city respects all origins and it
is also among the World’s most respectful cities with LGBT rights.
.
Just in Catalonia, there are about 1.2 million
foreign residents. They account for 16% of the
total population and 20.7% of the total foreign
population in the whole Spain.
Source: Spanish Census Bureau 2015.
Total population in Catalonia (ages 16 to 64)
… with a cosmopolitan characterThe City’s openness is a key element for
Barcelona’s present success as it makes
Catalonia a meeting point for international
business.
Origin Catalonia % of total
population in Catalonia
% of Spain
TOTAL4,892,63
5100% 16%
Foreigners 814,011 16.6% 22.1%
Europeans 276,276 5.6% 16.7%
Africans 212,495 4.3% 27.3%
Central Americans
44,846 0.9% 26.5%
North Americans
11,731 0.2% 25.9%
South Americans
158,038 3.2% 21.8%
Asians 109,997 2.2% 36.5%
Australasians 603 0% 27.3%
But foreign languages spoken fluently in the
Barcelona metropolitan add many more: English speakers: 1,189,400 people
French speakers: 834,400 people
German speaker: 102,900 people
1st World Smart City (Juniper Research 2015)
1st Southern European City
(European cities and regions of the future, 2010-2011, FDI, Financial Times)
5th World City in quality of life
(State of the World cities UN-Habitat 2012)
6th World’s most powerful city brand (The Guardian 2014)
19th City in Global Power (Mori Global Power Index 2013)
4th European City in international tourism
(European Cities Marketing Benchmarking Report 2012)
6th Best European city to do business
(European Cities Monitor 2011, Cushman & Wakefield)
Most admired city for its urban development model (Cities for
Citizens, Ernst & Young 2011)
10. Barcelona, a global brand
bcn.cat/barcelonagrowth
Barcelona, with many 200 years’ old shops, is committed to a retail model based on proximity and
has the world’s biggest network of fresh food markets
Crazy? … Creative! … Groundbreaking World Innovators!
• The Catalan tarannà (willingness): Direct and not too stiff & formal
• Punctuality, we are punctual, for us 8 am means 8 o’clock sharp!
• High importance of family & friendship relationships
• You will get two cheek kisses as a greeting
• We touch people speaking to us as a sign of familiarity
Catalans, are not just friendly...
… but also business-oriented,
Reliable, and hard working
Some tips about Catalans
Catalonia Trade &
Investment London
17 Fleet Street, 2nd Floor
London EC4Y 1AA
T: +44 (0) 207 583 4000
Barcelona Activa
Llacuna, 162 - 164
08018 Barcelona
T: +34 934 019 777
Headquarters
Passeig de Gràcia, 129
08008 Barcelona
T: +34 93 456 72 06
